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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 19 Documents
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Search results for , issue "Vol. 3 No. 7 (2025)" : 19 Documents clear
ANALYSIS OF MSME ENTREPRENEURSHIP (CASE STUDY ON MSME KINO’S CHICKEN) IN GOWA REGENCY AYU HASRA NURFAIZA; MUHAMMAD JUFRI; AGUS SYAM; NUR HALIM; ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the application of entrepreneurial aspects, including innovation, creativity, and resource management, in enhancing competitiveness and the development of Kino’s Chicken SMEs in Gowa Regency. The research uses a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation. The research results show that Kino’s Chicken implements product and service innovations, such as menu variant development and the use of digital platforms (GoFood and GrabFood), to create market differentiation. Creative marketing strategies, including seasonal promotions and storytelling on social media, have successfully expanded the customer reach. Resource management is carried out efficiently through task division based on expertise, daily procurement of raw materials, and disciplined financial record-keeping. Supporting factors include sensitivity to the market and digital technology, while challenges include limited human resources and competition with large-capital businesses. The research conclusion states that innovation, creativity, and adaptive resource management are key to the sustainability and growth of SMEs like Kino’s Chicken. Recommendations include product variant development, improvement of social media management, and seeking stable supplier partners.
THE UTILIZATION OF QRIS IN THE ES TELER 88 BUSINESS IN RAPPOCINI DISTRICT, MAKASSAR CITY ENZEL D. S. SITUMORANG; AGUS SYAM; ASMAYANTI; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to examine the use of QRIS (Quick Response Code Indonesian Standard) as a digital payment method at Es Teler 88, a business located in Rappocini District, Makassar City. The focus of the study includes the ease of payment for customers, benefits for business owners (merchants), and the positive and negative impacts of QRIS implementation on business operations. This study employs a qualitative descriptive approach with data collection techniques including in-depth interviews, direct observation, and documentation. The results of the study indicate that the use of QRIS provides convenience, speed, and a sense of security in transactions for customers. For business operators, QRIS enhances the modern image of the business, reduces the risk of counterfeit money, facilitates automatic financial record-keeping, and improves efficiency in transaction management. However, some challenges such as technical issues and administrative fees remain as challenges that need to be addressed.
IMPLEMENTATION OF BUSINESS MODEL CANVAS AS A BUSINESS DEVELOPMENT STRATEGY IN MICRO, SMALL AND MEDIUM ENTERPRISES NYEMILINYUKS.ID IN MAKASSAR CITY FARAH FITRIA RAMADHANI; AGUS SYAM; ASMAYANTI; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

A high number of MSMEs should absorb a lot of labor. However, the reality is that some MSMEs are still unable to absorb labor. This happens because many MSMEs do not experience development in their business operations. The development of a business is determined by the ability to plan and implement strategies, as strategies require business owners to think long-term and improve all implementations in a more orderly manner. This research aims to implement the right strategy for the business Nyemilinyuks.id, with the hope of developing the operational aspects of the business being run. The strategic method that will be applied is the Business Model Canvas, which consists of 9 elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. This research is a descriptive (exploratory) qualitative study. Where the object of the study is the Business Model Canvas. This research uses the unit of analysis, which consists of several individuals from the Nyemilinyuks.id business. The type of data examined is qualitative data, which is primary data obtained thru direct observation and direct question-and-answer interviews with the relevant parties, namely the business owner, employes, and consumers of Nyemilinyuks.id. This research employs the purposive sampling method, which deliberately determines or selects the respondents to be studied. The total number of samples is 7 people. The result of this research is to improve and add several elements of the Business Model Canvas (BMC) applied by Nyemilnyuks after analysis, where there are several elements that need to be improved to enhance business operations, help increase product sales, and achieve sales targets, including customer segments, value propositions, customer relationships, channels, key activities, and key partners.
PENGARUH JUMLAH USAHA PENYEDIAAN AKOMODASI DAN USAHA JASA MAKANAN DAN MINUMAN TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN BADUNG Chelsea Jashella; I Putu Anom; Putri Kusuma Sanjiwani
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

