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Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 252 Documents
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Pengaruh Kualitas Layanan dan CRM terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Mediasi : Studi Wewe Travel Maria Magdalena; Wahju Wulandari; Mulyono Mulyono
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 2 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i2.1666

Abstract

In this area service is very important with many people who use it to travel far or near or just send package. Data analysis using path analysis with the help of SPSS 27 and SmartPLS 4.0 software. The results of the study indicate 1) there is no significant effect of service quality on customer satisfaction 2) there is a significant effect of customer relationship management on customer satisfaction 3) there is a significant effect of customer satisfaction on customer loyalty 4) there is an effect of service quality on customer loyalty 5) there is an insignificant effect of customer relationship management on customer loyalty 6) there is an insignificant effect of service quality on customer loyalty through customer satisfaction 7) there is a significant effect of customer relationship management on customer loyalty through customer loyalty.
Pengaruh Viral Marketing dan Online Customer Review terhadap Minat Beli Konsumen Marketplace Shopee dikalangan Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Jambi Sausan Salsabilla Septia Nanda; Husni Hasbullah; Sylvia Kartika Wulan B
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 2 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i2.1704

Abstract

This research is the result of quantitative research which aims to answer questions about the influence of Viral Marketing and online Customer Reviews on the buying interest of Shopee marketing consumers. The research method used is quantitative research and the sampling technique uses a purposive sampling method with a sample size of 98 respondents. The data collection technique uses a questionnaire with the help of a Google form which is processed using SPSS version 27 and the data analysis technique uses multiple linear regression. This research focuses on undergraduate students from the Faculty of Economics and Business, Jambi University as young, dynamic and technology-savvy consumers, who very often use the Shopee e-commerce application to purchase various products. So Shopee has become one of the largest e-commerce which is very popular in Indonesia. The results of this research show that Shopee Viral Marketing has a positive effect on buying interest. Then online Shopee Customer Reviews have a positive effect on buying interest. Furthermore, based on the results of simultaneous test statistical calculations, it shows that Shopee's Viral Marketing and Online Customer Reviews have a simultaneous influence on Shopee marketplace consumer buying interest among undergraduate students at the Faculty of Economics and Business, Jambi University. For the Shopee marketplace, it is recommended to increase Viral Marketing promotions and maintain online Customer Reviews on the Shopee marketplace which is already popular among the public. Apart from that, Shopee also needs to create the latest innovations in order to accommodate customer desires and expectations, in order to maintain competitiveness and product relevance in the market.
Peran Mediasi Work Engagement Atas Hubungan Meaningfulness of Work, Ethical Climate dan Kinerja Pegawai Intan Widya Lestari; Muchlis Mas’ud; Ana Sopanah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 2 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i2.1726

Abstract

Employee performance is a measure of organizational progress and development, and is the key to the success of human resource management practices. This study aims to empirically test and prove the mediating role of work engagement on the relationship between meaningfulness of work and ethical climate on employee performance. This study involved the use of Partial Least Square to analyse data collected from 51 employee of Dinas Sosial Kabupaten Gresik. The sampling technique used in this research was saturation sampling method. The results of this study indicate that meaningfulness of work and ethical climate have a significant positive effect on work engagement, meaningfulness of work does not have a significant effect on employee performance, ethical climate and work engagement have a significant positive effect on employee performance. The analysis reveals that work engagement fully mediates the relationship between meaningfulness of work and employee performance, and partially mediates the relationship between ethical climate and employee performance. A good understanding of the meaningfulness of work and a positive ethical climate in the organization encourages work engagement among employees. However, the mismatch between skills and employee job descriptions, lack of employee comfort in working and lack of employee experience in the work they do means that employees cannot provide optimal performance. Ethical climate can also encourage employees to act in the best way at work, meanwhile, work engagement can encourage employee spirit.
Disiplin Kerja Aparatur Sipil Negara pada Sekretariat Dewan Perwakilan Rakyat Daerah Kabupaten Malang Rizki Dwi Cahyono; Niki Puspita Sari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 2 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i2.1785

Abstract

The study aims to determine the condition of discipline and efforts to enforce discipline, such as discipline in work attendance, complying with all regulations in work procedures, obeying superiors, being aware of all work and having a sense of responsibility. The type of research applied in this study is an analysis using a descriptive method that relies on a qualitative approach. Data collection techniques are carried out through observation and interviews. For the research subjects interviewed for data collection, they are employees of the Malang Regency DPRD Secretariat. The data analysis technique used is the Miles & Huberman method, which involves data reduction, data presentation, and drawing conclusions. The results of the study show that work discipline is very important to support employee success. The purpose of the work needs to be in line with the plan, both in terms of discipline in work attendance, complying with regulations in work procedures, obeying superiors, being aware of all work and having a sense of responsibility. The work discipline of state civil servants at the Malang Regency DPRD Secretariat shows quite good results, although there are still some violations of work discipline that occur, therefore work discipline must still be improved.
Pengaruh Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Kopi Azura di Malang Muhammad Ramadhandy; Arni Utamaningsih
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1831

