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INDONESIA
Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Published by Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau
ISSN : 29620929     EISSN : 29633877     DOI : 10.59059
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Social, Engineering,
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health
Focus dan Scope pada bidang pendidikan, Agama, Sosial, Humaniora, Teknik, Sains, Komunikasi, Kesehatan dan Rekayasa
Arjuna Subject : Umum - Umum
Articles 177 Documents
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Pemanfaatan Limbah Budidaya Ikan Lele Dengan Sistem Akuaponik Di Kelurahan Gedog Yessy Risma Priranti; Rizky Ramadhani; Aldia Safira Hartono; Nabila Zafirna Syazwani; Aprilia Retnowati; Dewi Puspa Arum
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i2.173

Abstract

The Women Farmers Group (KWT) “Guyub Rukun” in Gedog Village has the potential to produce vegetables using an aquaponics system. This is supported by the large amount of waste from catfish farming. Utilization of catfish farming waste is still not optimal. The use of catfish farming waste from the Women Farmers Group (KWT) "Guyub Rukun" RW 13 has not resulted in vegetable production through the aquaponics system. The empowerment activities of the Women Farmers Group (KWT) "Guyub Rukun" RW 13 aim to provide information, training and assistance on how to use catfish farming waste through an aquaponic system to produce agricultural products in the form of vegetable crops and reduce pollution resulting from catfish farming waste. This activity received a positive response from the Women Farmers Group (KWT) "Guyub Rukun" RW 13. From the results of this empowerment activity, the Women Farmers Group (KWT) "Guyub Rukun" RW 13 understood and were able to utilize catfish farming waste.
Pendampingan Belajar Bahasa Inggris Sekolah Dasar Dengan Metode Diskusi Dalam Di SDN Kotasari Pusakanagara Dody Wahyudi Purnama
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 1 (2023): Maret : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i1.214

Abstract

Assistance in learning English using the discussion method carried out by KKN Students of the English Language Education Study Program FKIP, University of Subang which was carried out at SDN Kotasari, Pusakanagara aims to foster interest and attractiveness of participants in learning English and to find out the significant effect of the discussion on students' vocabulary skills. For this study, 20 participants participated in 3 experimental groups. A total of 20 participants were tested using the direct discussion method. The data collection used in this activity was that students were asked to write down lists of words that had been determined and then discussed to measure the amount of participant vocabulary mastery and field notes, carried out by documenting the English learning process and photos of activities during the teaching and learning process both before and when the action was carried out. . Based on the mentoring activities that have been carried out, it can be concluded that there was a change in the attitude of the participants from those who were less active, not enthusiastic and less involved to become more active, enthusiastic and willing to interact collaboratively during the mentoring activities the students became more active and enthusiastic about learning English with the method discussion and have a positive impact on vocabulary skills.
Implementasi Teori Belajar Behavioristik Terhadap UMKM “Bintang Lestari” Dalam Pemasaran Melalui Media Sosial Gusti Putu Devandra Yudhistira; Ugy Soebiantoro
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.223

Abstract

Repetition and practice are used in Behavioristic learning methods. Group 32 Students of the East Java "Veteran" National Development University in 2023 use this theory to apply marketing knowledge through social media towards "Bintang Lestari" MSME. The ability to introduce businesses and upload products on social media is something that can help MSME achieve good business performance. Prior to receiving assistance, The"Bintang Lestari" MSME only marketed their products conventionally by word of mouth. After mentoring "Bintang Lestari" managed to use Whatsapp Business and Facebook and get orders from these applications.
Upaya Pengembangan Usaha Pada UMKM Mebel Desa Nglebak Melalui Penerapan Digital Marketing Kirana Aurelia Julianne Maharani; Naila Aisyah Putri; Yolanda Irfania; Mei Retno Adiwati
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.224

Abstract

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.
Analisis Strategi Sistem Teknologi Informasi Dengan Pendekatan Analisis Swot Pada Cafe D 'Sruput Di Kota Padang Fauzan Abdilla; Nila Sovianti; Shelbila Adita; Sirotil Hasanah; Ramdani Bayu Putra
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.227

