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Mohamad Toha
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Jalan Raya Tirtowening Jl. Raya Tirtowening Pacet No.17, Bendorejo, Bendunganjati, Kec. Pacet, Kabupaten Mojokerto, Jawa Timur 61374
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,568 Documents
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The Influence of Store Atmosphere, Social Media Marketing, and Lifestyle on Purchase Decisions (Case Study of PT Meraki Binar Amerta: Northwood Café Gegerkalong and Cihampelas Branches) Arya Padmadikara; Adjeng Mariana Febrianti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6764

Abstract

Penelitian ini menganalisis pengaruh store atmosphere, social media marketing, dan lifestyle terhadap purchase decisions pada konsumen Northwood Café cabang Gegerkalong dan Cihampelas, PT Meraki Binar Amerta. Hasil penelitian menunjukkan bahwa keputusan pembelian konsumen berada pada kategori sangat baik dengan nilai rata-rata keseluruhan 4.31. Dimensi tertinggi terdapat pada decision about the number of product (4.36), sedangkan yang terendah pada consumer satisfaction raises in product (4.27). Store atmosphere mendapat penilaian sangat baik dengan rata-rata 4.31, dimensi tertinggi pada interior factor (4.36) dan terendah pada display (4.26). Social media marketing dinilai baik dengan rata-rata 4.17, dimensi tertinggi pada be honest (4.25) dan terendah pada be humble (4.06). Lifestyle konsumen di Bandung yang memilih Northwood Café sebagai tempat bersantai dikategorikan sangat baik dengan rata-rata 4.37, dimensi tertinggi pada interest (4.46) dan terendah pada activity (4.32). Analisis hubungan menunjukkan store atmosphere memiliki pengaruh signifikan dan sangat kuat terhadap keputusan pembelian (98.8%), social media marketing berpengaruh signifikan dan kuat (67.0%), sedangkan lifestyle juga berpengaruh signifikan tetapi dengan hubungan yang lemah (10.8%).
The Influence of Digital Ads, Influencer, and Customer Relations Management on Donation Decisions (Study at Masjid Nusantara Foundation) Pras Purworo; Abdussalam Abdussalam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6795

Abstract

The rapid development of digital technology has brought substantial changes to marketing strategies, including within the philanthropic sector. Social organizations, such as the Nusantara Mosque, are increasingly adopting various digital marketing tools to enhance donor participation. Among these, Digital Advertising (Digital Ads), Influencer Marketing, and Customer Relationship Management (CRM) are three widely utilized approaches to attract and retain donors. Nevertheless, the effectiveness of each strategy in influencing donation decisions remains insufficiently explored. This study seeks to analyze the extent to which Digital Ads, Influencers, and CRM affect donor decisions to contribute to the Nusantara Mosque. Employing a descriptive quantitative research design, data were collected through questionnaires distributed to 135 active donors of the Nusantara Mosque. The data were then analyzed using multiple regression with the assistance of SPSS 26. The findings indicate that both Digital Ads and CRM exert a positive and significant influence on donation decisions, whereas Influencers do not have a significant effect. Digital Ads contribute to raising awareness and facilitating access to donations, while CRM strengthens the relationship between donors and institutions, ultimately fostering donor loyalty. These insights highlight the importance for philanthropic organizations to design more effective digital marketing strategies. By optimizing Digital Ads and CRM, organizations can enhance donor engagement and fundraising performance. Conversely, influencer marketing strategies may need to be refined or integrated with other approaches to achieve a more substantial impact on donor decision-making.
Determinants of Repurchase Intention Based on Experience, Trust, and Customer Satisfaction in Ordering Ride-hailing Services on the Gojek Application (A Study on Students at UPN “Veteran” East Java) Nindi Irmaya; Jojok Dwiridotjahjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6875

Abstract

This study aims to analyze the influence of Customer Experience, Trust, and Customer Satisfaction on Repurchase Intention in ordering GoRide services on the Gojek application, focusing on students of UPN “Veteran” East Java. The method used in this study is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 100 respondents with a purposive sampling technique. The results showed that Customer Experience had a positive and significant effect on Repurchase Intention. However, Trust and Customer Satisfaction did not have a significant effect partially on Repurchase Intention. However, simultaneously, the three variables had a significant effect on customers' decisions to use GoRide services again.
The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) Gita Mardhatilla Noviarafita; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6890

