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<![CDATA[TINJAUAN PROSES PENGEMBANGAN DESTINASI WISATA GAYO CAMPING GROUND DI TAKENGON ACEH ]]>
<![CDATA[Bilqistina Bilqistina]]>;
<![CDATA[Apriliani Lase]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i2.469
<![CDATA[The objectives of this research are to: 1) determine the plan for maximising Gayo Takengon Campgrounds' tourist potential; and 2) provide management of the campgrounds' attractions with guidance. This study discusses the potential and how to create it using a sort of qualitative research and descriptive data analysis. The study's findings indicate that there is potential for development into a natural tourist attraction. These possibilities are: 1) As the Gayo Camping Ground develops as a tourism object, the promotion strategy is currently quite effective. For instance, the tourism office has promoted by providing promotional flyers and videos, which were then uploaded to social media, which is directly managed by the Gayo Camping Ground manager himself. The availability of this material on social media platforms like Instagram, Facebook, and YouTube makes it simpler for travellers to find out more about this tourist destination. 2) Based on the findings of this research, there aren't many improvements that need to be made to the Gayo Campground tourist attraction as all of its amenities already match the requirements for a tour.]]>
<![CDATA[Pengaruh Servicescape Dan Variasi Menu Terhadap Keputusan Pembelian Di Aroma Resto And Coffee Padang ]]>
<![CDATA[Muli Junita]]>;
<![CDATA[Hijriyantomi Suyuthie]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i2.470
<![CDATA[This study aims to analyze the influence of servicescape and menu variations on purchasing decisions at Aroma Resto and Coffee Padang. This type of research is a causal associative survey method with quantitative data. The population of this study was consumers who visited Aroma Resto and Coffee Padang with a sample of 110 people, using techniques purposive sampling. The research instrument used questionnaires (questionnaires) arranged according to Likert scale. The data was analyzed using SPSS version 23.00 and the results of the analysis were presented in tabular form. The result of the study was servicescape (X1) on Aroma Resto and Coffee Padang in a good category with a percentage of 64%. Menu variation (X1) in Aroma Resto and Coffee Padang in good category with a percentage of 57.3%. The purchase decision (Y) on Aroma Resto and Coffee Padang is in a good category with a percentage of 62.7%. Multiple linear regression tests with T tests on servicescape variables and menu variations affect purchasing decision variables at Aroma Resto and Coffee Padang. The F test value of servicescape variables (X1) and menu variations (X2) affect simultaneously purchasing decisions at Aroma Resto and Coffee Padang. The Adj. R square value of 0.512 means that servicescape variables and menu variations have an effect of 51.2% on purchasing decisions at Aroma Resto and Coffee Padang and 48.8% are influenced by other variables.]]>
<![CDATA[The Influence Of Syariah Compliance And Customer’s Satisfaction Towards Muslim Purchase Behaviour Hotel Syariah in West Sumatera ]]>
<![CDATA[Febrian Ananda]]>;
<![CDATA[Efrida Yanti]]>;
<![CDATA[Febrian Rafqi]]>;
<![CDATA[Feri Ferdian]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i2.471
<![CDATA[This study aimed to analyze the influence of sharia compliance and customer satisfaction towards Muslim purchase behavior in sharia hotels in West Sumatra. This research uses a quantitative methodology with a causal associative approach. Muslim guests who have stayed at sharia hotels constitute the population, and a purposive sampling technique is used to determine the number of research samples. The sample size for this study was 99 Muslim guests who had stayed at a sharia hotel in West Sumatra. Partial Least Square Structural Equation Modeling (PLS-SEM) is the analytical method used. From the results of research that has been carried out, the variables of sharia compliance and customers satisfaction have a positive and significant effect on the purchase behavior of sharia hotels in West Sumatra. It can be said that based on this research, purchase behavior occurs if the hotel is compliant and guests feel satisfied during their stay, then guests will consider purchase behavior.]]>
<![CDATA[THE INFLUENCE OF HOTEL IMAGE AND TRUST ON GUEST LOYALTY AT GRAND BASKO HOTEL PADANG ]]>
<![CDATA[Rian Mulawarman]]>;
<![CDATA[Stephanie Vivian Yuricha]]>;
