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Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Published by Politeknik Pariwisata NHI Bandung
ISSN : 24773808     EISSN : 27214753     DOI : https://doi.org/10.34013/jk
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Jurnal Kepariwisataan will also welcome commentary in response to published articles. As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to Hospitality and Tourism Management Information Systems and Technology Global Issues and Cultural Studies Innovations in Hospitality and Tourism Financial Management Marketing Management Developments of Conceptual Models and Constructs Future Trends in the Hospitality and Tourism Human Resources Management Operational Management Strategic Management National and International Legislation Restaurant Management Beverage Management Consumer Behavior The Relationship between Hospitality and Tourism Recreation Management Leisure Studies Hospitality and Tourism Education Travel and Transportation Tourist Guiding
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 130 Documents
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The Tourism School Students’ Learning Engagement during COVID-19 Pandemic Leo , Sutanto
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i1.657

Abstract

This study aims to investigate students’ learning engagement during the pandemic. A mixed method design was used by combining a questionnaire and in-depth interviews. The quantitative data analysis used descriptive statistics and the Likert scale. The qualitative data analysis used thematic analysis technique. The findings indicate that most aspects of learning engagement are reasonably feasible, but there is a need to reduce the learning workload. The in-depth interviews of the online technology utility are effective to some degree. Internet network should be improved, the workload and the duration on the phone screens should be reduced to make students less exhausted.
Travel Pattern and Pandemic; How Do Travel Preferences Effects The Changes In Expenses In New Normal Era? Agustina, Ni Ketut Wiwiek; Sharyputra, Della
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.675

Abstract

The Covid-19 pandemic caused various new lifestyle changes, one of which was travel activities. Changes in patterns and habits make tourists' interest in accommodation, tourist attractions, transportation, to cleanliness a lot of considerations. This research aims to review the factors a tourist considers in travelling, the budget during the trip, and travel references with research loci in Bali. In this study, the data used quantitative data from questionnaire results which were then processed using SPSS. The research team used a non-probability sampling method with purposive sampling techniques to determine respondents. This study showed that some respondents were more concerned with health aspects when travelling, which affected tourists' expenses during travel to Bali due to changes in tourist preferences.
Analisa Penerapan Chse Sebagai Strategi Promosi Industri Mice Di Jiexpo Kemayoran Dan Jakarta Convention Centre Paras Ayu, Jati; Maulibian Perdana Putra
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.700

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan protokol kesehatan CHSE sebagai strategi promosi industri Venue MICE di DKI Jakarta, yang mana venue MICE yang diteliti adalah Jakarta International Expo Kemayoran atau biasa disebut JIEXPO dan Jakarta Convention Centre atau sering disebut JCC. Analisis strategi promosi yang digunakan adalah 5 bauran promosi yang terdiri Advertising, Public Relation, Direct Marketing, Personal Selling, Sales Promotion. Pada penelitian ini menggunakan jenis penelitian kualitatif dengan metode deskriptif dan verifikatif, metode pengumpulan data pada penelitian ini dilakukan dengan menggunakan data primer yaitu wawancara dan data sekunder yaitu studi literatur. Hasil penelitian menunjukan bahwa strategi promosi dalam penerapan protokol kesehatan CHSE di JIEXPO adalah melalui sosial media, website, email dan stand-stand banner. Hampir sama dengan JIEXPO, strategi promosi yang digunakan JCC adalah melalui sosial media, website, dan email, karena sangat efektif pada kondisi seperti ini. Adapun saran yang dapat diberikan untuk JIEXPO adalah untuk memaksimalkan penggunaan sosial media dengan fitur yang dimiliki didalamnya dan mencoba sosial media lain yang tidak hanya menggunakan Instagram. Kata Kunci: Strategi Promosi, Protokol Kesehatan, CHSE, MICE. Abstract This study aims to analyze the implementation of the CHSE health protocol as a promotion strategy for the MICE venue industry in DKI Jakarta, where the MICE venues studied were the Jakarta International Expo Kemayoran or commonly called JIEXPO and the Jakarta Convention Center or often called JCC. Analysis of the promotion strategy used is 5 promotion mix consisting of Advertising, Public Relations, Direct Marketing, Personal Selling, Sales Promotion. This research uses qualitative research with descriptive and verification methods, the data collection method in this study was carried out using primary data, namely interviews and secondary data, namely literature studies. The results showed that the promotion strategy in implementing the CHSE health protocol at JIEXPO was through social media, websites, emails and banner stands. Similar to JIEXPO, the promotional strategy used by JCC is through social media, website, and email, because it is very effective in these conditions. The advice that can be given to JIEXPO is to maximize the use of social media with the features it has and try other social media that does not only use Instagram. Keywords: Promotion Strategy, Health Protocol, CHSE, MICE.
Intensi Perilaku Berwisata Alam Masyarakat DKI Jakarta Pasca Vaksinasi Covid-19 Hakim, Imam Nur; Fauziah Eddyono; Syahfirin Abdullah
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i2.702

