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Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Published by Universitas Ichsan Sidenreng Rappang
ISSN : -     EISSN : 29622301     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jeinsa : Ichsan Sidenreng Rappang Economic Journal Published by the Faculty of Economics and Business, Ichsan Sidenreng Rappang University and in collaboration with the Research Institute (LEMLIT) Ichsan Sidenreng Rappang University which focuses on publishing the results of accounting, management and digital business research that is professionally managed and published twice a year between April and Oktober to assist academics, researchers, and practitioners in disseminating their research results.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 247 Documents
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PENGARUH PEMBERIAN KREDIT USAHA RAKYAT (KUR) TERHADAP PENINGKATAN PENDAPATAN PETANI PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK. UNIT BARANTI Andi Febrya Rifai; Romy Nugraha JS; Yahya Yahya
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.519

Abstract

This study aims to determine the effect of the People’s Business Credit (KUR) program on increasing farmers’ income at PT. Bank Rakyat Indonesia (Persero) Tbk. Baranti Branch. The background of this study stems from the phenomenon that, although KUR disbursements continue to increase every year, their impact on farmers’ income still varies significantly in the field. This study employs a quantitative approach using a survey method. The population consisted of 735 KUR recipient farmers at BRI Baranti Unit, from which 88 respondents were selected using the Slovin formula. Data were collected via a questionnaire and analyzed using simple linear regression. The results indicate that all research instruments were found to be valid and reliable, the regression model met all classical assumption test requirements, and the provision of KUR was proven to have a positive and significant effect on increasing farmers’ income in Baranti Subdistrict, contributing 22.8% to the variation in farmers’ income. These findings indicate that the KUR program plays a strategic role as a financing instrument capable of driving the growth of farming businesses and strengthening farmers’ working capital in the region.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN URUSAN LOGISTIK KABUPATEN SIDENRENG RAPPANG Andi Firdayana Pacoweri; Gazali Amin; Auliyah Nurwafiyyah
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.520

Abstract

Work discipline is one of the important factors affecting employee performance within an organization, particularly in government institutions. The problem addressed in this study is the suboptimal employee performance, which is presumed to be influenced by the level of employees’ work discipline. This study aims to analyze the effect of work discipline on employee performance at the Regional Office of the Logistics Affairs Agency (BULOG) of Sidenreng Rappang Regency. This study employed a quantitative research method with a survey approach. Data were collected through the distribution of questionnaires to respondents and were analyzed using statistical analysis techniques. The results indicate that work discipline has a positive and significant effect on employee performance. This is evidenced by the t-test result, where the calculated t-value of 4.554 is higher than the t-table value of 2.034, with a significance value of 0.000, which is lower than 0.05. Furthermore, the coefficient of determination (R²) result shows a value of 0.357, indicating that 35.7% of the variation in employee performance can be explained by work discipline, while the remaining 64.3% is influenced by other factors outside the scope of this study. Therefore, it can be concluded that improving work discipline plays an important role in enhancing employee performance at the Regional Office of the Logistics Affairs Agency (BULOG) of Sidenreng Rappang Regency.
STRATEGI KOMUNIKASI PEMASARAN DESTINASI WISATA DI KABUPATEN SOPPENG MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN MINAT KUNJUNGAN Dandi Arya; Rosmayani Rosmayani; Muzakkir Muzakkir; Andi Syadaruddin; Hj. Rr Retno Wulansari Kus
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.521

Abstract

The development of business in the tourism sector is currently very developed, thus creating competition to attract tourists between one tourist attraction and another tourist attraction in Soppeng Regency. The very rapid changes in the business environment have forced tourist attractions to continue to be proactive, innovative, and creative in developing existing tourist locations and continuously updating strategies in promoting them. This study aims to determine "Marketing Communication Strategy of Tourist Destinations in Soppeng Regency Through Social Media to Increase Visit Interest". The method used in this study is a qualitative descriptive approach. Data were obtained from observations, interviews, and documentary evidence using descriptive analysis techniques, namely describing the events or incidents studied. In this study, there were 5 informants, namely tourist attraction managers, tourist attraction employees, and visitors or tourists. The research location was in Gattareng Toa Village, Marioriwawo District, Soppeng Regency. The results of this study are that tourist managers in implementing marketing communication strategies in attracting tourists include 3 (three) P activities, including promotional activities through social media in the form of Instagram, and word of mouth. The second activity is Place in the form of a comfortable, beautiful, and natural place. The third activity, Price, involves offering very affordable entrance fees for visitors.
PENGARUH LITERASI KEUANGAN DAN PENGELOLAAN KEUANGAN TERHADAP KINERJA KEUANGAN UMKM MIKRO PADA SEKTOR MAKANAN DAN MINUMAN DI KECAMATAN MARITENGNGAE KABUPATEN SIDENRENG RAPPANG Wilda Damaiyanti; Haeril Haeril; Yustika Nur
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.522

