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Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 248 Documents
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Impelementasi Strategi Digital Marketing Dalam Menunjang Perluasan Pasar Pada Tenant Ibti Maleo Techno Dasriana Dasriana; Syamsul Bachri; Zakiyah Zahara; Fera Fera
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.705

Abstract

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.
Studi Literatur Cara Menjadi Penyedia E-Katalog Pada LKPP Sebagai Lembaga Pengadaan Barang Dan Jasa Bagi Pelaku Usaha Sinta Puspita Sari; Amyra Syalsabila; Silvi Yulianti; Sigit Djalu Purwoko
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.706

Abstract

The Republic of Indonesia Government Goods and Services Procurement Policy Agency or LKPP RI for short. LKPP has made a big leap in the development of the e-catalog system by starting to involve SOEs. This research focuses on discussing the requirements and steps for business actors to become e-catalog providers. This research uses the literature study method. The results of this study found that the requirements for business qualifications for electronic catalog providers have six qualifications whose final decision is made by the head of LKPP. There are several criteria that must be met by business actors if they want to register their business in the LKPP e-catalog. There are two types of goods and services received, namely, first general goods and services including goods and services needed by K / L, standard or standardizable goods / services, and recurring goods / services needs. The second type of innovation products, namely products determined by the Minister / Head of the Institution in charge of government affairs in the field of research, development, assessment, and application as well as integrated invention and innovation.
Strategi Pemasaran UMKM Terez Collection di Sentra Rajutan Binong Jati Kota Bandung Jawa Barat Siti Titta Partini
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.712

Abstract

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.
Proses Produksi dan Pengembangan UMKM Bolu Keju Sabilulungan Agus Sutardi; Chyntia Ika Pertiwi; Fitria Anjarsari; Nunik Nur Asiah Jamil; Wahyudin Yusuf; Broderix Nicender Sorongan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.715

Abstract

This research aims to determine the feasibility of the Sabilulungan Cheese Cake business based on Marketing Aspects, Technical and Operational Aspects, Management and Organizational Aspects, and Financial Aspects. The data collection method in this research is field study with descriptive methods. The data collection techniques used were interviews, observation and documentation. This research shows that the Sabilulungan Cheese Cake business development plan is declared feasible to implement in terms of Marketing Aspects, Technical and Operational Aspects, Management and Organizational Aspects, and Financial Aspects.
Pengaruh Bullying Terhadap Perkembangan Anak Ai Nurmafalah; Ageng Saepudin Kanda
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.718

Abstract

Basically, each human individual is unique, each one is different from the others. So each human always has its own characteristics and characteristics that differentiate it from other humans. Due to this uniqueness, deviant things or actions often occur in everyday life between peer groups. The peer group should be the second environment after the family, which has a major influence on an individual's life. Peer groups provide an environment, namely a place where peers can socialize with applicable values, no longer values ​​set by adults, but by friends of their age and place in order to determine their identity, but if the values ​​developed in a peer group are values ​​or negative behavior will pose a danger to the development of the individual's soul.
Analisis Pencemaran Udara Akibat Ulah Manusia di Majalaya Elsan Septiani; Ageng Saepudin Kanda S
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.720

Abstract

This study aims: to describe the composition and behavior of exhaust gases of motorized vehicles that can have an impact on human health. Based on the results of a theoretical study of various information that the main pollutants in motor vehicle exhaust gases are carbon monoxide (CO), hindrocarbon compounds, nitrogen oxides (NOx) and sulfur (SOx), and dust particulates including lead (PB). Chemical reactions in the atmosphere sometimes take place in a long and complex reaction chain, and produce an end product that can be more active or weaker than the original compound. Motor vehicle exhaust gases which have an impact on health are classified as follows; (1). Pollutants which mainly interfere with the respiratory tract. Included in this group are sulfur oxides, particulates, nitrogen oxides, ozone and other oxides, (2). Pollutants that cause systemic poisons, such as monoxide and lead / lead hydrocarbons, (3). Pollutants suspected of causing cancer such as hydrocarbons, (4). Conditions that interfere with comfort such as noise, street dust, etc. So the conclusion is that in anticipating the negative impacts caused by motor vehicle exhaust gases, the role of the government in setting several regulations and policies in the environmental field is needed, where every business or activity is prohibited from violating the quality standards and standard criteria of environmental damage set by government.
Melangkah Bersama : Membangun Motivasi Belajar di SMP Sukamanah Ageng Saepudin Kanda S.; Riki Yasa Putra
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.721

