cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ardiyansah
Contact Email
ardiyansah@unkris.ac.id
Phone
+6281311119627
Journal Mail Official
panditafiaunkris@gmail.com
Editorial Address
Gedung P3M Fakultas Ilmu Admnistrasi Universitas Krisnadwipayana Jalan Raya Jatiwaringin, RT. 03 / RW. 04, Jatiwaringin, Pondok Gede Kota Bekasi 1307 Jawa Barat
Location
Kota bekasi,
Jawa barat
INDONESIA
PANDITA: Interdisciplinary Journal of Public Affairs
Published by Universitas Krisnadwipayana
ISSN : 26144077     EISSN : 28088131     DOI : https://doi.org/10.61332/ijpa.v6i2
Core Subject : Health, Education, Social,
Education Environmental Science Public Health Social Sciences Other
PANDITA: Interdisciplinary Journal of Public Affairs adalah jurnal peer-review yang menerbitkan artikel tentang praktik, teori, dan penelitian di semua bidang sosial politik termasuk kebijakan publik, governance, manajemen publik, pelayanan publik, dan otonomi daerah. Scope jurnal terdiri dari pemerintahan, pendidikan, budaya, kebencanaan, kepariwisataan, dan kesehatan masyarakat
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 154 Documents
 10   11   12   13   14 
Pengaruh Penggunaan Digital Marketing dan Model Konvensional terhadap Peningkatan Jumlah Distribusi Penjualan Produk Unilever Rahma, Khalda Faadiyah; Santoso, Sugeng
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.444

Abstract

This study aims to examine the effect of digital marketing and conventional marketing on increasing the distribution sales of Unilever products in stores, agents, and stalls in Bekasi City. The research employed a descriptive quantitative approach using a survey method. The population consisted of partner retailers of PT Rukun Mitra Sejati Bekasi 1 within the company’s distribution area, with a total sample of 30 business units selected through purposive sampling. Data were analyzed using multiple linear regression, coefficient of determination, partial significance testing (t-test), and simultaneous significance testing (F-test). The results indicate that digital marketing has a strong and significant effect on distribution sales, as reflected by a t-value of 6.673 with a significance level of 0.000. Conventional marketing also shows a strong and significant influence on distribution sales, with a t-value of 6.420 and a significance level of 0.000. Simultaneously, both digital and conventional marketing variables demonstrate a very strong and significant impact on distribution sales, evidenced by an F-value of 24.071 with a significance level of 0.000. These findings highlight the strategic importance of integrating digital and traditional marketing approaches to improve distribution performance, particularly in small-scale retail sectors. This study provides practical insights for distributors and business practitioners in developing more effective and technology-adaptive marketing strategies to enhance sales performance.
Tantangan Penerapan Etika Jurnalistik pada Media Online di Indonesia Fitrianingsih, Ine; Salma, Qanitah; Sartika, Rini; Nashrudin, Achmad
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.445

Abstract

This study examines ethics as a fundamental guideline in life and the journalism profession, particularly in response to the dynamics of digital media. Ethics is understood as a commitment to doing the right thing, even when the temptation to act unethically is stronger. Ethics is closely related to morality, is contextual in nature, often exists in gray areas, and evolves alongside technological and social change. In journalistic practice, the Journalistic Code of Ethics serves as a primary reference for maintaining independence, professionalism, accuracy, source protection, and integrity. However, online media face serious challenges, including clickbait practices, inadequate fact-checking, the spread of disinformation, and pressures from algorithms and traffic-based business models. These conditions risk shifting ethical values in favor of speed and content popularity. Moreover, existing regulations have not fully addressed the complexities of digital journalism. This research adopts a descriptive qualitative approach through literature review and conceptual analysis of digital journalistic practices. The findings indicate that the Journalistic Code of Ethics needs to be updated and strengthened to remain relevant within the digital media ecosystem. Such adaptation is essential to ensure journalism continues to fulfill its social responsibility, maintain public trust, and uphold truth amid the rapid and massive flow of information.
Implementasi Program Corporate Social Responsibility (CSR) Perumda Air Minum Surya Sembada Kota Surabaya dalam Mendukung Sustainable Development Goals (SDGs) Alifani, Mohammad Syafi’udin; Prabawati, Indah; Rahaju, Tjitjik; Al Amin, M Noer Falaq
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.447

