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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 391 Documents
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Pengaruh Pengetahuan Kewirausahaan dan Sosial Media terhadap Minat Berwirausaha: (Pada Generasi Muda dan Milenial di Sidoarjo) Mita Rusdiana; Iswati Iswati; Anis Fitriyasari; Arief Widjadmoko
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1152

Abstract

This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in entrepreneurship as an additional income or can be made as the main job. With the social media knowledge that the younger generation has, it can support their business. The purpose of this study is to find out: how the influence between entrepreneurial knowledge and social media on entrepreneurial interest. The method used in this study is a correlational method that aims to measure the relationship between various variables. Meanwhile, to support this research obtained from interviews, observations, making google forms. The target in this study is young generation in the Sidoarjo area, a sample taken by 100% of the population. After conducting several ways of research or data collection, it will be calculated to determine the results. The conclusion of this study is that there is a relationship between entrepreneurial knowledge and social media knowledge in supporting the business itself, so that it can attract the interest of the younger generation in entre.
Pengaruh Motivasi terhadap Kinerja Karyawan dengan Employee Engagement sebagai Variabel Intervening di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kota Surakarta Atala Cindy Fatya; Esti Dwi Rahmawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1157

Abstract

The purpose of this study is to determine the influence of motivation on employee performance through employee engagement as an intervening variable in the Surakarta City Investment and One-Stop Integrated Services Office. The sampling method used saturated sampling with a total of 58 respondents. Data collection was carried out by distributing a questionnaire at the Surakarta DPMPTSP office. The analysis technique uses PLS (Partial Least Square) with the SmartPLS 3.0 program. The results of the study show that motivation has a positive and insignificant effect on employee performance, employee engagement has a positive and significant effect on employee performance, motivation has a positive and significant effect on employee engagement, and employee engagement can mediate the influence of motivation on employee performance.
Dinamika Kinerja Lingkungan dan Implikasinya Terhadap Pelaporan Keberlanjutan di Indonesia Faisal Riza Rahman; Yulius Wahyu Setiadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1272

Abstract

The objective of this study is to determine the impact of environmental performance on the sustainability reporting of companies in Indonesia, utilizing the PROPER scale as a measurement tool. This research examines whether there is an improvement in sustainability report disclosures associated with the environmental performance assessed through the PROPER scale. The study involves companies listed on the Indonesia Stock Exchange that have published annual and sustainability reports for five consecutive years. The analytical method employed is WarpPLS, with a total of 85 observations. WarpPLS is used to identify statistical relationships between environmental performance and the intensity of sustainability reporting. The findings indicate that there is an enhancement in sustainability report disclosures when the audit committee and board of directors hold regular meetings. Companies without governance committees tend to focus more on governance improvement rather than on disclosing sustainability reports. Good environmental performance, particularly in companies with specific industry types and the presence of governance committees, enhances sustainability reporting. However, companies with strong environmental performance tend to make the audit committee and board of directors focus on other responsibilities, given that the community already understands that these companies manage their environmental impact well. This study underscores the importance of the Indonesian government's support in encouraging, facilitating, and urging companies to achieve the gold category in the PROPER scale. This not only demonstrates good environmental performance but also enhances sustainability report disclosures. This research implies that good environmental performance should be accompanied by increased transparency in sustainability reporting to truly contribute to sustainable development.
Evolusi Kepemimpinan Digital: Transformasi Modal Manusia dalam Era Artificial Intelligence Choirul Anam; Dian Candra Dewi; Ahmad Fairuzabadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1278

Abstract

The technological revolution accelerated by Artificial Intelligence (AI) has fundamentally changed the paradigm of leadership and human resource management. Digital leadership is now an essential competency for organizations that want to survive and thrive in the face of the challenges of the technological disruption era. This research aims to understand the role of digital leadership in the human capital transformation process, especially in the context of AI adoption by modern organizations.The post-qualitative approach allows research to capture the evolving and diverse dynamics in a digitized organizational environment. It is more open to different forms of data, both structured and unstructured, and recognizes the complexity and ambiguity in digital leadership practices. This research utilizes open-ended interviews and participatory observation, facilitated by interpretive narrative to understand the process of human capital transformation. The main results of the study show that digital leadership plays a key role in facilitating human capital transformation, with an emphasis on adaptive skills development, data-driven decision-making and closer collaboration between people and technology. This transformation is not only technical in nature but also involves changes in organizational culture and structure. This research makes an important contribution by offering a new perspective in leadership studies through a post-qualitative approach.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan PT Pardasyi Cahaya Abadi Jakarta Rahman Nur Fahri; Lukman Hakim
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1279

Abstract

The purpose of this study is to find out and analyze the influence of the work environment and work discipline on the performance of PT Pardasyi Cahaya Abadi employees partially and simultaneously. The research method used in this study is a quantitative method. The population in this study is all employees of PT Pardasyi Cahaya Abadi. The sample in this study uses the entire population as a sample of 38 employees of PT Pardasyi Cahaya Abadi. The data collection techniques in this study use interview, observation, and questionnaire techniques. The data analysis technique in this study uses the Instrument Test, the Classical Assumption Test, the Hypothesis Test using the Multiple Linear Regression Analysis Test and the Determination Coefficient Test (R2). Data processing in this study uses the SPSS software program version 27. The results of this study prove that partially the work environment has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and simultaneously the work environment and work discipline have a positive and significant effect on the performance of PT Pardasyi Cahaya Abadi employees
Analisis Perhitungan Weight And Balance pada Loadsheet dalam Menunjang Keselamatan Penerbangan pada Maskapai Air Asia di Bandar Udara Husein Sastranegara Bandung Egya Shafa Dwi R1; Hodi Hodi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1280

