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Gullit Tornado Taufan
Contact Email
gullittaufan@polije.ac.id
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+6285225356656
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jlct@polije.ac.id
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Jl. Mastrip PO BOX 164, Jember, Jawa Timur
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Kab. jember,
Jawa timur
INDONESIA
Journal of Language, Communication, and Tourism
Published by Politeknik Negeri Jember
ISSN : -     EISSN : 29856795     DOI : https://doi.org/10.25047/jlct.v1i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences Other
First published online in 2022 with a focus on English, Communication & Tourism, published 2 (two) times a year in June and December
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 30 Documents
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Analysis of Integrated Marketing Communication Strategy for Surabaya Medical Tourism Junaedi, Rusli Akhmad
Journal of Language, Communication, and Tourism Vol. 3 No. 1 (2024): December
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i1.5441

Abstract

This article investigates an integrated marketing communication (IMC) strategy to develop Surabaya Medical Tourism's marketing process so that local medical tourists know Surabaya City's identity as a medical tourism destination. Background draws its inspiration from the fact that many residents of Surabaya City opt to seek medical treatment abroad despite Surabaya City being a popular destination for medical tourism and home to several major hospitals in Indonesia. The method uses a case study design with a qualitative methodology. Collected data through in-depth interviews, observations, and document analyses. This goal is achieved by applying data triangulation. The results show that IMC strategies consist of two main activities in the pre-trip stage. Digital marketing activities involve endorsement by optimizing owned media with paid programmatic advertising. Enhance event and experience activities by leveraging MICE collaboration and community marketing strategies. IMC strategies on stage during the trip include content marketing with informative content and a special bundling package. IMC strategies in the after-trip stage include referral marketing, electronic word-of-mouth communications, and feedback optimization.
Islamic Perspective of Educational Communication at Al Qodiri in Forming the Characteristics of Santri Nafilah, Zulfa Kamilatun; Mujib, Ihwan Huda Al
Journal of Language, Communication, and Tourism Vol. 3 No. 1 (2024): December
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i1.5664

Abstract

One of important aspects of education is related to how this contributes to positive changes on individuals. To do so, communication is always an important part of education especially in shaping students’ characters. This also applies at Islamic boarding schools, widely known as pondok pesantren, in Indonesia. Regarding this matter, kitab kuning which literally translates into the yellow books have been the basis of how to educate santri, students of Islamic boarding schools, to become future individuals with great characters. One of the yellow books learnt at Islamic boarding schools is Ta'lim Mutaallim. This book is one of the obligatory books learnt at Al Qadiri Islamic boarding schools in Jember. This research is a descriptive qualitative research conducted at the Al Qodiri Islamic boarding school in Jember. The results of the study show that there are 7 characters of Islamic perspective of educational communication according to Al Jarnuzi which are conveyed and taught at the Al Qodiri Islamic boarding school in shaping the characteristics of students. Those characters include: 1) the intention to learn, 2) choosing teachers, knowledge, and friends, 3) glorifying knowledge and experts in knowledge, 4) sincerity in seeking knowledge, istiqomah, and noble ideals, 5) trust, 6) wara’, and 7) learning methods
The Messages on the Use of YouTube Channel as a Self-Disclosure Media for Persons with Disabilities on the Anggi Wahyuda Channel Nasir, Fuad
Journal of Language, Communication, and Tourism Vol. 3 No. 1 (2024): December
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i1.5681

Abstract

Social media is a means of communication that various people use. Some of them are individuals with disabilities who have been misrepresented in the media and society. The subject of this research is Anggi Wahyuda's YouTube channel, a medium for self-disclosure of its owner. The purpose of this study is to find out messages related to self-disclosure delivered on Anggi Wahyuda's YouTube channel. The method used is a case study. The research then conducted in-depth observations of all aspects of the channel, supported by interviews with the YouTube channel owner and several other relevant informants, including experts from the field of clinical psychology. This study found that the main message to be conveyed was to straighten the general mindset of person with disabilities who were considered miserable.
The Modern Woman's Image in Single’s Inferno 3 Putri, Astrid Hidayanti Ananda
Journal of Language, Communication, and Tourism Vol. 3 No. 1 (2024): December
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i1.5682

