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Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Published by Universitas Ichsan Sidenreng Rappang
ISSN : -     EISSN : 29622301     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jeinsa : Ichsan Sidenreng Rappang Economic Journal Published by the Faculty of Economics and Business, Ichsan Sidenreng Rappang University and in collaboration with the Research Institute (LEMLIT) Ichsan Sidenreng Rappang University which focuses on publishing the results of accounting, management and digital business research that is professionally managed and published twice a year between April and Oktober to assist academics, researchers, and practitioners in disseminating their research results.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 133 Documents
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ANALISIS PENGARUH KUALITAS FITUR APLIKASI DRIVER SHOOPEFOOD TERHADAP TINGKAT KEPUASAN MITRA DI MAKASSAR Karmila, Karmila
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.333

Abstract

The ShopeeFood Driver app is designed to provide opportunities and employment in the online food delivery sector, but it still has several shortcomings related to its features. This study aims to analyze the effect of the quality of the ShopeeFood Driver app's features on the satisfaction level of driver partners in Makassar. In the digital economy, the quality of app features is a crucial factor influencing the effectiveness and satisfaction of ShopeeFood driver partners. This research approach is quantitative and descriptive, with the researcher directly involved in the data collection, observation, and interpretation process in the field. Data were obtained through questionnaires with 20 ShopeeFood driver partners in the Makassar area. The results showed an average feature quality of 3.56 and partner satisfaction of 3.63, which are considered good indicators. This result indicates that the better the feature quality, the higher the partner satisfaction level. This finding confirms that improving the quality of app features has a direct impact on partner satisfaction and loyalty.
PENGARUH LITERASI DIGITAL DAN KEMUDAHAN TEKNOLOGI TERHADAP KEPUTUSAN PELAKU UMKM MENGGUNAKAN PLATFORM DIGITAL DI KECAMATAN RAPPOCINI KOTA MAKASSAR Tompo, Ismaila
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.334

Abstract

This study aims to analyze the effect of digital literacy and technology ease on the decision of micro, small, and medium enterprises (UMKM) to use digital platforms in Rappocini District, Makassar City. The rapid development of digital technology has encouraged UMKM to adopt digital platforms to improve business performance; however, differences in digital literacy and perceptions of technology ease remain important challenges. This research employed a quantitative explanatory approach using primary data collected through a survey of UMKM actors in Rappocini District. The sample consisted of UMKM owners selected using a purposive sampling technique. Data were analyzed using multiple linear regression analysis, supported by classical assumption tests. The results show that digital literacy has a positive and significant effect on UMKM decisions to use digital platforms. Technology ease also has a positive and significant effect on the decision to adopt digital platforms. Simultaneously, digital literacy and technology ease significantly influence UMKM decisions in utilizing digital platforms. These findings indicate that improving digital skills and ensuring user-friendly technology are essential factors in accelerating the digital transformation of UMKM. The results of this study are expected to provide practical insights for policymakers and stakeholders in designing strategies to support UMKM digitalization at the local level.
PENGARUH DIGITALISASI DAN KUALITAS LAYANAN TERHADAP KINERJA KEUANGAN DI BANK BSI CABANG PETTARANI Widyawati, Widyawati; Sudirman, Sudirman
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.335

Abstract

This study aims to analyze the extent of the influence of digitalization of services including banking services and service quality that focuses on customer satisfaction on the financial performance of banks. This study uses qualitative and quantitative data, where the data obtained are analyzed numerically and statistically. The analysis procedure includes testing the reliability of the instrument, data distribution (normality), and testing other classical assumptions such as multicollinearity and heteroscedasticity. In addition, multiple linear regression analysis is also used to test the relationship between variables and test the strength of the model through the analysis of the coefficient of determination, simultaneous test (F), and partial test (T). Based on the results of the analysis, it was found that partially digitalization does not have a significant effect on the financial performance of banks and conversely service quality has a positive and significant effect on financial performance, the results of the simultaneous test show that digitalization and service quality together have a significant effect on performance. This finding strengthens that although partially digitalization does not have a significant effect, overall both simultaneously have a significant effect on financial performance.

Page 14 of 14 | Total Record : 133

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