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Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 248 Documents
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Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Usaha Bubur Ibu Masudah Faizah Azzahra; Alinudin Alinudin; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): Januari: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.569

Abstract

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.
Analisis Pengaruh E-Commerce Terhadap Keputusan Pembelian Busana Muslim: Studi Kasus Mahasiswa Kota Palembang Mulyani Rizki; Defatrian Defatrian
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): JULI : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i3.629

Abstract

Various factors make Muslim fashion continue to develop. The continued increase in demand for Muslim fashion, the growth of hijab communities such as Hijabers Community, Hijabers Mom, and others, as well as the holding of various bazaars, Muslim fashion shows, hijab class activities on campuses, companies, recitations, or social gatherings really support the growth of this business in Indonesia. Water. Purchasing decisions are an important thing to pay attention to because this will certainly be a consideration of what marketing strategy the company will carry out next. The company's success in influencing consumers in purchasing decisions is strongly supported by efforts to build communication with consumers by building brands for consumers with marketing strategies, as well as innovating new variants of a product. E-Commerce is a new concept which is usually described as the process of buying and selling goods or services on the Internet or the process of buying and selling or exchanging products, services and information via information networks including the internet. e-commerce sells products to consumers online. Simply put, E-commerce is creating, managing and expanding commercial relationships online Judging from the phenomenon above, researchers are interested in researching the influence of E-commerce on Muslim clothing purchasing decisions among female students in the city of Palembang. The number of samples in this research was 100 respondents, this research used a quantitative approach. The data collection technique in this research uses a questionnaire, and the sampling technique uses a non-probability-purposive sampling method. The results of this study show that e-commerce has no influence on the purchasing decisions of Muslim clothing for Palembang city students.
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian: (Studi Kasus pada Mahasiswa UPG Pengguna Aplikasi Shopee) Dinal Rahmat Alam; Hismi Hismi; Sahrul Sahrul; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.630

Abstract

This research aims to examine the influence of price and promotion on Shopee e-commerce purchasing decisions through a case study of Primagraha University students. Students also often shop through this application by exploring e-commerce. With the prices and promotions offered, many factors influence consumer purchasing decisions. In this research, the author considers price and promotion factors. This research methodology uses quantitative research with Primagraha University student respondents, with 103 respondents who often shop using the Shopee e-commerce application. Then data was obtained using a questionnaire. The results of this research show that the price impact is 8.4% and the promotion impact is 72.8%. Although the combined impact of price and promotion is 60% the remaining 40% is explained by other variables not considered in this study, such as product, location, people, process, physical evidence, wom and others.
Pengaruh Financial Knowledge, Financial Attitude, dan Locus of Control terhadap Personal Financial Management Behavior pada Mahasiswa S1 Program Studi Manajemen di Universitas Primagraha Angkatan 2021 Adzroo A’adilah Wijayati; Febri Hayati; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.635

Abstract

This research aims to investigate and analyze the influence of financial knowledge, financial attitude and locus of control variables on personal financial management behavior of undergraduate students in the Management Study Program at Primagraha University class of 2021. This research applies a quantitative approach using primary data with a non-probability sampling method using purposive techniques sampling.. Data collection technique by distributing questionnaires to 50 undergraduate students of the Management Study Program at Primagraha University class of 2021. The test results show that financial knowledge towards personal financial management behavior shows a calculated t value = -4.683 and a sig probability value of 0,000. The financial attitude variable towards personal financial management behavior shows a t value = 8.956 and a sig probability value of 0,000. And the locus of control variable on personal financial management behavior shows a t value = 3.180 and a sig probability value of 0,003. The results of this research partially show that the variables financial knowledge, financial attitude, and locus of control have a significant influence on personal financial management behavior.
Analisis Jaringan Bisnis Dalam Meningkatkan Penjualan di Toko Jeep Aquascape & Aquarium Resya Dwi Marselina; Siti Nuraena; Risma Yanti; Dede Moch Fadil Amrullah; Ulan H U Salamah; Herni Apriani; Evi Ulviah; Siti Nurkhadijah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.650