Abstract

Reality dating shows have emerged as an influential genre in global entertainment, shaping and reflecting cultural norms related to relationships, gender, and identity. Single's Inferno 3, a Korean dating reality show, exemplifies this influence, particularly in its reception in Indonesia. Among the contestants, Choi Hye-seon stands out for her confident and authentic persona, challenging traditional archetypes of femininity. Unlike participants who often align with beauty pageant ideals, Choi Hye-seon is portrayed as a multifaceted individual with notable achievements in bioinformatics and professional experience in Silicon Valley. This study analyzes her representation in Episodes 1 and 12 of Single's Inferno 3 as a case study to explore the evolving concept of the modern woman in contemporary media. Grounded in postmodern feminist theory, which critiques essentialist views of womanhood and emphasizes the diversity of women's experiences, this research examines how Choi Hye-seon disrupts conventional stereotypes of femininity. Using Multimodal Discourse Analysis (MDA), the study deconstructs the visual, verbal, and interactive elements contributing to her portrayal as an empowered, multi-dimensional figure. The findings reveal how Single's Inferno 3 constructs a narrative that aligns with shifting global perceptions of women's roles, positioning Choi Hye-seon as a symbol of the modern woman who navigates personal authenticity alongside intellectual and professional pursuits. This study contributes to the broader discourse on gender representation in reality television, highlighting how media can serve as a site for negotiating and redefining contemporary notions of womanhood in a globalized context.
A Case Study on a Translation of a Defective Source Text Taufan, Gullit Tornado; Ismailia, Titik; Pramudita , Rizqi Febrian; Suharsono, Degita Danur
Journal of Language, Communication, and Tourism Vol. 3 No. 1 (2024): December
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i1.5782

Abstract

Translating defective or flawed source texts can be very challenging for translators. Defective texts are often characterized by spelling and grammatical errors, inappropriate uses of punctuations, unclear messages and expressions, incomplete and ambiguous information, etc. In translation such texts require careful analysis that may lead to corrections and revisions of the source texts before the translation process occurs. This case study highlights how a translator handled defective source texts, in this case a tourism booklet. The aim of the study was to investigate the errors found in the booklet, how the translator dealt with the challenges, and how the defective text influenced the whole process of the translation. The findings show that the errors found were structural and substantial ones, the translator needed to undergo several strategies to handle solve the problems, and the defective source text influenced the overall process of the translation especially in the initial step.
Determining Video Content as a Digital Learning Medium for the Tourism Architecture Course: A Case Study of “MEDIAPAR” Rizka, Hablana; Rukiati, Enik; Diyah Indartin, Tri Rafika; Diartika, Firda
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6049

Abstract

In the digital era, the development of video-based learning media has emerged as a strategic solution to enhance the quality of education, particularly in the Tourism Architecture course. This article explores the process of designing video content for the “MEDIAPAR” digital learning platform, aimed at improving the comprehension and engagement of students in the Tourism Destination Study Program at Politeknik Negeri Jember. Using a quantitative method through surveys involving students, lecturers, and technicians, the study found that most respondents preferred practical learning content, primarily focusing on tutorials for using SketchUp software. Survey results indicate that 72.9% of students selected this topic as their top priority. Lecturers and technicians also supported the development of visually oriented content to assist students in designing tourism destination masterplans. Therefore, preparing this video content is pedagogically relevant and strategically significant in equipping students to face the increasingly complex challenges of the tourism industry.
Analysis of Bondowoso Regency Government’s Advertising Strategy in Building Sport Tourism Branding Junaedi, Rusli Akhmad
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6100

