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Karona Cahya Susena
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INDONESIA
Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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The Effect Of Foreign Bank Presence On Banking Competition In Asian Emerging Markets Juwita, Tia Permata
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.905

Abstract

The consolidation process that emerged as a reaction to the 1997-1998 financial crisis led various banks to adopt international expansion strategies to broaden their operational reach. Evidence of globalization in the banking sector is the disappearance of boundaries, which allows foreign funds to flow in and out of a country easily. This study aims to examine the effect of the foreign banks presence on banking competition within that country. The presence of foreign banks is measured using a dummy variable and the percentage of foreign ownership. The research was using 543 conventional commercial banks sample in 10 Asian emerging market countries. Sampling was carried out using the purposive sampling method and hypothesis testing was performed using the Ordinary Least Squares (OLS) robust standard error method. The results show that the presence of foreign banks has a positive effect on the level of competition in the host country. The higher the level of presence and foreign ownership, the higher the level of banking competition in that country.
Evaluation Of Halal Certification Implementation In Improving Product Quality At CV. Werry Group Gunungsitoli Ndruru, Fihabudi; Zai, Kurniawan Sarototonafo; Mendrofa, Martha Surya Dinata; Duha, Tiarni
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.906

Abstract

In this study, researchers found that consumer confidence in products is still not optimal, especially among people who pay close attention to halal aspects when choosing products. The research was conducted using observations at CV. Werry Group Gunungsitoli. This study employed a qualitative method through interviews with informants. The objectives of this research were to evaluate the implementation of halal certification, identify the challenges in implementing halal certification, and propose strategies that CV. Werry Group Gunungsitoli could adopt to optimise the benefits of halal certification in enhancing product quality. The research findings revealed compliance with the requirements for halal certification. The challenges in the implementation process include the lengthy processing time, which can take up to 3 to 6 years. The strategies implemented include displaying the halal logo on packaging, developing new halal products, and positioning halal certification as the primary selling point in promotions.
Analysis Of Raw Material Inventory Forecasting Using The Time Series Method In Achieving Profit In The Integrated Training And Skills Development Business In Gunungsitoli Lase, Fince Anuardin; Zai, Kurniawan Sarototonafo; Gea, Jeliswan Berkat Iman Jaya; Mendrofa, Martha Surya Dinata
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.908

Abstract

In every manufacturing business activity, policies that must be implemented properly are generally considered, such as inventory management, to minimize costs and minimize profits. Therefore, inventory forecasting is necessary to estimate production needs. However, in reality, the Gunungsitoli PLKT Business has not yet implemented inventory forecasting. The purchase of raw materials does not match raw material usage, resulting in a shortage of required inventory. This makes the business overwhelmed in making repeat purchases, coupled with limited raw material suppliers and low profits. The purpose of this study is to determine and analyze the forecasting of raw material inventory needs using the time series method in the PLKT Business, as well as to determine and be able to maximize raw material inventory to achieve the expected profit.The type of research used in this study is quantitative research based on data on the use of raw materials, in this case Simalambuo wood, in the PLKT Business for the period January 2024 – July 2025. The methods used for time series model forecasting are the moving average and exponential smoothing methods. From the forecasting results using the moving average method, it was obtained that for forecasting wood raw material inventory with an MSE (Mean Squared Error) error value of 30.36. While the forecasting results using the exponential smoothing method were obtained that for forecasting wood raw material inventory with an MSE (Mean Squared Error) error value of 29.21 for α = 0.1, an MSE (Mean Squared Error) error value of 36.92 for α = 0.5, and an MSE (Mean Squared Error) error value of 50.70 for α = 0.9. So, the smallest forecasting error value is the exponential smoothing method with α = 0.1 and is highly recommended for PLKT Business because it is very suitable and precise, in addition, by carrying out inventory forecasting it helps businesses to save raw material inventory as much as 32 m^3 from the remaining use of raw materials and can maximize it in the storage warehouse so that there is no shortage in the coming month. This also resulted in a significant increase in operating profit of Rp. 132,000,000.00 from the COGS calculation after forecasting was carried out.
The Influence Of Consumer Behavior Factors On Purchasing Decisions At Quinsha Bakery, Gunungsitoli Larosa, Sri Nibenia; Zebua, Serniati; Zai, Kurniawan Sarototonafo; Harefa, Idarni
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.909

