Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
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<![CDATA[Pengaruh Keterikatan Kerja, Lingkungan Kerja, dan Pembelajaran Organisasi terhadap Komitmen Organisasi di Puskesmas Nawangan ]]>
<![CDATA[Devi Prastika]]>;
<![CDATA[Dorothea Wahyu Ariani]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v3i1.1612
<![CDATA[This research aims to analyze the influence of work engagement, work environment, and organizational learning on organizational commitment at the Nawangan Community Health Center. The sample in this study was 50 respondents who worked at the Nawangan Community Health Center. The data collection technique used was a survey method with the research instrument used was a questionnaire. The results of the instrument test stated that the data in this study was proven to be valid and reliable. The Classical Assumption Test states that the data in this study is normally distributed and produces a regression model that is free from multicollinearity and heteroscedasticity. The results of this research prove that: (1) Work Engagement has a positive and significant effect on Organizational Commitment, (2), Work Environment has a positive and significant effect on Organizational Commitment, (3) Organizational Learning has a positive and significant effect on Organizational Commitment]]>
<![CDATA[Pengaruh Kualitas Produk dan Brand Equity terhadap Keputusan Pembelian Konsumen dengan Meningkatkan Penjualan sebagai Variabel Intervening pada Produk Skincare Scarlet Whitening (Studi Kasus pada Mahasiswa Universitas Putra Indonesia “YPTK” Padang) ]]>
<![CDATA[Rahul Fadrian]]>;
<![CDATA[Vicky Brama Kumbara]]>;
<![CDATA[Agam Mei Yudha]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v3i1.1614
<![CDATA[This study aims to test how much influence Product Quality and Brand Equity have on Consumer Purchasing Decisions by Increasing Sales as an Intervening Variable on Scarlet Whitening Skincare Products (Case Study on Students of Putra Indonesia University "YPTK" Padang). The sample in this study amounted to 108 respondents in scarlet whitening skincare customers. This population is 2021 management students of Putra Indonesia University YPTK Padang.The results of this study are (1) There is a positive and significant influence between Product Quality on Sales Increase in Scarlet Whitening Skincare Products. (2) There is a positive and significant influence between Brand Equity on Sales Increase in Scarlet Whitening Skincare Products. (3) There is a positive and significant influence between Product Quality on Purchasing Decisions on Scarlet Whitening Skincare Products. (4) There is a negative and insignificant influence between Brand Equity on Purchasing Decisions on Scarlet Whitening Skincare Products. (5) There is a positive and significant influence between Sales Increase on Purchasing Decisions on Scarlet Whitening Skincare Products. (6) Sales Increase mediates Product Quality on Purchasing Decisions on Scarlet Whitening Skincare Products (7) Sales Increase mediates Brand Equity on Purchasing Decisions on Scarlet Whitening Skincare Products.]]>
<![CDATA[Kepuasan Mahasiswa terhadap Pelayanan Administrasi Akademik Prodi Pendidikan Keagamaan Katolik (PKK) STPKat Santo Fransiskus Asisi Semarang Tahun Akademik 2023/2024 ]]>
<![CDATA[Uli Lutvianingsih]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v3i1.1615
<![CDATA[This research aims to analyze the level of student satisfaction with academic administration services at the Catholic Religious Education Study Program (PKK) STPKat Santo Fransiskus Assisi Semarang in the 2024/2025 Academic Year. Effective and efficient academic administration services are an important factor in supporting the smooth teaching and learning process and improving the overall quality of education. The research method used is descriptive quantitative with a survey approach. Data was collected through a questionnaire distributed to active students of the PKK Study Program. The variables studied include speed of service, accuracy, attitude of officers, ease of procedures, and supporting facilities. The research results show that in general students feel quite satisfied with the academic administration services provided. Aspects of officer attitude and correct information received the highest satisfaction scores, while aspects of ease of procedures and supporting facilities still require improvement. It is hoped that these findings can provide input for the management of the PKK Study Program to improve the quality of academic administration services, so as to create a more conducive academic environment and support student achievement.]]>
<![CDATA[Pengaruh Stres Kerja dan Cyberloafing terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada PDAM Payakumbuh ]]>
<![CDATA[Kevin Maulana]]>;
<![CDATA[Jhon Very]]>;
<![CDATA[Chintya Ones Charli]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v3i1.1624