Abstract

This study is motivated by the low financial performance of micro SMEs, which is influenced by suboptimal financial literacy and financial management. This research uses the Theory of Financial Behavior, which explains that financial behavior is formed through understanding and habits in managing daily finances, as reflected in financial decision-making. The purpose of this study is to determine the effect of financial literacy and financial management on the financial performance of micro SMEs. This study uses a quantitative method with a descriptive correlational approach. Data were collected through Likert-scale questionnaires from 99 respondents. Instrument testing includes validity and reliability tests, followed by data conversion using the Method of Successive Interval (MSI) and normality testing. Data analysis was conducted using path analysis to determine partial and simultaneous effects among variables. The results show that partially, financial literacy does not have a significant effect on financial performance with a contribution of 1.10%, and financial management also does not have a significant effect with a contribution of 0.20%. Simultaneously, both variables do not have a significant effect with a contribution of 1.30%. Overall, financial literacy and financial management have not been able to significantly improve the financial performance of micro SMEs.
PENGARUH KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PADA TOKO PLASTIK DI KOTA MAKASSAR Nuraeni Nuraeni; Muhammad Ridwan Arif; Syamsuddin Bidol
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 2 (2026): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i2.523

Abstract

This study aims to analyze the effect of service quality and location on customer purchase decisions at plastic stores in Makassar City. The study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 103 respondents who met the research criteria. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS. The analyses included validity testing, reliability testing, classical assumption testing, partial t-test, simultaneous F-test, and coefficient of determination (R²). The research results indicate that service quality and location have a positive and significant partial effect on purchasing decisions; likewise, service quality and location have a significant simultaneous effect on purchasing decisions. The findings imply that store managers should prioritize improving service quality while maintaining accessibility and convenience of the store location.
PENGARUH PENERAPAN TEKNOLOGI KECERDASAN BUATAN DAN AKURASI APLIKASI DIGITAL TERHADAP KINERJA PEGAWAI PADA BPJS KESEHATAN DI KOTA MAKASSAR Hanadelansa Hanadelansa
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.524

Abstract

This study aims to determine and analyze the effect of Artificial Intelligence Implementation and Digital Application Accuracy, both partially and simultaneously, on Employee Performance at the BPJS Kesehatan Office in Makassar City. The type of research used is quantitative with an associative method. The sample in this study consisted of 83 employees at the Makassar City BPJS Kesehatan Office, determined using a random sampling technique. Data collection techniques were carried out through the distribution of questionnaires, while data analysis used multiple linear regression analysis with the help of SPSS software. The results showed that: (1) Partially, the Implementation of Artificial Intelligence has a positive but not significant effect on Employee Performance, indicating an initial adaptation phase of the new system in the field. (2) Partially, Digital Application Accuracy has a positive and significant effect on Employee Performance, proving that system data precision is crucial for employee productivity. (3) Simultaneously, the Implementation of Artificial Intelligence and Digital Application Accuracy have a positive and significant effect on Employee Performance with an F-value of 6.406 and a significance value of 0.003 (< 0.05). It is recommended that management optimize artificial intelligence training for employees and continuously improve system database accuracy maintenance to drive sustainable public service performance.
PENGARUH EMOTIONAL INTELLIGENCE DAN KOMUNIKASI INTERPERSONAL KARYAWAN TERHADAP LOYALITAS PELANGGAN PT POS INDONESIA (PERSERO) KANTOR POS CABANG SUNGGUMINASA KABUPATEN GOWA Nuraini Nuraini
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.526

Abstract

This study examines the effects of employees’ emotional intelligence and interpersonal communication on customer loyalty at PT Pos Indonesia (Persero), Sungguminasa Branch Post Office, Gowa Regency. A quantitative approach was employed using questionnaire data from 91 customers. The sample size was determined using the Slovin formula from a population of 1,000 customers with a 10% error rate, followed by accidental sampling. Multiple linear regression was applied. Because the regression residuals were not normally distributed, coefficient and hypothesis testing used 5,000 bootstrap samples with BCa 95% confidence intervals. Emotional intelligence showed a positive coefficient of 0.273 but no significant partial effect on customer loyalty (p=0.171; BCa 95% CI −0.034 to 0.483). Interpersonal communication had a positive and significant effect (B=0.574; p=0.013; BCa 95% CI 0.219 to 1.091) and was the dominant predictor (standardized beta=0.641). Simultaneously, both predictors significantly affected customer loyalty (F=228.745; p<0.001). The model produced R²=0.839 and adjusted R²=0.835, indicating that 83.5% of the variance in customer loyalty was explained by the two predictors. The findings highlight interpersonal communication as a practical priority for strengthening customer loyalty.

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