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Karona Cahya Susena
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Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 467 Documents
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Analysis of Education, Organizational Commitment, and Discipline on Leadership at the Department of Population and Civil Registration of Medan City Ahmad Rifai; Teguh Wahyono; Ikhah Malikhah
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1555

Abstract

This research aims to analyze the influence of education, organizational commitment, and work discipline on leadership at the Department of Population and Civil Registration (Disdukcapil) of Medan City. The background of the study is based on the fact that leadership implementation is still not optimal, as indicated by weak leadership abilities in providing direction, communication, and motivation, as well as the failure to achieve targets in several population administration services. This study uses a quantitative approach with a causal method, in which the population as well as the sample consists of all 60 employees of the Medan City Disdukcapil, using a saturated sampling technique. Data were collected through questionnaires, observation, and interviews, and then analyzed using multiple linear regression analysis. The results of the study are expected to provide an empirical overview of the extent to which education, organizational commitment, and work discipline influence leadership, both partially and simultaneously. The findings of this research are also expected to serve as a consideration for the Medan City Disdukcapil in improving leadership quality and organizational performance through strengthening employee education, increasing organizational commitment, and enforcing work discipline.
Marketing Mix-Based Business Development Strategy For Priti Batik Msmes In Jember Regency Erik Duwi Saputri; Budi Santoso; Yohanes Gunawan Wibowo
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1557

Abstract

This study aims to analyze the implementation of marketing mix strategies (product, price, promotion, place), examine their influence on business performance, and identify their role in the development of SMEs, specifically Priti's Batik and Batik Sekar Arum in Jember Regency. This research employs a qualitative approach using thematic analysis method. Data were collected through in-depth interviews, observation, and documentation involving business owners as key informants. The results show that the marketing mix strategy implementation in both SMEs has been conducted but is not yet optimal. In terms of product, both businesses have strengths in quality and distinctive local motifs; however, innovation and brand identity development remain limited. Regarding pricing, strategies are primarily cost-based and adjusted to product quality. In promotion, digital media utilization is still not maximized, with marketing activities largely relying on direct selling and personal networks. In distribution, both SMEs mainly utilize direct channels with limited market reach. The marketing mix strategy significantly influences SME performance, particularly in increasing sales, expanding market reach, and strengthening customer relationships. The integrated marketing mix implementation also supports business development through product innovation, digital marketing utilization, and distribution channel expansion. This research is expected to serve as a reference for SME practitioners in formulating more effective marketing strategies. This study contributes by providing empirical insights into the application of marketing mix strategies in batik SMEs and their impact on business performance and development. It is expected to serve as a reference for SME practitioners in formulating more effective marketing strategies and for future researchers in expanding studies on SME marketing.
Analysis of Consumer Experience, Consumer Engagement, and E-Wom in Improving Consumer Satisfaction in Purchasing Wuling Spare Parts at Lesmana Motor M. Yusran; Elfitra Desy Surya; Erwansyah Erwansyah
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1558

Abstract

This study aims to analyze the influence of consumer experience, consumer involvement, and e-WOM on consumer satisfaction when purchasing Wuling spare parts at Lesmana Motor using quantitative methods and a sample of 85 respondents. The partial test results indicate that consumer involvement has a positive and significant effect (sig. 0.024 < 0.05), while consumer experience (0.333 > 0.05) and e-WOM (0.934 > 0.05) are insignificant.Simultaneously, all three variables have a significant effect (F-test 95.025; sig. 0.000 < 0.05). The coefficient of determination (R) of 0.492 indicates that 49.2% of the variation in consumer satisfaction is explained by the model, while 50.8% is influenced by other factors. In conclusion, consumer involvement is a major factor in increasing consumer satisfaction.
Analysis Of The Influence Of Business Location, Price Level And Operating Hours On The Income Of Street Vendors In Kwala Bingai Village, Stabat District, Langkat Regency Ulfa Hasibuan; Suhendi Suhendi; Rahmad Sembiring
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1574

