cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Karona Cahya Susena
Contact Email
karona.cs@unived.ac.id
Phone
+6281374350305
Journal Mail Official
karona.cs@unived.ac.id
Editorial Address
Jl. Meranti Raya No 32, Sawah Lebar Kota Bengkulu, Indonesia
Location
Kota bengkulu,
Bengkulu
INDONESIA
Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 66 Documents
 1   2   3   4   5 
Search results for , issue "Vol. 5 No. 1 (2026): January" : 66 Documents clear
The Influence Of Marketing Strategies Through Social Media On Purchase Decisions Of Perfume Products (A Case Study At Alap Perfume Store In Talang Jawa Lahat) Rahmadania, Yerica; Andayani, Melia; Saparudin, Saparudin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.979

Abstract

This research aims to determine the influence of social media marketing strategies on purchasing decisions for Alap Perfume products in Talang Jawa Lahat. The population in this study consists of all consumers who purchased Alap Perfume products in Talang Jawa Lahat during the period from August 2024 to March 2025, totaling 601 people. The sampling technique used was accidental sampling with the Slovin formula, resulting in 86 respondents as the research sample. Data collection was carried out using questionnaires with a Likert scale. The type of research employed was associative quantitative research, analyzed using simple linear regression, t-test, correlation coefficient, and coefficient of determination with the SPSS version 25 software. The results showed that social media marketing strategies have a positive and significant effect on purchasing decisions for Alap Perfume products in Talang Jawa Lahat.
The Effect Of Work Motivation And Work Discipline On Employee Performance At The South Kikim Sub-District Office Kinanti, Esti; Pahlan, M.; Kasinem , Kasinem
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.980

Abstract

This study aims to determine the effect of work motivation and work discipline on employee performance at the Kikim Selatan District Office. The method used is descriptive quantitative. The population in this study consists of all employees at the Kikim Selatan District Office, with a total of 38 respondents taken through a census method, in which the entire population is used as the sample. Data were collected through questionnaires and analyzed using statistical calculations with multiple linear regression, validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, descriptive statistical test, partial test (t-test), simultaneous test (f-test), and coefficient of determination test. The results show that work motivation does not affect employee performance. Work discipline has a positive and significant effect on employee performance. Work motivation and work discipline together significantly influence employee performance, meaning that increasing work motivation and work discipline can improve employee performance in the Kikim Selatan District Office.
The Influence of Product Quality and Promotion on Customer Satisfaction of TikTok Shop Products in Linggar Jaya Village, Kikim Timur District Sumiatun, Sumiatun; Mujari, Mujari; Kesuma, Darwin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.981

Abstract

The purpose of this study was to determine the effect of product quality and promotion on customer satisfaction for TikTok Shop products in Linggar Jaya Village, Kikim Timur District. The variables in this study were product quality (X1), promotion (X2), and customer satisfaction (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) product quality has a significant partial effect on customer satisfaction, as evidenced by the calculated t value > t-table (7.042 > 1.998). (2) promotion has a significant partial effect on customer satisfaction, as evidenced by the calculated t value > t-table (2.965 > 1.998). (3) Product Quality and Job Satisfaction have a significant simultaneous effect on Customer Satisfaction for TikTok Shop Products in Linggar Jaya Village, East Kikim District. This can be seen from the calculated f value > f table (66.806 > 3.991) and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05). .
The Influence of Work Discipline and Work Motivation on Performance High School Teacher N 1 Mulak Ulu Juita, Hernisa; Hestin, Hestin; Eduar, Rudi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.982

Abstract

The purpose of this study was to determine the effect of work discipline and work motivation on teacher performance at SMA N 1 Mulak Ulu. This study employed a quantitative approach with a causal associative method. The data sources used were primary data sources and secondary data, with a questionnaire as the field research data collection method. The respondents in this study were 46 teachers at SMA N 1 Mulak Ulu. The requirements tests used were validity and reliability tests. The analytical method used was multiple regression analysis. The hypothesis tests used were the T-test and F-test. The results showed that work discipline had a positive and significant effect on teacher performance, and work motivation had a positive and significant effect on teacher performance. Simultaneous hypothesis testing shows that work discipline and work motivation together have a positive effect on teacher performance with a contribution of 88.8%, while the remaining 11.2% is influenced by other variables not examined.
The Influence Of Price And Product Quality On Consumer Purchase Intention At Umkm Ayam Geprek Buk Effa In Tanjung Agung Village, Pagar Gunung District, Lahat Regency Febriansyah, Rinaldi; Iskandar, Iskandar; Hayani, Hayani
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.984

