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Andina Fasha
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Baloi-Sei Ladi, Jl. Gajah Mada, Tiban Indah, Kec. Sekupang, Kota Batam, Kepulauan Riau 29426
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Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Published by Universitas Internasional Batam
ISSN : -     EISSN : 29877024     DOI : https://doi.org/10.37253/se
Core Subject : Education,
Other
Social Engagement: Jurnal Pengabdian Kepada Masyarakat merupakan jurnal open access dan peer-reviewed yang mempublikasikan hasil pengabdian kepada masyarakat dari seluruh bidang ilmu. Social Engagement: Jurnal Pengabdian Kepada Masyarakat diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Internasional Batam. Terbit secara berkala setiap tiga bulan sekali, Maret, Juni, September dan Desember.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Upaya Meningkatkan Kemampuan Berhitung Menggunakan Teknik Penguatan Positif Dengan Media Permainan Dakon Imamah, Syafa'atul; Hasanah, Muhimmatul
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8648

Abstract

Mathematics is a very basic science tool. Counting skills are part of mathematics that can develop children's cognitive abilities and logical thinking skills. This program aims to determine the effectiveness of dakon media and positive reinforcement techniques in improving counting skills in subjects. The research method used is quantitative using a single-case experimental design. The conclusion in this study is the use of traditional dakon games and positive reinforcement techniques can improve counting skills in subjects with a gain score of 50.
Strategi Pengembangan UMKM Games in Your Area melalui Optimalisasi Digital Marketing Shevia, Shevia; Christiarini, Renny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8688

Abstract

In the era of the fourth industrial revolution in Indonesia, it is crucial for Micro, Small, and Medium Enterprises (MSMEs) to continuously update themselves to survive in the midst of intense competition. This study explores a development strategy for the MSME "Games in Your Area" through the optimization of digital marketing. This Community Service is implemented through three stages: survey, implementation, and evaluation. The objective of this Community Service is to enhance the number of customers, social media engagement, and product sales at Games in Your Area. Implementation involves optimizing Instagram and increasing the number of reviews on Google Review. The results indicate a significant improvement, with a 50% increase in the number of customers, a 20% rise in Game Rate sales, and an 80% increase in Game Rental sales. Thus, the digital marketing strategy proves effective in enhancing the performance and engagement between consumers and the MSME “Games in Your Area”
Perancangan Strategi Branding dan Social Media Marketing pada Toko Crystalnkiss Kesumahati, Erilia; Jecki, Jecki
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8804

Abstract

Crystalnkiss shop is a Micro, Small and Medium Enterprise (MSME) in Batam City that sells various clothes imported from China and Thailand. Sales from this store continue to decline even though COVID-19 has passed. Digital marketing carried out on social media has not provided satisfactory results. Thus, community service activities were carried out to increase sales by implementing branding strategies and conducting social media marketing. Promotional activities are carried out using social media, marketplaces, and registration of store locations on Google Map. The implementation results show business progress in terms of increasing the number of customers and sales.
Pemanfaatan Cangkang Gonggong untuk Meminimalkan Limbah Penyebab Polusi menjadi Hiasan Bunga Mini Nelson, Alden; Wen, Wel; Istiqomah, Nurul; Chrisderry, Chrisderry; Selvianti, Selvianti; Setiawan, Setiawan
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8824

Abstract

The use of gonggong shells can be an alternative in increasing business for MSMEs. Utilizing gonggong shells is the main objective of carrying out this activity and this can reduce pollution caused by gonggong shell waste. The method of implementing this activity is through direct observation and interviews. By innovating from gonggong shells, mini flower decorations have become one of the efforts to stimulate the creative economy and minimize waste that causes pollution.
Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8825

Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
Pembuatan Sistem Informasi Akuntansi Pada Berjaya Sport Pratama, Vincent Tio; Ramdana, Mariska
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Maret 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i2.9115

Abstract

Technology is moving in a more modern direction, certainly allowing users to enjoy greater convenience and efficiency in its use. Of course, in this era of a growing economy, MSME (Micro, Small and Medium Enterprises) are encouraged by the government to take advantage of this development by adopting information systems in their business, both for record keeping and as a reference for their business performance. Berjaya Sport is a business that provides sports equipment, especially in badminton, ranging from equipment such as rackets, shoes, clothing and other accessories, not to forget the professional string service are provided here. With friendly prices, so that the satisfaction of regular customers is able to make Berjaya Sports one of the options for badminton sports fans in Batam City. With the development of business turnover continues to grow, with manual recording will certainly be tiring and less effective, and if the inventory card is lost requires them to recalculate their entire inventory. So, from these problems, the author is encouraged to help to implement an accounting information system to Berjaya Sport. As a result, the recording of transactions and digital inventory and reports that can be used as a performance reference can be accessed directly in the system. The objective of this project is to make partners more effective and efficient in both entering and analyzing their business  
Merangkai Kreativitas, Membangun Karakter, dan Menjaga Kesehatan: Melalui Program Kuliah Kerja Nyata di SD Negeri 101812 Desa Namo Tualang Sirait, Warhamni Anatasya; Wahyuni, Sri; Lubis, Aulia Chairani; Apriyana, Nana; Sari, Gusti Nawang; Harahap, Syafrin Ananda; Pulungan, Ainil Fithri
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i4.9853