Abstract

Pandemi Covid-19 memberikan dampak destruktif yang mengubah sektor pariwisata Indonesia. Salah satu perubahan yang terjadi tampak melalui pergeseran preferensi dan perilaku wisatawan yang beralih ke destinasi wisata alam, terutama pasca vaksinasi Covid-19. Penelitian ini bertujuan untuk mengetahui faktor yang mampu memicu munculnya intensi perilaku berwisata alam pasca vaksinasi Covid-19, khususnya pada masyarakat DKI Jakarta sebagai wilayah dengan tingkat infeksi, kesembuhan dan penerima vaksin Covid-19 tertinggi di Indonesia. Penelitian ini secara empiris mengaplikasikan teori perilaku terencana (TPB) terhadap156 responden. Berdasarkan pengolahan data dan uji analisis melalui pendekatan Structural Equation Modelling (SEM) ditemukan empat hubungan signifikan serta satu hubungan yang tidak signifikan. Sikap dan norma subjektif secara signifikan memengaruhi intensi perilaku berwisata alam pasca vaksinasi Covid-19. Bahkan norma subjektif secara empiris juga mampu memengaruhi munculnya sikap dan persepsi atas kontrol perilaku berwisata alam tersebut. Namun persepsi atas kontrol perilaku berwisata alam tidak mampu memicu munculnya intensi perilaku berwisata alam masyarakat DKI Jakarta meskipun sudah vaksinasi Covid-19.
Preferensi Pemilihan Daerah Tujuan Wisata oleh Wisatawan Masa Pandemi Covid-19 di Jawa Barat Gunawan, Hendra; Rachim, Sugiarti
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i2.710

Abstract

The Coronavirus desease-19 pandemic since the beginning of 2020 has had a negative impact on the tourism sector, not only reducing the number of visits but also changing the trend of choice of tourist destinations.  This study aims to assess people's preferences towards tourist destinations during the pandemic.  A survey using a questionnaire was conducted on 90 visitors to the National Flower and Animal Love Day exhibition at the Bogor Botanical Garden. The results of the study found that natural tourism became a trend during the pandemic, reaching 48.9% with the main objective of enjoying a pristine environment, a quiet and calm atmosphere, and cool and fresh air.  Botanical gardens have the highest selection index for residents over the age of 50, while zoos, safari parks, national parks and natural parks have the highest selection index for the age group of adolescents to 20 years.  Zoos and safari parks were favored by informants from the city, botanical gardens were favored by informants from the village, while national parks and natural parks were favored by both.  Extreme tourism activities are preferred by the 31–40-year age group, moderate activities are preferred by the 41–50-year age group, while special interest tourism is preferred by the age group of 50 years and over.  There is a trend of male informants liking natural tourism and modern tourism, while female informants like cultural, culinary and religious tourism.  Due to changes in preferences for selecting tourist destinations and types of tourist activities, tourism managers are advised to carry out various product innovations or tour packages, visitor services, promotion/marketing, improve visitor facilities adapted to new normal conditions, and continue to implement health protocols.
Pengaruh Destinasi Halal Terhadap Daya Tarik Destinasi: Penilaian Niat Berkunjung Wisatawan Reza Dasangga, Dian Ghani; Tri Ratnasari, Ririn
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i2.724

Abstract

Meningkatnya wisatawan Muslim yang mengunjungi destinasi halal melatarbelakangi penelitian ini untuk mengeksplorasi atribut destinasi halal dan niat berkunjung kembali. Penelitian ini bertujuan untuk mengetahui bagaimana atribut destinasi halal mempengaruhi daya tarik destinasi. Oleh karena itu, studi ini untuk mengidentifikasi pengaruh atribut destinasi halal terhadap penilaian wisatawan, termasuk nilai fungsional dan emosional. Penelitian ini juga memverifikasi efek daya tarik destinasi pada nilai fungsional dan nilai emosional. Nantinya, studi ini memverifikasi pengaruh nilai fungsional dan nilai emosional terhadap niat untuk berkunjung kembali. Penelitian ini mengumpulkan data dari pengunjung yang pernah mengunjungi lima destinasi halal di Indonesia dalam tiga tahun terakhir (2018–2020) dengan menggunakan pendekatan survey kuantitatif terhadap 100 responden yang terdiri dari wisatawan domestic. Teknik pengambilan sampel dengan purposive sampling. Untuk teknik analisis yang digunakan dalam penelitian ini adalah structural equation modelling-partial least square (SEM-PLS). Penelitian ini memberikan kontribusi terhadap industry pariwisata dengan menjelaskan atribut destinasi halal berdasarkan means-ends theory. Hasil penelitian ini menjelaskan pentingnya atribut destinasi halal dan peran daya tarik destinasi halal dan nilai emosional dalam meningkatkan niat berkunjung kembali wisatawan muslim ke destinasi halal.
Pengelolaan Kawasan Wisata Pesisir Berkelanjutan: Studi Kasus Kawasan Taman Pendidikan Mangrove dan Kawasan Taman Wisata Laut & Konservasi Terumbu Karang, Desa Labuhan, Kabupaten Bangkalan Marsongko, Eka Paramita; Arsyul S, Dicky; Melenia; S, Anisa Amalyatus; Salsabila L, Thea; Naufal, Fasya; Zaki, Daen
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i2.755

