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Karona Cahya Susena
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Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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Effective Strategies In Occupational Safety And Health Management To Increase Employee Productivity Surbakti, Brian Bastanta; Arifin, Daud
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.893

Abstract

Occupational Safety and Health (OHS) is a crucial aspect in creating a safe, healthy, and productive work environment. This study aims to identify and analyze effective OHS management strategies for improving employee productivity in the manufacturing industry. A quantitative approach was used, distributing questionnaires to 100 respondents working in a medium-sized manufacturing company. Data were analyzed using multiple linear regression to examine the influence of various OHS strategy variables, such as safety training, risk communication, management involvement, and the implementation of standard work procedures, on employee productivity levels.The results indicate that regular safety training and open risk communication significantly influence productivity increases. Furthermore, management involvement in the implementation of OHS programs has been shown to strengthen the company's safety culture. Consistent implementation of work procedures also minimizes workplace accidents and downtime. This study confirms that a planned, structured, and integrated OHS management strategy positively contributes to employee performance, both in terms of work efficiency and motivation.The implications of these findings underscore the importance of a company's commitment to implementing a sustainable OHS management system. Recommendations are given for companies to continue strengthening training, improving internal communication, and increasing the active role of leaders in K3 supervision to create a work environment that supports optimal productivity.
Analysis Of Digital Marketing Strategy Optimization Efforts To Increase Competitiveness At Transcom Stores In Gunungsitoli City Laia, Normalis; Zebua, Serniati; Bu'ulolo, Nanny Artatina; Zebua, Dedi Irawan
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.895

Abstract

This research was conducted at the Transcom Store in Gunungsitoli City. The aim was to determine digital marketing optimization efforts undertaken to increase competitiveness and identify factors inhibiting the process of optimizing digital marketing strategies at the Transcom Store. This study used qualitative methods, with data collection techniques through observation, interviews, and documentation. Based on the research results, it was found that the Transcom Store has implemented various digital marketing optimization efforts, such as utilizing social media, improving the website's appearance, utilizing marketplaces, and implementing SEO and digital advertising to reach a wider consumer base. Furthermore, the company continues to innovate and train its human resources to keep up with technological developments. However, in its implementation, the Transcom Store faces several inhibiting factors, such as limited digital marketing funds, a lack of in-depth understanding of digital tools, and limited infrastructure and time to optimally manage digital activities. Nevertheless, the implemented strategies are considered quite effective in increasing the company's competitiveness amidst increasingly fierce market competition. This research illustrates that the optimization of a planned and integrated digital marketing strategy is a key factor in strengthening the Transcom Store's position in the local market.
Analysis Of Online Marketing Strategies In Increasing Sales Volume At Transcom Stores In Gunungsitoli City Laia, Aluiwa'auri; Mendrofa, Yupiter; Harefa, Idarni; Kakisina, Sophia Molinda
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.896

Abstract

This research, entitled "Analysis of Online Marketing Strategies in Increasing Sales Volume at Toko Transcom in Gunungsitoli City," aims to examine the implementation of online,  marketing strategies and identify the challenges faced by Toko Transcom in boosting its sales volume. This study employs a qualitative approach with data collection techniques including interviews, observations, and documentation. The findings reveal that Toko Transcom has implemented various online,  marketing strategies such as promotions through social media platforms (Instagram, Facebook, and TikTok), the use of attractive visual content, and direct interaction with customers through digital channels. These strategies have proven to be quite effective in attracting consumer interest and increasing sales volume, particularly among the younger generation active on social media. However, the study also found several obstacles, such as the lack of human resources with professional digital marketing expertise, inconsistency in uploading promotional content, and technical difficulties in managing social media accounts. The research concludes that online,  marketing holds significant potential in boosting sales, but it requires support from a competent team and well-planned strategi.
The Effect Of Training, Work Motivation, And Leadership Style On Employee Performance At Pt. Bank Rakyat Indonesia (Persero) Tbk Pematang Siantar Branch Office Sinaga, Erik Samola; Lahindah, Laura
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.899