Abstract

This research was explanatory research with quantitative research. The variables were Brand Image (X1), Lifestyle (X2) and Purchase Decision (Y). The population in this research were the consumers who made direct purchases at Azura Coffee Malang. The Data collection was done throught observation and questionnaires to 80 respondents with the purposive sampling method. The data analysis of this research used descriptive analysis, validity test, reliability test, classical assumption test, and hypothesis test. The results of multiple linear regression analysis showed the equation Y = 4,758 + 0,261X1 + 0,547X2 + e with a coefficient of determination of 0,652. This showed that there was a significant effect of variables X1 and X2 on variable Y of 65,2%, while the remaining 34,8% was influenced by other variables not examined in this research. The results of the partial test of the Brand Image variable obtained was t count 2,146 > t table 1,66488 and Lifestyle variable was t count 5,620 > t ttable 1.66488 while the results of the simultaneous test F count was 75,119 > F table 3.12. Based on the research results, it can be concluded that Brand Image and Lifestyle variables partially or simultaneously have a positive and significant on the purchasing decisions at Azura Coffee Malang. It is suggested that Azura Coffee Malang will retain its current brand image in order that the brand image meets what the consumers want. Azura coffee is also recommended to keep café’s comfort so that it can consumer purchase decisions.
Pengaruh Sistem Informasi Manajemen Terhadap Efektivitas Kerja Staf Administrasi di SMK Negeri 1 Sangatta Utara Azizzah Asma Al Husna; Faelasup Faelasup; Miftakhul Rizal Mubaidilla
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1835

Abstract

This study aims to determine the effect of Management Information Systems (MIS) on the effectiveness of administrative staff work at SMK Negeri 1 Sangatta Utara in 2025, involving 20 respondents. The method used is quantitative field research with data collection techniques in the form of observation, questionnaires, and documentation. The analysis was carried out through simple linear regression using SPSS 26. The results show a very strong relationship between MIS and work effectiveness with a correlation value of 0.859 and a determination value of 73.8%. The regression equation Y = 13.538 + 0.769X shows that MIS significantly increases work effectiveness, as evidenced by t count 7.116> t table 2.100.
Pengaruh Anggaran Produksi dan Anggaran Operasional Terhadap Pertumbuhan Bisnis Gilingan Bakso Margi Utomo, Bekasi Utara Synta Maharrany; Susi Aulia; Arlan Dhani Armansyah; Arjuna Bintang Pratama; Desya Amanda; Husni Mubarok
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1839

Abstract

This study aims to analyze the extent to which the production budget and operational budget influence business growth at Gilingan Bakso Margi Utomo in North Bekasi. The research is motivated by the increasing importance of effective financial management and budgeting in navigating the challenges of a highly competitive and dynamic business environment. A quantitative approach was used in this study, with data collected through observation, intervies, and the distribution of questionnaires to 28 respondents directly involved in the business management. The variables analyzed include Production Budget (X1), Operational Budget (X2), and Business Growth (Y). Data analysis was conducted using multiple linear regression, preceded by tests for validity, reliability, and classical assumption testing (normality, multicollinearity, and heteroscedasticity). The results reveal that both production and operational budgets significantly affect business growth, both individually and collectively. These findings highlight the critical role of sound budget management as a fundamental driver of stable and sustainable business development. Moreover, the study provides strategic insights for small business owners seeking to enhance their competitiveness and financial efficiency.
Teori Biaya (Short Run Long-Run) Nataline Simanjuntak; Irna Della Br Ginting; Pintar Padang; Ade Asminaria Sihombing; Excaudia Siringoringo
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1848

Abstract

Cost theory is one of the fundamental concepts in economics that explains how firms allocate resources to produce goods or services. In economic analysis, costs are categorized into short-run and long-run costs. In the short run, there are inputs that are fixed, limiting the firm's ability to adjust the scale of production. This leads to the concepts of fixed costs and variable costs. In contrast, in the long run, all inputs are variable, giving firms full flexibility to adjust their scale of production, which results in the formation of the long-run cost curve. This curve serves as an envelope of various short-run cost curves and reflects production efficiency at different scales. Understanding the differences between short-run and long-run costs is essential for firms in making decisions, particularly in production planning and long-term investment.
Pengaruh Budaya Emosional Kebahagiaan Terhadap Kebahagiaan di Tempat Kerja : Peran Ketahanan sebagai Mediator pada Generasi Z di Sektor Swasta Endah Wulan Safitri
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1863

Abstract

This study examines the influence of emotional happiness culture on workplace happiness, with resilience as a mediating factor, among Generation Z employees in the private sector. As Generation Z enters the workforce, their unique emotional needs and challenges necessitate a deeper understanding of psychological factors that contribute to workplace well-being. Using a quantitative survey approach, data from 110 private sector Generation Z workers were analyzed to test the direct effects of emotional happiness culture on workplace happiness and resilience, as well as the mediating role of resilience between these variables. Results indicate that a positive emotional culture significantly enhances both resilience and workplace happiness. Moreover, resilience partially mediates the relationship, suggesting that resilience strengthens the impact of emotional culture on employees’ happiness. These findings highlight the importance of fostering an emotional culture that promotes positive emotions such as joy, empathy, and optimism to build resilient and satisfied young employees. This research contributes practical insights for organizations aiming to design psychologically supportive workplaces tailored to Generation Z, ultimately improving employee well-being and organizational sustainability.
Analisis Faktor Penyebab Keterlambatan Kereta Api Penumpang di Makassar Pare-Pare Alfian Mulya Pratama; Tri Rahayu Pujiastuti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1869

Abstract

This research aims to analyze the factors causing delays to passenger trains on the Makassar-Pare-Pare route and to provide recommendations to improve travel timeliness. This research uses a qualitative approach with interview methods and literature study to obtain more in-depth data regarding the factors that influence delays. Based on research results, train delays are caused by several factors, including inadequate infrastructure, irregular track maintenance, extreme weather, as well as technical and operational problems. The results of interviews with officers and passengers revealed that a lack of coordination between field officers and the control center was also one of the main causes. This research suggests the need for improvements in planning departure schedules, increasing coordination between related parties, improving rail infrastructure, and managing passenger density. It is hoped that with these recommendations, train delays can be minimized, provide better comfort for passengers, and improve the quality of train services on the Makassar-Pare-Pare route

Page 22 of 26 | Total Record : 252

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