Abstract

This research employs a qualitative method to analyze and evaluate the business network of Jeep Aquascape & Aquarium stores, with a specific focus on marketing and promotional strategies. The primary objective is to identify aspects of the business network where Jeep Aquarium can redevelop its marketing and promotion strategies to address revenue instability, despite the store generally experiencing profitability. The qualitative approach involves in-depth interviews with various stakeholders, including store owners, employees, and customers. Data analysis aims to uncover patterns of revenue instability, assess the success and shortcomings of current marketing strategies, and identify internal and external factors influencing revenue fluctuations. Findings reveal that, while the store generally sees profits, attention is required to address revenue instability. Strategic recommendations from qualitative analysis include the development of more proactive promotional strategies, notably leveraging social media to reach a broader target audience. A profound understanding of business resources contributing to revenue fluctuations is also disclosed, providing additional insights for sustainable improvements. Therefore, more proactive promotions, particularly through social media, are identified as a key element to enhance visibility and customer appeal, ultimately contributing to achieving better revenue stability.
Pengaruh Stres Kerja dan Kepuasan Kerja Terhadap Kinerja Pegawai Dinas Kependudukan dan Pencatatan Sipil Kota Padang Julio Darma Putra; Dewirahmadanirwati Dewirahmadanirwati
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.667

Abstract

This research was conducted to determine the effect of job stress and job satisfaction on employee perfomance on population and civil registration office Padang city. This research method uses quantitative methods. The technique used in collecting data in this research is a questionnaire by distributing questionnaires to 72 respondents using population and civil registration office Padang city, and the data from the respondents' answers will be processed using SPSS. The results of this study indicate that job stress has a positive effect on employee perfomance, job satisfaction does notaffect on employee perfomance.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen : Studi Kasus : Pembelian Laptop Merk Asus Pada CV. Golden IT Store Banjarmasin Nida’an Hafia; Husnurrofiq Husnurrofiq; Abdurrahim Abdurrahim
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.668

Abstract

The aims of this study are as follows: (1) To examine how products impact customers' purchasing choices at Golden IT Store Banjarmasin. (2) To analyze the impact of pricing on customers' purchasing decisions at Golden IT Store Banjarmasin. (3) To assess how the location influences customers' purchasing decisions at Golden IT Store Banjarmasin. (4) To test the influence of promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. (5) To comprehensively evaluate the collective influence of products, pricing, location, and promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. This research employs a quantitative approach involving the population of CVs. Golden IT Store Banjarmasin, with a sample of 31 respondents. Quantitative data analysis was conducted. The results of this study indicate that: (1) Products significantly impact purchasing decisions at CV. Golden IT Store. (2) Prices significantly impact purchasing decisions at CV. Golden IT Store. (3) The influence of location on purchasing decisions at CV. Golden IT Store is found to be statistically insignificant. (4) The effect of promotions on purchasing decisions at CV. Golden IT Store is relatively insignificant. (5) Collectively, products, promotions, pricing, and location have a substantial impact on purchasing decisions at CV. Golden IT Store.
Pengaruh Kepercayaan Anggota, Kualitas Pelayanan, Kualitas Produk Dan Mobile Banking Terhadap Kepuasaan Anggota: Studi Kasus Pada KSPPS BMT Mitra Umat Eka Putriana; Ali Imron
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): JULI : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i3.686

