Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
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<![CDATA[Mengeksplorasi Strategi Variasi Produk Untuk Meningkatkan Loyalitas Pelanggan: Studi Kualitatif di Palapa Toserba Wadung Asri ]]>
<![CDATA[Rohmawati Rohmawati]]>;
<![CDATA[Siti Aisyah]]>;
<![CDATA[Eli Masnawati]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1135
<![CDATA[Customer loyalty is a key aspect for the success and desirability of a retail business. Product variations can be an effective approach to increasing customer loyalty. However, in-depth understanding of various product strategies that can increase customer loyalty is still limited. The aim of this research is to explore and understand the variations in product strategies that can be implemented by Palapa Toserba to increase customer loyalty. This research uses a qualitative approach, data is collected through interviews with customers and observation. The results of this research can increase customer loyalty. This research provides valuable insight for Palapa Toserba Wadung Asri and other retail companies in implementing effective product variety strategies to increase customer loyalty]]>
<![CDATA[Analisis Prosedur Dokumen Export Cargo Abrasive Cloth oleh PPJK PT Millennium Trans Bahari ]]>
<![CDATA[Shalma Thania Putri]]>;
<![CDATA[Iswati Iswati]]>;
<![CDATA[Eny Sulistyowati]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1137
<![CDATA[Export activities are the activity of removing goods from within the country to the destination country. So exports are trade by sending goods to a country with which there has previously been an agreement by each representative of the country concerned, namely the exporter and importer. The smoothness of the export process can be seen from the document handling procedures carried out by PPJK so that the cargo can enter the customs area without any problems occurring. The aim of this research is to analyze the export document procedures for abrasive cloth cargo by PT. Millennium Trans Bahari as PPJK. In writing this thesis, research was carried out using a qualitative approach through direct observation methods at PT. Millennium Trans Bahari, interview method with one of the operational staff and documentation in the export and import division in the form of written data which includes documents required for export activities. The results obtained in this research are that the analysis of procedures for abrasive cloth cargo export documents by PPJK at PT. Millennium Trans Bahari, in its implementation, is in accordance with existing procedures.]]>
<![CDATA[Analisis Pemasaran Sosial Media Melalui Perkembangan Teknologi Terhadap Produk Smartwatch ]]>
<![CDATA[Siti Aisyah]]>;
<![CDATA[Rohmawati Rohmawati]]>;
<![CDATA[Eli Masnawati]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1138
<![CDATA[Something that is quite significant about smartwatches today is their role in helping users monitor health and fitness, by carrying various superior features ranging from measuring heart rate, measuring oxygen pressure in the blood, footsteps, running distance, GPS features, calculating sleep hours, notifications. cell phone, music settings and answering incoming calls. What is no less interesting about smartwatches is that their internal devices are very modern for users ranging from teenagers to adults. This research was carried out through monitoring social media and conducting research in the research office area located in Ruko Apartment Puncak Bukit Golf No. 1. The influence of using social media is sufficient to function as an effective platform for promoting smartwatch products, which provides direct interaction between sellers and buyers.]]>
<![CDATA[Analisis Strategi Pengembangan Bisnis pada Kolam Ikan Aba di Kecamatan Rengat Kabupaten Indragiri Hulu Provinsi Riau ]]>
<![CDATA[Warnadi Warnadi]]>;
<![CDATA[Muhklas Adi Putra]]>;
<![CDATA[Said Afriaris]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1139
<![CDATA[Rengat, which is mostly located in the Indragiri River, has great potential in developing fish cultivation and rearing businesses which can be done in various ways, of course by utilizing the availability of water so that it is economically valuable. The research method used is a qualitative descriptive analysis type of research using data collection techniques through interviews, observation and documentation. The results of this research indicate that it is necessary to develop the distribution of cultivation products, especially expanding the freshwater fish market segment so that productivity can be optimized and also protect the waters along the Indragiri River in Indragiri Hulu Regency, Riau Province.]]>
<![CDATA[Pengaruh Pengawasan Kerja dan Penerapan Sistem Absensi Fingerprint Terhadap Produktivitas Kerja pada Guru MAN 1 Kota Bekasi ]]>
<![CDATA[Safina Tunnajah]]>;
<![CDATA[Tyna Yunita]]>;
<![CDATA[Tungga Buana Irfana]]>;
<![CDATA[Hasanuddin Hasanuddin]]>;
<![CDATA[Franciscus Dwikotjo Sri Sumantyo]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1142
<![CDATA[This research aims to test and analyze the effect of supervision and implementation of a fingerprint attendance system on work productivity among MAN 1 teachers in Bekasi City. The research method used in the research is quantitative methods. The collection technique in this research used observation and distributing questionnaires to 101 teachers in Bekasi City who were used as respondents. The sampling technique in this research used a saturated sampling technique. The data analysis technique in this research uses descriptive and SmartPls 4.0. The results of this research show that there is a significant influence between supervision (X1) on work productivity (Y) = 0.290 (Tstatistics 2.143 > Ttable 1.96). There is a significant influence between fingerprint absence (X2) on work productivity (Y) =0.559 (Tstatistics 5.241 > Ttable 1.96). There is a significant influence between supervision (X1) on fingerprint attendance (X2) = 0.670 (Tstatistics 5.576 > Ttable 1.96). And finally Fingerprint absence (X2) mediates between supervision (X1) and work productivity (Y) = 0.375 significantly (Tstatistics 4.211 > Ttable 1.96).]]>
