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Sumaryadi
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International Journal of Sustainable Competitiveness on Tourism
Published by Politeknik Pariwisata NHI Bandung
ISSN : -     EISSN : 29625270     DOI : https://doi.org/10.34013/ijscot
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Social Sciences Other
INTERNATIONAL JOURNAL OF SUSTAINABLE COMPETITIVENESS IN TOURISM (IJSCOT) is an academic and applied research journal with interdisciplinary study focusing on sustainable competitiveness of destination, marketing, industry, and human resources. IJSCOT welcomes authors to develop new perspectives, issues, trends, and models in line with business and service operation, finance, governance and leadership, digital maturity, and so forth. IJSCOT scopes are as follows: -Community based tourism -Creative tourism -Culture tourism -Destination and tourism business management organization -Digital tourism -Economics of tourism -Entrepreneurship & SME -Environmental, climate change, and landscape design studies -Events and Sports tourism -Financial management on tourism -Geography of tourism -Halal tourism -Hospitality and service operation studies -Human capital -Inclusive economy -Marketing of tourism -Memorable travel experiences -Nature tourism -Politics, policy, governance, and leadership issues -Recreation and gaming management -Rural tourism -Responsible and quality tourism -Sustainable Tourism Development -Tourism Planning and development -Tourist behavior -Transportation studies -Wellness and health tourism
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 55 Documents
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Selling the Spirit A Semiotic Analysis of Omotenashi in the Visual and Textual Marketing of the Japan National Tourism Organization (JNTO) Harsiwi, Windy; Wicaksono, Ajie
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 02 (2025): IJSCOT IV-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i02.2296

Abstract

Omotenashi, the Japanese philosophy of selfless and wholehearted hospitality, has become a central element of Japan’s national tourism identity. However, its intangible and culturally nuanced nature makes it difficult to translate into clear and appealing messages for global audiences. This study explores how the Japan National Tourism Organization (JNTO) navigates this challenge through strategic visual and textual communication. Using a semiotic analysis, the research examines signs, symbols, and meanings embedded in JNTO’s promotional videos and official website content. The analysis identifies a consistent visual vocabulary that represents Omotenashi: respectful bowing, meticulous food presentation, orderly interior spaces, and serene natural settings. These images act as symbolic cues that communicate humility, harmony, and attentiveness—core values of Omotenashi—without requiring explicit explanation. JNTO pairs these visuals with carefully selected textual expressions such as “heartfelt,” “authentic,” and “crafted with care,” which help emotionalize the viewer’s perception and frame Omotenashi as a warm, spiritual, and culturally grounded experience. The findings indicate that JNTO deliberately simplifies and aestheticizes Omotenashi to make it more accessible to international audiences. Rather than attempting to convey the full cultural complexity of this practice, JNTO constructs a romanticized narrative that positions Omotenashi as both a distinctive and desirable tourism offering. This strategy allows the organization to effectively “sell the spirit” of Japan by transforming a deeply embedded cultural value into a consumable tourism product. The study demonstrates how intangible cultural concepts can be reinterpreted through semiotic design to strengthen national tourism branding.
The Role of Green CSR, Corporate Image, and Sustainability Motivation on Sustainability Behavior and Environmental Performance Among Hotels in National Capital Region, Philippines Masa, Jan Racky; Muya, Gerby R.
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 02 (2025): IJSCOT IV-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i02.2222

Abstract

Recognizing the substantial environmental footprint of hotel operation ranging from resource consumption to waste generation, This study explores the role of green corporate social responsibility on the environmental performance of hotels, highlighting the role of corporate image and sustainability motivation towards the formation of sustainability behavior among employees. The study employs a causal predictive quantitative design. A multistage sampling technique was utilized to collect 446 valid responses from hotel employees and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that green CSR strongly enhances corporate image (β = 0.727; f² = 0.528, large), with smaller but significant direct effects on sustainability motivation (β = 0.205; f² = 0.121, small), influencing positive employee engagement in sustainability-driven behaviors (β = 0.182; f² = 0.091, small), leading to enhanced environmental performance of hotels (β = 0.193; f² = 0.094, small). The results of the mediation analysis indicated that corporate image and sustainability motivation play a complementary and synergistic role in the relationship between green corporate social responsibility and sustainability behavior among hotel employees, leading to enhanced environmental performance (β=0.067; f²=0.033; p=.002). Furthermore, the result indicate that strong green CSR enhances corporate image leading to a multiple serial mediating effect that strengthen employee’s sustainability motivation and sustainability behavior, ultimately predicting improve environmental performance. This research bridges theoretical gaps by providing empirical evidence that supports the mechanism of multidimensional factors influencing employee sustainability behavior and environmental performance. These findings provide valuable insights to hotel management on the development of an employee service-oriented sustainability framework in advocating for green human resources and organizational strategies to foster sustainable hospitality practices.
Blekok Bird and City Development Mila Mardotillah; Adi Junjunan Mustafa; Anwari Masatip; Rini Soemarwoto; Lablu Barua
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 02 (2025): IJSCOT IV-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i02.1902