Abstract

Strategic management is an important approach in managing an organization to achieve its long-term goals. This involves formulating the vision, mission, and goals of the organization, as well as developing and implementing strategic plans to achieve these goals.SWOT analysis is a tool used in strategic management to identify internal and external factors that affect the performance of an organization or a project.SWOT analysis assists organizations in formulating strategies by considering internal strengths and weaknesses, as well as existing external opportunities and threats.  The application of information technology systems will be beneficial if the application is in accordance with the goals, vision and mission of the organization by establishing business strategies and information technology systems strategies related to SWOT Analysis.The research method used is the SWOT Analysis Technique including IFE, EFE, and TOWS.  The IFE matrix shows that Cafe D'Sruput has strong organizational characteristics internally while the EFE matrix shows the weaknesses of cafe D'Sruput, so that cafe D'Sruput can carry out market development, product development and innovate in developing business at cafe D' Slurp.
Pendampingan Pengembangan Digital Branding Pada UMKM Fiya Cake di Desa Sumberbendo Bernika Maura Alfionita; Ardiansyah Putra; Nabella Rosa Anggun Pitaloka; Fariq Hisba Ash-Shiddiqy; Ainan Salsabila; Nurkholis Majid
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.229

Abstract

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.
Optimalisasi Pemasaran Produk Melalui Pemanfaatan Aplikasi Canva Sebagai Media Branding Dan Pendampingan Media Sosial Instagram Pada UMKM Catering “Miss Tote” Di Kelurahan Kepanjen Kidul, Kota Blitar Devi Khoiriyah; Jojok Dwiridotjahjono
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.230

Abstract

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.
Penguatan Strategi Marketing Umkm D&D Handycraft Melalui Branding Produk Dan Design Di Wilayah Sentul, Kota Blitar Putri Kurniawati; Ririt Iriani Sri S; Mohammad Wahed
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.231

Abstract

In developing Micro, Small, and Medium Enterprises (MSMEs) it is necessary to have a strategy in marketing its products that aims to increase competitiveness and increase in business development, one of which is through branding so that it has its own distinctive characteristics when compared to MSMEs whose businesses are the same and can also be recognized wider by society. This service aims to provide reinforcement to the community's creative industries (MSMEs) in the Sentul area, Kepanjenkidul District, Blitar City regarding marketing strategies through product branding and design. The methods used in this service activity are direct presentations, discussions, and mentoring. Strengthening this marketing strategy was carried out for three days which coincided at the D&D Handycraft UMKM Shop which was witnessed by the shop owner. For the smooth running of this community service activity, the East Java "Veteran" UPN KKN team made a presentation of material in the form of a PowerPoint which discussed general product branding and design using the Canva application and prepared a tool, namely a camera to take product photos.
Penerapan Teknologi Digital Marketing Untuk Meningkatkan Strategi Pemasaran Pada UMKM Cendol Di Kelurahan Kauman Kota Blitar Ratna Melinda Putri; Eko Purwanto
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.232

Abstract

UMKM Cendol Sueger is a Micro, Small and Medium Enterprises (UMKM) engaged in the business of cendol production drinks located in the Kauman sub-district, Kepanjen Kidul District, Blitar City. The problem faced by Cendol Sueger SMEs is that their marketing activities are still very minimal and traditional. For this reason, it is necessary to provide training on the importance of implementing digital marketing so that the marketing system can be better so that it can expand the scope of its business targets and can support even better sales activities. The purpose of this research is to apply digital marketing to improve the marketing strategy of Cendol Sueger SMEs. Some of the digital e-commerce and social media used are grab, website, and Instagram accounts. The results of the study show that Cendol Seger MSMEs now understand and are able to create accounts, manage and utilize social media to expand their marketing reach online so that they can improve marketing strategies and sales results for Cendol Sueger MSMEs.
Pendampingan dan Optimalisasi Daya Saing UMKM Menggunakan E-Catalog di Kelurahan Gedog Kota Blitar Rizky Ramadhani; Rahman Amrullah Suwaidi
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.233

Abstract

UMKM must be able to face global challenges, increase product and service innovation. UMKM are the economic sector that absorbs the largest workforce in Indonesia. Gedog Village needs technology in the midst of globalization. Most of the problems faced are product marketing and their lack of human resource knowledge. The Thematic 31 KKN group aims to take part in imparting the knowledge that we have to impart to them so that the business being run can develop so that the coffers of income will increase and be able to recruit new workers. Assistance to the UMKM sector in Gedog Village needs to be given socialization about what to do and provide examples of action. In the data collection process, three methods were carried out, namely interviews, document studies, and questionnaires.

Page 5 of 18 | Total Record : 177

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