Abstract

This study investigated the income of street vendors (PKL) in Kwala Bingai Village, Stabat District, Langkat Regency, based on business location, price level, and operating hours. This study was conducted using quantitative methods and an associative causality research design. This study involved 100 street vendors; 80 samples were selected using the Slovin formula with a 5% error rate. Questionnaires, interviews, observations, and documentation were the data collection methods. Data quality tests and classical assumption tests were conducted before using multiple linear regression for data analysis. With a calculated F value of 7.584 and a significance of 0.000 (<0.05), the results showed that business location, price level, and operating hours had a significant influence on PKL income. With a calculated t value of 4.285 and a significance of 0.000, business location had a partial effect on income, becoming the most dominant variable. Price level had an effect on income but was not dominant, and operating hours had no effect on income with a significance of 0.412 (greater than 0.05). The coefficient of determination (R2) of 0.280 indicates that these three variables account for 28% of the variation in income, while the remaining 72% is due to factors not included in the research model. According to this study, one of the main factors in increasing street vendor income is choosing a strategic business location.
The Influence of Work Motivation, Job Satisfaction and Work Discipline on Teacher Performance at SMAN 3 Medan Siti Humairah; Muhammad Toyib Daulay; Kholilul Kholik
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1577

Abstract

This study aimed to examine the influence of work motivation, job satisfaction, and work discipline on the performance of teachers at SMA Negeri 3 Medan. Specifically, the research investigated whether each variable individually exerts a positive and significant effect on teacher performance, as well as whether the three variables collectively contribute to performance in a positive and significant manner. The study employed a quantitative associative approach, and the data were processed using SPSS. Multiple linear regression analysis was applied to test the proposed relationships. The research involved 70 respondents as the sample. The findings revealed that work motivation has a positive and significant partial effect on teacher performance. Likewise, job satisfaction and work discipline were each found to have a positive and significant individual effect on teacher performance. In addition, the simultaneous test indicated that work motivation, job satisfaction, and work discipline together have a positive and significant influence on the performance of teachers at SMA Negeri 3 Medan.
The Influence of Content Marketing and Brand Awareness on Purchase Intention for Glad2Glow Products among the OhMyBeautyBank Community on X Sabrina Kusuma Ningtias; Hendra Utama; Dian Septiana Sari
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1582

Abstract

The beauty industry has shown rapid growth in recent years and is expected to continue growing until 2030. This significant growth and potential has led to the emergence of many beauty brands. As a result, competition in the beauty market has become increasingly fierce, making a brand's ability to present interesting and relevant content and strengthen brand awareness an important factor in influencing consumer decisions. This study aims to analyze the influence of content marketing and brand awareness on the purchasing interest of Glad2Glow products among the OhMyBeautyBank community. This study uses a quantitative approach with an associative causal research type. Data collection techniques were carried out by distributing questionnaires to 100 respondents who are part of the OhMyBeautyBank community. The data was analyzed using multiple linear regression methods. The results show that content marketing partially has a positive and significant effect on purchase intention with a t-value of 4.144 and significance of 0.000. Brand awareness also partially has a positive and significant effect on purchase intention with a t-value of 7.247 and significance of 0.000. Content marketing and brand awareness simultaneously have a positive and significant effect on purchase intention with an F-value of 86.877 and a significance level of 0.000. The adjusted R Square value of 0.634 shows that content marketing and brand awareness can explain 63.4% of the purchase intention variable, while the rest is influenced by other variables outside the scope of this study. The findings in this study indicate that a good content marketing strategy and strong brand awareness can increase consumer purchase interest in Glad2Glow products.
The Role of Electronic Payment Systems in Improving Monetary Efficiency in Indonesia Roy Andi Saputra Hia; Lia Nazliana Nasution; Dewi Mahrani Rangkuty
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1583

Abstract

This study aims to analyze the effect of e-wallets, QRIS, and mobile banking on the inflation rate in Indonesia. The research adopts a quantitative approach with a causal associative design to examine the relationships among variables. The data used in this study consist of transaction volume data for e-wallets, QRIS, and mobile banking, as well as Consumer Price Index (CPI) data for the period January 2021 to October 2025. The data were analyzed using multiple linear regression techniques. The results indicate that: (1) e-wallets (X1) have a significant effect on the inflation rate (Y); (2) QRIS (X2) also has a significant effect on the inflation rate (Y); (3) mobile banking (X3) has a significant effect on the inflation rate (Y); and (4) simultaneously, e-wallets, QRIS, and mobile banking have a significant effect on the inflation rate in Indonesia, contributing 49.1% to the variance, while the remaining 50.9% is influenced by other factors beyond the scope of this study. These findings suggest that the development of digital payment systems is significantly associated with inflation dynamics in Indonesia. Therefore, digital payment systems can be viewed as one of the supporting instruments in maintaining price stability and enhancing monetary efficiency.
Palm Oil Supply Chain Analysis : Village Potential In Processing Factories In East Halongonan District, North Padang Lawas Regency Nova Ayu Ningsih; Uswatun Hasanah; Ahmad Fadlan
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1587

