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M. Agus Sutiarso
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INDONESIA
Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 15 Documents
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Search results for , issue "Vol. 4 No. 2 (2025): Aug 2025" : 15 Documents clear
Marketing communication model at baitul maal wal tamwil integrated joint enterprises Sidogiri Melaya Bali, Indonesia Siswanto, Adil
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.278

Abstract

The primary aim of the research paper are (1) The integrated marketing communication model increase the number of customers at the Baitul Maal Wal Tamwil Integrated Joint Enterprises Sidogiri Melaya Bali branch office, (2) The challenges of implementing the integrated marketing communication model to customers, (3) Face the challenges of implementing an integrated marketing model to customers at branch office Malaya Bali. This research approach uses a descriptive qualitative approach. Qualitative approach, with data collection techniques by observation, interviews and documentation. Practical Applications (1) The integrated marketing communication model can ensure that the messages conveyed by various communication channels, such as advertising, direct marketing and social media, are social and mutually supportive, thereby increasing consumer awareness and trust in brands and products. (2) Challenges from demographics and psychographics among consumers can cause messages that are ineffective or irrelevant, so many customers may not understand the principles of sharia finance and its benefits. Effective and inclusive education needs to be prepared to explain concepts such as profit sharing, usury free, and fairness in transactions. (3) Choose the right communication channel based on your goals and target audience. An integrated marketing communications model can ensure that messages conveyed by various communication channels, such as advertising, direct marketing and social media, are social and mutually supportive, thereby increasing consumer awareness and trust in brands and products.
Determinants of construction enterprises' performance: Empirical study from Nepal Lamichhane, Basu Dev; Lama, Padam Bahadur; Timilsina, Surya Prasad
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.327

Abstract

The purpose of this study is to investigate the determinants of business performance of construction firms in Nepal. The determinants considered in this study are financial conditions (FC), climatic conditions (CC), political conditions (PC), and regulatory provisions (RP). Similarly, the outcome variable is the business performance (BP) of construction firms in Nepal. The study used a quantitative approach to investigate the formulated hypotheses. This study utilized survey questionnaires of 216 (61.53 percent) respondents as useful questionnaires out of 351 distributed questionnaires. Thus, primary sources of data were used adopting purposive sampling methods. The statistical tools used in the study were descriptive and interferential analysis. The finding of the study showed a positive and significant influence of financial conditions, climatic conditions, political conditions, and regulatory provisions on the business performance of firms of construction enterprises in Nepal. The findings of this study are useful to construction business owners, small and micro-entrepreneurs (SMEs), policymakers, banks and financial institutions (BFIs), regulators, and other stakeholders.
Identifying high-value keywords for Bali tourism: A machine learning approach Koswara, Asep
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.334

Abstract

This study explores how machine learning techniques, specifically K-Means Clustering, can be applied to identify high-value tourism-related keywords for Bali using Google Keyword Planner data. By analyzing normalized search volume, cost-per-click (CPC), and competition scores, the keywords were grouped into three meaningful clusters: (1) high-volume, high-CPC keywords such as Bali luxury resorts and honeymoon in Bali, (2) low-volume, high-CPC keywords like eco-retreat Bali and private villa Ubud, and (3) high-volume, low-CPC keywords including Bali itinerary and Bali beach names. The Elbow Method confirmed that three clusters offered the optimal segmentation. Findings show that luxury and culturally immersive travel themes yield the highest marketing value, while niche keywords offer untapped advertising potential. Seasonal analysis revealed peaks in keyword interest during mid-year and year-end holiday seasons, aligning with international travel patterns. The machine learning approach enhanced keyword structuring and revealed strategic timing opportunities for content deployment. The study concludes that data-driven keyword targeting can significantly improve the effectiveness and sustainability of digital marketing in Bali’s tourism sector. Recommendations include focusing on premium and niche clusters, while future research may integrate social media trends and geospatial analysis to deepen keyword relevance and behavioral insights.
Developing innovative and effective marketing strategies to deepen customer engagement and expand market reach successfully Masih, Ni Ketut; Pemayun, I Dewa Gede Ari; Sinaga, Firman
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.335