Abstract

This study aims to analyze the influence of training, work motivation, and leadership style on employee performance, both partially and simultaneously, at PT. Bank Rakyat Indonesia (Persero) Tbk, Pematang Siantar Branch Office. The research method used was a quantitative approach with multiple linear regression analysis. The sample size for this study was 126 respondents, consisting of various positions, such as marketing, customer service, tellers, and back office. The analysis results indicate that partially, training, work motivation, and leadership style have a positive and significant effect on employee performance. Simultaneously, these three independent variables also significantly influence performance. This is indicated by the calculated F-value of 10.106 > F-table 2.68 and a significance level of 0.000 < 0.05. These findings confirm that structured training, high work motivation, and effective leadership can improve employee quality and productivity. This study implies that organizations need to consistently strengthen training, build internal motivation, and implement adaptive leadership styles to optimize employee performance in facing dynamic work challenges.
Swipe, Like, Buy: A Netnographic Study On The Impulse Buying Behavior In Tiktok Shop Ecosystem Azhar, Andi
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.900

Abstract

This study investigates impulse buying behavior within the TikTok Shop ecosystem through a netnographic lens. As TikTok evolves into a dominant force in social commerce, it blurs the boundaries between entertainment and shopping. This research explores how algorithm-driven content, influencer marketing, live streaming, and user-generated interactions stimulate unplanned purchase decisions. Drawing on data collected from three months of online observation of Indonesian TikTok Shop environments, this study identifies key emotional, social, and technological triggers of impulse buying. The findings reveal a novel model of algorithm-induced impulsivity, contributing to consumer behavior theory and offering implications for marketers, platform designers, and digital literacy advocates.
The Relationship Between Product Quality Management And Customer Satisfaction Control At CV Wery Group, Gunungsitoli City Zebua, Augusmina; Zai, Kurniawan Sarototonafo; Gea, Jeliswan Berkat Iman Jaya; Gulo, Heniwati
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.902

Abstract

This research aims to identify and analyze the relationship between product quality management and customer satisfaction control at CV Wery Group in Gunungsitoli City. The background of this study stems from the importance of product quality in maintaining customer loyalty and the company’s competitiveness, especially in a local market characterized by geographical and operational challenges. The research method used is a quantitative approach with a survey technique. Data were collected through the distribution of Likert-scale questionnaires to 83 respondents, consisting of employees and managers of the company. The data were analyzed using validity and reliability tests, Pearson correlation, simple linear regression, coefficient of determination, and t-test to determine the strength and significance of the relationship between the variables.The results of the study indicate a significant and positive relationship between product quality management and customer satisfaction control. This is evidenced by the Pearson correlation coefficient, which falls under the strong category, and a t-test significance value of < 0.05, indicating that the alternative hypothesis is accepted. The coefficient of determination (R²) shows that a large portion of the variation in customer satisfaction control can be explained by the product quality management implemented by the company. In other words, the better the product quality management applied by CV Wery Group, the greater its ability to control and enhance customer satisfaction.
Formulating A Value Proposition Strategy For Herbal Product Retail Business: A Case Study Of DHC Herbal Product Retail Store Syarifudin, Nurdiana; Sahela, Kharisa Zeisha
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.894

Abstract

This study aims to formulate an effective value proposition strategy for herbal product retail businesses, encompassing both online and offline stores. The research focuses on how companies can develop attractive and relevant value propositions for consumers in the context of a competitive digital market. This study employs a qualitative approach using a case study analysis. Data were collected through interviews with the management of DHC Herbal Product Retail Store and its consumers, as well as an analysis of the company’s digital strategy and proposed value proposition. The findings reveal that DHC Herbal Product Retail Store can enhance its value proposition by emphasizing product quality, authenticity, health benefits aligned with consumer needs, and the strategic use of social media and digital platforms. The main contribution of this study is the development of a value proposition strategy tailored for herbal product retail businesses. This approach offers new insights into designing value propositions that align with the evolving online and offline market dynamics. The practical implications of this research highlight the importance for herbal product retail businesses to continuously adapt their value propositions to market changes and consumer demands, in order to improve customer loyalty and competitiveness.
Determinants Of Taxpayer Compliance In Paying Property Tax In Palembang City Melati, Ima; Novalia, Nurkardina; Emilda, Emilda
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.903