<![CDATA[This research aims to determine the effect of Job Stress and Cyberloafing on employee performance with Job Satisfaction as an intervening variable at PDAM Payakumbuh. The method used is quantitative and the sampling method uses saturated sampling at PDAM Payakumbuh. The results of this research found that work stress has a significant positive effect on job satisfaction, Cyberloafing has no significant positive effect on job satisfaction, Job stress has a significant positive effect on employee performance, Cyberloafing has no significant positive effect on employee performance, Job stress has a significant positive effect on employee performance through Job Satisfaction, Cyberloafing has no significant positive effect on employee performance through job satisfaction at PDAM Payakumbuh.]]>
<![CDATA[Perbandingan Pelayanan Jasa Pelabuhan Manual Ke Sistem Syahbandar Online pada PT. Unggul Sejahtera Raya Teluk Bayur ]]>
<![CDATA[Hadi Nainggolan]]>;
<![CDATA[Meriah Kita Deliani N]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v3i1.1636
<![CDATA[This paper explains the comparison of manual port service system to the Online Harbor Master system. The method used in this study is field research. The author conducted direct observations and interviews with the company and library research where the author obtained material or paper materials from books in the library or other reading sources related to the topic taken. The Online Harbor Master System is an open and neutral electronic portal to facilitate the exchange of data and information on port services quickly, safely, neutrally and easily which combines with related government agencies, port business entities and logistics industry players to improve better port competitiveness globally. The purpose of this study is to determine the comparison of manual port service to the Online Harbor Master System. The comparison between the manual system and the Online Harbor Master System is that manual work takes a lot of time and money. All activities must be done directly or face to face to the Harbor Master. Factors that influence are the amount of time and costs incurred, for example, applications are still manual, the queue for applications still comes to the Harbor Master or face to face, still uses a lot of paper, and all applications are not in one system. In the service process using the Online Harbor Master System, the effect felt is more efficient and makes it easier for agents to enter data on ships that want to enter the port.]]>
<![CDATA[Pengaruh Waktu Antrian Check-In Counter terhadap Kepuasan Penumpang Maskapai Citilink di Bandar Udara Jenderal Ahmad Yani Semarang ]]>
<![CDATA[Yohana Arifa]]>;
<![CDATA[Amelia Puspa Tamara]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v3i1.1638
<![CDATA[Based on PM 30 of 2021 concerning User Service Standards, check-in services at the airport are carried out at least 2 hours before the departure schedule, while the check-in service procedure has a time limit of two minutes and thirty seconds for each passenger, and the check-in queue can last for twenty minutes per passenger. This study aims to determine whether there is an effect of check-in counter queue time on Citilink airline passenger satisfaction at General Ahmad Yani Airport, Semarang and how big the influence is. This study uses a quantitative approach. This research was conducted at General Ahmad Yani Airport, Semarang with a focus on the object of the Citilink airline passenger check-in counter queue. The research period was from August to February 2024. The questionnaire was used as a data collection tool in the form of a form containing questions or statements that must be filled in for 100 respondents. Based on the results of the test and data analysis that has been done, the effect of check-in counter queue time on Citilink airline passenger satisfaction at General Ahmad Yani Airport Semarang, the results of the hypothesis test obtained t count greater than t table, namely 5.745> 1.660 and with a significant value smaller than the probability of 0.000 <0.05, it can be concluded that Ha is accepted and Ho is rejected or can be called the queue time variable has a positive effect on the passenger satisfaction variable. This means that if the queue time at the check-in counter experienced by passengers is getting longer because the service provided is still not in accordance with the standard, then passenger satisfaction will have an effect resulting in higher passengers who are less satisfied and vice versa if the queue time is short or in accordance with the provisions, passengers will feel satisfied.]]>
<![CDATA[Pengaruh Kesejahteraan Karyawan dan Hubungan Interpersonal terhadap Produktivitas Kerja dengan Kepuasan Kerja sebagai Variabel Intervening di PTP Inti 4 Kinali Pasaman Barat ]]>
<![CDATA[Hayatul Hafifa]]>;
<![CDATA[M. Afuan]]>;
<![CDATA[Engla Desnim Silvia]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v3i1.1640
