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M. Agus Sutiarso
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INDONESIA
Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 14 Documents
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Search results for , issue "Vol. 4 No. 1 (2025): Apr 2025" : 14 Documents clear
Exploring students’ entrepreneurial motivation and interest in developing innovative business ideas for future careers Santra, I Ketut; Kencanawati, Anak Agung Ayu Mirah; Winaya, Ni Nyoman Teristiyani; Masih, Ni Ketut; Jaya, I Made Sura Ambara
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.32

Abstract

This study investigates the factors that influence entrepreneurial motivation and intention among Business Administration students at Politeknik Negeri Bali, focusing on the 2023 and 2024 batches. The primary aim is to understand the intrinsic and extrinsic factors shaping students' entrepreneurial intentions. A mixed-methods approach was employed, combining observation and in-depth interviews to gather qualitative data. The study examines the role of personal motivations, such as self-drive and prior entrepreneurial experiences, alongside external influences like family support and income potential. The analysis revealed that intrinsic factors, particularly self-motivation and early exposure to entrepreneurship, were more influential in fostering entrepreneurial intentions than extrinsic factors. Students with higher intrinsic motivation were more inclined to pursue entrepreneurial ventures independently. Challenges identified included a lack of practical experience and limited access to capital, which hindered students' entrepreneurial efforts. Although support from family and the local community played a role, the impact was less significant compared to personal desires and the satisfaction derived from running a business. In conclusion, intrinsic motivations are the primary drivers of entrepreneurial intention among the students, with external factors serving as secondary influences. To support students' entrepreneurial aspirations, addressing challenges like practical experience and access to resources is crucial.
Digital marketing strategy through facebook social media to increase sales at Rifki Jaya furniture store Bandar Lampung Azmir, Arian; Purnomo, Agus
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.210

Abstract

This study aims to explore the impact of digital marketing strategies, specifically through Facebook, on the growth and sustainability of Rifki Jaya Furniture, a company established in 2021. It focuses on the role of market segmentation, customer engagement, and content quality in enhancing product visibility, customer loyalty, and sales. A qualitative approach was employed, analyzing Rifki Jaya Furniture's social media presence and digital marketing tactics on Facebook. The study used data from customer interactions, social media engagement metrics, and content analysis to examine how these factors contribute to the company’s success.  The findings indicate that Rifki Jaya Furniture effectively segments its market by leveraging data from customer interactions on Facebook. Engaging, high-quality content not only captures attention but also fosters trust, which influences consumer purchasing decisions. The company's focus on maintaining strong customer relationships through personalized communication has contributed to increased customer loyalty and repeat sales. Furthermore, the analysis shows that digital marketing on Facebook significantly expanded the company’s market reach and enhanced product visibility. The study concludes that Facebook is an effective tool for small businesses like Rifki Jaya Furniture to strengthen customer relationships, enhance market presence, and drive sales growth. Digital marketing strategies, when executed effectively, can ensure business sustainability and long-term success.
Analysis of marketing strategies to increase broiler chicken sales at chicken room broiler farm, South Lampung Akbar, Wahyu Esa; Purnomo, Agus
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.214

Abstract

This study aims to analyze effective marketing strategies to increase broiler chicken sales in South Lampung, Indonesia, amid the growing competition in the market. The rapid growth of broiler chicken farms has raised consumer awareness of the importance of animal protein, but the increasing number of farms has intensified market rivalry. Traditional marketing methods, still dominant in the industry, are considered less effective in utilizing modern technology to reach a broader audience. A qualitative method was employed in this study, involving observation and interviews at the Chicken Room Broiler Farm in South Lampung. Data were gathered to assess the effectiveness of various marketing strategies implemented by the farm. The analysis highlights the success of social media-based marketing strategies, particularly through Instagram and Facebook, in expanding the market and enhancing customer loyalty. The farm's consistent product quality and excellent customer service were also identified as key strengths contributing to its competitive edge. Despite these strengths, several challenges were identified, including price fluctuations, disease outbreaks, and inadequate infrastructure, which hinder the farm's potential growth. A SWOT analysis revealed the need for innovative strategies that leverage internal strengths and external opportunities while addressing weaknesses and threats. In conclusion, the study emphasizes the importance of adopting modern marketing techniques, such as social media marketing, to stay competitive in a rapidly growing and competitive industry. Addressing infrastructural limitations and managing external threats are also critical for sustained success.
Strategic positioning of the organization in its environment (the flexibility approach) Ogu, Sokari Jusih
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.219

