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PANDITA: Interdisciplinary Journal of Public Affairs
Published by Universitas Krisnadwipayana
ISSN : 26144077     EISSN : 28088131     DOI : https://doi.org/10.61332/ijpa.v6i2
Core Subject : Health, Education, Social,
Education Environmental Science Public Health Social Sciences Other
PANDITA: Interdisciplinary Journal of Public Affairs adalah jurnal peer-review yang menerbitkan artikel tentang praktik, teori, dan penelitian di semua bidang sosial politik termasuk kebijakan publik, governance, manajemen publik, pelayanan publik, dan otonomi daerah. Scope jurnal terdiri dari pemerintahan, pendidikan, budaya, kebencanaan, kepariwisataan, dan kesehatan masyarakat
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 125 Documents
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Strategi Komunikasi Pemasaran Dalam Meningkatkan Loyalitas Konsumen Pada Dinas Koperasi UMKM Provinsi Banten Handayani, Putri; Saepudin, Eli Apud; Laksana, April
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.379

Abstract

This study aims to analyze the marketing communication strategies implemented by the Banten Province Cooperatives and MSMEs Office to increase consumer loyalty towards the products of its fostered MSMEs. Marketing communication strategies are a crucial aspect in creating long-term relationships between MSMEs and consumers, given the increasingly competitive market in the digital era. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation of MSMEs, consumers, and the MSME Cooperatives and MSMEs Office. The results show that the marketing communication strategies implemented include a digital-based promotional approach, improving the quality of information services, utilizing social media as a means of interaction, and holding regular product exhibition events. The implementation of these strategies can increase brand awareness, build trust, and strengthen consumers' emotional attachment to local MSME products. However, this study also found obstacles in the form of limited digital literacy among some MSMEs and limited promotional budgets. The conclusion of this study confirms that an integrated, consistent, and participatory marketing communication strategy plays a crucial role in building consumer loyalty, and needs to be supported by ongoing training programs and communication media innovation.
Analisis Dampak Kekurangan Pejabat Fungsional terhadap Pelaksanaan Pengadaan Barang dan Jasa di Kabupaten Humbang Hasundutan Marpaung, Jogi Yosefat; Ginting, Wiro Oktavius
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.380

Abstract

Procurement of goods and services is one of the strategic pillars in realizing effective, efficient, and accountable governance. Its successful implementation greatly depends on the availability of professional and proportional Functional Officials for Goods/Services Procurement (PBJ). This study aims to analyze the impact of the shortage of PBJ functional officials on the effectiveness of procurement implementation in Humbang Hasundutan Regency, with a focus on the adequacy of the number and suitability of job levels. This study uses a qualitative descriptive approach with Armstrong's (1980) Human Resource Management theory as the basis for analysis. Data collection techniques were carried out through document studies, observations, and in-depth interviews with stakeholders in the Goods/Services Procurement Work Unit (UKPBJ). Data analysis was carried out in four stages: data collection, data reduction, data presentation, and conclusion drawing. The results of the study show that the shortage of functional officials, especially at the Associate Expert level, has various negative impacts, such as overlapping roles, an imbalance in workloads, delays in the procurement process, low budget absorption, and disruption of public services. The imbalance in job distribution also has an impact on weak planning, supervision, and regeneration of procurement human resources. In conclusion, the less-than-ideal functional position structure is a major obstacle to achieving optimal procurement. Therefore, systematic steps are needed, starting from mapping position requirements, fulfilling a balanced formation between levels, to strengthening training and continuous capacity building in order to improve procurement performance at the regional level
Dinamika Dukungan Politik Terhadap Program Makan Bergizi Gratis (MBG) di Indonesia Rahayu, Luis Fiska
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.381