Abstract

The main objective of this study is to evaluate the impact of the quality of tax knowledge, the application of tax sanctions, and the level of individual awareness on public compliance in fulfilling their obligations to pay taxes on land and buildings in the city of Palembang. The focus of the respondents in this study is taxpayers residing in Seberang Ulu I District, totaling 1,370 people. The sample size was determined using the Slovin formula, with respondents selected using random sampling without stratification, resulting in 93 participants. The analytical techniques used include quantitative descriptive analysis and multiple linear regression testing. In this study, the independent variables consist of tax literacy, penalties for tax violations, and fiscal awareness, while the level of compliance in paying taxes serves as the dependent variable. Partial testing indicates that neither tax literacy nor tax awareness has a strong relationship with compliance behavior. However, in the combined analysis, the three variables collectively had a significant influence on fiscal compliance behavior. It is hoped that the results of this study can be used as a reference by government agencies in improving the quality of tax services to build taxpayer satisfaction and trust, particularly in the city of Palembang
The Effect Of Return On Investment, Price Earning Ratio, And Dividend Policy On The Stock Price Of Pt. Bank Mega Tbk 2013-2024 Period David, David; Astuti, Eni Puji
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.904

Abstract

This study aims to determine the Effect of Return On Investment (ROI), Price Earning Ratio (PER) and Dividend Policy on Stock Prices at PT. Bank Mega Tbk for the 2013-2024 Period. The independent variables used in this study are Return On Investment (X1), Price Earning Ratio (X2) and Dividend Policy (X3), while the dependent variable used in this study is Stock Price (Y). The data used are secondary data from the annual financial statements for the 2013-2024 period. This type of research uses a quantitative method with an associative descriptive approach. The data analysis techniques used in this study are descriptive statistical analysis, classical assumption tests (normality test, multicollinearity test, heteroscedasticity test and autocorrelation test), multiple regression analysis, quantitative tests (correlation test and determination test) and hypothesis testing (t-test and f-test) with the help of SPSS 27 software (Statistical Product and Service Solution 27). The results of the study indicate that Return on Investment (ROI) partially influences stock prices, Price Earnings Ratio (PER) partially influences stock prices, and Dividend Policy partially does not. Simultaneously, Return on Investment (ROI), Price Earnings Ratio (PER), and Dividend Policy all influence stock prices.
Analysis Of Leadership, Work Ability And Work Discipline On Employee Performance At PT Aditya Mandiri Sejahtera Silaban, Hesra Maria; Kemalasari, Nuraini
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.871

Abstract

This research was conducted at PT. Aditya Mandiri Sejahtera which is engaged in the fashion retail sector with the aim of the research to determine the effect of leadership, work ability and work discipline partially and simultaneously on employee performance in carrying out tasks. The population is employees working in the company as many as 65 employees and sampling with saturated samples so that the number of samples is 65 respondents. The type of data used is primary data and the data source used is secondary data, data collection techniques using literature studies, surveys and observations. Data analysis techniques are multiple linear regression, classical assumption tests and hypothesis tests. The results of the study show that leadership, ability to work and work discipline partially and simultaneously have a positive and significant effect on employee performance at PT. Aditya Mandiri Sejahtera. There is a very strong correlation between leadership, work ability and work discipline with employee performance in carrying out tasks in the company. Employee performance in the company can be explained by leadership, work ability and work discipline by 86% and the remaining 14% can be explained by other variables not studied such as training, compensation and career development and so on.

Page 18 of 23 | Total Record : 224

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