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West Science Interdisciplinary Studies
Published by Westscience Press
ISSN : 29871042     EISSN : 29858895     DOI : https://doi.org/10.58812/wsis.v1i07.121
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information Systems, Public Health and Healthcare, Electrical Engineering, Agriculture, Law, Marketing. This journal is published by West Science Press.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,031 Documents
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The Influence of Personal Branding, Influencer Endorsement, and Customer Engagement on Brand Affinity in the Cosmetics Industry in Indonesia Sudirjo, Frans; Darmiono, Darmiono; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.825

Abstract

This quantitative study explores the influence of personal branding, influencer endorsement, and customer engagement on brand affinity within the cosmetics industry in Indonesia. A sample of 176 cosmetic consumers was surveyed, and data were analyzed using structural equation modeling (SEM) with partial least squares (PLS) path analysis. The findings reveal significant positive relationships between personal branding, influencer endorsement, customer engagement, and brand affinity. Specifically, personal branding and influencer endorsement were found to have strong positive effects on brand affinity, highlighting the importance of cultivating a distinct brand identity and leveraging influencer partnerships to resonate with consumers. Additionally, customer engagement emerged as a critical determinant of brand affinity, underscoring the value of fostering meaningful interactions and experiences with consumers. These findings provide valuable insights for cosmetic brands seeking to enhance consumer perceptions and behaviors, drive brand loyalty, and achieve long-term success in the Indonesian market.
Application of AI in Halal Marketing: Navigating the Ethical Crossroads Rahman, Md Mahfujur; Mahi, Abdullah Al; Hossian, Md Abu Zarif
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.866

Abstract

This article examines the intricate process of applying Artificial Intelligence (AI) in the Halal marketing landscape, situated at a critical ethical crossroads. It explores the integration of AI technologies within Halal marketing strategies, emphasizing the importance of aligning with ethical, legal, and Islamic principles. Highlighting AI's potential to transform consumer engagement and trust, the paper advocates for a proactive approach in developing AI applications that respect Islamic values, consumer privacy, and fairness. It calls for collaborative efforts in crafting regulatory frameworks and ethical AI algorithms that are congruent with Halal standards, thus ensuring technology acts as a catalyst for ethical growth and integrity within the industry. The discussion underscores the dual aspects of opportunities and challenges presented by AI, urging a balanced embrace of technological advancements while safeguarding Islamic ethical and legal norms to foster the ethical expansion of the Halal industry globally.
The Influence of Celebrity Endorser Towards Consumer Interest Usage of Threads App Through Brand Image in Indonesia Hasra, Muhammad Rayhan; Jushermi, Jushermi; Wasnury, Rendra
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.869

Abstract

This research aims to examine The Influence of Celebrity Endorser towards Consumer Interest Usage of Threads App through Brand Image in Indonesia. The population in this research is Indonesia people that has hear about Thread Apps. The sampling technique in this research used purposive sampling technique and a sample of 118 sample was obtained. The data analysis method used is path analysis.   There are 4 hypothesis on this research. The results of this research show 3 hypothesis are accepted, such as celebrity endorser has affect on brand image, brand image has affect on consumer interest, and celebrity endorser has affect on consumer interest through brand image. However, the rejected hypothesis is celebrity endorser has affect directly on consumer interest.
Indonesian Climatic Factors and Its Effect on Cocoa Productivity Dhamira, Aura; Anggrasari, Herdiana
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.873

Abstract

One of the important aspects in cocoa cultivation is productivity, as it is related to the ability of national cocoa producers to meet market demand. Cocoa productivity is affected by many factors, including climate factors. On this basis, this study aims to determine the trend of national cocoa productivity and climatic factors (maximum temperature, minimum temperature, mean temperature, and rainfall) and to determine the influence of climatic factors on cocoa productivity. By applying a descriptive method, this research utilized secondary data with a time span between 1961-2021, which were analyzed using quadratic regression model. From the analysis, it was clear that there had been increasing tendency for national cocoa productivity, maximum temperature, minimum temperature, mean temperature and rainfall from year to year. Meanwhile, the climatic factors that affect cocoa productivity are the maximum temperature, minimum temperature, and mean temperature with an optimum point of 30.53°C; 21.31°C and 25.87°C respectively. Temperature generally has a negative effect on cocoa productivity, although it does not have a big impact. However, continuous exposure to temperature will lead to a more harmful threat to cocoa productivity. This research contributes to the use of non-linear regression analysis, especially quadratic regression model in determining climatic factors that influence cocoa productivity in Indonesia, considering that not many studies have used similar model.
The Influence of Product Quality, Price and Promotion on T-Shirt Purchasing Decisions at Arei Store Bogor Gemina, Dwi; Rizqi, Nur Muhammad; Gunawan, Rachmat
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.878

