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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,433 Documents
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PENGARUH MODEL PICTURE AND PICTURE DALAM PENGEMBANGAN KETERAMPILAN MENULIS KARANGAN SISWA DI KELAS IV SDN TAGOG KECAMATAN CIPATAT Maulana, M Iqbal
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6124

Abstract

This research is motivated by the low interest and poor composition writing skills of students due to the use of unengaging learning models. The purpose of this study is to improve the learning process and determine the effectiveness of the Picture and Picture model in enhancing composition writing skills of fourth-grade students at SDN 1 Tagog, Cipatat Subdistrict, West Bandung Regency. This study is a Classroom Action Research (CAR) conducted in three cycles. In the first cycle, students wrote compositions using black-and-white pictures; in the second cycle, using colored pictures; and in the third cycle, using colored pictures with added keywords. The results show a significant improvement in students’ writing skills. In the first cycle, only 4 out of 17 students (23.52%) achieved mastery with an average score of 56.47. In the second cycle, 13 students (76.47%) achieved mastery with an average score of 71.17. In the third cycle, 15 students (88.23%) achieved mastery with an average score of 81.76. In conclusion, the Picture and Picture model is effective in improving composition writing skills in Bahasa Indonesia learning in fourth grade.
Pengaruh Store Atmosphere, Pelayanan, Dan Lokasi Terhadap Keputusan Pembelian Kopi Nako Summarecon Bekasi Halimah, Siti; Untari, Dhian Tyas; Rohaeni, Heni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6126

Abstract

This study aims to determine the influence of store atmosphere, service, and location on consumers’ purchasing decisions at Kopi Nako Summarecon Bekasi. A quantitative approach with a descriptive method was used. The sampling technique applied was accidental sampling with a total of 100 respondents. Data were analyzed using multiple linear regression through SPSS version 26. The results showed that store atmosphere had a significant effect on purchasing decisions with a significance value of 0.012. Service also had a significant influence with a significance value of 0.001, and location had a significant effect with a significance value of 0.002. Simultaneously, the three variables significantly influenced purchasing decisions with a significance value of 0.000. The coefficient of determination (R²) was 0.407, indicating that store atmosphere, service, and location collectively explained 40.7% of the variation in purchasing decisions.
Pengaruh Citra Merek, Brand Trust, Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Lip Produk Wardah (Wardah Moist Dew Tint) Di E-Commerce Putri, Alya Kurnia; Nursal, M. Fadhli; Sumantyo, Franciscus Dwikotjo Sri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6127

Abstract

Even though it is a well-known brand, some consumers still have doubts when purchasing Wardah products through e-commerce platforms. This study aims to determine the influence of brand image, brand trust, and electronic word of mouth (eWOM) on the purchase decision of Wardah Moist Dew Tint lip products through e-commerce platforms. The research method used is quantitative, with questionnaires distributed to 98 respondents in the Bekasi area who have purchased the product. Data were analyzed using SPSS software. The results show that all three independent variables have a positive and significant effect on purchase decisions, both partially and simultaneously, with eWOM being the most dominant factor. These findings highlight the importance of managing digital reviews, brand image, and brand trust in online cosmetic marketing strategies.
Pengaruh Desain Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Masker Clay Stick Skintific Pada Platform E-Commerce Shopee Di Bekasi Utara Istiningrum, Fadya Dwi; Dharmanto, Agus; Wijayanti, Murti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6128

Abstract

This study aims to determine the influence of product design, price, and product quality on the purchase decision of Skintific clay stick masks through the Shopee e-commerce platform in North Bekasi. The research method used is quantitative, with questionnaires distributed to 96 respondents who reside in North Bekasi and have purchased the product. The data were analyzed using SPSS software. The results of the study indicate that all three independent variables have a positive and significant effect on purchase decisions, both partially and simultaneously. These findings highlight the importance for companies to consider aspects of design, price, and quality in their skincare product marketing strategies on digital platforms
Pengaruh Kualitas Produk, Harga, Dan Influencer Marketing Terhadap Keputusan Pembelian Skincare Avoskin : (Studi Kasus pada Konsumen Sociolla Summarecon Mall Bekasi) Fitriyah, Khansa Aufa; Saing, Bungaran; Sudiantini, Dian
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6138