Abstract

This study investigates effective marketing strategies for AUTO2000, with the goal of increasing sales volume during the Covid-19 pandemic. Utilizing a descriptive research approach, data were collected through observation, interviews, and document analysis. The findings demonstrate that applying segmentation, targeting, and positioning (STP) strategies contributes to improving sales performance. Specifically, the company can benefit from a differentiated targeting strategy, which involves focusing on multiple potential market segments. Additionally, a positioning strategy based on attributes and product categories allows the company to concentrate on key products that resonate with target markets. The results suggest that AUTO2000's product diversity, coupled with innovative offerings, aligns well with these strategies. The study concludes that continuous adaptation of marketing strategies, paired with creative solutions, is essential for meeting sales targets, particularly in challenging periods such as the pandemic.
Implementation of business process reengineering concept in transforming Nigerian firm: A systematic literature review Ugwu, Kelechi Enyinna; Njoku, Dr. Charles Odinakachi
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.339

Abstract

This study evaluates the implementation of Business Process Reengineering (BPR) in Nigerian firms, with a particular focus on the financial sector and mobile network operators. The primary objective is to examine how BPR contributes to enhancing organizational efficiency, effectiveness, customer satisfaction, service delivery, quality, and continuous improvement. By restructuring business processes through innovative strategies and tools, BPR aims to significantly improve organizational performance. The study adopts a systematic literature review approach, analysing peer-reviewed articles and case studies related to Nigerian financial institutions and mobile service providers. Key sections include an overview of BPR, the tools and techniques employed, the application of Business Action Theory, and the measurable impact of BPR on organizational operations. Through the synthesis of existing literature, the research explores the transformative potential of BPR in terms of operational efficiency, market innovation, and strategic expansion. Findings reveal that BPR has a significant positive impact on Nigerian organizations by fostering better resource utilization, streamlined workflows, and enhanced service delivery. Case studies demonstrate successful implementation in both sectors, where organizations witnessed increased competitiveness and customer satisfaction. The study concludes that BPR holds substantial potential in revolutionizing Nigerian financial and telecommunications sectors by creating pathways for innovation and growth. It recommends that firms adopt strategic planning, ensure optimal resource allocation, and promote change initiatives through sustained leadership and organizational commitment. Additionally, the study provides valuable insights for practitioners and scholars and suggests directions for future research in emerging markets.
Influence of social media on SMES marketing performance evidence from Bodija, Ibadan north local government OYO state Adeyemo, Tosin P.
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.348

Abstract

The present study investigated the marketing strategies of SMEs in Bodija, Ibadan-North Local Government Area, Oyo State, with a specific focus on their engagement with social media platforms. It examined their perceptions of these platforms, the effects of social media on their marketing outcomes, and the obstacles they face in leveraging social media for business promotion. Additionally, the research analyzed the correlation between the level of social media engagement and marketing practices, and whether the socio-demographic profiles of SME owners in the studied area played a role in their social media marketing adoption. The research outcomes further indicated several significant challenges that hinder SMEs from effectively utilizing social media for marketing and business promotion. These challenges comprised the loss of social media accounts, the unreliability and inconsistency of network service providers, and the substantial time investment needed to build a social media audience that converts into customer support. The study recommends that SMEs pursue digital marketing training and partner with professionals to mitigate these obstacles. Despite the possible advantages of social media for SME marketing, it is crucial to address these constraints to maximize the effectiveness of social media platforms and enhance business promotion.
Cultural potency and developing strategy of Waturaka ecotourism in Ende regency Budiarta, I Putu; Solihin, Solihin; Sutarma, I Gusti Putu
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.354

Abstract

This study aims to identify and analyze the obstacles in ecotourism practices in Waturaka Village, Kelimutu District, Ende Regency, East Nusa Tenggara Province. Waturaka Village is a buffer village for Kelimutu National Park which has great potential in developing community-based ecotourism. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and literature studies. The results of the study indicate that ecotourism practices in Waturaka Village face various obstacles, including limited infrastructure, lack of equitable community participation, minimal training and technical knowledge, and management that still requires intensive assistance. In addition, the development and promotion model that has not been maximized also hinders the advancement of ecotourism in this village. These obstacles have an impact on the sustainability of ecotourism based on conservation and empowerment of local communities. Therefore, synergy between stakeholders, increasing human resource capacity, and sustainable management strategies are needed to support the success of ecotourism in Waturaka Village.
Exploring hydrotourism: Health and wellbeing Ernawati, Ni Made; Mudana, I Gede; Sari, Putu Yunita Wacana; Indrawati, Yayu; Pamularsih, Tyas Raharjeng
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.365

