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International Journal of Management Analytics (IJMA)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30218985     DOI : https://doi.org/10.59890/ijma.v1i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management Analytics (IJMA) is a journal focused on the theory and application of management, business, accounting, finance, and tourism by implementing recent technology advancements such as machine learning, and AI in business practices. The interface between data analytics and various business disciplines is of particular interest to this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 9 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2023): July 2023" : 9 Documents clear
A Fuzzy Expert System for Talent Pool Management in Indonesia Aditia Hamid; Yanuar Arief; Brainvendra Dionova; Rosyid Ridlo Al-Hakim
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.73

Abstract

Addressing the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) situation, one of the company's strategies is to design a talent management strategy program to identify talent needs based on the company's vision, mission, strategy, and values. Talent is the knowledge and abilities possessed by a person relevant to the company's needs, supporting the company's goals and strategies. The company has a system that designs and manages the talents of its employees to acquire and retain their employees, namely talent management (TM). Talent management is an organizational scheme that systematically guides, directs, and guides in obtaining, developing, and retaining employees with talent or talents to achieve organizational goals. Therefore, this study aims to assist companies in making it easier to identify employees based on a 3x3 talent mapping matrix based on AI (Artificial Intelligence) in the E-Fillment Division, making it easier for companies to determine the right development program for these employees
Oral Literature as a Vehicle for Character Education in the Era of Cyber Society 5.0 Siti Nur Afifatul Hikmah
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.91

Abstract

The era of cyber society 5.0 has influenced various fields. The era of cyber society 5.0 also affects the development of literature in education. In writing-based literature, the digitalization era does not have a significant impact on its development. Character education is a deliberate effort to help students so that they can understand, pay attention to and apply ethical values or manners in their daily lives and become better human beings. Researchers used a qualitative method with a phenomenological type. This research aims to find out 1) the form of oral literature as a medium of character education in the era of cyber society 5.0 and 2) oral literature as a vehicle for character education in the digital era. Researchers used the phenomenological paradigm of social construction with data collection techniques of participant observation, field notes, and documentation studies. While data analysis uses the Miles Huberman model, namely data collection, data reduction, data presentation, and conclusion drawing on the data found. Oral literature is expected to be a medium for character education. The values and mandates contained in oral literature become a reference in learning ethics and morals. The protection of oral literature in the digital era is something that needs to be done to prevent the loss of oral literature
Decision to Purchase Hand Sanitizer During Covid-19 Yulianingsih; Rachmat Gunawan; Muhammad Anjah Nurulloh; Danu Suryani
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.92

Abstract

Hand sanitizer is one of the people's choices in preventing the transmission of Covid-19. The high demand for hand sanitizers is a business opportunity for hand sanitizer entrepreneurs in developing their businesses. The aim of this study; 1) to find out consumer responses regarding product quality, price, brand image and purchasing decisions; 2), analyze the effect of product quality, price and brand image simultaneously and partially on the decision to purchase handsanitizer at PT Gamajaya Global Grosir. The method used is multiple linear regression analysis with a total sample of 100 consumers. The results showed that 1) consumer responses regarding product quality, price, brand image and purchasing decisions were in good criteria; 2) product quality, price and brand image simultaneously and partially have a positive and significant effect on purchasing decisions on PT Gamajaya Global Grosir's hand sanitizer
To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Co-Relation with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad Chandni J. Vidani; Shashwat Sharma
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.115

Abstract

This research aims to examine the consumer attitude toward the purchase intention of online courses on Udemy among Gen-Z individuals in Ahmedabad, specifically focusing on English speaking and Excel courses. The Gen-Z population, born between the mid-1990s and early 2000s, is known for its digital savviness and preference for online learning. As online education platforms like Udemy have gained significant popularity, it becomes crucial to understand the consumer attitudes that drive their purchase intentions. The questionnaire will measure consumer attitudes towards online courses on Udemy, including factors such as Perceived utility, perceived convenience of use, course quality, and instructor trustworthiness are all factors to consider Respondent's readiness to pay for English speaking and Excel classes will be used to determine purchase intent. Data collected from the survey will be analyzed using correlation analysis to examine the relationship between consumer attitudes and purchase intention. The findings will provide insights into the factors that influence Gen-Z's decision-making process when considering online course purchases on Udemy.  The study will help us understand the significance of English speaking and Excel courses in this demographic's educational preferences. The results of this research will be beneficial for online education platforms, course creators, and marketers to enhance their offerings and marketing strategies, ultimately catering to the needs and preferences of Gen-Z learners in Ahmedabad
To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Regression with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad Chandni J. Vidani; Shashwat Sharma
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.116

