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Lia Sylvia Dewi
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Applied Business and Administration Journal (ABAJ)
Published by PT Ebiz Prima Nusa
ISSN : -     EISSN : 28280040     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Applied Business and Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business and Administration Journal (ABAJ) aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 138 Documents
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Perencanaan dan Implementasi Sistem Informasi Manajemen Penjualan Berbasis CMS WordPress (Studi Kasus di CV Nugarada Abadi) Shinta Aprillia; Sholihati Amalia
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Sales management information system or commonly abbreviated as sales MIS is an important function needed on a site company. Based on the identification of problems in CV Nugarada Abadi, one of the problems at the company is the official website which is not equipped with a sales MIS. Therefore, the owner plans to make the company's official website a means of buying and selling transactions. Based on the WordPress CMS, the site was originally created only for the requirements of an auction procurement project, but now with the development of technology, many competitors are already using the company's website as a means of buying and selling transactions. The sales MIS is made according to the company's needs which includes the processing of goods, ordering, payment, and delivery. Black Box method and questionnaires are used to evaluate both in terms of sales MIS and in terms of users. The results of the implementation of this project facilitate the work of the CEO in monitoring sales history, the work of the sales department because all data is stored in the database, and benefits the company because it can increase revenue by transacting on the CV Nugarada Abadi website.
PEMBUATAN OTOMATISASI DIGITAL MARKETING INSTAGRAM YUMAREE COFFEE Gina Nurlatipah Perawati
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Digital marketing automation is a service to manage, run, and automate marketing activities to help people work more effectively and efficiently. However, the digital marketing situation at Yumaree Coffee has not gone well, especially on Instagram. This is due to the absence of an automated marketing digitalization system. This project aims to find out what the state of Yumaree Coffee's Instagram is and how to make digital marketing automation on Yumaree Coffee's Instagram. Making this Instagram digital marketing automation includes Auto Like, Auto Comment, Auto Follow, Auto Scheduling, Auto Unfollow, Auto Direct Message, Auto Link, Auto View Story, Auto Hashtag, and Report Insight which can increase interaction with consumers. The creation of this digital marketing automation project is focused on the Yumaree Coffee Instagram application. This automation design utilizes Instagram as its object using the Waterfall method, SWOT analysis on Instagram, and Digital Marketing to find out more deeply what the opportunities and challenges of the project are. From the results of trials and evaluations after direct testing within one week, it was concluded that Yumaree Coffee's Instagram digital marketing automation helped increase interactions to reach broader consumers effectively and efficiently.
Analisis Kualitas Pelayanan pada Bank BTN di Kota Bandung Muhammad Yunus Rahmatullah; Tintin Suhaeni
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Banks are financial institutions that focus on services, therefore in order to flourish in the highly competitive banking industry, they must deliver the greatest service to their consumers. To be able to survive or even excel in the increasingly fierce banking competition, every bank must be able to develop the best quality of service for its customers. Bank BTN, also known as PT. Bank Tabungan Negara (Persero) Tbk, is one of the largest state-owned banks in Indonesia. However, while conducting business, Bank BTN received numerous consumer complaints over the quality of services offered. Complaints submitted by customers range from long queues until employees are not friendly in serving customers. This study aims to assess the service quality of Bank BTN in Bandung. This study uses the concept of Banking Service Quality (BSQ) which was introduced by Bahia and Nantel in 2000 with 6 (six) dimensions, including effectiveness and assurance, access, price, tangible, service portfolio, and reliability. This study employs descriptive analysis with a quantitative approach as its research methodology. The technique for collecting data consisted of delivering questionnaires to 120 Bank BTN clients in Bandung. Based on the dimensions of effectiveness and assurance, access, price, tangible, service portfolio, and reliability, the outcomes showed that the quality of Bank BTN's services in Bandung meets the criteria for a favorable evaluation. The dimension with the highest value is the effectiveness and assurance dimension, whereas the dimension with the lowest value is the pricing dimension price.
Pengaruh Kepercayaan Produk Dan Nilai Pelayanan Terhadap Niat Beli Melalui Preferensi Merek Dari Ponsel Alya Natalie Putri; Muhammad Irham Almuzzaky; Muhammad Musyaffa Saajid
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Applied Business 2nd
Publisher : Ebiz Prima Nusa

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Abstract

Companies in innovating a product aim because of the increasingly intense competition in the world of industry 5.0 era so that by testing brand trust, brand preference, perceived value and purchase intention it is expected to be a factor in the success of a company. The research conducted by the author uses hypothesis testing and is classified as cross-sectional, namely by using a respondent's quiz using the Google form. This study found findings that brand trust did not have a positive impact on purchase intention, while brand trust had a good impact on brand references, and perceived value had a positive effect on purchase intention and lastly, perceived value had an effect on brand preference.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PERPINDAHAN MEREK PADA KONSUMEN (Studi Kasus produk IndiHome di Wilayah Bandung Raya) Rahma Wulan Hijriany; Siti Samsiyah Purwaningsih
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