Abstract

This research aims to determine and analyze the influence of product quality, price and promotion on purchasing decisions, both simultaneously and partially. This research design uses descriptive, verification and path analysis research methods. The sampling technique uses the saturated sampling method. The number of respondents was 100 people. The subjects of this research are consumers of Arei Store Bogor, and the objects of research are product quality, price, promotions and purchasing decisions. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The results of the analysis show that partially or simultaneously product quality, price and promotion have a direct and positive influence on purchasing decisions at Arei Store Bogor.
A Bibliometric Analysis of Islamic Business Ethics in the Context of the Global Economy Judijanto, Loso; Ilhamiwati, Mega; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.883

Abstract

This study employs bibliometric analysis to explore the scholarly landscape of Islamic business ethics within the context of the global economy. Through systematic data collection from major academic databases and the use of VOSviewer for network visualization, this research identifies key thematic clusters, author collaboration patterns, evolving research trends over time, and highlights underexplored areas with potential for future investigation. The findings reveal a robust focus on Islamic business ethics' application in banking and economic growth, the integration of technology in finance, and the sector's response to global crises such as the COVID-19 pandemic. Less saturated topics identified include Islamic tourism and culture, Islamic social finance, and comparative studies between Islamic and conventional banking systems. The study also maps out author collaborations, emphasizing the community's role in advancing research. These insights provide a comprehensive overview of the field, revealing both its current state and promising directions for future scholarly work.
Public Health in Urban Areas: A Bibliometric Analysis of Strategies to Promote Wellbeing and Sustainable Development Wilanda, Alifah; Nur, Rezeki; Suprayitno, Emdat; Sangaji, Joko; Warastuti, Diah
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.888

Abstract

This study employs bibliometric analysis to explore the landscape of research on urban public health and sustainability. Utilizing data extracted from major databases spanning from 1992 to 2024, the research identifies key thematic clusters, examines trends over time, identifies gaps presenting future research opportunities, and investigates author collaboration networks. The findings reveal a distinct shift towards integrating urban design with health outcomes, emphasizing the role of green spaces in enhancing mental and physical well-being. Emerging themes such as the impact of pandemics on urban health and the potential of blue spaces in urban settings are highlighted as under-researched areas that offer significant potential for future studies. Furthermore, the analysis of collaboration networks indicates robust intra-field connections and potential for new interdisciplinary partnerships. This study contributes to a deeper understanding of the evolving dynamics within urban public health research and underscores the importance of multidisciplinary approaches in addressing complex urban challenges.
Resolution of Case Of Abuse Against Child Offenders (Comparatory Study Between Bali Customary Law And National Law) Lumira, Holys Abdiel
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.897

Abstract

In Indonesia, there is one crime that occurs in the environment of children, known as the crime of abuse or often known as bullying. Bullying cases not only require national law but also customary law. In principle, the settlement of cases in customary criminal law with national law, especially in the handling of crimes committed by children, is the same as in national law in resolving cases using restorative justice whose resolution involves the perpetrator, victim, family of the perpetrator/victim and other parties. Related parties to jointly seek a just solution. In customary criminal law, a similar approach is taken by Adat leaders involving perpetrators, victims, families of perpetrators/victims and other related parties to seek Settlement based on Awig-awig, agreed upon and also using the norms prevailing in Adat people. In the process, it is carried out before the case in question is brought to court, while the settlement through restorative justice is carried out with trial proceedings. The sanction in customary crimes will be imposed if the person concerned repeats the same mistake. In this study, the autors uses normative legal research, which focuses on positive legal norms, the Child Criminal Justice System and Costumary law in Bali, especially Klungkung and Tabanan areas.
Curriculum Development Based on Environment for Sustainable Education Marzuki, Kartini; Ansar, Ansar
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.900

Abstract

This research aims to develop an environmental-based curriculum for sustainable education through literature review method. By integrating findings from various literature sources, this research aims to provide a solid foundation for the development of a relevant and effective curriculum in addressing environmental issues. The results of the literature analysis indicate that interdisciplinary approaches, critical thinking, concrete actions, ethical values, and collaboration are key to creating a curriculum oriented towards action and community engagement. Recommendations include involving more stakeholders in curriculum development, as well as conducting further research to evaluate the effectiveness of implementing this curriculum in various educational and environmental contexts. Gratitude is expressed to all parties who have provided support and contributions to this research.
The Effect of Training, Work Motivation and Work Discipline on Employee Performance at PT Maya Gapura Intan Bandung Wijaya, Nani; Sudarijati, Sudarijati; Samsuri, Samsuri
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.902

Abstract

Employee performance is a result that a person achieves in carrying out the tasks and responsibilities given to him based on skills, experience and perseverance and time at work. Given the influence of training, work motivation provided by the company and work discipline carried out by employees, so that employee performance can increase in an effort to achieve company goals. This study aims to determine the effect of training, work motivation and work discipline on employee performance. The analysis method used in this research is multiple linear regression analysis with a quantitative approach. The total sample size was 43 people. The results in this study indicate that training, work motivation and work discipline simultaneously have a positive and significant effect on employee performance, while partially each variable of training, work motivation and work discipline has a positive and significant effect on employee performance.

Page 81 of 104 | Total Record : 1031

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