Abstract

This study aims to analyze the influence of Live Streaming, Content Marketing, and Online Customer Review on Purchasing Decisions in purchases via E-commerce on the TikTok Shop application. With a focus on ceilo official followers the method used in this study is associative with a quantitative approach. Data was collected through a questionnaire distributed to 98 respondents with a purposive sampling technique. The results of the study indicate that Live Streaming has a positive and significant effect on Purchasing Decisions. Content Marketing has a positive and significant effect on Purchasing Decisions. However, Online Customer Review does not have a significant effect partially on Purchasing Decisions. However, simultaneously, the three variables have a significant effect on Purchasing Decisions on Ceilo official TikTok Shop.
The Influence of Brand Perception, Social Influence, and Attitude to Functional Food on Repurchase Intention With Conspicuous Consumption as an Intervening Variable (Study on Kopi Kelana in Surabaya) Aulia Life Rahma Putri; Nurul Azizah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6918

Abstract

This study aims to analyze the effect of Brand Perception, Social Influence, and Attitude to Functional Food on Repurchase Intention, with Conspicuous Consumption as an intervening variable, in the context of Kelana Mobile Coffee in Surabaya. This study uses quantitative methods with purposive sampling techniques, where data is collected through questionnaires distributed to 100 respondents. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The results showed that Brand Perception has a significant effect on Conspicuous Consumption, but has no significant effect on Repurchase Intention. Meanwhile, Social Influence has no significant effect on Conspicuous Consumption or Repurchase Intention, which indicates that social recommendations do not directly influence repurchase decisions. On the other hand, Attitude to Functional Food has a significant effect on Conspicuous Consumption and Repurchase Intention, indicating that consumers who value the health benefits of a product are more likely to buy and consume the product as part of their lifestyle. In addition, Conspicuous Consumption has no significant effect in mediating Brand Perception on Repurchase Intention, but has a significant role in mediating the relationship between Social Influence and Repurchase Intention, as well as between Attitude to Functional Food and Repurchase Intention. This finding suggests that although conspicuous consumption does not always play a role in strengthening the relationship between brand perception and repurchase intention, this factor can strengthen the influence of social influence and attitude towards functional food in driving repurchase decisions.The results of this study provide implications for Kopi Keliling businesses that marketing strategies based on healthy lifestyles and social trends can be an effective approach to increase customer loyalty and encourage repurchases.
PERAN KEPEMIMPINAN, LINGKUNGAN KERJA DAN KECERDASAN EMOSIONAL TERHADAP PRODUKTIVITAS KERJA DI PERUSAHAAN MANUFAKTUR Iwan Irwanto; Tirta Agri Dharma Ramaulana; Ade Solahudin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6934

Abstract

The era of rapid transformation has increased business competition, making high work productivity critical to organizational success. However, Indonesia has experienced a decline in productivity due to factors such as delays in technological advances and an inflexible labor market. This study aims to examine the role of leadership, work environment, and emotional intelligence on work productivity at PT Siradj Badawi Cukup Rupiah (SBCR), a sauce industry and consumer goods distribution company in Cirebon. A quantitative approach was used with a survey method, where data were collected through questionnaires from 100 production employees. Data were analyzed using SPSS 25 with multiple linear regression. The results showed that leadership, work environment, and emotional intelligence each had a positive and significant effect on work productivity. In addition, these three factors jointly influence work productivity, confirming the importance of strong leadership, a conducive work environment, and employees' emotional intelligence in improving efficiency and achieving company goals. These findings provide valuable insights for companies seeking to optimize workforce performance and organizational success.
Encouraging Work Motivation and Organizational Commitment in Improving Employee Performance Zaldhy Alvarizi Ramadhan; Muhammad Rizky Oktavian; Noveria Susijawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6960

