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Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 252 Documents
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Pengaruh Social Media Marketing dan Celebrity Endorsement Terhadap Minat Beli Konsumen Produk Wardah Beauty Noor Fahmi Shihab; Purwatiningsih, Purwatingsih; Ratih Setyo Rini
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1049

Abstract

This study aims to explore the effect of social media marketing and celebrity endorsement on consumer buying interest in Wardah Beauty products. The research was conducted from April to June using a quantitative approach. The research sample consisted of 100 respondents. Data analysis techniques include data quality test, classical assumption test, hypothesis testing, multiple regression analysis, and coefficient of determination test using IBM SPSS 25 software. Partial test results show that social media marketing (X1) has a significant influence on consumer buying interest (Y), with a calculated T value of 4.092> 1.661 and a significance of 0.000 <0.05. Meanwhile, celebrity endorsement (X2) has no significant effect on consumer buying interest (Y), with a T value of 1.469 < 1.666 and a significance of 0.145 > 0.05. Simultaneously, the effect of social media marketing (X1) and celebrity endorsement (X2) on consumer buying interest (Y) has been tested using the F test, which shows a significant effect with an F value of 12.771> F table 3.090 and a significance of 0.000 < 0.05. These results indicate that social media marketing (X1) and celebrity endorsement (X2) together have a positive influence on consumer buying interest (Y) in Wardah Beauty products.
Penerapan Manajemen Risiko Dalam Meningkatkan Penjualan Pada Cafe Sejiwa Laila Elfridawaty Situmorang; Berliana Lestari Manullang
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1050

Abstract

This research aims to analyze the effect of implementing business risk management in Cafe Sejiwa. The research method applied in this research is the Primary Data Analysis (ADP) method, namely by using data that is available through the distribution of questionnaires. After identification, a risk assessment matrix is ​​created as well as possible responses to possible risks. The results of this research are that the risks often faced by Cafe Sejiwa are the emergence of competitors, rising raw material prices, declining consumer interest due to limited facilities, and less effective business communication.
Pengaruh Brand Image, Service Quality dan Price terhadap Customer Satifaction dan Customer Loyalty Kopi Janji Jiwa Fanesya Yul Fani; Unik Dwi Lestari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1051

Abstract

As time grows and the population increases. Making the company and beverage sector experience a significant increase, one of the popular types at this time is the coffee industry. One way to retain existing consumers and attract potential buyers by paying attention to reputation. The strategy used is brand image. A good brand image can differentiate consumer brands with their choice of competing brands. The purpose of this study was to determine the effect of brand image, service quality and price on customer satisfaction and customer loyalty, then to determine the most dominant variable in influencing consumer interest in soul promise coffee. The sample in this study amounted to 222 respondents using purposive sampling data collection techniques. The data is then processed using the Structural Equation Model (SEM) method with smartPLS software. Based on the test results, it is known that Brand Image has no effect on Customer Satisfacion and Price also has no effect on Customer Satisfaction, then Service Quality also has no effect on Customer Satisfaction. While Brand Image has a positive effect on Customer Loyalty and Price has a positive effect on Customer Loyalty, then Customer Satisfaction has a positive effect on Customer Loyalty.
Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Minat Beli Pelanggan di Yoehan Busana Cabang Citayam Rikha Antika Putri; Ratnawaty Marginingsih
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1052

Abstract

This journal focuses on the Effect of Service Quality and Price Perception on Customer Purchase Interest. The purpose of this study was to determine whether there is an effect of service quality and price perception on customer buying interest. This study uses a quantitative approach method based on statistical data. And the data was collected through a questionnaire distributed to 100 respondents who had made purchases at Yoehan Busana Citayam. The data collection method uses observation and questionnaires with data processing using SPSS version 25, with the data analysis technique used is multiple linear regression analysis, partial significance test (t test), simultaneous significance test (F test), and determination coefficient test (R2 test). The results showed that service quality (X1) and price perceptions (X2) partially (t test) had a positive and significant effect on customer buying interest (Y). then simultaneously service quality and price perceptions affect customer buying interest with a value of Fcount (54.165) > Ftabel (3.09). The results of the coefficient of determination (R2) show that service quality and price perceptions can be explained by the customer purchase interest variable by 52.8%. The remaining 48.2% is explained by other variables not examined.
Tantangan Pengelolaan Wisata Berkelanjutan di Taman Narmada Kabupaten Lombok Barat Rani Angraeni; Hesti Soptiana; Lila Putri; Raden Jufri Azzuri; Ika Wijayanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1054

Abstract

Sustainable Tourism management in the Narmada Park faces significant challengers related to adequate human reseourch. This challenge is one of thr most prominent aspect and needs to be overcome with this right strategy. The research method used is qualitative with case study data analisysis tecniques, then conducting interviews and observation as well as sselecting informants using the purposive sampling technique where the informant is taken with the consideratinon that the informant can represent the research’s goal to obtain accurate information. The results of study show that there are several main challenges, such as inadequate infrastructure and facilities, environmental hygiene problems, and lack of awareness and participation of local communitites. Improvements efforts have been made, but a more targeted staregy is still needed to overcome shese challenges.
Family Business Viony Rahmawati; Rusnandari Retno Cahyani
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1055