Abstract

This study examines the implementation gap of the Corporate Social Responsibility (CSR) program at Perumda Air Minum Surya Sembada, Surabaya City, in supporting Sustainable Development Goals (SDGs) Goal 4 on Quality Education. Preliminary findings indicate an anomaly between the company's financial capacity and its educational allocation priorities. In 2024, CSR budget realization reached 100.84 percent, totaling Rp 6.99 billion; however, the allocation for educational assistance significantly declined from Rp 983 million in 2022 to Rp 271 million in 2024, following the elimination of the Scholarship Assistance category. This research aims to analyze the implementation of educational CSR using Van Meter and Van Horn’s policy implementation model. A descriptive qualitative approach was employed through in-depth interviews, observations, and document analysis of regulations, annual reports, and budget realization data. The results indicate that the implementation of educational CSR remains suboptimal due to several key factors: policy standards oriented solely toward budget absorption without long-term impact indicators; a resource imbalance characterized by high financial capacity unmatched by the quantity and competence of human resources; limited supporting infrastructure; and closed external communication. Furthermore, the institutional placement of CSR under the public relations function and strong political influence have contributed to a biased and less inclusive pattern of aid distribution. This study concludes that the implementation of educational CSR at Perumda Air Minum Surya Sembada remains administrative in nature and has failed to transform the company's financial potential into sustainable educational empowerment in accordance with the spirit of the SDGs
Implementasi Program Beasiswa Sepuluh Sarjana PerDesa Menuju Sumber Daya Manusia Unggul di Kecamatan Kepohbaru Kabupaten Bojonegoro Kurniawan, Ferdy Anton Adit; Tauran; Rahaju, Tjitjik; Prabawati, Indah
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.449

Abstract

The Ten Scholars per Village Scholarship Program is one of the flagship policy initiatives of the Bojonegoro Regency Government, providing educational financial assistance to ten students from each village to pursue higher education at public or private universities in Bojonegoro. This program was designed as a strategic effort to address the low proportion of the population attaining higher education. In addition, the policy aims to improve the quality of human resources and to enhance the Human Development Index (HDI) of Bojonegoro Regency. However, in its implementation, several challenges have been identified, including administrative requirements that hinder prospective beneficiaries, underutilization of allocated funds, and low public interest—particularly in Kepohbaru District—in pursuing higher education. This study aims to describe the implementation of the Ten Scholars per Village Scholarship Program in Kepohbaru District, Bojonegoro Regency. The research employs a qualitative approach with a descriptive research design. The analytical framework is based on the policy implementation model proposed by Donald Van Meter and Carl Van Horn, which identifies six key indicators influencing policy implementation success: (1) policy standards and objectives, (2) resources, (3) characteristics of implementing agencies, (4) dispositions or tendencies of implementers, (5) inter-organizational communication and implementation activities, and (6) economic, social, and political environments. The findings indicate that the implementation of the program in Kepohbaru District has not been fully optimal. Significant obstacles were identified, particularly in the aspects of communication and the socio-economic environment. In terms of communication, program socialization has not reached all segments of the community evenly. Meanwhile, from a socio-economic perspective, a prevailing perception exists that entering the workforce offers a faster path to success than pursuing higher education. This condition is further exacerbated by weak motivational support, resulting in scholarship information being largely overlooked and the program not being utilized to its full potential. Consequently, a gap has emerged between the substantial budget allocation and the actual number of beneficiaries at the local level.
Analisis Perencanaan Pembangunan Desa Berbasis RPJMDes: Studi Administrasi Publik di Desa Cibaliung Kabupaten Pandeglang Suandana, Nana; Bahtiar, Rizal
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.452