<![CDATA[This research aims to examine the influence of employee well-being and interpersonal relationships on work productivity with job satisfaction as an intervening variable using primary data obtained by distributing questionnaires to 73 employees, namely at PTP Inti 4 Kinali Pasaman Barat. The results of this research show that (1) there is a positive and significant influence between employee well-being and job satisfaction. (2) there is a positive and significant influence between interpersonal relationships on job satisfaction (3) there is a positive and significant influence between employee well-being on work productivity. (4) there is a positive and insignificant influence between interpersonal relationships and work productivity. (5) there is a positive and insignificant influence between job satisfaction and work productivity. (6) there is a positive and insignificant influence between employee welfare on work productivity through job satisfaction. There is a positive and insignificant influence between interpersonal relationships and job satisfaction.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Penumpang Maskapai Wings Air di Bandar Udara Sultan Muhammad Kaharuddin Sumbawa ]]>
<![CDATA[Hilda Fatricia Noviantika]]>;
<![CDATA[Djoko Widagdo]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v3i1.1642
<![CDATA[Wings Air is a low-cost airline in Indonesia and is a subsidiary of the company PT. Lion Grub. The purpose of this research is to determine the influence of service quality and brand image variables on passenger satisfaction with Wings Air at Sultan Muhammad Kaharuddin Airport, Sumbawa, both partially and simultaneously. The method used is a quantitative method with non-probability sampling and purposive sampling techniques distributed through a questionnaire of 100 respondents. This research instrument uses a Likert scale with 22 statements according to the indicators of each variable. This research uses SPSS for descriptive analysis and testing classical assumptions and hypothesis testing, namely multiple linear regression analysis tests. The service quality variable gets a t-count > t-table result of 2,809 > 1.984 with a significance value of 0.006 < 0.05 and the brand image variable gets a t-count > t-table value of 2,313 > 1,984 with a significance value of 0.023 < 0.05. The results of this research indicate that the variables of service quality and brand image have a partial effect on passenger satisfaction. The variables of service quality and brand image simultaneously influence passenger satisfaction with an f-count > f-table value of 10,975 > 3.09 and a significance of 0.000 < 0.05 with an influence size of 16.8%.]]>
<![CDATA[Dampak Fitur Augmented Reality pada Aplikasi Mobile Shopping terhadap Keputusan Pembelian pada Generasi Z : Studi pada Konsumen First-Time Buyer ]]>
<![CDATA[Ami Natuz Zahara]]>;
<![CDATA[Dian Mahardi Lestari]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i6.1643
<![CDATA[This study aims to determine the impact of implementing Augmented Reality (AR) features on mobile shopping applications on purchasing decisions of Generation Z consumers, especially first-time buyers. The research method uses a quantitative approach, the study involved 385 Generation Z respondents (aged 18-25 years) who were using AR features for shopping for the first time. The results of multiple linear regression analysis show that AR Visual Quality (X1), AR Interactivity (X2) and AR Ease of Use (X3) have a significant positive effect on Purchasing Decisions (p <0.000). The study revealed that 78.5% of AR features influence Generation Z in deciding to purchase on mobile shopping applications. In this case, it can be concluded that the presence of AR features can reduce Gen Z's hesitation in deciding to purchase for first-time buyers. Key factors influencing purchasing decisions include AR visualization quality, ease of use, and feature interactivity.]]>
<![CDATA[Menggali Minat Beli Konsumen: Peran Kualitas Produk dan Harga Tahu Baxo Ibu Pudji ]]>
<![CDATA[Hermawan Budiyanto]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v2i6.1648
<![CDATA[In the increasingly fierce business competition, understanding the factors that influence consumer buying interest is crucial. This study analyzes the effect of product quality and price on consumer purchase intention of Tofu Baxo Ibu Pudji in Pamularsih, Semarang City. Using a quantitative survey method, data was collected from 50 respondents through questionnaires. The results showed that product quality and price have a strong and positive relationship with consumer buying interest. The correlation test shows that product quality has a calculated r value of 0.68 and price of 0.62, both of which are greater than r table (0.2787), indicating a significant relationship. Partial regression test (t-test) shows that product quality (t count = 38.83) and price (t count = 6.96) have a significant effect on purchase intention (t table = 2.01063). The simultaneous test (F-test) shows that product quality and price together have a significant effect on buying interest with an F value of 26.1168 (F table = 3.200). The coefficient of determination (R2) shows that product quality and price explain 52.63% of the variation in consumer buying interest, while 47.37% is influenced by other factors. The results of this study provide insight for business owners in improving quality and pricing strategies to increase competitiveness and sales volume.]]>