Abstract

This study explores the evolving dynamics of resource management, focusing on the relationship between human capital and product value creation. It examines how strategic positioning and resource engineering can enhance efficiency and innovation by treating employees as owners of their human capital. A qualitative approach, including thematic analysis of literature and case studies, was used to evaluate organizational models prioritizing personnel-product synergy, resource allocation, and their impact on value generation. Key metrics analysed included employee engagement, productivity, and product enhancement. The findings reveal a shift from a transactional to a continuum model of resource management, where employees, as dynamic human capital contributors, drive product value beyond intrinsic levels. Strategic positioning plays a crucial role, involving the reallocation of resources to functional variables. This dynamic process, termed "resource engineering", fosters innovation by aligning human energy with organizational goals. The study emphasizes the need for a visionary approach in resource management, where employers plan and implement strategies that create sustainable value. It also underscores the importance of synergizing human capital for enhanced product value and competitive advantage. Future research should explore practical applications of resource engineering across various industries to validate these findings.
A study of the archival system: Enhancing archive management Bernadetha, Maria; Sauw, Heni Matelda; Engel, Stela Sahetapy; Maria, Maria; Kelen, Maria Sisilia Lou
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.221

Abstract

This study investigates the archival management system focusing on improving its effectiveness and efficiency. The primary objectives are to evaluate the current archival practices, identify challenges and gaps, propose improvements, and enhance the overall archival management system. The research employs a qualitative methodology, incorporating interviews, observations, and document analysis to gather comprehensive data on the existing archival practices and issues. The analysis reveals several critical problems in the archival management system including inadequate human resources, insufficient storage facilities, lack of technological integration, poor maintenance practices, and security concerns. These issues contribute to inefficiencies in managing dynamic and static archives, affecting the accessibility and preservation of important records. Based on the findings, the study proposes several recommendations to address these challenges. These include the adoption of modern technology for digital archiving, the improvement of storage facilities to accommodate the growing volume of archives, enhanced maintenance practices to prevent damage, and the implementation of robust security measures to protect valuable records. The study concludes that by addressing these issues and implementing the proposed improvements, can significantly enhance the efficiency and effectiveness of its archival management system. This will lead to better preservation, accessibility, and security of archival records, ultimately supporting the institution's administrative functions and operational goals.
Implementation of blue economy in Bangsring underwater for enhancing the quality of environmental, economic, and social aspects of the community Siswanto, Adil
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.233

Abstract

This study aims to explore the implementation of the blue economy concept and its impact on the environment, economy, and social conditions of the community surrounding a tourist destination. The research employs a qualitative approach, utilizing observation, interviews, and documentation techniques to gather relevant data. These methods provide a comprehensive understanding of how the blue economy principles are applied in the context of sustainable tourism. The data collected was analysed using the Miles and Huberman method, which involves data reduction, data display, and conclusion drawing. This analytical approach allows for an in-depth examination of the alignment between the blue economy principles and their practical application. The findings indicate that while the implementation of the blue economy concept largely aligns with its core principles, there are still areas that require further attention for continued development. Specifically, the research highlights the need for enhanced efforts in certain aspects of sustainability and community involvement. Despite these areas for improvement, the overall impact of the blue economy implementation has been positive, contributing to improved environmental conditions, economic growth, and the social welfare of the surrounding community. These results suggest that the blue economy holds significant potential for fostering sustainable development in tourism, benefiting both the environment and local populations.
Developing stakeholder collaboration and communication for enhance project delivery Igbokwe, Guy; Ubani, Emmanuel; Okorocha, Kevin; Anyanwu, Columbus
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.271