Abstract

Family business, businesses owned and inherited by family members, play an importantrole in the Indonesian economy. Despite its long-term benefits and legacy potential, familybusinesses are also challenging. In carrying it out, maintaining the good name of the family,providing business knowledge to family members, and overcoming difficulties in reachingagreements are key factors. Several figures such as Moores and Barrett, Marpa, Dussault, andPoza provide different views regarding the definition of a family company. However, thepoint is that this company is family owned, involved in management, and has the potential tobe sustainable across generations. In the Indonesian context, several successful familycompanies include PT. DJARUM, PT. Indofood Sukses Makmur, Trans Corp, Bakrie Group,and Sampoerna. Knowing the various types of promising family businesses, such asrestaurants, learning courses, plantation industries, automotive businesses, and eventorganizers, can be a guide for starting a sustainable family business.
Pengaruh Kepemimpinan dan Stres Kerja Terhadap Kinerja Karyawan Pada PT. Lazada Ekpres Gudang (Hub) Pondok Cabe Tangerang Selatan Khanif Nur I’zaaz; Aden Prawiro Sudarso
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1057

Abstract

This research aims to determine the influence of Leadership and Work Stress on Employee Performance at PT Lazada Ekpres Warehouse (Hub) Pondok Cabe South Tangerang. The method used is a quantitative method with a descriptive approach. The sampling technique used was Non Probability sampling with a sample of 55 respondents. In collecting data using observation techniques and distributing questionnaires. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of this research are that leadership has a significant effect on employee performance with the regression equation Y = 13.243 + 0.668 X1. The correlation coefficient value for the Leadership variable is 0.711, meaning that the two variables have a strong level of relationship with a coefficient of determination of 50.5%. Hypothesis testing obtained a value of tcount > ttable or (7.356 > 0.266). Thus Ho1 is rejected and Ha1 is accepted. This means that there is a significant influence between Leadership and Employee Performance. Job Stress has a significant effect on Employee Performance with the regression equation Y = 11.873 + 0.614 X2. The Job Stress correlation coefficient value is 0.820, meaning that the two variables have a very strong level of relationship with a coefficient of determination of 59.5%. Hypothesis testing obtained a value of tcount > ttable or (8.816 > 0.266). Thus, H02 is rejected and Ha2 is accepted, meaning that there is a significant influence between Job Stress on Employee Performance. Leadership and Job Stress have a significant effect on employee performance with the regression equation Y= 6.696 + 0.344 X1 + 0.426 X2. The correlation coefficient value is 0.820, meaning that the independent variable and the related variables have a very strong level of relationship with a coefficient of determination of 67.3%. Hypothesis testing obtained a value of fcount > ftable or (53.538 > 3.17). Thus, Ho3 is rejected and Ha3 is accepted, meaning that there is a significant simultaneous influence between Leadership and Job Stress on Employee Performance at PT. Lazada Express Warehouse (Hub) Pondok Cabe South Tangerang.
Pengaruh Disiplin Kerja, Kompensasi, dan Kepuasan Kerja Terhadap Kinerja Karyawan Bank BRI KC Cirebon Kartini Indah Ruswanti Guerin
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1095

Abstract

This study aims determine the influence of work discipline, compensation and job satisfaction towards employee performance.. This study used associative method. The population is emplyees of BANK BRI KC CIREBON KARTINI. The sample collection amount 125 respondents. Data analysis method used validity test, reliability, classical assumption, regression analysis, and t test and f. The result of research show that partially work discipline, compensation and job satisfaction give significant effect to employee performance. By Simultaneous variable of work discipline, compensation and job satisfaction give significant effect equal to 90,3% towards employee performance and the remaining 9,7% influenced by other factors. And the implications in this research is BANK BRI KC CIREBON KARTINI must more focused on job satisfaction than work discipline and compensation cause job satisfaction has the lowest impact between the other two variables.
Analisis Efisiensi Pelayanan Administrasi Pembayaran Terhadap Kepuasan Pelanggan Pada Perusahaan Listrik Negara Makassar Mardiana Ibrahim; Bintang Balele
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 1 (2023): JANUARI : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i1.1107

Abstract

The aim of this research is to determine the influence of payment administration service efficiency factors on customer satisfaction at the State Electricity Company in Makassar, South Sulawesi Province. To find out which payment administration service efficiency variables have a more dominant influence on customer satisfaction at the State Electricity Company in Makassar, South Sulawesi Province. The research method used is a quantitative research method. Research results on the influence of Payment Administration service efficiency on customer satisfaction at the State Electricity Company in Makassar. In this research, results have been obtained that the hypothesis proposed is acceptable, because the results show that the efficiency of payment administration services has an effect on customer satisfaction at the State Electricity Company in Makassar. The research results also explain that the most dominant variable influencing customer satisfaction is the efficiency of payment administration service funds, where the results show that in general customers experience satisfaction because their expectations are the same as the implementation results (reality).
Pengaruh Penerapan Corporate Social Responsibility Terhadap Citra Perusahaan PT Hadji Kalla Cabang Sultan Alauddin Makassar Muhtazib Muhtazib; Bintang Balele
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 1 (2023): JANUARI : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i1.1108

Abstract

This research aims to determine the influence either together or partially between CSR (Corporate Social Responsibility) to corporate image in PT. Hadji Kalla Cabang Sultan Alaudin, Makassar area, that being measured from CSR variables which is Profit, People, and Planet. Expectedly the information obtained from this research can be used by companies to increase CSR activities and quality of CSR programs so that more can enhance the company image in the future. This study uses quantitative methods with explanatory research type with primary and secondary data. Population in this study is the customer PT. Hadji Kalla Cabang Sultan Alauddin, in Makassar and from the population the researcher take 100 adult people as research sample. As for the data analysis technique the researcher uses linear multiple regression and partial with SPSS 17 software. The result of this study found that variables within CSR concept which is Profit (Xi), People (X2), Planet (X3) simultaneously have a significant influence to the corporate image (Y). People (X2) became the most dominant variables that influence the corporate image with regression coefficient values 0,342.

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