Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Jurnal Kepariwisataan will also welcome commentary in response to published articles. As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to Hospitality and Tourism Management Information Systems and Technology Global Issues and Cultural Studies Innovations in Hospitality and Tourism Financial Management Marketing Management Developments of Conceptual Models and Constructs Future Trends in the Hospitality and Tourism Human Resources Management Operational Management Strategic Management National and International Legislation Restaurant Management Beverage Management Consumer Behavior The Relationship between Hospitality and Tourism Recreation Management Leisure Studies Hospitality and Tourism Education Travel and Transportation Tourist Guiding
Articles
140 Documents
<![CDATA[The Opportunity Development of Urban Tourism Without Gap: Case of Bogor City ]]>
<![CDATA[Purnomo, Agustina]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v5i2.334
<![CDATA[The development of urban tourism has an opportunity to eliminate the development gap in urban areas, but in contrary almost always giving close access for the substandard urban community. The substandard urban communities are represented by micro-scale tourism providers. This study examines the opportunities provided by the government on micro-scale tourism providers in Bogor City’s tourism development policies. The analysis of three space production activities was arranged by analyzing policy documents and observation. The study found tourism development policies are not sufficient in overcoming gaps in urban tourism development through opportunities given to micro-scale tourism providers. The study suggests tourism development policy has to insert the micro-scale tourism providers as the focus of city tourism development, provide legal access to the city center area, and include them in tourism propaganda.]]>
<![CDATA[Analisis Dampak Platform Peer-To-Peer Airbnb Terhadap Usaha Perhotelan Konvensional di Provinsi Bali ]]>
<![CDATA[Ganapati, I Dewa Gede]]>;
<![CDATA[Sukwika, Tatan]]>;
<![CDATA[Sulistyadi, Yohanes]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v5i1.340
<![CDATA[The sharing economy platforms in the accommodation, such as Airbnb, gain more public attention. Several hoteliers in Indonesia have complained about the unequal playing of the field due to the alleged tax violations. Some studies on the impact of Airbnb have been discussed in various countries, but this subject has not been widely conducted in Indonesia. This study aims to determine the impact of Airbnb on the conventional hotel industry in Bali and how the conventional hotel’s response to compete with Airbnb. This research was conducted using qualitative research. Data was collected through interviews and secondary data collection. Interviews were conducted with representatives of hoteliers, Airbnb owners, and hospitality associations in Bali. Using forecasting analysis, this study finds that the presence of Airbnb in Bali has an impact on the occupancy rate of conventional hotels in Bali. However, there doesn't a significant impact from Airbnb regarding the hospitality revenue. Meanwhile, conventional hoteliers generally do not make particular efforts to compete with Airbnb. This research implies for the managerial side of hotels and public programs and policies, especially for the Government of Bali in the future to pay attention to consumer protection to provide equal action between conventional hotel and Airbnb owners.]]>
<![CDATA[Greenwashing or Greenhushing?: A Quasi-Experiment to Correlate Green Behaviour and Tourist’s Level of Trust Toward Communication Strategies in Volunteer Tourism’s Website ]]>
<![CDATA[Swestiana, Anggita]]>;
<![CDATA[Hendrie Adji Kusworo]]>;
<![CDATA[Chafid Fandeli]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v6i1.348
<![CDATA[Volunteer Tourism (VT) is introduced as a form of tourism that gives benefits for both tourists and locals. Even though it has a sustainable goal, VT undergoes the greenwashing’s claim because of its marketing strategies. Moreover, the long-term effect of this phenomenon causes distrust among tourists and postpones the development of sustainable tourism products. This research offers greenhushing as an alternative strategy for under-developed VT’s operator which cannot implement a vocal green strategy. In this research, greenwashing and greenhushing strategies are tested and correlated with the tourist’s green behaviour using a quasi-experimental design. The participants of this research are the international students of Universitas Gadjah Mada, Yogyakarta. The results of this research are there are differences between the greenwashing and greenhushing strategies in gaining trust among tourists. Furthermore, the greenhushing is more trustworthy than the greenwashing.]]>
<![CDATA[Promotion Mix Implementation In Accommodation Businesses In The Pandemic Time Covid-19 ]]>
<![CDATA[Marini, Sri]]>;
<![CDATA[Aprilia, Lu'luwatin Rosdiana]]>;
<![CDATA[Faot, Alvina Marni Theola]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v5i2.349