The rapid development of technology aligns with the development of the internet, which keeps growing on a daily bases, resulting in the proliferation of internet service providers today. This is due to the high public demand for internet access, which has turned it into a "primary" need and a separate lifestyle, especially for people in the Bandung Raya area. Consumer brand switching behavior cannot be avoided in the face of increasing competition for internet service providers. One of the companies in Indonesia that provides internet provider services is PT Telkom Indonesia with IndiHome products. The purpose of this study is to identify the factors that cause brand switching behaviour between IndiHome customers in the Bandung Raya area and to know which has the highest and lowest dimension contribution based on the factors that cause brand switching behaviour. This study's population consists of customers who have switched from IndiHome products to other products and live in the Bandung Raya area. The sampling technique used is non-probability sampling, specifically the purposive method (according with goal of this study) by distributing questionnaires to customers who have switched from IndiHome to other internet service providers. The data in this study was analyzed quantitatively using a descriptive analysis method. Based on the results of the research through 101 respondents, they "agree" that the factors of pricing, inconvenience, competitor attractiveness, and failure of core services contribute to brand switching behaviour. The highest contribution to brand switching behaviour is the dimension of core service failures, while the lowest contribution is the dimension of inconvenience.
Perancangan Dan Pembuatan Digital Promosi Berbasis Web Untuk Malvariota Delia Ananda Rahmawati
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Promotional activities are very important in running a business to market goods or services. Now online is getting tougher so companies need to increase their promotions. Business competitors online especially similar products, could be the main reason for the decline in Malvariota's sales. In order to survive in the midst of online efforts are being made to design and create web-based digital promotions using the Content Management System (CMS) WordPress. The plugins used are Elementor and Yoast SEO. This project has been piloted by interviewing the owners of Malvariota and distributing questionnaires to users. From the results of the interview, it shows that the website has been assessed as very good and in accordance with the needs. The results of the questionnaire show that each question indicator falls into the good and very good categories with respondents' opinions tending to be uniform.
PERANCANGAN WEBSITE COMPANY PROFILE PADA UMKM ORAZIO MULTIUSAHA INDONESIA Suci Nurfadilah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Orazio Multiusaha Indonesia is an MSME engaged in fashion and located in Bandung. It has been running since 2015 until now, but the lack of company information that is spread to the public, especially for prospective customers, partners and resellers is an obstacle for MSMEs to move to reach more target markets. From the perceived constraints, a company profile website was created using the WordPress CMS. The purpose of making this company profile website project is as a medium of information for prospective customers, partners and resellers, besides that this company profile website is also used as a medium of communication between the company and its target market. The design stage begins with observation and then interviews with MSME owners. The results of trials and interviews with MSME owners regarding the design of the company profile website have been assessed according to the company's needs. This is indicated by the results of interviews using the end-user computing method which shows that the website design has met the needs. The information listed on the website can help the company as a medium for disseminating information, and as a medium for communicating with customers. However, there are some suggestions that must be made when creating a company profile website. MSME owners Orazio Multiusaha Indonesia also need to carry out optimal management so that the function of the website as a medium of information and communication continues.
Pembuatan Aplikasi Pengarsipan Elektronik Berbasis Macro VBA Excel Pada Bank Woori Saudara Kantor Cabang Diponegoro Muhamad Reza Tresna Purnama; Mohammad Rizal Gaffar; Tangguh Dwi Pramono; Yayan Firmansyah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Bank Woori Saudara KC Diponegoro is one of the branch offices of PT. Bank Woori Saudara Indonesia 1906, Tbk. which is engaged in commercial banking. In carrying out its banking activities, Bank Woori Saudara always involves important files that will be used for dealing with a customer. One example of such a file is the CIF Application Document which contains a number of important customer-related information. The collection of archives is stored and managed by the Front Office Department at Bank Woori Saudara. In managing the archives of the frontliner staff, a manual storage system is used, where the documents are stored based on the order and CIF number located in the available filling cabinet. The lack of archival management and an adequate record-keeping system causes frontliner staff to often find it difficult to search for the required documents. Therefore, in order to meet fast-paced technological developments and an adequate archive management system, an electronic filing application was created. This application is expected to help frontliner staff in carrying out operational activities, especially for information needs. In doing the design and manufacture, the application uses the Macro VBA Excel system so that it has an easy-to-reach appearance and work.
PEMBUATAN STANDARD OPERATING PROCEDURE (SOP) DI ORAZIO MULTIUSAHA INDONESIA Novi Irfania; Sri Surjani Tjahjawati
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Orazio Multiusaha Indonesia is an MSME engaged in women's fashion with robes and headscarves. Orazio Multiusaha Indonesia's operational activities are carried out in three places, the marketing office located in Cicaheum, and warehouses located in Sumbersari and Soreang. This causes poorly monitored management and supervision, unclear information, and ineffective communication. These problems are caused because Orazio does not have written work procedures yet so that every activity is carried out only based on the memories of its employees. As a result, there are missed work steps and errors occur in the implementation of activities. The purpose of this research is to make SOP for stock control and product sales. The result of this research is the SOP of stock control and product selling. The stock control SOP consists of three SOPs, namely SOP for procurement of goods, SOP for receiving goods, and SOP for releasing goods. The product selling SOP consists of two SOPs, namely SOP for product selling by COD and SOP for product selling by transfer.
Perancangan Dan Pembuatan Sistem Informasi Persediaan Barang Berbasis Microsoft Access (Studi Kasus Pada Deu Magaza) Cintya Tresna Walidain; Mohammad Rizal Gaffar; Tangguh Dwi Pramono; Yayan Firmansyah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Inventory information systems are important for companies because they are used as records related to the availability of goods during sales. In Deu Magaza, the recording of goods is still done using the manual method which has many weaknesses, it is also less effective and efficient in seeing how many items are available. Therefore, a more complete and detailed information system regarding inventory is designed to assist employees in managing goods and finding available goods more easily so as to reduce errors made. The design is done using Microsoft Access to make it easier for users to learn it. Making this inventory information system helps check the availability of goods more easily and quickly, also makes work on the inventory section more effective and efficient. Evaluation of the results of the design that has been made using the usability testing method, and it is found that the design and manufacture of the information system that has been carried out is good and in accordance with the needs, can also handle the constraints that exist in the Deu Magaza inventory section.

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