Abstract

The purpose of this study is to analyze the influence of the palm oil supply chain in developing village potential in processing factories in East Halongonan District, North Padang Lawas Regency. This study uses a quantitative approach applied to time-series data from 2015 - 2024 with secondary data from the Central Statistics Agency which is analyzed using Multiple Linear Regression techniques after fulfilling classical assumption tests such as normality, multicollinearity and heteroscedasticity. The results of this study's analysis indicate that partially Land Area (X1) has a positive and significant effect on GRDP (Y) with a calculated t-value of 5.671> t-table 2.01 and sig. 0.03 <0.05. Production Amount (X2) also has a positive and significant effect on GRDP (Y) with a calculated t-value of 7.360> t-table 2.01 and sig. 0.02 <0.05. Production Selling Price (X3) also has a significant effect on GRDP (Y) with a t-count of 6.872 > 2.01 and sig. 0.01 < 0.05. The Number of Workers also has a significant effect on GRDP (Y) with a t-count of 4.313 > 2.01 and sig. 0.04 < 0.05. Simultaneously, the four variables show an F-count of 16.739 > F-table of 5.19 and sig. 0.00 < 0.05 with a coefficient of determination of 87.5% which explains the variation in GRDP, the rest is influenced by external factors of 12.5%.
Analysis of the Effectiveness of Accounting Information Systems in the Local Government of Medan City Muhammad Ipan; Yunita Sari Rioni; Vina Arnita
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1590

Abstract

The development of information technology has encouraged local governments to implement Accounting Information Systems (AIS) to improve transparency, accountability, and efficiency in regional financial management. However, the implementation of AIS in the Medan City Government still faces several challenges, including limited human resource competence, inadequate technological infrastructure, and lack of system integration. This study aims to analyze the effectiveness of the Accounting Information System in the Medan City Government using the DeLone and McLean Information Systems Success Model. This research employs a quantitative approach, with data collected through questionnaires distributed to 80 local government financial management officers. Data analysis techniques include validity testing, reliability testing, normality testing, and heteroscedasticity testing, processed using SPSS software. The results indicate that all research instruments are valid and reliable, and the data meet the classical assumptions of regression analysis. System quality, information quality, and service quality have a positive effect on system use and user satisfaction. Furthermore, system use and user satisfaction positively influence the effectiveness of the Accounting Information System. Overall, the Accounting Information System implemented by the Medan City Government is categorized as effective; however, improvements in service quality and continuous development of human resource competencies are still required to optimize the implementation of the system.
Factors That Influence The Purchasing Power Of Generation Z Consumers Buying Thrifting Clothes (Special Study: In Week 18, Binjai City) Alyara Oktika Ginting; Rahmad Sembiring; Ahmad Fadlan
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1594

Abstract

The purpose of this study is to analyze the factors influencing the purchasing power of Generation Z consumers in buying thrift clothing at Pekan 18, Binjai City. The thrifting phenomenon has increased significantly among Generation Z along with the development of social media, environmental awareness, and lifestyle changes toward sustainable fashion. This research uses a quantitative approach with a survey method by distributing questionnaires to 109 Generation Z respondents in Binjai Timur District, Sumber Karya Village. The data analysis techniques used are Confirmatory Factor Analysis (CFA) to reduce variables and multiple linear regression to examine the partial and simultaneous effects of independent variables on consumer purchasing power. The independent variables include price, product quality, lifestyle, brand image, social media influence, environmental awareness, and store image. The results are expected to show that simultaneously all independent variables influence Generation Z purchasing power, with one variable being the most dominant factor. This study is expected to contribute to thrift business actors in formulating marketing strategies and to local governments in supporting creative economy development and environmental sustainability.

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