Abstract

This study analyzes village development planning based on the RPJMDes in Cibaliung Village, Pandeglang Regency, from the perspective of public administration. The RPJMDes is understood as a village public policy instrument that reflects decision making processes, stakeholder participation, and the quality of village governance. The method employed is descriptive qualitative through document analysis of the RPJMDes and a conceptual review of public administration, focusing on the village’s vision, mission, policy directions, development programs, planning process, and their alignment with community needs. The findings indicate that procedurally, the RPJMDes has been formulated in accordance with regulations through village deliberations involving the village government, the Village Consultative Body (BPD), and community representatives. However, the substance of the planning remains normative and lacks measurable performance indicators. Development programs are predominantly oriented toward physical infrastructure, while community empowerment, human resource capacity building, and institutional strengthening receive limited attention. Community participation also tends to be formalistic, with planning processes largely dominated by village officials. This condition creates a gap between planned programs and the actual needs of the community, particularly in economic and social aspects. The study concludes that improving the quality of the RPJMDes requires clear performance indicators, a stronger orientation toward empowerment, and more substantive community participation to achieve more responsive and sustainable village governance.
Implementasi Pemerataan Akses Pendidikan Tinggi melalui Program Beasiswa Adik Papua di Universitas Negeri Surabaya Wabes, Putri Maria; Rahaju, Tjitjik
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.459

Abstract

The Higher Education Affirmation Scholarship Program or ADik is a government policy aimed at expanding access to higher education for talented students from economically disadvantaged backgrounds, particularly those from 3T regions. Universitas Negeri Surabaya, as one of the host universities for ADik Papua students, plays a strategic role in promoting educational equity. This study examines the effectiveness of the ADik Scholarship implementation at Universitas Negeri Surabaya and its contribution to equitable access to higher education. The research employs a qualitative descriptive approach using Van Meter and Van Horn’s policy implementation framework, which includes policy standards and objectives, resources, characteristics of implementing agencies, implementer disposition, inter organizational communication, and economic, social, and political conditions. The findings indicate that the ADik Scholarship Program at Universitas Negeri Surabaya has effectively supported the educational financing of students from Papua in 3T regions and contributed to more inclusive higher education access. Nevertheless, challenges remain in program outreach, academic and social mentoring, and cross unit coordination in addressing socio cultural diversity. Strengthening human resources, improving integrated communication systems, and adopting culturally inclusive approaches are necessary to ensure sustainable equitable access to higher education.
Sinergi Olahraga, Pariwisata, dan Kebudayaan sebagai Penggerak Ekonomi Daerah Kabupaten Serdang Bedagai Aldhila, Adang
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.461

Abstract

This study aims to analyze the potential, constraints, and synergy strategies between the sports, tourism, and culture sectors as drivers of the regional economy in Serdang Bedagai Regency. The research background is based on the large potential of natural resources, the richness of multi-ethnic culture, and the increasing trend of community sports that can be integrated into the regional development framework. However, the utilization of this potential still faces various obstacles, such as institutional fragmentation, limited infrastructure, suboptimal promotion, unequal community capacity, and limited regional budgets amidst national fiscal efficiency policies. This study uses a qualitative method with a literature review approach to examine concepts, theories, and empirical findings relevant to the development of sports tourism, community-based tourism, collaborative governance, and sustainable development. The results of the study indicate that the integration of the sports, tourism, and culture sectors has the potential to create an economic multiplier effect through increased tourist visits, development of MSMEs, job creation, and increased Regional Original Income (PAD). Recommended strategies include the development of an integrated event calendar, development of local culture-based sports tourism, strengthening branding and digital marketing, implementing public-private partnerships, increasing community capacity, innovation of thematic tour packages, development of integrated facilities, and a monitoring and evaluation system based on performance indicators. With a collaborative governance approach and integrated planning, the synergy of sports, tourism, and culture is expected to be a resource efficiency strategy as well as a driving force for inclusive, competitive, and sustainable economic growth in Serdang Bedagai Regency.
Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Melalui Platform E-Commerce Tiktok Shop di Jakarta Timur Kristian; Cori, Catarina
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.462

