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Contact Name
Cecep Ucu Rakhman
Contact Email
jk@stp-bandung.ac.id
Phone
+62222011456
Journal Mail Official
jk@stp-bandung.ac.id
Editorial Address
Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Pariwisata NHI Bandung Jalan Dr. Setiabudhi No. 186 Gedung Ceramai lantai 2, Bandung, Jawa Barat 40141, Indonesia
Location
Kota bandung,
Jawa barat
INDONESIA
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
ISSN : 24773808     EISSN : 27214753     DOI : https://doi.org/10.34013/jk
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Jurnal Kepariwisataan will also welcome commentary in response to published articles. As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to Hospitality and Tourism Management Information Systems and Technology Global Issues and Cultural Studies Innovations in Hospitality and Tourism Financial Management Marketing Management Developments of Conceptual Models and Constructs Future Trends in the Hospitality and Tourism Human Resources Management Operational Management Strategic Management National and International Legislation Restaurant Management Beverage Management Consumer Behavior The Relationship between Hospitality and Tourism Recreation Management Leisure Studies Hospitality and Tourism Education Travel and Transportation Tourist Guiding
Articles 151 Documents
Digital Technology, Storytelling, and Ecosystem Challenges in Promoting Traditional Batak Cuisine as a Tourist Attraction in Simalungun Regency Iwan Riady; Zulkhaidir Pohan
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2568

Abstract

This study examines the role of digital technology in promoting traditional Batak cuisine as a tourist attraction in Simalungun Regency, but requires effective promotional strategies in the digital age. This study aims to examine the role of digital technology in promoting traditional Batak cuisine and to analyze the key enabling and constraining factors influencing its utilization among local culinary businesses. The study used a qualitative descriptive approach by observation, in-depth interviews, and documentation. The research informants consisted of 13 people. The data were analyzed using the thematic analysis. The results showed that digital technology plays a significant role as an enabler in promoting traditional Batak cuisine through four main dimensions: (1) amplifying visibility through social media; (2) democratizing access; (3) interactivity and engagement building; (4) digital storytelling. Meanwhile, the barriers include limited digital literacy, especially among the older generation, limited capital for digital investment, uneven Internet infrastructure in rural areas, limited time and human resources, content competition and platform algorithm changes, difficulty in measuring ROI, the risk of authenticity distortion, and a lack of coordination among stakeholders. This study concludes that digital technology plays a vital role in promoting Batak traditional cuisine as a tourist attraction, but its success depends on an ecosystem involving various stakeholders and requires a balanced strategy between digital innovation and cultural authenticity preservation.