Abstract

the formulation of the problems in this study are (1) How is the Effect of Member Trust on Member Satisfaction at KSPPS BMT Mitra Umat? (2) How is the Effect of Service Quality on Member Satisfaction at KSPPS BMT Mitra Umat? (3) How is the Effect of Product Quality on Member Satisfaction at KSPPS BMT Mitra Umat? (4) How is the Effect of Mobile Banking Use on Member Satisfaction at KSPPS BMT Mitra Umat? (5) How is the Effect of Member Trust, Service Quality, Product Quality, and Use of Mobile Banking on Member Satisfaction at KSPPS BMT Mitra Umat Pekalongan?. This research is quantitative. The object of this research is members of KSPPS BMT Mitra Umat in Pekalongan. This research uses purposive sampling technique, the data collection technique is a questionnaire, and the sample of this research is 100 respondents. After conducting the research, the researcher obtained data calculated using the Slovin formula. SPSS was used to analyze the data. The data analysis technique used is multiple linear regression equation analysis, T test, F test, and coefficient of determination analysis. The results of this study are Member Trust, Service Quality, Product Quality, and Use of Mobile Banking partially and simultaneously affect Member Satisfaction KSPPS BMT Mitra Umat.
Analisis Peran Syahbandar, Kemampuan Berkomunikasi dan Ism Code Terhadap Keselamatan Pelayaran: Studi Kasus di Pelabuhan Penyeberangan Padang Bai Bali Kurniawan Teguh Santoso; Cokorda Agung Agus Prebawa; E. Adenanthera L. D.
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.687

Abstract

Abstract: Indonesia, which consists of thousands of islands, reaching 17,001 islands, is known as a maritime country because the ocean area is larger than the land area, around 2/3 of the total area of ​​Indonesia. Sea transportation as part of the National Transportation System needs to unite all regions of Indonesia. Maritime transportation accidents occur due to 3 (three) important factors, namely human error, technical factors and weather (natural) factors. The purpose of this research is to analyze the influence between the independent variables, namely the Role of Harbor Master, Communication Ability and ISM Code, for the dependent variable, namely Shipping Safety. The population in this study was 130 people consisting of ship crew and employees of the PT. ASDP Indonesia Ferry (Persero) Padang Bai Branch who had knowledge classification about shipping safety and the sample in this study was 100 respondents with the technique used was non-probability sampling technique namely by using quota sampling. The analytical method used is descriptive analysis and quantitative analysis, data is analyzed using multiple linear regression analysis with the help of the Statistical Package For Social Science (SPSS) software. The results of this research by testing the t-test hypothesis show that the variables Role of Harbormaster, Communication Ability and ISM Code have a positive and significant effect on shipping safety at the Padang Bai Bali Ferry Port. Based on the results of the research, it can be seen that the research model of the multiple linear regression equation is Y = 2.898 + 0.436X1 + 0.214X2 + 0.189X3 + µ. From the regression results, it can be seen that the variable that has the most dominant influence on shipping safety is the role of the harbor master variable with a regression coefficient of 0.436. With the r square test of 0.526 or 52.6%, which means that the increase in shipping safety at the Padang Bai Bali Ferry Port is influenced by the Role of the Harbor Master, Communication Ability and ISM Code, namely 52.6% and other factors that influence the increase in shipping safety at the Padang Ferry Port Bai Bali was 47.4%.
Kajian Literatur : Faktor Yang Mempengaruhi Turnover Intention Karyawan Dalam Manajemen Sumber Daya Manusia Idam Wahyudi; Auliya Nurmalasari; Bikorin Bikorin; Muhammad Akmal; Yoshua Ronaldo Primartono
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.704

Abstract

This study aims to conduct a literature review on previous research related to factors influencing employee turnover intention in human resource management. This research falls under the category of library research,. The analysis of theory and relationships between variables is carried out through journals obtained from sources such as Publish or Perish, Mendeley, Google Scholar, and e-books. The findings of the research indicate that employee competency levels have a positive impact on turnover intention, indicating that despite possessing high skills, factors such as employee motivation, salary satisfaction, and organizational climate also play a significant role in influencing turnover intention. Furthermore, work stress, organizational commitment, and job satisfaction were identified as factors having a negative impact on turnover intention. The study also underscores that a positive organizational culture can diminish turnover intention, emphasizing the need to consider other variables such as work environment, leadership style, and organizational commitment. Additionally, the research highlights emotional labor and burnout as significant factors, wherein heightened emotional exhaustion can amplify employees' inclination to leave their jobs. Subsequent research endeavors could explore contextual factors that may moderate or alter the relationship between the identified variables (such as competence, motivation, job satisfaction) and turnover intention.

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