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Riset Ilmu Manajemen Bisnis dan Akuntansi
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29887941     EISSN : 29886880     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 300 Documents
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Pengaruh Harga, Cita Rasa, dan Lokasi terhadap Minat Beli Konsumen Elo Pia Kediri Fitria Kurniasari; Aprilia Dian Evasari; Beny Mahyudi Saputra
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2258

Abstract

This study aimed to better understand how factors like price, taste, and location affect how much consumers want to buy Elo Pia Kediri products. The research used a quantitative method because it helps collect objective and measurable information that can be analyzed using statistics to make clear conclusions. The data came from two main places: primary and secondary sources. Primary data was gathered directly from consumers through questionnaires that asked about price, taste, location, and how much they wanted to buy the product. Secondary data was collected from books, articles, and other documents related to the topic. The study included all consumers who had bought Elo Pia Kediri products. However, since the total number of people wasn’t known and was quite large, the researcher selected a representative group. The sample size was 96 people. The method used to choose participants was accidental sampling, which means people were selected randomly or by chance as they were met at the research location and agreed to take part. The results showed that price has a big effect on how much consumers want to buy the product. This means the prices set by Elo Pia Kediri match what consumers can afford and what they think is fair, which helps them decide to buy. When prices are seen as fair, affordable, and matching the quality of the product, it encourages people to make purchases. Taste also strongly influences buying interest. When a product has a tasty and unique flavor that fits what people like, it makes them interested in buying it. Taste is an emotional factor that affects how happy consumers are with the product and makes them want to buy it again. Location also plays a big role in how much people want to buy. A location that is easy to reach and close to where people usually go out makes it easier for them to buy Elo Pia Kediri products. The F test showed that together, price, taste, and location all have a significant impact on how much consumers want to buy the product.  
Pengaruh Likuiditas, Profitabilitas dan Leverage terhadap Nilai Perusahaan pada PT. Bank Muamalat Tahun 2016-2023 Intan Rahma Lucretia Koto; Ujang S.Mubarok; Zulfia Rahmawati
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2281

Abstract

This study looks at how liquidity, profitability, and leverage laffect the value of a company, specifically PT Bank Muamalat Indonesia, between the years 2016 and 2023. It uses a quantitative and method and gets its data from published annual financial reports. All the financial reports from that time are considered the full set of data, but only 32 reports were chosen as a sample. These reports were picked based on specific criteria that match the variables being studied.The factors that are looked at are lliquidity, measuredl by the lCurrent Ratio (CR), profitabilityl measuredl by Returnl on Assetsl (ROA), and leveragel measured by and Debt tol Equity Ratiol (DER). The company valuel is measuredl byl Price to Book Value (PBV). The data was analyzed using SPSS software with methods like multiplel linear regression, t-test, and F-test.The findings show that liquidityl and leveragel have a strong positive effect on company value, while profitability has a negative effect.lWhen all threel factors are lconsidered together, they have a positive and significantl impact on company value. This suggests that internal factors like liquidity and profitability, and how a company uses debt are important in determining its overall lvalue. this study confirms based on the results obtained that internal company factors, especially liquidity, profitability, and capital structure, are important determinants in determining company value.
Pengaruh Brand Image, Product Quality dan Brand Ambassador Lee Min Ho terhadap Minat Beli Produk Skincare Sunscreen Azarine di Kecamatan Kota Kediri Nia Variesta Aprilia; Endah Kurniawati; Nuril Aulia Munawaroh
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2284

Abstract

This research aims to analyze the influence of brand image, product quality, and brand ambassador Lee Min Ho on consumer buying interest in Azarine sunscreen products in Kediri city district. This study uses a quantitative method with an associative approach. The sampling method employed is Non-Probability Sampling with purposive sampling technique. In this study, data collection was conducted using a questionnaire distributed to 130 respondents. The analytical techniques used in this research include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t-test (partial), F-test (simultaneous), and coefficient of determination test (R2) analyzed using SPSS 26 software. The results show that partially, the brand image variable does not have a significant effect on buying interest, indicated by a significance value of 0.555 > 0.05. The product quality variable partially has a significant effect on purchase interest with a significance value of 0.041 < 0.05, and the brand ambassador variable partially has a significant effect on purchase interest with a significance value of 0.000 < 0.05. Simultaneously, brand image, product quality, and brand ambassador have a positive and significant effect on purchase interest for Azarine sunscreen products in Kediri city district, with a significance value of 0.000 < 0.05. The coefficient of determination value of 0.581 indicates that 58.1% of the variation in consumer purchase interest can be explained by the three variables: brand image, product quality, and brand ambassador, while the remaining 41.9% is influenced by other external factors outside these variables.
Analisis Kondisi Perekonomian Indonesia 2020-2024 Raysa Putri Nabila Hasibuan; Johan Paulo Negos Sinaga; Hannes Inmanuel Sinaga; Kristian Ronaldo Tampubolon; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2290