Abstract

The importance of calculating weight and balance on an aircraft to support flight safety is something that must be done by service providers. Mistakes in calculating weight distribution can cause overloads that risk endangering the safety of passengers, crew, and the aircraft itself. This study was conducted at AirAsia Airlines with a focus on the Airbus A320 aircraft at Husein Sastranegara Airport, Bandung. The study used a quantitative method with primary and secondary data collection. Primary data was collected through direct observation in the field, while secondary data was obtained from documents, journals, and related literature. This study analyzed data related to aircraft weight, fuel, passengers, baggage, and cargo to calculate weight and balance on the loadsheet. The results of this study indicate that calculating weight and balance on loadsheets is an important process in ensuring flight safety. Steps involving calculating the weight of passengers, baggage, cargo, fuel, and the distribution of the aircraft's center of gravity ensure that the aircraft operates within the safe limits set by the manufacturer. Based on the analysis of passenger, baggage, cargo, and fuel data, the Zero Fuel Weight (ZFW) was 60,516 kg, Takeoff Weight (TOW) was 67,516 kg, and Landing Weight (LW) was 62,516 kg. All of these parameters are within the specified safe limits. Load management on an Air Asia A320 aircraft when overloading requires special attention to parameters such as Maximum Takeoff Weight (MTOW), Maximum Landing Weight (MLW), and Maximum Landing Weight (MZFW). If an overload occurs, as recorded on the fourth day in Hold 5, the solution that can be taken is to reduce the cargo load on that Hold. For the situation on the fifth day, where the Landing Weight (LW) exceeds the MTOW, the right step is to reduce the amount of fuel.
Pengaruh Return On Equity (ROE), Earning Per Share (EPS), Debt To Equity Ratio (DER) dan Return On Asset (ROA) terhadap Price To Book Value (PBV) pada Sektor Properti yang Terdaftar di Bei Periode 2019-2022 Yustika Mulyasetiyani; Ahmad Idris; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1602

Abstract

This study aims to determine the effect of ROE, EPS, DER, and ROA on PBV. This type of research is quantitative research. The data for this study were obtained through secondary data. The population in this study were all property companies listed on the IDX for the 2019-2022 period. The sample in this study was 44 financial reports with the sampling technique using purposive sampling. Data analysis technique using eviews. The results of the study showed that the partial t-test results of the ROE and EPS variables had an effect on PBV with a significance value of less than 0.05. The DER and ROA variables had a negative effect on PBV with a significance value greater than 0.05. The results of the simultaneous F-test of ROE, EPS, DER, and ROA on PBV had a positive and significant effect with a significance value less than 0.05.
Analisis Event Budaya Sapi Sono dan Karapan Sapi Piala Presiden 2024 Guna Membangun Brand Awareness dan Brand Image Wismilak Diplomat di Madura Tania Nanda Pangestu; Survival Survival; Wahju Wulandari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1609

Abstract

This research analyzes the effectiveness of Wismilak Diplomat's sponsorship of the 2024 Presidential Cup Sapi Sono and Karapan Sapi cultural events as a marketing strategy to increase brand awareness and brand image in Madura. Using qualitative methods with a case study approach, this research examines the impact of sponsorship on audience engagement and brand perception through branding elements, interactive activities and digital media. The research results show that culture-based sponsorship has a positive impact on brand awareness and image, especially through direct interaction with the audience and broad media exposure. However, there are challenges in optimizing digital media and the effectiveness of branding elements at event locations. Therefore, more adaptive and innovative sponsorship strategies are needed to increase the impact of culture-based marketing in the future.
Pengaruh Harga dan Pengalaman Pelanggan terhadap Tingkat Penjualan dengan Citra Merek sebagai Variabel Intervening pada Kopi Kenanggan Ruko Sutomo di Kota Padang Dalila Putra; Yulasmi Yulasmi; Yeki Candra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1610

Abstract

This study aims to test how much influence Price and Customer Experience have on Sales Level with Brand Image as an Intervening Variable at Kopi Kenangan Ruko Sutomo in Padang City. The sample in this study amounted to 100 respondents on customers at Kopi Kenangan. This population is customers of Kopi Kenangan Ruko Sutomo in Padang City. The results of this study are (1) There is a positive and significant influence between Price and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (2) There is a positive and significant influence between Customer Experience and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (3) There is a positive and significant influence between Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (4) There is a negative and insignificant influence between Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (5) There is a positive and significant influence between Brand Image and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (6) Brand Image is able to mediate Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (7) Brand Image is able to mediate Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City.
Konflik Rusia-Ukraina (Sejarah, Resolusi, serta Manajemen Konflik) Adipa Parawita; Era Yura; Endang Andrian; Fajar Adilah Pratama; Nasar Nasar; Yusawinur Barella
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1611

Abstract

The ongoing Russia-Ukraine conflict has become one of the most complex issues in global geopolitics, with far-reaching impacts on world security, economy and stability. This research aims to analyze the root causes of conflict, resolution efforts that have been made, as well as the effectiveness of conflict management based on historical and academic approaches. This research uses a qualitative method with a literature study approach to explore information from various credible sources. The research results show that this conflict was triggered by the long history of relations between the two countries, especially since the collapse of the Soviet Union, followed by the annexation of Crimea in 2014 and military invasion in 2022. Even though various diplomatic efforts and economic sanctions have been implemented, tensions still continue due to the incompatibility of geopolitical interests between Russia and Western countries. This study highlights the need for a multilateral approach based on international mediation to create sustainable peace. It is hoped that this article can contribute to academic understanding regarding international conflicts and strategies for resolving them.

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