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Transforma: Jurnal Manajemen
Published by Universitas Pasundan
ISSN : -     EISSN : 29876680     DOI : 10.56457/tjm
Core Subject : Economy,
Economics, Econometrics & Finance
Transforma: Jurnal Manajemen is a scholarly journal that focuses on the field of management. The journal provides a platform for researchers, academics, and professionals to share knowledge, insights, and the latest advancements in various aspects of management. Topics covered include strategic management, organizational behavior, human resource management, operations management, marketing management, and financial management. The journal encourages empirical research, theoretical contributions, and relevant case studies for the advancement of knowledge in the field of management.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 73 Documents
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An Integrative Model of Green Marketing and Green Human Resource Management in Improving MSME Performance through Operational Efficiency and Financial Performance: (Study on MSMEs in Banjarmasin City, South Kalimantan) Hidayatullah As-Syahri; Muhammad Saufi; Wahyudi Wahyudi; Andika Jaya Maulana; Rinto Widyanto
Transforma Jurnal Manajemen Vol. 4 No. 2 (2026): Transforma: Jurnal Manajemen
Publisher : Pascasarjana Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/tjm.v4i2.397

Abstract

The demand to integrate environmental sustainability and business performance enhancement has become a strategic challenge for Micro, Small, and Medium Enterprises (MSMEs) in river basin areas. This study aims to analyze the effect of Green Marketing and Green Human Resource Management (GHRM) on the Financial Performance of MSMEs in Banjarmasin City, with Operational Efficiency positioned as a mediating variable. A mixed-methods approach with an explanatory sequential design was employed. The quantitative stage involved a structured questionnaire survey of MSME owners/managers, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The qualitative stage was followed through in-depth interviews, observations, and documentation, analyzed using thematic descriptive analysis. Structural testing results indicate that Green Marketing (? = 0.289) and GHRM (? = 0.496) have a significant positive effect on Operational Efficiency, and contribute directly to Financial Performance by 0.496 and 0.381, respectively. Operational Efficiency is also proven to significantly mediate the increase in Financial Performance (ß = 0.226). The coefficient of determination indicates that the combined variables explain 53.3% of the variance in Operational Efficiency (R2 = 0.533) and 75.7% of the variance in Financial Performance (R2 = 0.757). Qualitative findings reinforce that the synergistic adoption of eco-friendly packaging, production energy efficiency, and green work culture successfully reduces material waste and enhances market competitiveness. This study concludes that implementing green business practices is not merely environmental compliance, but a strategic investment proven to sustainably improve MSME financial performance.
Performance Measurement Using Key Performance Indicators (KPIs), The Impact Of Digital Technology On Business Strategy Rahmawati Noorilla; Yundi Christie Nandani; Muhammad Afiv Fayet; Riyan Hidayat; Hadi Supratikta
Transforma Jurnal Manajemen Vol. 3 No. 2 (2025): Transforma: Jurnal Manajemen
Publisher : Pascasarjana Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/tjm.v3i2.402

Abstract

Performance measurement is a critical element in determining the success and effectiveness of an organization. One widely used method for assessing performance is through Key Performance Indicators (KPIs). KPIs help companies monitor and evaluate how well strategic goals are achieved and provide the necessary information for better decision-making. With the rapid advancement of digital technology, its impact on business strategy has become increasingly significant. Digitalization enables companies to improve operational efficiency, expand market reach, and adapt to changing consumer needs. This article aims to explore the relationship between performance measurement using KPIs and the influence of digital technology in formulating and adjusting business strategies. The study discusses how the application of KPIs can help organizations measure the impact of digital transformation on various aspects, including productivity, innovation, and customer satisfaction. Additionally, the article identifies the challenges and opportunities arising from the integration of digital technology in the strategic planning process. Using a literature review approach, this paper provides deeper insights into how KPIs and digital technology interact to create value for businesses. The findings are expected to offer guidance to business practitioners in designing and implementing more effective data-driven strategies in the digital era.
The Influence of Job Training and Organizational Culture on Teacher and Staff Performance Through Work Motivation at Al-Ikhlas Elementary School Tangerang Imas Masriah; Lili Nurlaili; Yulita Pujilestari
Transforma Jurnal Manajemen Vol. 4 No. 2 (2026): Transforma: Jurnal Manajemen
Publisher : Pascasarjana Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/tjm.v4i2.403

Abstract

This study aims to analyze the influence of job training and organizational culture on teacher and staff performance through work motivation as an intervening variable. The study was conducted at Al-Ikhlas Elementary School, Cipondoh, Tangerang using a quantitative approach with a quantitative descriptive method and a saturated sample of 74 teachers and staff. Data collection techniques through observation, interviews and questionnaires with a Likert scale (1–5), data analysis tests using SEM ?PLS to test direct and indirect effects (mediation). The results of the study obtained that job training had a significant positive effect on work motivation with a p-value of 0.010 (<0.05) ; Organizational culture had a significant positive effect on work motivation with a p-value of 0.000 (<0.05); Job training has a significant positive effect on performance with a p-value of 0.000 (<0.05) ; Organizational Culture does not have a direct effect on teacher and staff performance. with a p-value of 0.183 (>0.05); Work motivation has a significant positive effect on performance with a p-value of 0.005 (<0.05); Job training has a significant positive indirect effect on performance through work motivation. with the original sample value of 0.097 and p-value of 0.037 (< 0.05); Organizational culture has a significant positive indirect effect on performance through work motivation . original sample value 0.191 and p-value 0.023 (< 0.05).

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