Abstract

This study aims to a) see the effect of Price Perception on Purchasing Decisions through the TikTok Shop e-commerce platform in East Jakarta. b) see the effect of Promotion on Purchasing Decisions through the TikTok Shop e-commerce platform in East Jakarta and c) obtain an overview of the magnitude of the influence of Price Perception and Promotion on Purchasing Decisions through the TikTok Shop e-commerce platform in East Jakarta. The research method uses a descriptive method with a quantitative approach. Sampling in this study uses the accidental sampling technique or incidental sampling, namely the technique of determining samples based on coincidence Where, anyone who happens to meet the researcher and is considered suitable to be a data source will be used as a sample. The number of samples in this study was 96 respondents. Based on the results of the study, it can be concluded as follows: The results of the hypothesis test show that price perception has a significant effect on purchasing decisions through the TikTok Shop platform in East Jakarta, with a price perception contribution of 58.5%. Other factors not discussed in the study contribute 41.5%. b) The results of the hypothesis test show that promotion significantly influences the decision to purchase through the TikTok Shop e-commerce platform in East Jakarta, through a promotion contribution of 74.9%. Other factors not discussed in the study contribute 25.1%. c) According to the results of the hypothesis test, it shows that price perception and promotion simultaneously influence the significance of the decision to purchase through the TikTok Shop e-commerce platform in East Jakarta, with the contribution of price perception and promotion variables to customer satisfaction of 75.7%, while the last 24.3% comes from additional components not discussed in this study
Dimensi Manajemen Perubahan dalam Transformasi Pelayanan Perizinan di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi (DPMPTSP) Aceh Taufik, Taufik; Wardani, Suci Nanda; Amirulkamar, Said
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.464

Abstract

Digital transformation in licensing services constitutes an integral part of bureaucratic reform that requires organizational adaptation grounded in change management principles. This study aims to analyze how the dimensions of awareness and ability influence organizational adaptation in the implementation of digital licensing services at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Aceh Province. The research employs a qualitative approach, with data collected through observation, in-depth interviews, and document analysis. Informants were selected purposively, and data were analyzed using the interactive model of Miles and Huberman. The findings indicate that, structurally, digital transformation has gained strong legitimacy through national regulations, which were internalized through official circular letters, coordination meetings, and internal communication forums. These strategies effectively fostered collective awareness among civil servants regarding the urgency of utilizing the Sicantik Cloud application. The ability dimension was strengthened through training programs and technical assistance, enhancing employees’ competencies in operating the online service system. However, external communication to the public remains reactive and limited, resulting in the continued dominance of face-to-face service preferences and suboptimal levels of independent online service utilization. The success of digital transformation is therefore determined not only by internal organizational readiness but also by effective public communication and community acceptance. The integration of awareness, ability, and proactive external communication strategies is essential to achieving effective, inclusive, and sustainable digital licensing services
Pengembangan Desa Wisata Cikolelet dari Perspektif Community Service Perguruan Tinggi Rahmawati Rahmawati; Muhamad Kurniawan; Ayuning Budiati
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.386

Abstract

Higher education institutions play a key strategic role in developing tourism villages by fulfilling the Tri Dharma mandate, which includes education, research, and community service activities conducted by lecturers and students. The Cikolelet tourism village, the first in Serang Regency, has emerged as a model for such engagement, particularly for community service and research initiatives. This study analyzes how universities in the Banten area have contributed community service activities to the development of Cikolelet tourist village. Using a descriptive qualitative method and purposive sampling of informants actively involved in Cikolelet’s development, the research highlights that universities specializing in tourism have pioneered its transformation, guiding Cikolelet from its planning stage as a tourism village to its current status as a pilot and fostered village. While other universities have engaged Cikolelet as a site for research and community service, challenges remain: university programs often prioritize their own agendas over the specific development needs of Cikolelet village. This misalignment limits the impact and sustainability of interventions. For more successful development, research and community service should be tailored to Cikolelet’s priority needs, ensuring long-term benefits to the village and its community.

Page 12 of 16 | Total Record : 154

 10   11   12   13   14 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2026): Juli - Desember Vol. 9 No. 1 (2026): Januari - Juni Vol. 8 No. 2 (2025): Juli - Desember Vol. 8 No. 1 (2025): Januari - Juni Vol. 7 No. 2 (2024): Juli - Desember Vol. 7 No. 1 (2024): Januari - Juni Vol. 6 No. 2 (2023): Juli - Desember Vol. 6 No. 1 (2023): Januari - Juni Vol. 5 No. 2 (2022): Juli - Desember Vol. 5 No. 1 (2022): Januari - Juni Vol. 4 No. 2 (2021): Juli - Desember Vol. 4 No. 1 (2021): Januari - Juni More Issue