Abstract

Blekok Sawah with the Latin name Ardeola speciosa is one type of bird from Ardeidae family. In the rice fields of Blekok Sawah, it is useful as a controller for insect pests and for seasonal change instructions by farmers.  One of the extensive rice fields is in Ranca Bayawak village Bandung City.  In 1975 Blekok flocks came looking for food in the rice fields until now. Besides Blekok birds, there are also birds namely egrets (Bubulcus ibis) with black and white beaks. Bamboo and selong trees are the resting places for the birds. On the tree, these animals live side by side to make many cages for laying eggs.  The birds’ habitat are maintained based on the Regional Regulation of Bandung City No. 11 of 2005 concerning forbidden to damage the place of residence and kill or trade the two species of birds because it could face a fine of Rp.5 million plus other administrative sanctions. The rapid development of the city of Bandung in the last five years has caused a lot of land conversion and slowly affected the existence of Blekok in Ranca Bayawak Village. Residents are increasingly difficult to find the noise of birds in the afternoon replaced by the hustle and bustle of city development.  This research uses qualitative descriptive research method to explore how the existence of blekok birds along with the development in the last 5 years.  By knowing the existence of Blekok birds in the last five years, we can assess whether the adaptation of Blekok Bird to the environmental changes that occur in their habitat.
Advancing Rural Development: Sustainable Tourism Practices in the Evolution of Cibeusi Tourism Village, Subang Regency, Indonesia Bahreisy, Afghani Mahmuda; Maturbongs, Bagas Dwie Abrinzar Prajan; Ridwan, Okky Rizal; Mas Multazam
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 02 (2025): IJSCOT IV-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i02.2123

Abstract

A tourist village is an area with potential rural tourism attractions and distinctive traditions owned by a village. This research is located in Cibeusi Tourism Village in Subang Regency, West Java. Tourism villages are developing as travel trends change from mass tourism to alternative tourism. Good management of tourist villages is needed for community benefits, with two approaches: community-based tourism and sustainable tourism. The research aims to see how the focus of sustainable tourism-based tourism village development conducted by Cibeusi Tourism Village. The method used is descriptive qualitative with semi-structured interview techniques, field observation, and documentation. The results showed that the Cibeusi Village community was active in the design, management, and evaluation of tourism activities, which also helped the economy through the provision of employment. Tourism village development also pays attention to environmental arrangements and conservation efforts.
Sustainable Development of Inclusive and Disability-Friendly Tourism in the Pasir Padi Beach Area, Bangka Belitung, Indonesia Zakiyah, Ummi; Agus Sofyan; Suryani
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 02 (2025): IJSCOT IV-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i02.2341

Abstract

Inclusive tourism emphasizes the principle of equal access to tourism facilities and infrastructure, ensuring that tourism benefits are accessible to all individuals, including persons with disabilities and marginalized communities, while simultaneously supporting environmental conservation and long-term sustainability. This study aims to explore the readiness of Pasir Padi Beach in implementing inclusive tourism by examining physical accessibility, such as adequate infrastructure, wheelchair-friendly pathways, and accessible transportation, as well as inclusive services, information availability, and social acceptance in developing a disability-friendly and sustainable tourism destination. This study adopts a qualitative research approach using a descriptive and exploratory design. Data were collected through in-depth interviews with key stakeholders, including local government officials, destination managers, tourism service providers, and community representatives. These data were complemented by direct field observations and document analysis related to tourism planning and accessibility policies. Qualitative data analysis was conducted using NVivo software to identify dominant themes, stakeholder perspectives, and institutional readiness related to inclusive tourism development. The findings indicate that Pasir Padi Beach has demonstrated initial commitment toward inclusive tourism; however, several gaps remain, particularly in standardized accessibility infrastructure, integrated planning, and public awareness regarding disability inclusion. The study further reveals that multi-stakeholder collaboration among government agencies, destination managers, local communities, and the private sector plays a decisive role in establishing an adaptive, inclusive, and equitable tourism system. Inclusive tourism development is found to contribute not only to social justice and equal participation but also to market diversification, destination competitiveness, and long-term sustainability. In conclusion, the development of inclusive tourism at Pasir Padi Beach requires a comprehensive, participatory, and sustainability-oriented approach. This study contributes to the growing body of inclusive tourism literature and supports the achievement of the Sustainable Development Goals (SDGs), particularly those related to equality, reduced inequalities, and sustainable cities and communities.

Page 6 of 6 | Total Record : 55

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