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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 18 Documents
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Search results for , issue "Vol. 3 No. 5 (2025): MEI" : 18 Documents clear
ANALISIS PENGARUH FASILITAS DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA PULAU ANGSO DUO KOTA PARIAMAN Zella Permata Bunda; Septria Susanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the influence of facilities and word of mouth on tourists' visiting decisions at the Angso Duo Island tourist attraction, Pariaman City. The method in this research is quantitative using data analysis techniques, namely research instrument testing, classical assumption testing, multiple linear regression testing, hypothesis testing (t test and f test), and coefficient of determination testing. The sample used was 100 tourists who were used as respondents. The research results show that the results of the t test and F test obtained a significant value of 0.000 < 0.05, thus the Facilities variable (X1) and the Word of mouth variable (X2) have a positive and significant influence on Visiting Decisions (Y). And the R-Square value is 0.246 or 24.6%, which shows that the influence of facilities and word of mouth is 24.6% on tourists' visiting decisions.
ANALISIS KONTRIBUSI PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH : (Studi Kasus Kabupaten Pasaman) Martina, Martina; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine the analysis of the contribution of advertising tax in increasing the original regional income of Pasaman district. This type of research is descriptive qualitative research. This research was conducted at the Regional Financial Agency of Pasaman district. The type of data used is quantitative data which will then be analyzed using qualitative analysis. This data collection technique is in the form of primary data, namely data taken from interviews. As well as secondary data in the form of budget realization report data for 2019-2023. The results of this research show that the contribution of advertising tax to the original regional income of Pasaman Regency in 2019-2023 is at a percentage of 0% -10% which is classified as contributing very little to the original regional income. Efforts to increase advertising tax receipts towards Pasaman Regency's original regional income by conducting outreach to the community, especially to business actors about the importance of paying advertising tax in accordance with applicable regulations, the government, especially the Regional Financial Agency, is also carrying out activities to control and organize illegal billboards in collaboration with Satpol PP to check problematic conditions, provide strict sanctions in the form of fines that violate the provisions of advertisement tax regulations, supervise the installation of advertisements that do not have permits or have not paid taxes, and provide services to taxpayers, both in terms of registration, consultation and payment tax.
ANALISIS IMPLEMENTASI MUDHARABAH PADA BUDIDAYA IKAN LELE RAHMA FRAMS KELURAHAN DUREN SERIBU KOTA DEPOK Abdus Salam; M. Kholil Nawawi; Hilman Hakiem
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