Abstract

This emic study presents literature research of qualitative study on hydrotourism - health and wellness focusing on the practices and the uniqueness of the product offering around the globe highlighted with hydrotourism - health and wellness offered in Bali Indonesia. The findings show hydrotourism as a generic name represents three types of leisure and tourism products: water for sport, health and wellness, and for panoramic viewing experience. The current well developed and highly innovative products of hydrotourism - health and wellness around the world which could create a strong allegiance to particular destinations, has been known since the nomadic era. Bali offers high quality and variety of spa products that often offered by hotels or independents spa–establishment; it is noted that hydro for spiritual purification of ‘melukat-ritual’ is highly popular among tourists and become a substantial hydro product offer which is rooted from Hindu practice. Hydrotourism - health and wellness offer high variety and each with unique selling proposition. Hydrotourism – health and wellness could be in the form of bathing, spiritual purification, healing and rejuvenation, medication to relieve pain, detoxification and skin beauty, and a more complex spiritual ceremony of forging the endurance of body and mind; during the process, it could utilize various materials to assist healing, e.g. stone and herbs, or leveraging extreme temperature of warm and cold, often combined with yoga practice and meditation, also consuming healthy and whole food during the program; it could be an exclusive and luxurious for the rich, spa and wellness products for travelers, or simply public bathing where children and people could go to refresh; it could be well facilitated spa establishments with prime service or simply public baths, natural spring and thermal baths managed by local community. Indonesia considers spa services as traditional health services rather than entertainment.
The role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector Kencanawati, Anak Agung Ayu Mirah; Meirejeki, I Nyoman; Supiatni , Ni Nyoman; Suarta, I Ketut
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.366

Abstract

- In the digital era, hotel businesses are increasingly adopting digital promotional strategies due to their cost-effectiveness, speed, and ability to reach wide and diverse audiences. This study explores the role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector. Specifically, it aims to (1) identify which digital marketing media are predominantly utilized by hotel marketing departments, and (2) assess the impact of these digital tools on hotel room sales. To achieve these objectives, the research employs a qualitative descriptive method supported by data collection techniques such as observation, documentation, and interviews with marketing personnel across selected hotels in Bali. The analytical framework is based on digital promotion indicators, namely social media marketing, online advertising, official websites, and digital-based personal selling. The findings reveal that social media platforms—particularly Instagram—are the most dominant digital promotion tools used by hotels. Their visual-centric nature and real-time interaction features are highly effective in engaging potential tourists, especially among younger demographics. Additionally, websites integrated with booking engines and online advertising strategies also contribute significantly to driving direct bookings and enhancing consumer trust. The analysis further indicates a positive correlation between active digital promotion efforts and increased room occupancy rates. Hotels that consistently invest in curated digital content, interactive campaigns, and influencer collaborations have experienced notable growth in customer reach and booking conversions. In conclusion, digital promotion has become an essential marketing strategy for hotels in Bali. Its strategic use not only enhances visibility and brand awareness but also drives measurable improvements in room sales. Continued adaptation to emerging digital trends is recommended to maintain competitiveness in the evolving tourism landscape.
An analysis of the readiness of Surabaya city government to implement international medical tourism Ramadhani, Tasya
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.367

Abstract

Surabaya has great potential to develop international medical tourism, but the city is still in the early stages of this process. One of the challenges is that the preparation for launching this project has been ongoing for a long time, starting from the COVID-19 period. This study aims to analyze the efforts made by the Surabaya City Government in preparing the development of international medical tourism, focusing on the city’s readiness to enter the international market. This research uses an evaluative approach by adopting the Uppsala Model to understand and assess the stages of readiness and the actions that have been taken. The findings show that the Surabaya Tourism Office has taken an important step by looking for local travel agencies with international networks, working together with hospitals, clinics, and laboratories in Surabaya. Bappedalitbang also plays a leading role in coordinating and strengthening collaboration among related sectors in developing medical tourism. Based on the Uppsala Model analysis, Surabaya is expected to gain a better understanding of international market needs by collecting in-depth information about medical political regulations, patients’ socio-cultural backgrounds, and the types of medical services needed, including economic and tourism-related aspects, especially from patients in Southeast Asian countries. This will serve as an important foundation for improving the city's readiness and accelerating its expansion into the international medical tourism market.

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