Abstract

The purpose of this study was to determine the effect of price and product quality on consumer purchasing interest at the Buk Effa Fried Chicken MSME in Tanjung Agung Village, Pagar Gunung District, Lahat Regency. The variables in this study were price (X1), product quality (X2), and purchasing interest (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) price has a significant partial effect on purchasing interest, as evidenced by the calculated t value > t-table (6.900 > 1.987). (2) product quality has a significant partial effect on purchasing interest, as evidenced by the calculated t value > t-table (3.337 > 1.987). (3) Price and Product Quality have a significant simultaneous effect on Purchase Intention, as seen from the calculated f value > f table (57.770 > 3.953), and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
The Impact of Working Capital and Risk Management on Increasing Profitability at PT. Golden Titian Indonesia Pirwansyah, Pirwansyah; Kesuma, Darwin; Mujari, Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.985

Abstract

This study aims to determine the effect of working capital on increasing profitability at PT. Golden Titian Indonesia. To determine the effect of risk management on increasing profitability at PT. Golden Titian Indonesia. To determine the effect of working capital and risk management on increasing profitability at PT. Golden Titian Indonesia. The analysis and discussion revealed that working capital significantly influences profitability at PT. Golden Titian Indonesia. Risk management has no significant effect on profitability at PT. Golden Titian Indonesia. Working capital and risk management simultaneously have a significant effect on profitability at PT. Golden Titian Indonesia.
The Influence Of Digital Marketing And Brand Image On The Competitiveness Of Micro, Small, And Medium Enterprises (Msmes) Among Generation Z At The Pondok Jawi Restaurant In Lahat Larasati, Putri; Ilpiyanto, Marko; Hasanah , Titi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.987

Abstract

The purpose of this study was to determine the influence of digital marketing and brand image in increasing the competitiveness of MSMEs among Generation Z at Pondok Jawi Restaurant, Lahat. The results showed that (1) digital marketing has a significant partial effect on competitiveness, as evidenced by the calculated t value > t table (7.250 > 1.989). (2) brand image has a significant partial effect on competitiveness, as evidenced by the calculated t value > t table (3.298 > 1.989). (3) digital marketing and brand image have a significant simultaneous effect on competitiveness, as evidenced by the calculated f value > f table (61.564 > 3.956), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
The Effect Of Service Quality And Price On Customer Satisfaction At Cv. Abadi Steel Lahat Monica, Jesi; Mujari, Mujari; Kesuma , Darwin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.991

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction at CV. Abadi Steel Lahat. The results showed that (1) service quality has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (7.031 > 1.988). (2) price has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (3.224 > 1.988). (3) service quality and price have a significant simultaneous effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated f-value > f-table (58.389 > 3.953), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
The Influence of Career Development and Work Potential on Employee Performance at the Public Housing and Settlement and Land Office (Perkim) of Lahat Regency Ariani, Shintya; Hestin , Hestin; Eduar, Rudi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.992

Abstract

This study aims to determine how career development and work potential partially and simultaneously influence employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM). The sample size for this study was 50 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results showed a significant relationship between career development and employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM). The F-test indicated that career development and work potential simultaneously influenced employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM).
Analysis Of The Business Feasibility Studi Of The Eldest Putri Cracker Factory In Mundam Marap Village, Mukomuko Regency Novita, Meta; Irwanto, Tito; Harwini, Dewi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.993

Abstract

This study aims to determine the amount of cost, income, profit, and the level of business feasibility of the cracker production, as well as to identify the problems faced in managing the business. According to Kasmir and Jakfar, a feasibility study is essential to assess the extent to which a business can provide benefits to investors and related stakeholders. A feasibility study is a crucial stage that cannot be overlooked, as it serves to compare the costs incurred with the benefits obtained. This research employs a qualitative descriptive method with an approach based on actual field conditions. Data were collected through observation and interviews. The financial aspect analysis was conducted using the Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI) methods. The object of this study is the Putri Sulung Cracker Factory, established in 2009 by Mr. Sudarso and managed independently without involving employees. The main objective of establishing this business was to support the family’s economy and take advantage of market opportunities for traditional snack products. The analysis results show that the PP value in 2023 was 3.753 years and decreased to 2.496 years in 2024, indicating that the investment return period is relatively long. The NPV value was IDR 230,516,003 (positive), PI was 7.683, and IRR reached 15.02. These three indicators demonstrate that the business provides benefits to investors and has growth potential. Based on these results, it can be concluded that the Putri Sulung Cracker Factory business is feasible to operate and has a high potential for financial profitability.

Page 2 of 7 | Total Record : 66

 1   2   3   4   5 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 2 (2026): April Vol. 5 No. 1 (2026): January Vol. 4 No. 2 (2025): Juli-Desember Vol. 4 No. 1 (2025): Januari- Juni Vol. 3 No. 2 (2024): Juli-Desember Vol. 3 No. 1 (2024): Januari- Juni Vol. 2 No. 2 (2023): Juli-Desember Vol. 2 No. 1 (2023): Januari- Juni Vol. 1 No. 2 (2022): Juli-Desember Vol. 1 No. 1 (2022): Januari-Juni