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Wenni Anggita
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INDONESIA
Indonesian Journal of Dedication and Educations
Published by Universitas Bangka Belitung
ISSN : -     EISSN : 28305078     DOI : https://doi.org/10.33019/ijde.v2i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Indonesian Journal of Dedication and Educations adalah jurnal yang dikelola oleh Fakultas Ekonomi Universitas Bangka Belitung. Jurnal ini memuat artikel-artikel pengabdian kepada masyarakat dengan ruang lingkup Diklat dan Pemasaran yang dimanfaatkan untuk pemberdayaan masyarakat, UKM dan masyarakat sekitar; Pemberdayaan masyarakat; Akses Sosial; Kegiatan Pengabdian Kepada Masyarakat oleh Mahasiswa; Pemberdayaan Masyarakat Kawasan Perbatasan; Pendidikan untuk Pembangunan Berkelanjutan; Program Pemberdayaan Masyarakat; Merancang dan Menjangkau Teknologi Tepat Guna bagi Masyarakat.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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Implementasi Literasi Digital Dalam Strategi Pemasaran Di Desa Wisata Baturusa Mewujudkan Ketahanan Ekonomi Kusumah, Echo Perdana; Fauzi, Padlun; Mahendra, Fazaldi; Pasaribu, Waldimer
Indonesian Journal of Dedication and Educations Vol. 3 No. 2 (2024): Indonesian Journal of Dedication and Educations
Publisher : Universitas Bangka Belitung

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Abstract

Digital literacy is an important aspect in increasing the competitiveness of tourist villages, especially in Baturusa Tourism Village. This study aims to evaluate the implementation of digital literacy as a marketing strategy in supporting community economic resilience. The method used is a qualitative approach with socialization techniques, practical training, interview and discussion, and evaluation. The results show that the use of social media and other digital platforms increases market reach and promotion efficiency, despite obstacles such as limited internet access and low levels of technology adoption. This study recommends strengthening digital infrastructure and ongoing training to maximize the positive impact of digital literacy on the village economy.

Page 4 of 4 | Total Record : 31

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