Abstract

Based on field observations, there are still many students who have low learning motivation. However, there are quite a few who have high motivation to learn. Here the researcher analyzes 1). What makes learning motivation decrease? The second 2). How to increase learning motivation. The researcher's aim is to find out how much influence learning motivation has on students' futures. Researchers use quantitative methods in carrying out their analysis and observations. One of the reasons for the progress of a country is that it has high learning motivation, such as Finland. Hopefully the publication of this journal can increase student learning motivation, especially at my research site, Sukamanah Middle School. And schools everywhere can benefit. Also, high motivation to learn can increase one's electability and make the nation's children smarter.
Evaluasi Kebijakan Pengelolaan Sumber Daya Alam Di Indonesia: Tantangan Dan Peluang Untuk Masa Depan Siti Khadijah Hidayat; Sri Sundari; Marisi Pakpahan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.723

Abstract

Natural resource management in Indonesia brings complex conflicts involving stakeholders and the use of natural resources. In particular, the natural resource management paradigm needs to be changed to deal with oil palm-related conflicts in border areas, which have the potential to increase tensions between countries. This research aims to determine the effectiveness of natural resource management policies in Indonesia's border regions, with a focus on conflicts related to palm oil. The research method used is qualitative with a literature study approach, involving in-depth analysis of various sources of information such as scientific journals, government reports and other related literature. The research results show that conflicts related to natural resources tend to be triggered by social and economic inequality, as well as neglect of environmental problems. The importance of managing conflict efficiently using models such as negotiation and facilitation is apparent. Involving local actors, including the community, in making policies has a crucial role in ensuring the suitability of policies with community aspirations. Indonesia has adopted sustainable policies, but barriers such as perception and lack of coordination between levels of government still need to be overcome. Therefore, this research suggests creative and forward-thinking solutions, including civil service reform, increasing ecotourism, and developing active community participation as prospects towards natural resource management.
Upaya Pemberantasan Korupsi: Tantangan Dan Langkah-Langkah Konkret Muchamad Catur Rizky; Didit Darmawan; Suwito Suwito; Rio Saputra; Novritsar Hasitongan Pakpahan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.726

Abstract

Corruption in Indonesia is a chronic problem that damages the social and economic structure of the country. This paper explores the history of corruption from feudal times to the modern era, highlighting corrupt practices as part of the culture of government. The government has taken serious steps by establishing anti-corruption regulations and institutions to eradicate corruption that harms society and the state. This research uses the literature study method with a focus on improving governance and increasing transparency as an effort to prevent corruption. Through qualitative analysis, this research evaluates the effectiveness of existing anti-corruption regulations and institutions, as well as understanding the impact of corruption on people's social and economic rights. The results show that the government has taken concrete steps, such as establishing the Corruption Eradication Commission (KPK) and encouraging the use of information technology. However, the fight against corruption is faced with structural, cultural, instrumental and management barriers. Measures to improve governance and increase transparency are key to preventing corruption. Challenges include organized corruption, corrupt practices in the private sector, and non-compliance with regulations. Lack of resources is a constraint, and corruption in complex bureaucratic systems complicates case handling. Improving coordination, transparency, and public participation is needed to overcome these challenges. The government needs to continuously monitor and evaluate the effectiveness of corruption-fighting measures. Regular evaluation, public participation, and human resource capacity building are key to creating a strong and resilient system against corrupt practices. Collective awareness and cooperation between the government, anti-corruption organizations, and society are essential to build an Indonesia that is clean from corruption and just for all its people.
Kesejahteraan Keluarga: Pernikahan Lintas Organisasi Keagamaan Mirza Elmy Safira; Nelud Darajaatul Aliyah; Didit Darmawan; Wakid Evendi; Muhammad Zakki
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.727

Abstract

Marriages across religious organizations reflect the complexity of social and cultural dynamics in contemporary society. This article examines the challenges and adaptation strategies of couples in such marriages. With a focus on understanding, compromise, social support and family identity, the research highlights the central role of society and religious communities to shape family well-being. The analysis also shows that acceptance of religious differences, open communication and constructive conflict management are key aspects to building healthy relationships. The results of this study provide valuable insights for couples across religious organizations, family guidance practitioners, and religious community leaders to understand the dynamics of such marriages and strengthen efforts to support family well-being within the framework of religious diversity.

Page 10 of 25 | Total Record : 248

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