<![CDATA[Roni Hermanto]]>;
<![CDATA[Feri Ferdian]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i2.473
<![CDATA[This study aims to determine the effect of hotel image and trust on guest loyalty at Grand Basko Hotel Padang. This research method uses quantitative descriptive research with a causal associative approach, data collected through surveys of guests who have stayed at Grand Basko Hotel Padang using 98 respondents from a population of 7,560 guests staying at Grand Basko Hotel Padang because the sample determination based on the type of non-probability sampling used is purposive sampling technique. Based on the results of data analysis using Smart PLS with the results of Cronbach's each variable 4.245, 9.506 and 4.446 shows that hotel image has a positive and significant effect on guest loyalty, as well as hotel image has a positive and significant effect on trust and trust also has a positive and significant effect on guest loyalty, on the mediating variable hotel image has a direct effect on customer loyalty and indirectly affects customer loyalty through trust as the mediating variable.]]>
<![CDATA[Pengaruh Museum Experience terhadap Minat Berkunjung Kembali Wisatawan di Museum Adityawarman ]]>
<![CDATA[Nurul Aisha Umayra]]>;
<![CDATA[Rahmat Nofriyandri]]>;
<![CDATA[Haris Dofest]]>;
<![CDATA[Dwi Pratiwi Wulandari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i2.688
<![CDATA[Museum Adityawarman merupakan museum yang berada di Padang, Sumatera Barat. Museum ini merupakan salah satu museum di Indonesia yang memamerkan artefak dan benda-benda seni budaya Minangkabau. Penelitian ini bertujuan untuk mengetahui pengaruh museum experience terhadap minat berkunjung kembali wisatawan di Museum Adityawarman. Penelitian ini termasuk dalam jenis penelitian yang bersifat asosiatif kausal dengan menggunakan metode survei dengan data kuantitatif. Populasi penelitian ini adalah seluruh wisatawan yang pernah berkunjung ke Museum Adityawarman dengan sampel sebanyak 100 responden menggunakan teknik insidental sampling. Instrumen penelitian menggunakan kuesioner(angket) yang disusun berdasarkan skala likert. Data dianalisis dengan menggunakan SPSS versi 26.00 dan hasil analisis tersebut disajikan dalam bentuk tabel. Hasil penelitian adalah museum experience pada Museum Adityawarman dalam kategori sangat baik dengan persentase 75%. Minat Berkunjung Kembali wisatawan di Museum Adityawarman dalam kategori sangat baik dengan persentase 70%. Hasil uji T menunjukkan bahwa terdapat pengaruh museum experience terhadap minat berkunjung kembali wisatawan di Museum Adityawarman. Nilai Adj. R square sebesar 0,514 artinya variabel museum experience berpengaruh sebesar 51,4% terhadap minat berkunjung kembali di Museum Adityawarman dan 48,6% dipengaruhi oleh variabel lainnya.]]>
<![CDATA[Keputusan Menginap Di Hotel Kartika One Jakarta Yang Dipengaruhi Kualitas Pelayanan, Kualitas Produk, Dan Promosi ]]>
<![CDATA[Doni Alfredo]]>;
<![CDATA[Aris Budiono]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i3.757
<![CDATA[Tujuan dari penelitian ini adalah untuk menganalisis hubungan antara retensi pelanggan dengan kualitas layanan, kualitas produk, dan upaya pemasaran. Dalam penelitian ini, semua tamu Hotel Kartika One Jakarta dianggap sebagai bagian dari populasi sampel. Jumlah sampel penelitian sebanyak 100 orang ditentukan melalui pemilihan secara acak. Kuesioner digunakan sebagai alat untuk mengumpulkan informasi dalam penelitian ini. Setelah survei selesai, regresi linier berganda digunakan untuk memeriksa data. Hasil penelitian menunjukkan bahwa meskipun kualitas produk yang ditawarkan tidak berpengaruh signifikan terhadap retensi pelanggan, namun kualitas layanan berpengaruh signifikan. Variabel promosi juga secara signifikan mempengaruhi pilihan retensi. Ketika dipertimbangkan bersama-sama, kualitas layanan, kualitas produk, dan kualitas iklan memiliki dampak 69,7% terhadap retensi pelanggan. Sisanya sebesar 30,3% mencerminkan faktor yang tidak diketahui yang diabaikan dalam analisis.]]>
<![CDATA[Pengaruh Kualitas Produk, Lokasi, Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Savio Coffee and Eatery ]]>
<![CDATA[Dhea Nanda]]>;
<![CDATA[Ricky Talumantak]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i3.809