<![CDATA[The covid 19 outbreak is not only detrimental in health, but also has an impact on the community's economic sector. Tourism and hospitality are the sector that feels the most impact. They lost domestic tourists, as well as foreign tourists. The accommodation businesses were the ones that experienced the most revenue declines, even 40,000 hotel room cancellations occurred with a total loss of Rp. 1 trillion. Hotel occupancy rates will continue to erode along with the enactment of social restrictions. The hotels work hard in designing the right strategy to adapt to the current conditions, so as to increase the volume of room sales. Marketing management is a strategy for selecting target markets and gaining, retaining and growing customers by creating, delivering and communicating superior customer value. Promotional are one part of the marketing mix that is used to introduce and inform potential guests or consumers about the products and services offered. Implementation can be done in the promotion mix through broadcasting, sales promotion, personal selling, public relations and direct marketing. This study aims to determine the effectiveness of the implementation of the promotion mix on accommodation businesses during the covid 19 pandemic. The research method used is a descriptive research method with a quantitative approach. The population are tourists who visit V Hotel & Residence Bandung whilea non-probability random sampling technique used in this study with total sample of 110 respondents. SPSS was used to analyze the questionnaire data. The results showed that advertising as an effective marketing mix was implemented in accommodation businesses during the covid 19 pandemic. Advertising using electronic media and the internet had an impact of 59.6%. Promotional mix through the internet using social media would be best to avoid a promotional mix that uses too large a fee.]]>
<![CDATA[Pariwisata Berbasis Masyarakat Sebagai Pelestari Tradisi di Desa Samiran ]]>
<![CDATA[Prasta, Made]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v5i1.379
<![CDATA[The purpose of this paper is to describe the exist traditions in Samiran Village and to study how far the people participation of Samiran Village as tradition preservers. A qualitative approach is used in this paper and described descriptively. Conducting literature studies, in-depth interviews, and observations is used in this paper. Assisted by participatory theory to analyze ho far the community participation as tradition preservers. The results show that the people of Samiran Village still carry out the sadranan and baritan traditions. The purpose of this tradition is to honor the ancestors, give thanks for the harvest, ask for blessings and a sense of mutual help. Community participation in tradition activities in Samiran Village consists of 2 types, namely active and passive participation. Direct participation carried on the tradition Sadranan, whereas indirect participation carried on the tradition baritan. With the concept of a community-based tourism, traditional activities can become a cultural tourist attraction. This paper proposes the role of the community as a preserver of tradition so that it is maintained and preserved. This paper also recommends a study on the role of the community as a preserver of other traditions that have not been mentioned by the author.]]>
<![CDATA[Resident Perceptions of Sustainable Tourism Development in Borobudur Temple Tourist Destination ]]>
<![CDATA[Kusherdyana]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v5i2.406
<![CDATA[The resident’s perception of the impact of tourism development is an important factor for the planning, management and development of a tourism destination. A positive perception of the impact of tourism will encourage residents to support and participate in tourism development, on the contrary, a negative perception of the impact of tourism causes residents accusers to be unsupportive and have no desire to participate in tourism development in the region. Therefore, this study aims to analyze the positive and negative perceptions of residents and their influence on the support and participation of sustainable tourism development. Using a qualitative approach, the data is collected by conducting in-depth interviews with residents around Borobudur Temple Tourist Destinations (BTTD) amount of 23. The results showed that residents have a positive perception of tourism development. They are very supportive and have a desire to participate in the development of tourism. The implication for the local government and the manager is to involve the residents more in the planning and development of BTTD. Keywords: Resident’s Perception; Resident’s support and participation; Sustainable Tourism Development; Borobudur Temple Tourist Destination.]]>
<![CDATA[Strategi Pemasaran Media Sosial Destinasi Pariwisata Menggunakan Pendekatan SOSTAC: Studi Kasus Pada Akun Media Sosial Dinas Kebudayaan dan Pariwisata Kab. Lebak, Banten ]]>
<![CDATA[Hidayah, Nurdin]]>;
<![CDATA[Sopian, Tatang]]>;
<![CDATA[Aziz M. Nauval]]>;
<![CDATA[Feby Nur Ikrawardani]]>;
<![CDATA[Flavia Domitilla Fausta]]>;
<![CDATA[Inggit Salsabila Putri]]>;
<![CDATA[M. Hafidz Annazly]]>;
<![CDATA[Salma Nabila M]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v5i2.408
<![CDATA[This study aims to optimize the social media performance of the Lebak Regency Culture and Tourism Office through the preparation of a social media marketing strategic plan. The research method uses an exploratory method with a qualitative approach. The data were obtained by conducting interviews with key informants, major informants and supporting informants using criterion sampling technique. Observations, document reviews, and literature studies were also carried out to confirm the validity of the data by triangulation. Data were analyzed using analytical techniques in accordance with the stages of social media marketing planning using the SOSTAC approach with SWOT analysis and social media analysis tools, namely Hootsuit, Socialblade, Facebook Analytic, Instagram Insight, and Youtube Studio (Youtube Analytic). This study produced 15 strategies, 21 tactics, and 24 action plans for social media marketing strategic plan.]]>