Abstract

The Free Nutritious Meals (MBG) program is an Indonesian government initiative aimed at improving children's nutritional status and reducing stunting rates. Despite widespread support, the program faces a number of challenges, including food poisoning, implementation challenges, funding shortages, and suboptimal oversight. This study aims to evaluate the implementation of the MBG program based on field reports, public feedback, and central and regional government policies. The findings indicate that while the MBG program has significant potential for improving national nutrition, implementation and oversight are still needed. While the MBG program is a strategic step in improving the nutritional status of Indonesian children, its implementation remains far from ideal. Poisoning, logistical issues, and funding constraints must be addressed immediately through strengthened cross-agency coordination, improved supply chain management, and increased oversight capacity by the National Agency for National Development Planning (BGN) and regional governments. Recommendations for program strengthening include: A comprehensive evaluation of the distribution chain and production kitchens; Increased budget with a more efficient disbursement system; Community involvement in food quality monitoring; Implementation of strict food safety standards; Insurance and legal protection for beneficiaries. With improvements in these various aspects, the MBG has the potential to become a long-term program that not only reduces stunting rates but also fosters a healthy and productive generation
Transformasi Digital Dalam Tata Kelola Pemerintahan Desa: Upaya Menuju Smart Village di Desa Bojong Pandan Kecamatan Tunjung Teja Wahyiah, Ita Rosita
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.382

Abstract

Digital transformation in village governance is a strategic step towards creating an efficient, transparent, and participatory Smart Village. This study focuses on the application of information technology in Bojong Pandan Village, Tunjung Teja District, as an effort to improve the quality of public services and the effectiveness of village government administration. The main objective of this study is to analyze the process, obstacles, and impact of digital transformation implementation on village governance. The method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results show that the digitalization of administrative services such as population information systems, online-based correspondence archiving, and the use of social media in disseminating public information have brought significant changes to the work patterns of village officials and eased public access to services. However, obstacles remain such as limited technological infrastructure, low digital literacy among officials, and minimal public participation in utilizing available digital platforms. Efforts to increase human resource capacity through technology training, provision of a stable internet network, and collaboration with external parties are important steps towards optimizing Smart Village. In conclusion, the digital transformation in Bojong Pandan Village shows a positive direction in realizing village governance that is adaptive to technological developments, while also serving as a model for strengthening village capacity towards sustainable development based on digital innovation.
GOBIS: Transformasi Digital dalam Tata Kelola Smart Mobility yang Berkelanjutan di Kota Surabaya Sari, Yuyun Eka Kartika; Eprilianto, Deby Febriyan; Rosdiana, Weni; Lestari, Yuni; Anwar, Muhammad Khairul
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.383

Abstract

The growing challenge of sustainable urban development has positioned digital transformation as a critical strategy to enhance the effectiveness and accountability of public service governance. This study explores the strategic role of the GOBIS application in advancing digital transformation toward sustainable smart mobility governance in Surabaya. Using a qualitative descriptive approach, data were collected through literature studies, direct observations, Focus Group Discussions (FGDs), and in-depth interviews with representatives of the Surabaya City Government and public transportation users. The research findings indicate that GOBIS plays a central role as a socio-technical instrument in supporting sustainability across three key dimensions. First, it enhances operational efficiency, transparency, and data integration, which strengthens both economic and institutional sustainability. Second, by providing real-time travel information, route tracking, and an intuitive user interface, GOBIS improves the reliability and attractiveness of public transportation, encouraging a shift from private vehicles to mass transit and thereby supporting environmental sustainability. Third, it expands accessibility and inclusiveness of transport services, contributing to social sustainability by enabling more equitable urban mobility. However, the implementation of GOBIS also faces several challenges, including unequal digital literacy among users, technical stability issues, and the limited integration of participatory features for user feedback. These factors may constrain the full realization of its potential. Therefore, optimizing GOBIS as an inclusive, adaptive, and participatory digital platform is essential to accelerate the development of an integrated, inclusive, and sustainable urban transportation ecosystem in Surabaya

Page 13 of 13 | Total Record : 125

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