Abstract

The significant difference in sales between Avoskin skincare products and competing products indicates a challenge for Avoskin to strengthen its consumer appeal. The purpose of this study is to determine the influence of product quality, price, and influencer marketing on consumer purchasing decisions. The research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to 102 respondents who had previously purchased Avoskin skincare products at the specified location. The data were analyzed using multiple linear regression with the assistance of SPSS version 26 to examine both partial and simultaneous relationships between variables. The results indicate that product quality (t-value = 5.289, sig. = 0.000), price (t-value = 2.236, sig. = 0.028), and influencer marketing (t-value = 7.106, sig. = 0.000) each have a positive and significant effect on purchase decisions. Furthermore, these three variables simultaneously have a significant influence on consumer purchasing decisions (f-value = 35.673, sig. = 0.000). The coefficient of determination (R²) indicates that 50.7% of the variation in purchasing decisions can be explained by the three independent variables.
Pengaruh Kualitas Produk, Brand Image, dan Promosi Terhadap Keputusan Pembelian Air Kemasan Merek AQUA di Tengah Isu Negatif : (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2021 Universitas Bhayangkara Jakarta Raya) Arzety, Adelia Vita; Kurniawan, Dody; Husadha, Cahyadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6139

Abstract

This study aims to determine the influence of the independent variables Product Quality, Brand Image, and Promotion on the dependent variable Purchase Decision, both simultaneously and partially. The research method used is a quantitative approach with purposive sampling technique, calculated using the Slovin formula. The population in this study consists of Management students from the 2021 class at Universitas Bhayangkara Jakarta Raya, with a sample size of 96 respondents. Based on the results of the partial test (t-test), the Product Quality variable has a positive and significant effect on Purchase Decision, with a t-value of 4.353 > t-table 1.986 and a significance value of 0.000 < 0.05. The Brand Image variable also has a positive and significant partial effect on Purchase Decision, with a t-value of 5.079 > t-table 1.986 and a significance value of 0.000 < 0.05. Similarly, the Promotion variable shows a positive and significant effect on Purchase Decision, with a t-value of 5.203 > t-table 1.986 and a significance value of 0.000 < 0.05. Furthermore, the simultaneous test (F-test) shows that the three independent variables Product Quality (X1), Brand Image (X2), and Promotion (X3) together have a positive and significant effect on Purchase Decision (Y), with an F-value of 74.041 > F-table 2.70 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) result indicates that the three independent variables explain 69.8% of the variation in the dependent variable.
PENGARUH BRAND IMAGE, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK LE MINERALE : (Studi Kasus Pada Mahasiswa Prodi Manajemen Universitas Bhayangkara Jakarta Raya Angkatan 2021) Putri, Elisa Nabila; Kurniawan, Dody; Husadha, Cahyadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6140

Abstract

This study aims to analyze the independent variables consisting of Brand Image, Promotion, and Product Quality on the dependent variable, namely Purchasing Decisions, both simultaneously and partially. The approach used in this study is a quantitative method with a sampling technique using purposive sampling based on the Slovin formula. The population in this study were 127 Management Study Program Students at the University of Bhayangkara Jakarta Raya Class of 2021. With a sample size of 100 respondents. Based on the results of the partial test analysis (t-test), it was found that the Brand Image variable has a significant positive effect on Purchasing Decisions with a t-count of 4,950> 1,984 (t-table) and a significant value of 0.000 <0.05. Furthermore, the Promotion variable also shows a significant positive effect on Purchasing Decisions with a t-count of 12,465> 1,984 (t-table) and a significant value of 0.000 <0.05. Meanwhile, the Product Quality variable shows a positive but insignificant partial effect on Purchasing Decisions because the t-count is 1.737 < 1.984 (t-table) with a significant value of 0.86 > 0.05. In the simultaneous test (F test), it is known that the three independent variables together have a positive and significant effect on Purchasing Decisions with an F-count value of 113.152 > 2.70 (F table) and a significant value of 0.000 < 0.05. Meanwhile, the results of the determination coefficient test (R²) show that the relationship between Brand Image (X1), Promotion (X2), and Product Quality (X3) with Purchasing Decisions (Y) has a correlation level of 77.3%.
Pengaruh Lingkungan Kerja, Disiplin Kerja, Dan Beban Kerja Terhadap Kinerja Karyawan Pada Rumah Sakit Umum Daerah Kabupaten Bekasi Adelia, Dinda; Narpati, Bintang; Widjanarko, Wirawan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6141