Abstract

The 2020–2024 period is a crucial time for the Indonesian economy, which is facing severe pressure due to the COVID-19 pandemic and global economic dynamics. This study aims to analyze the development of the national economic condition over the past five years through key macroeconomic indicators, such as Gross Domestic Product (GDP), Foreign Direct Investment (FDI), forest area, industrial sector contribution, high-tech exports, domestic credit, trade in goods, and gross national income per capita (GNI per capita). The method used is descriptive quantitative based on data from the Central Statistics Agency (BPS) and secondary sources from national and international institutions. The results show that despite a contraction in 2020 due to the pandemic, the recovery process has been rapid since 2021, with stable economic growth in the range of 5% until 2024. Increased GNI per capita, improved foreign investment flows, and the expansion of economic digitalization are key factors strengthening national resilience. However, challenges remain, such as a decline in the industrial sector's contribution and a reduction in forest area. These findings confirm that Indonesia's economic development is moving toward a structural transformation oriented toward sustainability, sector diversification, and social inclusiveness. Overall, the 2020–2024 period reflects a phase of recovery and restructuring of the economic foundations toward achieving the Vision of a Golden Indonesia 2045 with global competitiveness.
Pengaruh Disiplin Kerja dan Kompensasi terhadap Kepuasan Kerja Pegawai pada Biro Organisasi dan Sumber Daya Manusia Aparatur Kementerian Pertanian Husnah Gustiyaningsih; Ratnawaty Marginingsih; Wiwit Rohaeni Yulianti
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2291

Abstract

This study aims to determine the effect of work discipline and compensation on employee job satisfaction at the Bureau of Organization and Human Resources of the Ministry of Agriculture. This research is motivated by the importance of proper work discipline and compensation in increasing employee job satisfaction. The method used in this research is quantitative method with descriptive approach. The data collection technique was carried out through distributing questionnaires to 85 respondents who were employees of the agency. The data analysis technique uses validity, reliability, multiple linear regression, t test, f test, and the coefficient of determination. The results of this study obtained using the t test that work discipline partially has a positive and significant effect on employee job satisfaction with a significance result of 0.000 <0.05 and the t test results show Tcount 3.656> Ttable 1.989. Compensation partially has a positive and significant effect on employee job satisfaction with a significance result of 0.000 < 0.05 and the t test results show Tcount 7.066 > Ttable 1.989. Work discipline and compensation simultaneously have a positive and significant effect on employee job satisfaction with a significance result of 0.000 < 0.05 and the f test results show Fcount of 62.960> Ftable 3.11. The coefficient of determination test found that the two independent variables had an effect of 60.6% on employee job satisfaction.
Pengaruh Modal Intelektual terhadap Kinerja Bisnis UMKM Bidang Kreatif Febthian Lindenn Harahap; Hariyati Hariyati
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2299

Abstract

Intellectual capital represents information that reflects the quality of human resources and the knowledge assets owned by a business unit. This study aims to examine the influence of intellectual capital on business performance in creative sector MSMEs, specifically in the fashion and beauty industries in Surabaya. Data were collected through questionnaires distributed to business owners to capture their understanding of the components of intellectual capital and its impact on business performance. The study employs a quantitative method with a correlational approach to analyze the relationships between variables. The results of significance tests indicate that intellectual capital overall has a notable impact on business performance. Specifically, Human Capital, Structural Capital, Relational Capital, Technological Capital, and Business Capital exert a positive influence, demonstrating that the quality of human resources, organizational structure, business relationships, technology utilization, and business assets are key factors in improving MSME performance. Conversely, Customer Capital shows a negative influence, highlighting the need for more effective strategies in managing and leveraging customer-related resources. These findings confirm that intellectual capital significantly affects the performance of creative sector MSMEs, suggesting that proper management and development of each component of intellectual capital is essential for enhancing competitiveness, sustaining growth, and ensuring the long-term success of small and medium enterprises.
Peran Lokasi Bisnis dalam Meningkatkan Usaha : Studi Kasus UMKM Jus Segar dan Sehat di Kota Medan Pebiola Silalahi; Nesmada Putri Manulang; Gladis Novita Malau; Jhon Veriyanto Siregar; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2300