Abstract

This study aims to analyze the influence of consumer behavior factors—including cultural, social, personal, and psychological aspects—on purchasing decisions at Quinsha Bakery Gunungsitoli. The problem addressed in this research stems from increasing business competition in the bakery industry, which demands a deeper understanding of consumer behavior. This quantitative research involved data collection through questionnaires distributed to 96 respondents. Data were analyzed using multiple linear regression with SPSS version 27. The results indicate that all four consumer behavior factors have a significant influence on purchasing decisions when tested simultaneously. However, partially, only social and personal factors have a significant impact on purchasing decisions. Cultural and psychological factors do not show a significant individual influence. These findings suggest that marketing strategies should focus more on social and personal approaches, such as lifestyle, social status, and occupation. The study concludes that identifying dominant consumer behavior factors is essential for developing effective marketing strategies and maintaining customer loyalty.
The Influence Of Price And Distribution Channels On Purchasing Decisions For Surya Coklat 16 Cigarettes At Cv. Pasifik Ganisigaret, Gunungsitoli City Laoli, Yenoria Suwarni; Zalukhu, Yuterlin; Bate'e, Maria Magdalena; Laia, Otanius
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.910

Abstract

This research is motivated by the widespread circulation of illegal cigarettes in local markets and distribution challenges in remote areas, which have led to declining sales of legal products such as Surya Coklat 16 cigarettes. The objective of this study is to analyze the influence of price and distribution channels on the purchasing decision of Surya Coklat 16 cigarettes at CV. Pasifik Ganisigaret in Gunungsitoli City. This research employs a quantitative approach with an associative method. Data were collected through questionnaires distributed to 35 respondents, using a Likert scale as the measurement tool. Data analysis involved validity and reliability tests, multiple linear regression, t-tests, and F-tests using SPSS version 25. The results showed that all items were valid and reliable. The multiple correlation coefficient of 0.887 indicates a very strong relationship between price and distribution channels with purchasing decisions. The obtained regression equation is Y = 14.528 + 0.476X₁ + 0.195X₂, with a coefficient of determination (R²) of 0.786, indicating that 78.6% of the variation in purchasing decisions is explained by the two independent variables. Partially, price has a significant and more dominant influence than distribution channels. Simultaneously, both variables significantly influence purchasing decisions. These findings are expected to serve as a useful reference for the company in developing more competitive and adaptive marketing strategies amidst the rise of illegal cigarette products.
The Influence Of Service Quality On Sales Increase At The Maju Teti Store In Gunungsitoli City Telaumbanua, Otolius; Harefa, Idarni; Zai, Kurniawan Sarototonafo; Gulo, Heniwati
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.911

Abstract

This study aims to determine the influence of service quality on increasing sales at Toko Maju Teti, Gunungsitoli City. The method used in this study is a quantitative method with a total of 62 respondents who shop at Toko Maju Teti, Gunungsitoli City, which was selected using the propability sampling technique using the slovin formula. Data was collected by observation method and distribution of questionnaires directly at Toko Maju Teti, Gunungsitoli City. The results of this study show that based on the results of the partial test (t-test) the t-table value is 10.406 and the t-table is 1.999 which means that t is greater than t table, and the significance value is 0.000 smaller than 0.05 so that it is concluded that the quality of service has an influence on the increase in sales at Toko Maju Teti, Gunungsitoli City. Based on the determinant coefficient test, the results were obtained that the quality of service had an influence on the increase in sales at Toko Maju Teti Kota Gunungsitoli by 64% and 36% was influenced by other factors.
The Influence Of Attributes And Brand Awareness On The Decision To Use Maxim Online Transportation Services In Gunungsitoli City Ndraha, Oktaviani; Yuterlin Zalukhu; Harefa, Idarni; Zebua, Serniati
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.912