Abstract

Research conducted at PT ΚΑΙ Persero DAOP 3 Cirebon focuses on empirical analysis of how work motivation and organizational commitment contribute to improving employee performance. This study applies a methodology based on a quantitative approach with associative problem formulation. This research aims as an observation in seeing the determinant factors that play a role in optimizing workforce performance. In this study, statistical analysis was conducted using multiple linear regression to explore the cause-and-effect relationship between independent and dependent variables. The research sample consisted of 106 respondents selected from a population of 144 permanent employees, using the Slovin formula-based sampling technique with a significance level of 5%. The research findings confirmed that work motivation has a significant impact on employee performance. Furthermore, organizational commitment is proven to have a positive impact on improving employee performance. These empirical findings confirm that the synergy between high levels of motivation and strong organizational commitment can create competitive employees and can improve the results oriented work climate. Furthermore, the implications of this research are expected to deepen the theoretical understanding of the relationship between the variables studied. Thus, this research can offer strategic recommendations for company management in formulating policies oriented towards increasing organizational effectiveness and efficiency.
Sensory Marketing Strategies to Enhance Elderly Customer Satisfaction: A Study at Kunokini Café & Resto Adelia Rizma Yuniar; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6970

Abstract

As the global ageing population grows, the food and beverage (F&B) industry faces the challenge of catering to the evolving sensory needs of elderly customers, whose physical and sensory capacities gradually decline. This study investigates how sensory marketing practices shape the dining experience at KUNOKINI Café & Resto, emphasizing the need for tailored sensory elements to enhance comfort and satisfaction. This research uses a qualitative descriptive approach. Data were gathered through in-depth interviews with key informants, including elderly patrons, management, and staff, and observations of sensory elements such as lighting, music, aroma, and food texture. Findings indicate that while elements like ambient lighting, curated music, and food presentation are well-executed, specific needs of elderly customers remain unmet. They prefer non-glare lighting for visual clarity, soft-textured meals for easier consumption, low-volume music for a relaxed atmosphere, and spacious seating for enhanced physical comfort. Optimizing these elements can foster more inclusive dining experiences, strengthen customer engagement, and offer businesses a competitive edge.
The Role of Santri Entrepreneurship and Santri Business Activities in Economic Independence (Case Study at Manahijul Huda Islamic Boarding School) Muhammad Irfan Sholehudin; Taryono Taryono; Muhamad Nurman
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6972

Abstract

Many previous studies have explored business management in Islamic boarding schools as the research location object. The author is interested in studying this topic because the research results are expected to contribute to the development of business management research in Indonesia. This research discusses the role of entrepreneurial students in building economic independence at Manahijul Huda Islamic Boarding School. This pesantren (Islamic boarding school) develops various business units, such as a café, cooperative, hydroponic farming, laundry, and barbershop, which are directly managed by the students. This research uses a qualitative method with a case study approach. Data were collected through participatory observation, semi-structured interviews, and documentation. The research results show that the entrepreneurship of the students has a significant impact on the economic sustainability of the pesantren. The profits from the business units are used for the construction and development of the pesantren without relying on external donations. In addition, this program instills an entrepreneurial spirit in the students, trains their creativity, and develops Sharia-based business skills. The implementation of entrepreneurship also creates job opportunities for the surrounding community, thereby supporting local economic welfare. The success of this model proves that pesantren not only play a role in religious education but also in the economic empowerment of students and the community. With the right strategy, pesantren can become independent and competitive institutions without neglecting Islamic values. This research recommends the development of digital businesses, optimization of technology-based marketing, and collaboration with external institutions to enhance the competitiveness and sustainability of pesantren businesses in the modern era.
The Influence of Work Stress, Incentives, and Motivation on the Performance of Shopeefood Drivers in Cirebon Yoan Ardiansyah; Nihayatun Nabila; Siti Maryam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6997

Abstract

This study aims to analyze the effect of work stress, incentives, and motivation on the performance of ShopeeFood drivers in Cirebon. A quantitative method with an associative approach was used in this study, with 138 drivers as the sample. Data were collected through questionnaires and analyzed without explicitly displaying statistical results. The results showed that job stress has a negative impact on driver performance, while incentives and motivation have a positive and significant effect. Simultaneously, these three variables contributed 52.1% to driver performance, indicating that these factors are very important in improving their performance. This study has limitations in terms of area coverage and limited sample. Therefore, further research is recommended to examine other factors that can affect driver performance more broadly.

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