Abstract

This study aims to determine the influence of work environment, work discipline, and workload on employee performance at the Regional General Hospital of Bekasi Regency. The research employed a quantitative method with a descriptive approach, and data collection was conducted through the distribution of questionnaires to 85 respondents who are nursing staff in Building D. Data analysis was carried out using multiple linear regression tests with SPSS version 25. The results showed that partially, the work environment variable does not have a significant influence on employee performance. Meanwhile, the variables of work discipline and workload have a positive and significant influence on employee performance. Simultaneously, the three independent variables, work environment, work discipline, and workload have a significant effect on employee performance.
Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan Pada Perusahaan Sektor Teknologi Yang Terdaftar Di Bei Tahun 2021 Sampai 2023 Rabani, Imelivia Cahya; Husadha, Cahyadi; Kurniawan, Dody
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6148

Abstract

In Indonesia, technology has developed rapidly and has become an important part of people's lives. Over the past six years, especially during the pandemic between 2020 and 2022, information and communication technology (ICT) has experienced positive growth. Although the technology sector has received considerable attention, the movement of company shares in this sector shows fluctuations that can certainly affect investors' perceptions of company value. This study aims to analyze the influence of Net Profit Margin (NPM), Current Ratio (CR), and Debt To Equity Ratio (DER) on company value in the technology sector listed on the Indonesia Stock Exchange during the period 2021–2023. This study uses a quantitative approach with secondary data and purposive sampling in sample selection. Data analysis was conducted using EViews 12 software, through several stages, including descriptive statistical tests, selection of panel data regression models, classical assumption tests, t-tests, F-tests, and determination coefficients. The analysis results indicate that Net Profit Margin (NPM) and Current Ratio (CR) do not significantly influence company value. Meanwhile, the Debt-to-Equity Ratio (DER) has a significant partial effect on company value. Simultaneously, the three financial performance indicators—NPM, CR, and DER—have a significant effect on company value. This finding suggests that capital structure, represented by DER, is an important aspect in assessing the value of technology sector companies.
Pengaruh Budaya Organisasi, Insentif Dan Motivasi Kerja Terhadap Kinerja Karyawan Studi Kasus Pada Lembaga Penyiaran Publik (LPP) Radio Republik Indonesia (RRI) Jakarta Ramamukti, Surya Basudewo; Widjarnako, Wirawan; Sumantyo, Franciscus Dwikotjo Sri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6149

Abstract

This study aims to examine the influence of organizational culture, incentives, and work motivation on employee performance at the Public Broadcasting Institution Radio Republik Indonesia (LPP RRI) Jakarta. A quantitative research approach was applied using a survey method, in which questionnaires were distributed to the entire population of 118 employees. Therefore, a saturated sampling technique was used. The collected data were analyzed using SPSS version 25, through several stages including validity and reliability testing, as well as classical assumption tests covering normality, multicollinearity, and heteroscedasticity. Multiple linear regression analysis was then conducted to determine the extent of influence of each variable. The findings indicate that organizational culture, incentives, and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. Hence, strengthening organizational values, implementing a fair incentive system, and enhancing employee motivation are strategic factors that can drive performance improvement within RRI. The results of this study are expected to serve as a reference for management in formulating policies to improve employee performance.

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