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Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 252 Documents
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Analisis Potensi Penggunaan Hall Dalam Industri Mice Di SMK Trisakti Ngawi Sugiman Sugiman; Husen Danung Sulaksana
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.770

Abstract

Over time, it is not only the tourism industry that has the potential to support the MICE industry, one of which is educational institutions such as vocational schools and equivalent. However, there are three factors that need to be considered, namely Hall management, supporting facilities, and work programs, so that good MICE services are obtained and are able to gain profits for the institution. Trisakti Ngawi Vocational School (SMK Trisakti Ngawi) has professional Hall management, adequate Hall support facilities and a suitable work program to carry out MICE (Meeting, Incentive, Conference and Exhibition) activities
Pengaruh Promosi Dan Customer Experience Terhadap Keputusan Pembelian Dengan Rating Sebagai Variabel Intervening: Studi Kasus Pengguna Marketplace Lazada Pada Mahasiswa Manajemen Bp 22 Upi "YPTK" Padang Puja Permata Widia; Vicky Brama Kumbara; Ai Elis Karlinda
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.773

Abstract

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..
Pengaruh Strategi Multi Level Marketing, Harga, dan Product Knowledge Terhadap Keputusan Pembelian : Studi Pada Konsumen Produk Herbalife di Bless Fit Club Jombang Ida Rachmawati; Nurul Hidayatinnisa’
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.783

Abstract

This study aims to analyze the effect of multi-level marketing strategy, prices, and product knowledge on purchasing decisions. This research used causal associative research with a quantitative approach. This study used observation and questionnaires as the data collection techniques. The questionnaires were distributed to 70 respondents, namely all consumers of Herbalife products at Bless Fit Club Jombang. The data analysis used descriptive_analysis, questionnaire test, classical assumption test, multiple regression analysis, analysis of the coefficient of determination and hypothesis testing. The test results show that multi-level marketing strategy and product knowledge have a positive.effect on purchasing decisions, while price does not affect purchasing decisions. The results of this study can be concluded that multi-level marketing strategy, prices, and product knowledge together have a positive effect on purchasing decisions. Herbalife needed to improve communication with consumers. One of them is about the compatibility of price with product quality so that consumers are interested in purchasing Herbalife products. In addition, Herbalife needs to optimize the multi-level marketing and product knowledge strategies that have been implemented so as to influence consumer purchasing decisions.
Analisis Strategi Promosi Menggunakan Media Sosial Tiktok Dalam Memasarkan Produk Pada UMKM Revita Sari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.784

Abstract

This research discusses the analysis of promotional strategies using social media Tik Tok, the type of research used is a qualitative method with observational data collection techniques, and documentation is carried out to obtain data. The focus of this research is what promotional strategies should be carried out by MSME Baso Aci Ganteng through social media tick tock? The research results show that Baso Aci Ganteng wants to make TikTok a media or promotional tool to communicate products and sales activities carried out by Baso Aci Ganteng, where currently TikTok is a media that almost everyone has, from children to adults.
Penerapan Akuntansi Manajemen Berbasis Aktivitas Pada Perusahaan Manufaktur Oktarina Harahap; Maya Macia Sari; Saria Yiska Panggabean; Luthvia Aulia; Atika Atika
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.787

Abstract

This research was conducted to analyze the application of Activity Based Management to improve cost efficiency in manufacturing companies. The method used in this research is qualitative method. Based on the analysis that has been done by applying Activity Based Management has a positive impact on the company in order to obtain the expected cost efficiency so as to increase the profits generated by the company. To achieve this goal, the company must carry out several stages, besides that by applying Activity Based Management the company can save costs incurred by the company. Activity Based Management emphasizes activity management, or activity analysis, in its application.
Pengaruh Motivasi Kerja, Kemampuan Kerja, Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Telkom Akses Makassar Muh. Ryan Hidayat Muhsini; Abdi Akbar; Agung Widhi Kurniawan; Chalid Imran Musa; Rezky Amalia Hamka
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.788

Abstract

This study aims to determine how the influence of work motivation, work ability, and work environment on employee performance. The number of samples used was 79 employees. Data collection was carried out using interview, observation and questionnaire methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS). The results of this study indicate that the quality of motivation (X1) partially has a positive and significant effect on employee performance. Ability (X2) partially provides a positive and significant influence on employee performance. The work environment (X3) partially does not have a significant effect. And simultaneously the three independent variables have a significant effect on employee performance..
Analisis Break Even Point (BEP) Sebagai Alat Perencanaan Laba Pada Usaha Gorengan KUD Kota Sorong Novelia Kewetary; Rikoles Latumahina; Fret Danni Iek; Elsa Rumetwa; Mentina Pasaribu; Victor Sipayung; Daud Hiluka; Susana M. W. Muskitta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.791