This research explores the application of the mudharabah contract, a profit-sharing partnership in which one party provides capital—either in the form of money or assets—while the other manages a specific business venture. The study adopts a qualitative approach with data gathered through fieldwork methods, including interviews, direct observations, and documentation. The key informants consist of managers and partners involved in catfish farming at Rahma Farm, located in Duren Seribu Village, where collaboration occurs between capital or pond owners and farm managers. SWOT analysis was employed to examine the internal and external factors influencing the partnership. Findings reveal that the profit-sharing agreement in this catfish farming practice is based on oral contracts, which lack legal enforceability. This arrangement is primarily driven by mutual trust and the intention to simplify the process of cooperation. The profit-sharing mechanism is carried out evenly, namely each party receives 50 percent of the business results. While the loss-sharing mechanism is borne entirely by the land owner.
ANALYSIS OF MARKETING STRATEGIES IN THE CULINARY BUSINESS TO IMPROVE COMPETITIVENESS AT THE NEW DONA DONY STORE Sri Wahyuni; Marhawati; Muhammad Jufri; Asmayanti; Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the 7P marketing strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in the culinary business, specifically at Toko Dona Dony Baru, and how these strategies affect the store's competitiveness. The research method used is a qualitative method with a case study approach. Data were collected through in-depth interviews with the store owner, direct observation, and documentation. The research results show that Toko Dona Dony Baru implements the 7P elements in its marketing strategy, with an emphasis on product quality, product packaging, product variety, affordable prices, price-quality equivalence, competitive pricing with similar products, consumer accessibility, strategic business location, sales promotion, public relations with online and direct marketing publicity, employee attitude in serving customers, adequate equipment, room appearance, and company layout. These factors significantly contribute to the improvement of the store's competitiveness in the competitive culinary market. This research provides practical insights for culinary business operators on the importance of implementing the 7P marketing strategy to achieve competitive advantage.
THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ONLINE TRANSPORTATION GRABBIKE: (Study on Management Students at Makassar State University) Uhud Darmawan Natsir; Juliyati; Nurul Fadilah Aswar; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Muhammad Said
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this study was to determine the effect of service quality and price on customer loyalty through customer satisfaction as an intervening variable in Grabbike online transportation (for management students, Makassar State University). The sample used was 100 Grabbike customers who had been selected based on predetermined criteria. The data analysis technique was carried out by questionnaire, observation and literature study. The data analysis technique used in this study uses SmartPLS version 3. Based on the results of the study, it shows that the service quality variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer satisfaction. The price variable has a positive but insignificant effect on customer loyalty. The price variable has a positive and significant effect on customer satisfaction. The customer satisfaction variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer loyalty through customer satisfaction. The price variable has a positive and significant effect on customer loyalty through customer satisfaction.
THE INFLUENCE OF LEADERSHIP STYLE ON WORK MOTIVATION OF EMPLOYEES AT THE OFFICE OF COMMUNITY AND VILLAGE EMPOWERMENT IN POLEWALI MANDAR REGENCY Muh. Muhtadi Muchtar; Amiruddin Tawe; Tenri S.P Dipoatmodjo; Muhammad Ichwan Musa; Uhud Darmawan Natsir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine the influence of leadership style on the work motivation of employees at the Community and Village Empowerment Office of Polewali Mandar Regency. The variables in this research consist of the independent variable, namely leadership style, and the dependent variable, namely work motivation. The research method uses a quantitative approach with data collection techniques in the form of observations, interviews and questionnaires which were distributed to 47 respondents. The data analysis technique used is simple linear regression analysis with SPSS version 26 software to prove the hypothesis. The results of this research indicate that the application of a democratic leadership style has a significant effect on employee work motivation. Employees who feel involved in the decision-making process, receive clear communication, and feel attention to their needs tend to show higher levels of motivation in carrying out their duties and responsibilities.
THE INFLUENCE OF WORK-LIFE BALANCE AND WORK ENVIRONMENT ON EMPLOYEE JOB SATISFACTION AT BRI BANK PANAKUKKANG BRANCH OFFICE Nadiyah Nashiroh Bakrie; Tenri S.P. Dipoatmodjo; Zainal Ruma; Muhammad Ichwan Musa; Rezky Amalia Hamka
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to analyze the effect of work life balance and work environment on employee job satisfaction at Bank BRI Panakukkang Branch Office. In this study, the population studied amounted to 40 employees who were also sampled. The method used is a quantitative approach with multiple linear regression analysis, using Statistical Product and Service Solution (SPSS) software to analyze the data obtained. Data were collected through questionnaires distributed to respondents involved in this study. The analysis results obtained using the partial test (t test) show that the work life balance and work environment variables partially affect employee job satisfaction based on the value of t count > t table. In the simultaneous test (f test) the work life balance and work environment variables simultaneously have a significant effect on employee job satisfaction based on the value of f count > f table.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND PRODUCT QUALITY ON PURCHASE DECISIONS AMONG GLOWDERM HOUSE OF BEAUTY CONSUMERS IN MAKASSAR CITY Adhelia Dwi Rismawani Risal; Muhammad Jufri; Andika Isma; Agus Syam; Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this research is (1) to determine whether there is a significant influence of social media marketing on purchasing decisions among consumers of Glowderm House of Beauty. (2) To determine whether there is a significant influence of product quality on purchasing decisions among consumers of Glowderm House of Beauty. (3) To determine the significant influence of social media marketing and product quality on purchasing decisions among consumers of Glowderm House of Beauty. This study uses a quantitative method with multiple regression analysis techniques to analyze the research data using instruments in the form of questionnaires. The population in this study consisted of 2983 customers of Glowderm House of Beauty over approximately 6 months, and a sample of 97 consumers of Glowderm House of Beauty was taken using the accidental sampling technique and calculated using the Slovin formula. The results of this study indicate that: (1) There is no significant influence of social media marketing on the purchasing decisions of Glowderm House of Beauty consumers. (2) There is a significant positive influence of product quality on purchasing decisions among consumers of Glowderm House of Beauty. (3) There is a significant positive influence of social media marketing and product quality on purchasing decisions among consumers of Glowderm House of Beauty.
THE INFLUENCE OF YELLOW RICE PRODUCT QUALITY ON CUSTOMER PURCHASE DECISIONS AT WAROENG KEMBAR BUSINESS IN BARRU REGENCY Jumriani, Jumriani; Agus Syam; Asmayanti, Asmayanti; Nur Halim; Marhawati, Marhawati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The research aims to determine the effect of product quality on purchasing decisions at the Waroeng Kembar business in Barru Regency.The independent variable in this study is the purchasing decision, and the dependent variable is product quality.The population in this study is all customers of Waroeng Kembar, with a sample size of 90 respondents.Data collection was carried out by distributing questionnaires to the respondents.The analysis method used is simple linear regression analysis using SPSS software.Based on the results of the regression analysis, a significance value of 0.000 was obtained, which is less than 0.05, and the coefficient is positive, thus it can be concluded that product quality positively and significantly affects customer purchasing decisions at Waroeng Kembar.
RANCANGAN PENYUSUNAN LAPORAN KEUANGAN SESUAI STANDAR AKUNTANSI KEUANGAN ENTITAS TANPA AKUNTABILITAS PUBLIK PADA PERUSAHAAN KONTRUKSI DI PT. TUNAS BUMI KARYA Adella Indah Puspita; Tartila Devy
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

In today's economic development, the role of accounting is very important to decide something so as not to cause losses, especially in carrying out activities and transactions in a company, for example, such as recording, reporting and interpreting basic economic data in a company. Basically, the accounting process is a service activity whose function is to provide quantitative information, especially those related to finance. This information is expected to be input in the economic and rational decision-making process. In making this report, the company uses financial data so that this report is called a financial report. PT. Tunas Bumi Karya is an entity without public accountability. Even so, the company must still make financial reports in accordance with applicable standards, namely SAK ETAP so that the company can find out how its financial flow and performance are. This study aims to determine how to design and implement financial reports in accordance with the financial accounting standards of entities without public accountability (SAK ETAP) in construction companies at PT. Tunas Bumi Karya. This type of research is descriptive qualitative research. The data in this study are qualitative data with data sources, namely primary data and secondary data. The data collection techniques used are interviews, observation and documentation. The data analysis technique used in this study is to use a descriptive qualitative method using data reduction, data display and drawing conclusions. The results of the study indicate that PT. Tunas Bumi Karya has not implemented financial reporting in accordance with applicable standards, namely SAK ETAP. PT. Tunas Bumi Karya only makes financial reports containing incoming and outgoing money transactions so that they are not in accordance with the standards. Meanwhile, in SAK ETAP, entities must present five types of financial reports, namely Balance Sheet, Profit and Loss Statement, Statement of Changes in Equity, Cash Flow Statement and Notes to the Financial Statements. The obstacle faced by PT. Tunas Bumi Karya in implementing financial reporting in accordance with its standards is the lack of human resources who understand the five types of financial reporting.

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