Abstract

Kuliah Kerja Nyata (KKN) yang berlangsung selama 21 hari yaitu mulai dari tanggal 15 Juli sampai 03 Agustus, Adapun terdapat beberapa program kerja yang dilakukan mahasiswa Universitas Muslim Nusantara Al-Washliyah di SD Negeri 101812 Desa Namo Tualang diantaranya penyuluhan dan edukasi vit c, sosialisasi anti bullying, kegiatan P5, dan meningkatkan kreativitas pada anak melalui pembuatan kolase dari biji bijian pada siswa yg kurang memiliki minat belajar guna melatih motorik anak serta membantu wawasan anak dengan belajar sambil bermain. Kegiatan pengabdian mahasiswa bertujuan membantu menyelesaikan permasalahan, berkontribusi dan juga bersosialisasi dengan masyarakat. Program program ini berhasil meningkatkan pengetahuan, kesadaran, dan keterampilan siswa di berbagai aspek
Strategi Pemasaran Digital pada Toko Sayuran Kering Egi Veggie Kesumahati, Erilia; Syukriansyah, Azizul
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i4.9866

Abstract

Program penerapan strategi pemasaran digital menjadi kunci utama dalam memperluas jangkauan, promosi dan meningkatkan eksposure untuk usaha kecil hingga menengah, termasuk toko sayuran seperti Toko Sayuran Kering Egi Veggie. salah satu tujuan program penerapan strategi pemasaran digital ini bertujuan untuk mengeksplorasi dan mengimplementasikan berbagai strategi pemasaran digital yang dapat diterapkan untuk meningkatkan visibilitas dan penjualan toko sayuran tersebut. Melalui pendekatan yang komprehensif, studi ini memfokuskan pada pemanfaatan platform-platform digital, seperti media sosial, situs web, dan Google Maps. Penggunaan media sosial sebagai alat untuk berinteraksi dengan pelanggan, mempromosikan produk, dan membangun pengetahuan pelanggan terhadap toko sayuran kering Egi Veggie. Hasil dari program penerapan strategi digital marketing ini sangat penting dikarenakan dapat berdampak baik bagi pelaku usaha UMKM untuk terus berkembang di dunia usaha yang mereka jalani. Dengan melakukan pemasaran melalui media sosial Instagram, terdapat pelanggan yang mengetahui dan datang langsung ke toko. Hal ini berpotensi untuk terus meningkatkan penjualan dari toko dan berefek terhadap omset penjualan toko. Strategi pemasaran digital yang dilakukan melalui media sosial dapat meningkatkan eksposure toko secara perlahan ditandai dengan jumlah like dan juga pengikut yang terus menanjak yang dapat memunculkan potensi profit yang akan didapat oleh toko, Strategi pemasaran digital yang dilakukan terbukti dapat memudahkan pelanggan dalam mengakses informasi toko secara mudah dan lengkap.
Meningkatkan Kesehatan dan Kebersihan: Program Perbaikan Toilet di Kampung Tua Teluk Mata Ikan, Nongsa, Batam Saputra, Ade Jaya; Ma'muriyah, Ni'matul; Meiliana
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i2.10319

Abstract

This community service project aimed to support tourism development at Teluk Mata Ikan Beach, Batam, through the renovation of public toilet facilities. The previous condition was inadequate and affected visitor comfort. The project, carried out by a team from Universitas Internasional Batam (UIB) in collaboration with PT Telin, involved site surveys, design planning, cost estimation, and construction. The result was a significantly improved facility that positively impacted visitor satisfaction and the image of the tourist area. This activity showcases collaboration between academia, industry, and the local community in addressing tourism infrastructure challenges.
Peningkatan Kesadaran Hukum Masyarakat dalam Mendukung Kesehatan Publik melalui Edukasi Hak atas Pelayanan Kesehatan dan Pencegahan Penyakit Menular di Kartasura Kuncoro, Aditya Bagus; Prayitno, Joko
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2025): Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i3.10485

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan literasi hukum dan kesehatan masyarakat di wilayah Kartasura, terutama dalam menghadapi tantangan ketimpangan akses dan rendahnya kesadaran terhadap hak-hak kesehatan. Melalui kolaborasi antara Universitas Duta Bangsa Surakarta dan Universitas Veteran Bangun Nusantara, program ini melibatkan penyuluhan hukum dan sosialisasi kesehatan kepada warga dengan pendekatan partisipatif dan edukatif. Sebanyak 50 peserta hadir dan berinteraksi langsung dengan dua narasumber ahli. Hasil kegiatan menunjukkan bahwa 70% peserta mengalami peningkatan pemahaman mengenai prosedur hukum dan hak kesehatan dasar, serta mulai tergerak untuk membentuk forum advokasi lokal. Perubahan sosial positif ini ditandai dengan munculnya inisiatif pelaporan pelanggaran hak kesehatan secara mandiri dan tumbuhnya kesadaran hukum kolektif. Temuan ini menunjukkan pentingnya integrasi antara aspek hukum dan kesehatan dalam pemberdayaan masyarakat. Diperlukan tindak lanjut berupa pendampingan reguler dan perluasan program ke wilayah lain untuk menciptakan keberlanjutan.

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