Abstract

The purpose of this research is to analyze the break event point (BEP) as a profit planning tool in the Various Kinds of Fried Kud business. This research uses a quantitative approach involving direct surveys with question and answer interview techniques to traders. This approach makes it possible to obtain primary data regarding sales volume, selling price, fixed costs and variable costs related to the Various Kinds of Fried Kud business. The results of the research show that the January calculation explains that the BEP (rupiah) for fried food sales was IDR 24,902,723.74,- and the BEP in units was 24,903 units. Break Even Point (BEP) shows the point where the income from sales is equal to the total costs, so that you do not experience a loss, but instead make a profit. In February, the calculation results show that the BEP (rupiah) for fried food sales was IDR 27,004,219.41,- and the BEP in units was 27,004 units. Break Even Point (BEP) shows the point where the revenue from sales is equal to the total costs, so there is no loss, but rather a profit. These results indicate that profit planning has increased in February.
Analisis Perkembangan Usaha Warung Bakso Mas Tri Menggunakan Pendekatan Break Even Point (BEP) Asifa Asifa; Zerent Gabriel Montoh; Priska Rahayaan; Selfita Brien; Imanuel Sasior; Josua Timoty; Paulinus Darmansi Ambang; Samuel Y.Warella
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.804

Abstract

This study aims to analyze the business development of mas tri meatball stalls using the Break Even Point (BEP) approach during January to February. The location of the tri mas meatball stall is located at Kilo meter 10 Sorong, Southwest Papua.The data analysis method used is quantitative descriptive analysis. The data collection technique used was a question and answer interview technique for meatball stall owners. The results of the research obtained are: The January 2024 Break Even Point is IDR 8,13,387,298. The February 2024 break even point is IDR 12,647,059. The results of this study show that profit planning has increased in February 2024.
Analisis Dampak Industri Batu Bata Terhadap Lingkungan Abiotik di Kelurahan Sengeti Kabupaten Muaro Jambi M. Irfan Assiddiqi; A.A Miftah; Yuliana Safitri
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.807

Abstract

Industriis a business path that can generate profits and meet needs. One industrithat is very popular at all times is the building raw materials industry, one of which is the brick industry. This research is located in Sengeti Village, Muaro Jambi Regency, where the aim of this research is to determine the impact of the brick industrion the abiotic environment in Sengeti Village, Muaro Jambi Regency. This research uses a descriptive qualitative approach or analysis where data comes from observations, interviews and also direct observations carried out by researchers. Apart from that, researchers also use scientific literature studies as secondary data. The results of this research show that the brick industriitself has quite a large impact on the abiotic environment in Sengeti Village, Muaro Jambi Regency. Among these impacts are the large number of excavated holes, decreased quantity and quality of soil, decreased water quality, air pollution, damage to road access. The solutions that researchers offer are, processing former excavated holes into fish ponds, arranging excavation sites, processing waste, using chimneys with pollutant filters, and making roads using cement concrete.
Pengaruh Label Halal dan Wom (Word Of Mouth) Terhadap Keputusan Pembelian Pada UMKM Sambal Petis Mbak Emil Di Kabupaten Tuban Moch Vicky Sandhika Pratama
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.808

Abstract

The inclusion of a halal label is important not only for consumers but also for producers. Having halal certification for a product is a source of reassurance for consumers who are still unsure about the halalness of the product. Based on observations, Mbak Emil's Sambal Petis already has a halal label but has not yet been displayed by the public through media. This research aims to test whether halal labels and word of mouth influence purchasing decisions. The type of research used is quantitative research. Data collection techniques use primary data through questionnaires. The population of this research is consumers of Mbak Emil's Sambal Petis. The sample method used is non-probability sampling. The number of respondents used as a sample was 45 sample respondents using the formula number of samples = number of indicators x (5 to 10) as the multiplier. Data analysis uses questionnaire tests, descriptive analysis, classical assumption tests, multiple regression analysis, heteroscedasticity tests, determinant analysis and hypothesis testing. The results of this research show that the halal label, word of mouth has a positive effect on purchasing decisions for Mbak Emil's Sambal Petis product partially and simultaneously with a strong contribution. The conclusion of this research is that there is a relationship between the halal label and word of mouth which has a positive influence on the decision to purchase Mbak Emil's Sambal Petis product, then for suggestions through the inclusion of the halal label and word of mouth and because of the stories or information submitted by other consumers and recommendations from other people. correctly, can influence consumer purchasing decisions.

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