Abstract

 The study is aimed at developing stakeholder collaboration and communication for enhance building construction projects delivery using South East Nigeria as a study area. The problem of the study is failure of the stakeholders to collaborate and communicate among themselves impact on the overall constructability of building projects, (examples abound of failed and abandoned projects which are scattered all over the country, buildings collapse on regular basis in different parts of the country). The specific objective is to examine the influence of stakeholder collaboration and communication on enhancing constructability. The basic sources of data collected for the study are secondary data which include brainstorming, published relevant information and primary data gotten by the respondents/professionals. The researcher reviewed related literature which enabled him to develop a questionnaire. Data was collected through email, questionnaire and interview approach which was distributed among the stakeholders.  Analysis of data was carried out with Structural Equation Modelling (SEM). The results and finding shows that stakeholders are integral to the success of construction projects as they represent diverse interest groups with a shared goal of delivering the project effectively, The researcher concluded that the independent variables are significantly related to one another and have significant effect on dependent variables. Therefore, stakeholders are encouraged to adopt constructability strategy in order to improve overall project objectives.
Enhancing building construction projects delivery: Identifying critical success factors Igbokwe, Guy; Ubani, Emmanuel; Okorocha, Kevin; Anyanwu, Columbus
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.272

Abstract

The study is aimed at development of critical success factors for enhance building construction projects delivery using South East Nigeria as a study area.  The problem of the study is failure to identify and prioritize critical success factors (CSFs). The specific objective is to identify and evaluate the critical success factors (CSFs). The basic sources of data collected for the study are secondary data which include brainstorming, published relevant information and primary data gotten by the respondents/professionals. The researcher reviewed related literature which enabled him to develop a questionnaire. Data was collected through email, questionnaire and interview approach which was distributed among the stakeholders.  Analysis of data was carried out with Descriptive Statistics and Structural Equation Modeling (SEM). The results and finding shows that design, pre­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­-construction, construction, post construction phase have an influence on constructability. The researcher concluded that lack of quality control and client dissatisfaction have an influence on constructability. Early involvement of contractors in the design stage and improving the spirit of teamwork have a direct impact on improving constructability and reducing duplication.
The role of OTAs in Bali's tourism landscape: Maximizing hotel bookings Sumawidari, Ida Ayu Ketut; Damayanti, Ida Ayu Kade Werdika; Nadra, Nyoman Mastiani; Solihin, Solihin
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.315

Abstract

This study explores the pivotal role of Online Travel Agencies (OTAs) in maximising villa bookings within Bali's dynamic tourism landscape. The primary objective is to analyse how OTAs influence booking patterns, enhance visibility, and contribute to revenue generation for villa owners. Data collection involved a mixed-method approach, combining quantitative surveys distributed to villa owners and qualitative interviews with industry stakeholders. The analysis employed statistical techniques to identify trends in booking behaviour and thematic analysis to interpret qualitative insights. Findings indicate that OTAs significantly increase the reach of villa listings, facilitating access to a global audience. Additionally, the study reveals that strategic partnerships with OTAs can lead to improved occupancy rates and higher revenue per booking. However, challenges such as commission fees and market saturation are noted, necessitating a balanced approach to OTA utilisation. The conclusion underscores the importance of integrating OTA strategies with direct marketing efforts to optimise bookings while maintaining brand identity. This research contributes to the existing literature on tourism management and provides actionable insights for villa owners seeking to enhance their competitive edge in Bali's tourism market.
Exploring the relationship between employee engagement, job satisfaction, and turnover intention in the hospitality industry Sudiarta, Made; Sekarti, Ni Ketut; Sunarsa, I Wayan
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.321

Abstract

The high turnover rate in the hospitality industry is a significant challenge that can negatively impact operational stability and increase costs for businesses. This research aims to examine the relationship between job satisfaction, employee engagement, and turnover intention at YJR. The study investigates how factors such as job satisfaction and employee engagement influence employees' intentions to leave the organization. Utilizing a quantitative research method, data was collected through surveys and interviews with current and former employees of the restaurant. The data were analysed using descriptive statistics and correlation analysis to determine the strength of the relationships between the variables. The results indicate that both job satisfaction and employee engagement have a significant negative impact on turnover intention. Employees who reported higher levels of satisfaction and engagement were less likely to express an intention to leave the company. Conversely, those with lower satisfaction and engagement levels were more inclined to consider exiting. Additionally, the research found that key drivers of dissatisfaction include limited career development opportunities, insufficient compensation, and a lack of recognition. The study concludes that improving job satisfaction and fostering employee engagement are critical strategies for reducing turnover at this company. Practical recommendations for management include implementing policies that enhance work-life balance, offering competitive compensation, and creating career advancement opportunities. Future research could expand on this study by examining the long-term effects of these strategies on turnover rates and exploring similar relationships in other sectors of the hospitality industry.

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