Abstract

Penelitian ini bertujuan untuk memberikan rekomendasi pengelolaan wisata pantai berdasarkan integrasi konsep antara Sustainable Coastal Tourism dan Blue Flag yang disesuaikan dengan lokus penelitian yaitu Taman Edukasi Mangrove dan Wisata Bahari & Taman Konservasi Terumbu Karang sehingga menghasilkan Indikator Pesisir Berkelanjutan. Indikator-indikator tersebut digunakan agar kedua destinasi tersebut dapat mencapai tujuan wisata pantai yang berkelanjutan. Penelitian ini menggunakan data kualitatif, dengan metode pengumpulan data wawancara dan observasi. Analisis data dengan model Miles and Huberman yang membagi kegiatan analisis menjadi beberapa bagian, yaitu pengumpulan data, reduksi data, penyajian data, dan verifikasi. Dari hasil observasi, di Taman Edukasi Mangrove ada 16 dari 36 sub indikator yang terpenuhi, sedangkan di Taman Wisata Bahari & Konservasi Terumbu Karang ada 19 dari 36 sub indikator yang terpenuhi. Beberapa sub indikator yang belum terpenuhi digunakan sebagai acuan untuk memberikan rekomendasi.
The French Cultural Tourism: Exploring the Harmonious Coexistence of Tradition and Modernization Winarya Prabawa, I Wayan Sukma; Pertiwi, Putu Ratih; Yanthy, Putu Sucita
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i1.756

Abstract

Cultural tourism has become the doctrine of tourism development in many countries. Various local commodities have been transformed into tourist attractions to satisfy the curiosity of tourists. Unfortunately, cultural tourism in many destinations tends to be exclusive, where its activities focus on presenting artificial cultural attractions that are packaged for tourists. This article describes the best practice of how France has succeeded in developing a culture-based tourism sector amidst the demands of modernization and industrialization. Through a qualitative descriptive approach, data and information were collected from observation, literacy studies, and interviews. The authors conducted a thematic analysis to portray a culture-based French tourism model. The analysis results conclude that French tourism is firmly supported by a wealth of culture and traditions that have long been rooted in people's lives.   
Moment of Truth: Hotel Operation in The New Normal Time Towards Customer Loyalty Mediated by Customer Satisfaction Mbulu, Yustisia Pasfatima; Widjaja, Daniel; Samuel, Sylvia
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i1.781

Abstract

The purpose of this study is to analyze the effect of Zero Moment of Truth on the satisfaction of prospective hotel guests, analyze the First Moment of Truth's influence on the satisfaction of prospective hotel guests, analyze the Second Moment of Truth that affects the satisfaction of hotel guests, analyze the Ultimate Moment of Truth that affect the satisfaction of hotel guests and analyze the effect of satisfaction on loyalty. This study uses a quantitative approach with SEM analysis methods and uses the Smart PLS 3.2.9 program. The sample was selected using a purposive sampling technique with 150 respondents, specifically for hotel guests in Jakarta who stay in the new normal period. The results of the study stated that the First Moment of Truth has a positive influence on the satisfaction of prospective hotel guests, the Ultimate Moment of Truth has a positive influence on the satisfaction of hotel guests, and the satisfaction of hotel guests has a positive influence on loyalty. Meanwhile, Zero moment of truth does not positively influence the satisfaction of prospective hotel guests, and the Second moment of truth does not positively influence hotel guest satisfaction.
Tinjauan Literatur Sistematis terhadap Pengalaman Wisatawan dalam Kegiatan Wisata Halal Dabamona, Samsudin Arifin
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i2.814

Abstract

The development of the tourism industry cannot be separated from its relationship with the experience of tourists who have been involved at an emotional, physical, intellectual, or even spiritual level. Halal tourism is unique and different because the tourist experience becomes bound by Islamic laws and regulations. This research is a literature review study that aims to map and reflect on the literature based on academic databases in the field of halal tourism and tourist experiences. Using a content analysis approach to 51 academic writings, this study illustrates the distribution of tourists and halal tourism, provides context in scientific disciplines and focuses on geographic coverage and an overview of the tourist experience based on typology. The results of the study indicate some areas that are still underexplored and recommend solutions to solve them.

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