Bali is known as one of the most popular tourist destinations in the world thanks to its stunning natural beauty and captivating cultural richness. Bali is heavily dependent on the tourism sector. Badung Regency is the regency with the highest regional income in Bali. Badung Regency has the largest number of accommodations and food and beverage service providers in Bali. This study aims to analyse the effect of the number of accommodation businesses and food and beverage service providers on the local revenue of Badung Regency. The data analysis technique used to solve the problems in this study is descriptive quantitative analysis with a secondary data analysis (SDA) approach. The data were analysed using multiple linear regression, t-test, F-test, and coefficient of determination with the help of SPSS. The number of accommodation and food and beverage service providers does not have a simultaneous effect on PHR revenue. The statistical test results show that the number of accommodation providers and the number of food and beverage service providers do not have a significant effect on PHR revenue, with a significance value (X1) of 0.419 (> 0.05) and a significance value (X2) of 0.155 (> 0.05). The statistical test results show that PHR has a significant effect on PAD with a significance value of the PHR revenue variable (X1) of 0.000 (> 0.05), which means that PHR revenue has a significant effect on the rise and fall of PAD.
THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND CREATIVITY ON THE ENTREPRENEURIAL INTEREST OF TWELFTH GRADE STUDENTS AT UPT SMA NEGERI 3 SIDENRENG RAPPANG HASNADIA RUSDY; MUHAMMAD JUFRI; ASMAYANTI; AGUS SYAM; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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The purpose of this study was to determine the effect of entrepreneurial knowledge and creativity on entrepreneurial interest in class XII students of SMA Negeri 3 Sidenreng Rappang. The independent variables in this study are entrepreneurial knowledge and creativity while the dependent variable is entrepreneurial interest. The population in this study were all class XII students of SMA Negeri 3 Sidenreng Rappang for the period of 289 students. While the sample in this study was 75 respondents using random sampling technique. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple linear regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The Entrepreneurial Knowledge variable (X1) partially influences the dependent variable, namely Entrepreneurial Interest (Y). Furthermore, the Creativity variable has a partial effect on the dependent variable, namely Entrepreneurial Interest (Y). The Entrepreneurial Knowledge variable (X1) and Creativity (X2) simultaneously influence the dependent variable, Interest in entrepreneurship (Y).
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DI WISATA GUNUNG PUNDUT (WGP) DINO PARK Della Puspita Sari; Moh. Agung Surianto
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This study aims to analyze the marketing strategies implemented by Wisata Gunung Pundut (WGP) Dino Park in increasing tourist visits, with a focus on the 4P marketing mix (product, price, place, and promotion). The research applies a qualitative descriptive approach using interviews, observations, and documentation with management, social media administrators, and visitors (both new and repeat). The results show that although WGP Dino Park has implemented marketing strategies, there are several shortcomings. Facilities for accompanying adults are inadequate, ticket prices are affordable but lack repeat-visit promotions, road access is narrow, and promotional efforts have not reached wider audiences. These findings suggest the need for facility improvements, loyalty programs, and wider collaboration with schools and travel agents. The implication is that WGP Dino Park needs integrated marketing strategies to build sustainable visitor engagement and increase repeat visits.
OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY RAHMAT DINUL PAQI; AGUS SYAM; NUR HALIM; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Digital marketing through social media and advertising media has become one of the important strategies in facing the challenge of low sales volume in the current digital era. Amid the increasingly fierce online business competition, optimal utilization of social media becomes the key to reaching consumers widely and boosting sales. This research aims to identify the optimization strategies for marketing using social media and media advertising to increase sales at the Unitylight Online Store in Makassar City. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The strategies implemented include creating feed and reels content, adding Call To Action (CTA) links, using automated messages, compiling product catalogs, and utilizing Instagram Ads. Data analysis employs the AIDA model (Attention, Interest, Desire, Action) approach to illustrate an effective marketing communication flow. The research results show that the implemented digital marketing strategy has impacted the increase in sales volume, profit acquisition, and supported the growth of Unitylight Online Store. These findings contribute to MSME actors in utilizing digital technology in a more targeted and strategic manner.
TRANSFORMASI PEMASARAN AGRIBISNIS DI ERA DIGITAL: ANALISIS LITERATUR DAN DATA SEKUNDER DI INDONESIA Hera Wati; Arief Putra Johavi Damanik; Rama Ardiansiah Tumangger; Austin bein Beryl Jahran Saragih; Richard Josua Simanullang; Lokot Muda Harahap
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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The transformation of agribusiness marketing in the digital era has become a strategic issue in the development of the agricultural sector in Indonesia. One of the main obstacles to agribusiness is the long distribution chain, which results in low profit margins for farmers. The development of information and communication technology has opened up opportunities for the digitalisation of marketing, enabling farmers and MSMEs to expand their markets, improve efficiency, and improve their bargaining position. This study aims to analyse literature related to agribusiness digital marketing, examine secondary data from the Central Statistics Agency (BPS), and identify opportunities, challenges, and supporting strategies for agribusiness marketing transformation in Indonesia. The methods used are literature study and secondary data analysis. The literature was obtained from Sinta and international indexed journals, while the secondary data came from official BPS publications, such as the 2023 Agricultural Census, 2023 Agricultural Indicators, and 2023 E-Commerce Statistics. The results of the study show that the application of digital marketing through social media, e-commerce, marketplaces, and digital content can increase farmers' income by 30–40% and expand market reach threefold compared to conventional systems. BPS data reinforces these findings by recording 3.82 million active e-commerce businesses in Indonesia and a 42% adoption rate of digital technology by young farmers, which is higher than the national average of 34%. However, obstacles still include low digital literacy, limited rural infrastructure, capital, and logistical constraints. In conclusion, digital transformation has the potential to strengthen the competitiveness of Indonesian agribusiness, but it requires policy support, digital literacy training, multi-stakeholder collaboration, and product branding to ensure sustainability.
PENGELOLAAN ATRAKSI WISATA BUATAN UNTUK MENINGKATKAN MINAT BERKUNJUNG DI SATUPAM TANGERANG SELATAN Elva Herlim; Ricky Deo Volento Gultom; Cherly Jesslyn Waisa; Manjou Odira; Budi Setiawan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
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SATUPAM located in South Tangerang is one of the artificial tourist destinations that has the potential to continue to be developed to increase tourist interest. This study aims to examine the management of artificial tourist attractions in increasing interest in visiting SATUPAM, South Tangerang. Artificial tourism is one of the leading attractions in the development of a tourist village. Then the method used in collecting data in this journal, namely the qualitative method with observation and interview techniques. The main resource person in this study is the manager of the SATUPAM tourist area to identify strengths, weaknesses, opportunities and threats. Based on the results of observations and interviews conducted in the SATUPAM tourist village, it has artificial and natural attractions in it that can be used as artificial tourist attractions. Starting from the catfish farm which is a characteristic or uniqueness of the tourist village and nature that can be used as a painting attraction. With proper management, this tourist village can have great potential to become a leading artificial tourist attraction and increase tourist visits to South Tangerang.

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