<![CDATA[Pengaruh Harga terhadap Keputusan Pembelian pada Ravis Catering di Surakarta ]]>
<![CDATA[Berta Berlianda]]>;
<![CDATA[R. Taufiq Nur Muftiyanto]]>;
<![CDATA[Agus Suyatno]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1144
<![CDATA[New businesses face their own challenges due to developments in the current business world. Business is currently experiencing a lot of progress due to the emergence of various companies in various fields, both industry and services. The research carried out by the author is a type of quantitative research. 285 Ravis customers were involved in this research. The purposive nonprobability method was used to find samples in this research. Data is provided directly to data collectors by data sources. Data obtained from questionnaires and interviews in this research were processed through the Likert data processing system. Ho is rejected and ha is accepted, according to the t test results, because the price variable is tcount 8.717 and ttable 1.66660. Based on the results of the coefficient of determination table, ho and ha are accepted.]]>
<![CDATA[Pengaruh Kompensasi, Locus of Control dan C Terhadap Kinerja Pegawai di Dinas Ketenagakerjaan dan Transmigrasi Provinsi Sumatera Barat ]]>
<![CDATA[Aminar Sutra Dewi]]>;
<![CDATA[Muhammad Andika]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1145
<![CDATA[This study aims to examine the effect of compensation, locus of control, and self efficacy on employee performance. The sampling technique used in this study was total sampling. The research sample was employees of the Manpower and Transmigration Office of West Sumatra Province. Where the number of employees at the Manpower and Transmigration Office was 40 people and all samples were sampled in this study. Data collection was carried out using the documentation method and literature study. The data analysis technique used is the Classical Assumption Test and Hypothesis Test using multiple linear regression using SPSS 26. The results showed that: (1) Compensation has a positive and significant effect on employee performance, (2) Locus of control has a positive and significant effect on employee performance. (3) Self efficacy has a positive and significant effect on employee performance.]]>
<![CDATA[The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis) ]]>
<![CDATA[Siti Maharani]]>;
<![CDATA[Nageeta Tara Rosa]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1147
<![CDATA[This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.]]>
<![CDATA[Pengaruh Kepemimpinan dan Iklim Organisasi Terhadap Komitmen Pegawai pada Dinas Ketenagakerjaan Kota Tasikmalaya ]]>
<![CDATA[Dewi Yulianti]]>;
<![CDATA[Barin Barlian]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1150
<![CDATA[In the era of globalization, public organizations such as the Manpower Office of Tasikmalaya City face complex challenges. Effective human resource (HR) management is key to achieving organizational goals and providing the best possible service. Employee commitment, which is influenced by leadership and organizational climate, is an important factor in achieving this. This research aims to analyze the influence of leadership and organizational climate on employee commitment in the Manpower Office of Tasikmalaya City. This research uses a quantitative method with a survey data collection technique through questionnaires to 45 employees. The data was analyzed using the multiple linear regression analysis technique. The results of the study show that leadership and organizational climate have a significant simultaneous and partial influence on employee commitment. This means that good leadership and organizational climate can increase employee commitment. This research provides important implications for the Manpower Office of Tasikmalaya City in increasing employee commitment through effective leadership and organizational climate. This can contribute to improving performance and achieving organizational goals.]]>
<![CDATA[Pengaruh Beban Kerja dan Work Life Balance Terhadap Produktivitas Kerja Pegawai pada Dinas Pendidikan dan Kebudayaan Kabupaten Tasikmalaya ]]>
<![CDATA[Silpa Fauziah]]>;
<![CDATA[Arga Sutrisna]]>;
<![CDATA[Nita Fauziah Oktaviani]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i4.1151
<![CDATA[The purpose of this study was to determine the effect of Workload and Work Life Balance on Employee Work Productivity at the Tasikmalaya Education and Culture Office. The method used in this study is causality, with a research sample of 64 respondents who are structural employees of the Tasikmalaya Education and Culture Office, by using primary data. The analysis tool used in this study was multiple linear regression using SPSS version 25. Based on the results of the study, it can be seen that Workload and Work Life Balance simultaneously have a significant effect on the Work Productivity of Employees of the Tasikmalaya Regency Education and Culture Office. The workload partially does not have a significant effect on the work productivity of employees of the Education and Culture Office of Tasikmalaya Regency and Culture Office Employees and Work Life Balance partially has a significant effect on the Work Productivity of Tasikmalaya Regency Education and Culture Office Employees.]]>