Abstract

Business location plays a crucial role in determining the success and development of a business, particularly for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze how business location influences the performance and sustainability of the Fresh and Healthy Juice MSME in Medan. The research method used is a qualitative descriptive approach, with data collection techniques through direct observation, interviews with business owners, and documentation of daily business activities. The results show that selecting a strategic location, namely on the main road and close to busy areas such as markets, schools, and offices, has a positive impact on increasing the number of customers and sales volume. Factors such as easy transportation access, environmental cleanliness, comfort of the place, and the attractive appearance of the store also support a positive product image in the eyes of consumers. In addition, an easily accessible location simplifies the distribution of raw materials and expands opportunities for word-of-mouth promotion. Based on the analysis, it can be concluded that the right business location is an important strategy in increasing competitiveness and business revenue. Therefore, for MSMEs, selecting a location that suits the target market needs to be carefully considered so that the business can grow sustainably.
Peran Motivasi Kerja dalam Memediasi Pengaruh Lingkungan Kerja dan Kepuasan Kerja terhadap Kinerja Karyawan pada PT. Nusantara Electric Tangerang Aldy Febrian; Yuni Kasmawati
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2313

Abstract

This study aims to determine the role of work motivation in mediating the influence of work environment and job satisfaction on employee performance of pt nusantara electric. The research method used is descriptive quantitative using a questionnaire. The data analysis technique used in this research is Path Analysis with the Structural Equation Modeling-Partial Least Square approach. Sampling in this study using saturated sampling technique, with a sample size of 58 employees. Data were collected through a questionnaire with a Likert scale which was processed using Microsoft Excel 2016 software and SmartPLS version 4.1.1.2. The results of this study indicate that work environment variables have no significant effect on employee performance. Job satisfaction variables have a positive and significant effect on employee performance. Work environment variables and job satisfaction have a positive and significant effect on work motivation. Work motivation variables have a positive and significant effect on employee performance. Work motivation variables are not able to mediate the effect of work environment on employee performance. Work motivation variables are able to mediate the effect of job satisfaction on employee performance.
Pengaruh Motivasi dan Lingkungan Kerja Fisik Terhadap Kinerja Karyawan Pada Kantor Cabang Pegadaian Kelapa Dua Depok Iqbal Saputra; Taat Kuspriyono; Yunidyawati Azlina
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2316

Abstract

This study aims to determine the effect of motivation and physical work environment on employee performance at the Pegadaian Branch Office in Kelapa Dua, Depok. The method used is a quantitative approach with the distribution of questionnaires to 33 respondents as samples. This study uses a saturated sampling technique. The data analysis was conducted using IBM SPSS version 21 through validity tests, reliability tests, classic assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression tests, T tests, F tests, and determination coefficients. The results show that both motivation and physical work environment partially have a positive and significant effect on employee performance. Motivation contributes 50.4%, while the physical work environment contributes 50.9%. Simultaneously, both motivation and physical work environment together have an influence on employee performance of 63.8%. Meanwhile, the rest is influenced by other factors that were not examined in this research. Based on the results of this study, it can be concluded that increasing motivation and improving the physical work environment can effectively enhance employee performance. These findings are expected to serve as a reference for management in making human resource policy decisions. Future researchers are encouraged to increase the number of respondents and introduce other variables to obtain more detailed analysis results.
Analisis Pengaruh Prestasi Akademik, Pengalaman Magang, Kompetensi dan Motivasi Kerja terhadap Kesiapan Kerja Mahasiswa/I Universitas Gunadarma Jurusan Manajamen Region Depok Alfira Azka Fidiyanti; Mohammad Abdul Mukhyi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2317

Abstract

This study aims to analyze the influence of academic achievement, internship experience, competence, and work motivation on the work readiness of Gunadarma University Management students in the Depok region. The research employed a quantitative method using primary data collected through questionnaires. A total of 250 valid responses were obtained using a non-probability sampling technique with purposive sampling. Data analysis was conducted using Smart PLS 4 software with several testing stages, including convergent validity, Average Variance Extracted (AVE), composite reliability, Cronbach’s alpha, discriminant validity, R-square test, predictive relevance (Q²), and hypothesis testing. The results indicate that academic achievement, internship experience, competence, and work motivation significantly influence students’ work readiness, both directly and indirectly. These findings highlight the importance of enhancing practical experience and internal motivation among students to better prepare them for the increasingly competitive job market.

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