<![CDATA[This study aims to determine the effect of product quality, location, service quality, and on purchasing decisions at Savio Coffee end Eatery. The study conducted at Savio Coffee And Eatery involved 120 respondents who made purchases at the establishment. The data was collected through questionnaires, and the results of the multiple linear regression analysis showed a positive correlation between product quality, location, service quality, and purchasing decisions. This method of data collection is reliable, and it's fascinating to see how can be utilized to analyze this data.]]>
<![CDATA[Studi Kelayakan Pengembangan Potensi Wisata Di Pulau Merak Kecil ]]>
<![CDATA[Farhatani Rahayu]]>;
<![CDATA[Novita Putri Amanti]]>;
<![CDATA[Tiara Utami]]>;
<![CDATA[Arya Maranatha R. M]]>;
<![CDATA[Alisyahaq Mahdiyatul Asdhar]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i3.862
<![CDATA[The potential of the Merak Kecil Island tourist attraction in Cilegon Banten is very high because it has a fascinating beach and sea landscape. This makes many tourists interested in visiting Pulau Merak Kecil. The facilities offered are also quite adequate. Anak Pulo is a local resident who manages Merak Kecil Island. Seeing and observing the great potential of Merak Kecil Island, it is necessary to develop tourism assisted by the local government. By using qualitative research methods through interviews, observation, and documentation. The data used in this research are primary data and secondary data. The results of this study are tourism potential and development shows a feasibility, so that from Aspect 4A and SWOT Analysis, Merak Kecil Island can become a competitive marine and coastal tourism.]]>
<![CDATA[Pengaruh Citra Merek, Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Hotel Maven Fatmawati Jakarta ]]>
<![CDATA[Ayuska Anatasya]]>;
<![CDATA[Verry Cyasmoro]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i3.885
<![CDATA[In the hospitality industry, the choices made by consumers when making purchases are of utmost importance for the survival of a company, particularly for Hotel Maven Fatmawati Jakarta, as they directly impact its profitability. This study aims to investigate the impact of brand image (X1), price perception (X2), and service quality (X3) as predictor variables on the decisions made regarding accommodations (Y) at Hotel Maven Fatmawati Jakarta. The research design utilized for this study is quantitative and based on surveys, employing an accidental sampling method with a sample size of 100 individuals who have previously made purchases at Hotel Maven Fatmawati Jakarta. The collected data was analyzed using multiple regression analysis, and primary data was directly obtained from the respondents. The research findings indicate that the independent variables collectively influence decisions regarding accommodations at Hotel Maven Fatmawati Jakarta. However, when examined individually, brand image and price perception do not significantly impact these decisions. On the other hand, service quality has a significant influence on accommodation decisions at Hotel Maven Fatmawati Jakarta.]]>
<![CDATA[URGENSI PELIBATAN DAN PARTISIPASI PEMUDA DALAM UPAYA PENGEMBANGAN PARIWISATA TAMAN WISATA ALAM SIBOLANGIT ]]>
<![CDATA[M. Ainur Ridlo]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v1i2.906
<![CDATA[The existence of tourism in Indonesia is one of the main attractions for tourists to visit Indonesia to enjoy the natural beauty of Indonesia's earth. In Indonesia there are many tourist objects that have high selling power besides Borobudur, there is also the Sibolangit nature tourism in, North Sumatra, which is also the focus of the study being studied by researchers. Efforts to build tourism are certainly not only the duty and responsibility of the government, but local governments, village governments, local communities and youth youth organizations must have a high sense of concern and empathy for the existence and development of tourism above. The results in this study indicate that the existence of youth has a very strategic role in the progress or not of a tourist attraction, because youth plays a role in terms of marketing with their abilities and skills in using social media so that the existence of tourist objects becomes increasingly known by many people, especially foreign tourists. The two youths can also be a bastion of security and comfort for visitors and thirdly the involvement of youth in building and developing tourism is also a positive value from an economic perspective which leads to the welfare of the surrounding community. So in a simple conclusion, youth must be involved and involved in the development and construction of tourist objects, especially in Sibolangit tourism in Deli Serdang, North Sumatra.]]>