Abstract

The background of this study is that there are still drivers who do not use attributes such as jackets, helmets and stickers when driving or driving on the road. Where this does not maximize the existence of the Maxim brand to be known or known to the public and affects consumer comfort and consumer trust. This study aims to determine how much influence attributes and brand awareness have on the decision to use Maxim online transportation services in Gunungsitoli City. This study employed a quantitative approach with a survey method. Data were collected by distributing questionnaires to 98 respondents selected using random probability sampling. The data analysis method employed in this study included multiple linear regression techniques to evaluate the significant impact of the independent variables on the dependent variable and to identify relationships between the variables studied. The results of this study indicate that attributes, brand awareness have a positive and significant effect on usage decisions. With high attributes (service quality, product features, branding, labeling, applying style and design) and brand awareness (recall, recognition, purchase and consumption owned will be easier to increase the decision to use Maxim online transportation services in Gunungsitoli City.
The Influence Of Emotional Intelligence And Employee Empowerment On Employee Performance At PT. Bank Muamalat KCP. A Rivai Palembang Rafiq, M.; Aryanti, Rahmi; Effendi, R.Y; Hermantoalyafiq, Hermantoalyafiq
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.915

Abstract

This study aims to examine the influence of emotional intelligence and employee empowerment on employee performance at PT Bank Muamalat KCP A. Rivai Palembang. The methodology used in this research is quantitative, with data collected through the distribution of questionnaires to 38 respondents. The data collected were processed using multiple linear regression, t-test, F-test, and classical assumption tests to ensure the validity and reliability of the results. The analysis results reveal that both emotional intelligence and employee empowerment have a significant effect on employee performance, both independently and collectively. Emotional intelligence contributes to how employees manage their emotions and relationships, leading to better decision-making and work performance. Meanwhile, employee empowerment enhances employees' sense of autonomy, responsibility, and engagement, which in turn improves their performance. These findings suggest that improving emotional intelligence and increasing employee empowerment can be effective strategies to enhance employee performance in the organization. The study provides valuable insights for organizational management, especially in the context of PT Bank Muamalat KCP A. Rivai Palembang, to focus on developing these aspects to improve overall performance.
The Influence Of Leadership Style And Organizational Culture On Employee Performance At PT Bank BRI Muara Enim Branch Nasution, Putri Utami Adauyah; Ermeila, Sri; Mario, Asma
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.916

Abstract

This study aims to analyze the impact of leadership style and organizational culture on employee performance at PT Bank BRI Muara Enim Branch. The research employs a quantitative methodology, using questionnaires to collect data from 60 participants. The data collected were then analyzed using multiple linear regression. The findings of this study reveal that leadership style and organizational culture have a positive and significant influence on employee performance, both collectively and individually. These findings emphasize that strong leadership and a supportive organizational culture are essential for optimizing employee performance, particularly in the banking sector.
The Influence Of Recruitment And Selection On Employee Performance At PT Permata Biru Jaya In Palembang City Satria, Rian; Ermelia, Sri; Mario, Asma
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.917

Abstract

This study aims to analyze the influence of recruitment and employee selection on employee performance at PT Permata Biru Jaya in Palembang. The main issue addressed in this research is the suboptimal recruitment and selection processes, which have negatively impacted employee performance. A quantitative approach was employed, with data collected through questionnaires distributed to the entire population of 52 employees using a census method. Data analysis included validity and reliability tests, classical assumption testing, and multiple linear regression analysis. The results indicate that both recruitment and selection variables have a significant effect on employee performance, both simultaneously and partially. These findings highlight the importance of implementing standardized recruitment and selection procedures to ensure the acquisition of qualified employees who meet organizational needs. This research provides theoretical contributions to the field of human resource management and practical implications for improving HR practices within the compan.

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