Abstract

This article aims to analyze the Bondowoso Regency Government’s advertising strategy in building a sports tourism image and evaluate its success in increasing tourist visits and community participation. Using a qualitative approach with a case study, data were collected through in-depth interviews, direct observation, and documentation studies. The results showed that digital media, such as social media and online platforms, effectively delivered promotional messages and strengthened the destination’s image. Regular events such as the Bondowoso Night Run 2025 and other sports activities act as promotional icons and tourist attractions. This strategy has successfully increased community participation and attracted domestic and international tourists, strengthening Bondowoso’s position as an innovative and competitive sports destination. However, challenges remain related to the lack of innovation in digital promotion and the optimal utilization of technology. Therefore, this study recommends developing innovative digital content and a study of the impact of tourism experience to improve the effectiveness of future promotional strategies. These suggestions are expected to support the development of sustainable and adaptive sports tourism.
Strategic Elevation of an Emerging Destination through a SWOT-Based Marketing Approach at Taman Jati Larangan Bandiyah, Uswatun Nurul; Yosi Septa Mutiarni; Besti Ismi Riyanisma; Aisha Astriecia; Risky Setiawan
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6112

Abstract

Taman Jati Larangan is a developing tourist destination with high cultural and historical potential. This study aims to formulate a strategic marketing plan through SWOT analysis, supported by the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Employing a qualitative approach, data were collected via interviews, field observations, and document analysis. Key findings include strong internal assets such as community-led management, local wisdom-based attractions, and creative tourism innovation. Meanwhile, external opportunities such as mapped tourism routes and third-party investment potential present avenues for growth. The SWOT results place the site in the S-O (Strengths-Opportunities) quadrant, suggesting a Maxi-Maxi strategy. Recommended actions include developing agro-tourism based on green initiatives (e.g., catfish, farming), enhancing digital marketing, and creating integrated tourism packages. These findings provide both a strategic model and practical implications for stakeholder-driven rural tourism planning.
Semiotic Analysis of the H&M Conscious Exclusive A/W20 Advertisement: Exploring Sustainability Issues and Greenwashing Practices Emillia Della; Naila Oxandiya; Ghanesya Hari Murti; Gullit Tornado Taufan
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6130

Abstract

This study investigated the sustainability claims of H&M’s Conscious Exclusive A/W20 campaign, focusing on the potential use of greenwashing strategies. The research addressed the gap between the brand’s eco-friendly image and its actual practices. Using Roland Barthes’ semiotic method, the study examined the visual and verbal signs in the advertisement to uncover their denotative and connotative meanings. The findings revealed that while the campaign promoted environmental responsibility through recycled materials, its messages largely served as marketing tools rather than evidence of genuine sustainable practices. It means that there was a gap between the sustainability claims and actual practices in the campaign. The advertisement falls under the category of Green-washed Commercial Advertising, indicating that H&M’s sustainability narrative might be more symbolic than substantive. From the results of this study, it can be concluded that transparency is essential for brands to avoid misleading consumers and to ensure trust in sustainability efforts.
“I am annoyed”: of the Digital Feedback Feature on the ELSA Speak Application Aulyzana, Warda Fatima; Hudori, Rizki Febri Andika
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6140

Abstract

Pronunciation plays a crucial role in effective communication, yet it can be difficult for non-native English speakers due to the complexities of articulating English words. The wide range and complexity of English vowel sounds frequently pose significant challenges for learners. Nevertheless, technological improvements provide useful resources for enhancing English pronunciation, with applications like ELSA Speak serving as effective tools for students to fine-tune their pronunciation skills. This study sought to explore the experiences of undergraduate students with the digital feedback offered by ELSA Speak in relation to pronunciation learning, utilizing a qualitative descriptive methodology. The research was organized around a qualitative descriptive framework and incorporated thematic analysis, featuring a sample of three undergraduate students from the University of Jember. Findings from the data revealed that students encountered diverse experiences with the digital feedback functionality of ELSA Speak, which included instruction on accurate word pronunciation and the provision of instant feedback regarding their pronunciation efforts. Additionally, this digital feedback mechanism offered students three primary types of exercises: pronunciation, intonation, and conversation practice, thereby facilitating enhanced learning and improvement in their pronunciation skills. However, students had issues with the free version of ELSA Speak, claiming the inability to use certain activities due to the obligation to pay for access to the premium edition. 

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