<![CDATA[Bentuk Clustering Pengembangan Kawasan Wisata Malino ]]>
<![CDATA[Agus]]>;
<![CDATA[Mardhatillah]]>;
<![CDATA[Faisal]]>;
<![CDATA[Goeltom, Andar Danova L]]>;
<![CDATA[Muh Yahya]]>;
<![CDATA[Muh Kasim]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v5i2.413
<![CDATA[Planning as a system that can bring the suitable instruction to take the steps needed in developing tourism area. Through location clustering in one area based on the designation of facilities, amenities and accessibility. The Clustering concept is one of the concept that can be used in selecting and utilizing the location of tourism development in an area. Malino, as an area that has tourist attraction potential become attractiveness for the growth of the tourism business requires the right cluster design. This study used a qualitative approach with a descriptive exposure system and data collection technique by using Interview, observation and literature study. The analysis technique used were emperical and theoretical descriptive analysis. Furthermore, used clustering analysis to determine the map of Malino Tourism area. The result of this study indicates that, the basis on the formation of Malino tourism area cluster consists of: geographic proximity, connecting road conditions and differentiation of tourist attractions, resulting in the attractiveness cluster of the Malino tourist area consisting of water clusters, natural clusters, artificial clusters and agro tourism clusters.]]>
<![CDATA[Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali ]]>
<![CDATA[Budhi, Ananta]]>;
<![CDATA[Witarsana, I Gusti Agung Gede]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v6i2.414
<![CDATA[Abstrak Pengguna internet di Indonesia terus mengalami kenaikan seiring dengan naiknya jumlah penduduk. Konsumen kini dapat memanfaatkan teknologi internet untuk lebih mengekspresikan diri dan kemauannya terutama saat sedang berwisata. Internet telah menjadi trend bagi banyak konsumen sebelum melakukan proses pembelian. Berbagai informasi wisata kini dapat dengan mudah diakses. Tripadvisor.com merupakan salah satu platform online review wisata dimana wisatawan dapat menemukan berbagai informasi mengenai akomodasi menginap yang dipilih. Kemajuan teknologi yang pesat dalam berwisata khususnya pemilihan akomodasi mendorong trend penyampaian ulasan secara Word of Mouth bergeser menjadi Electronic Word of Mouth. Penelitian dilakukan dengan menyebarkan 100 kuesioner yang seluruhnya kembali dan terisi lengkap untuk kemudian dianalisis. Metode analisis yang digunakan adalah secara deskriptif kuantitatif, uji regresi linear sederhana, analisis koefisien determinasi, uji T-test untuk mengetahui besarnya pengaruh Electronic Word of Mouth terhadap booking decision. Pada hasil penelitian menunjukkan adanya pengaruh yang signifikan dari Electronic Word of Mouth terhadap booking decision. Hal ini ditunjukkan dari adanya persamaan yang menyatakan bahwa koefisien regresi Electronic Word of Mouth di Tripadvisor.com (X) akan meningkatkan keputusan menginap sebesar. Pada nilai R dapat dijelaskan oleh Electronic Word of Mouth sebanyak 65% dimana sebanyak 35% dijelaskan oleh variabel lain yang tidak digunakan dalam penelitian ini. Disamping itu pada hasil uji T-test yang diperoleh menunjukkan bahwa Electronic Word of Mouth berpengaruh signifikan terhadap Online Booking Decision tamu domestik di Bali. Pada penelitian ini terdapat kaitan dari faktor Electronic Word of Mouth di Tripadvisor.com pada penelitian ini yang menjadi acuan utama tamu domestik dalam memutuskan untuk menginap, yakni Hotel Overall Score (Hotel Rating). ]]>
<![CDATA[How Does Employee Performance Increase Tourist Visits? : Empirical Confirmation in the Covid-19 Moment ]]>
<![CDATA[Kurniawan A., Erwin]]>;
<![CDATA[Sri Langgeng Ratnasari]]>;
<![CDATA[Herni Widiyah Nasrul]]>
<![CDATA[ Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/jk.v6i1.420
<![CDATA[It is difficult to demand employee productivity, especially when Covid-19 limits social interaction. Continuous extra attention needed so that employee performance gets optimal evidence. By focusing on leadership styles, organizational commitment, and job satisfaction, this study attempts to select how these three factors transmit the performance of ‘Resort X’ employees in the Anambas (Province of Riau Islands, Indonesia). The sample involves the entire population to be asked for information related to relevant questions about these variables through census techniques. After the questionnaires distributed and collected, data validation applied using multiple linear regression methods and IBM SPSS. Effects simultaneously and partially describe that leadership style, organizational commitment, and job satisfaction play a significant role in employee performance. Despite the disruption caused by the global pandemic, it did not change the productivity of employees in promoting and attracting tourist visits. Tourist destinations need to adapt and strive for recovery through optimal resources.]]>