Abstract

This research paper investigates the consumer attitudes toward the purchase intention of online courses on Udemy, with a specific focus on English speaking and Excel courses among Generation Z individuals in Ahmedabad, India. Using a mixed-methods approach, data was collected through a survey questionnaire administered to a sample of Generation Z participants in Ahmedabad. The questionnaire captured demographic information, assessed consumer attitudes towards online courses, and measured the purchase intention specifically related to English speaking and Excel courses on Udemy. The acquired data was evaluated using a regression approach to determine the elements impacting purchase intentions and to comprehend the magnitude and trend of the correlations. This study's findings provide useful insights into customer views toward online courses, emphasizing the elements that influence purchasing intentions. The study's results have implications for marketing strategies and course development for online education platforms like Udemy. Understanding consumer attitudes and preferences can inform the creation of targeted promotional campaigns, course offerings, and pricing strategies tailored to the specific needs and preferences of the Generation Z population in Ahmedabad. This research contributes to the existing literature on consumer behavior and online education, providing practical implications for educational platforms and educators
Effect of Price, Brand Image, and Trust on Consumer Satisfaction at Yamaha Mio in Arista Tajur Yulianingsih; Rachmat Gunawan; Fitriani
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.119

Abstract

This study aims to analyze and identify the effect of price, brand image, and trust both simultaneously and partially on customer satisfaction at Yamaha Mio at Arista Tajur. Questionnaires were distributed to 100 respondents who were taken by purposive sampling technique with criteria; consumers who have purchased Yamaha Mio motorbikes and consumers who are seen as mature enough to fill out the questionnaire, at least seventeen years old, the reason that they have been able to determine the satisfaction received rationally. The questionnaire was tested with validity tests, reliability tests, and also classic assumption tests. The results of these tests are valid, reliable, and can be used for regression data. The analytical method used in this study is a descriptive and verification method with a quantitative approach. The results of the study show that the variables of price, brand image, and trust simultaneously or partially have a positive and significant effect on customer satisfaction at Yamaha Mio at Arista Tajur. The test results for the coefficient of determination (R Square) are 57.6% while the remaining is 42.4%. The relationship between price, brand image, and trust is very strong with a correlation coefficient of 0.759
The Effect of Quality of Service and Price on Consumer Satisfaction at Honda Workshop AHASS 07723 Tajur Raya Bogor Yulianingsih; Gunawan, Rachmat; Prihatini
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.313

Abstract

This study aims to analyze and identify the effect of service quality and price both simultaneously and partially on customer satisfaction at the Honda AHASS 07723 Tajur workshop. The total sample of all consumers is 100 people. The questionnaire was tested with validity tests, reliability tests, and also classic assumption tests. The results of these tests are valid, reliable, and can be used for regression data. The analytical method used in this study is a descriptive and verification method with a quantitative approach. The results showed that the variables of service quality and price both simultaneously and partially had a positive and significant effect on customer satisfaction at the Honda Workshop AHASS 07723 Tajur. The test results for the coefficient of determination (R Square) are 47.8% while the remaining is 52.2%. The relationship between service quality and price is very strong with a correlation coefficient of 0.691.
The Effect of Product Design, Promotion and Location on the Purchase Decision on the Green Java Housing, Kemang Bogor Resti Rahmawati; Samsuri; Ismartaya
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.320

Abstract

Housing problems often occur in metropolitan areas or districts when the number of available houses is less than the total population, but people's purchasing power is relatively low due to slowing economic growth. Therefore, This research was done to determine the effects of consumer purchasing decisions on The Green Java Kemang Bogor housing. The main purpose of this review evaluate as well as pinpoint in what way product advertising, design, and location may all or some of the time have an impact on buying choices at The Green Java Kemang Bogor Housing. Contact was made with 58 respondents who had been chosen by purposive sampling and given questionnaires. The questionnaire has undergone validity, reliability, and the traditional assumption test. The test's findings are accurate and valid, and they may be used to data for regression. In this study, a quantitative approach and a descriptive and verification method were used as analytical techniques. The findings demonstrated that factors such as product design, promotion, and location had an impact on buying decisions either concurrently or in part.
The Effect of Location, Price and Product Design on Consumer Purchase Interest in Sri Jaya Meubel Bogor Adelia Pratiwi; Titiek Tjahja Andari; Samsuri
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.340

Abstract

This study aims to analyze and identify the effect of location, price, and product design either simultaneously or partially on consumer buying interest at Sri Jaya Meubel Bogor. Questionnaires were distributed to 100 respondents who were taken by purposive sampling technique. The questionnaire has been tested with validity test, reliability test and classical assumption test. The test results are valid, reliable and can be used for regression data. The analytical method used in this research is descriptive and verification method with a quantitative approach. The results showed that the variables of location, price and product design either simultaneously or partially had a positive and significant effect on consumer buying interest at Sri Jaya Meubel Bogor.

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