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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,568 Documents
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The Role of Innovation Type and Startup Performance in Mediating the Influence of Entrepreneurial Intention on Business Sustainability Rizcho Louistama Setyana Putra; Kussudyarsana Kussudyarsana; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9000

Abstract

This study aims to determine whether innovation type and startup performance mediate the influence of entrepreneurial intention on business sustainability. This study is Explanatory Research with a Quantitative approach. The sample size of this study was 187 respondents. Using the SmartPLS software. Partial Least Square (PLS) was used to analyze the data in this study. The results of this study are Entrepreneurial Intention has a significant effect on Business Sustainability. Entrepreneurial Intention has a positive and significant effect on Innovation Type. Entrepreneurial Intention has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Business Sustainability. Startup Performance has a positive and significant effect on Business Sustainability. Innovation Type and Startup Performance can mediate the influence of Entrepreneurial Intention on Business Sustainability.
Supply Chain Risk Mitigation Strategy Using SCOR with HOR Method at PT. Putra Jaya Nanas Stevani Agatha Yudiantoro; Farida Pulansari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6878

Abstract

The high consumer demand for processed pineapple fruit drinks increases competitiveness, which requires companies to identify and analyze the risks that exist in each company's supply chain activities. One of the companies engaged in the production of pineapple juice drinks experiences high production demand and several other obstacles that affect the performance of the company that is hampered. This study aims to analyze the supply chain in pineapple juice beverage production activities to identify the risks that occur. The solution was carried out using the SCOR model with the House of Risk (HOR) method. Based on the results of risk identification using the HOR stage 1, 20 risk events were obtained, which were caused by 29 risk agents. Through the calculation of the ARP value, 11 causes of risk are presented, which are input to the next calculation, namely the HOR stage 2. In stage 2, 16 risk mitigation designs were obtained that were able to minimize the risk of occurrence. From the effectiveness value of risk mitigation obtained based on the total effectiveness value and the degree of difficulty, it is determined that the highest value to be the company's priority, is recruiting machine technicians (PA4) of 1361.25, and the lowest value is ensuring that the automatic filling machine always works optimally (PA16).
Analysis of Purchasing Decisions Based on Beauty Influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Consumers of Skintific 5x Ceramide Barrier Moisturizer Gel Skincare Product in Surabaya Nadilla Putri Pertiwi; Jojok Dwiridotjahjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the influence of beauty influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Purchasing Decisions for Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya. The development of the care and beauty industry is currently growing rapidly and is followed by a digitalization strategy in marketing a product. In the digital era, the role of beauty influencers is consideres increasingly significant in shaping consumer perceptios, while E-WOM is an important factor in disseminating information about a product. In addition, a good brand image helps increase consumer trust and can encourage purchasing decisions. The type of research used in this study is associative research with quantitative methods. The sampling technique in this study is nonprobability samoling with a purposive sampling method. The data in this studi uses primary and secondary data. Primary data is obtained from questionnaires filled out by 100 respondents, while secondary data is based od sources relevant to the research topic. The results of this study based on the data analysis that has been carried out indicate that the existence of beauty influencer Tasya Farasya has a significant effect on purchasing decisions, E-WOM has a significant effect on purchasing decisions, and brand image also has a significant effect on purchasing decisions. In addition, these three factors simultaneously have a significant effect on the purchasing decision of Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya. Therefore, this study confirms the importance of the role of beauty influencers, E-WOM, and brand image in implementing product marketing strategies. Abadi, T. W., & Hawa, E. F. (2024). Pengaruh E-WOM, Citra Merek, E-Commerce, dan Beauty Vlogger terhadap Keputusan Pembelian. Jurnal Ilmu Komunikasi, 21(1), 19–38. https://doi.org/10.24002/jik.v21i1.6406 Alfiana, D., Haris, A., & Im, N. ’. (2023). Pengaruh Kredibilitas Beauty Influencer dan Eelectronic Word Of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Bybdka (Studi pada Konsumen Bybdka di Jepara). Jebisku: Jurnal Ekonomi Dan Bisnis Islam IAIN Kudus, 1(1), 35–47. http://jim.ac.id/index.php/jebisku/ Ani, J., Lumanauw, B., & Tampenawas, J. L. A. (2021). Pengaruh Citra Merek, Promosi dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Tokopedia di Kota Manado. Jurnal Emba, 9(2), 663–674. Annisawati, A. A., & Suarsa, S. H. (2023). Pengaruh Elektronik Word of Mouth (E-WOM) and Brand Image Terhadap Keputusan Pembelian Konsumen Milenial di Bandung Pada era Pandemic Covid - 19. Jurnal Sekretaris & Administrasi Bisnis (JSAB), 7(1), 9–21. https://doi.org/10.31104/jsab.v7i1.247 Az-Zahra, P., & Sukmalengkawati, A. (2022). Pengaruh Digital Marketing Terhadap Minat Beli Konsumen. Jurnal Ilmiah (Manajemen, Ekonomi, Dan Akuntansi), 6(3), 2008–2018. Devi Pratiwi, Novi Sri Wiarti, Fitrianingsih, & Bobby Hartanto. (2024). Pengaruh Influencer Review, Brand Love, dan E-Wom Terhadap Keputusan Pembelian Produk Kosmetik Implora Melalui Kualitas Produk Sebagai Variabel Intervening pada Followers Instagram Imploracosmetics. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(8), 6033–6049. https://doi.org/10.47467/alkharaj.v6i8.4365 Fadhilla, L. (2024). Analisis Media Monitoring terhadap Produk Baru Brand Skintific pada Bulan Maret 2024. Jurnal Bisnis Dan Komunikasi Digital, 1(3), 1–10. https://doi.org/10.47134/jbkd.v1i3.2754 Jannah, M., Kambolong, M., Ningtyas, C. P., Studi, P., Bisnis, A., Niversitas, U., & Oleo, H. (2023). Pengaruh Beauty Influencer Tasya Farasya Terhadap Keputusan Pembelian Produk Kosmetik PT. Paragon Technology Innovation (Studi Mahasiswa Jurusan Administrasi Bisnis). Business UHO: Jurnal Administrasi Bisnis, 8(2), 431–442. Kumbara, V. B. (2021). Determinasi Nilai Pelanggan dan Keputusan Pembelian: Analisis Kualitas Produk, Desain Produk, dan Endorse. Jurnal Ilmu Manajemen Terapan, 2(5), 604–630. Marcelia, L., Rizqyana, L., & Hermansyah, N. A. (2024). Pengaruh Digital WOM Dan Personal Branding Influencer Tasya Farasya Terhadap Persepsi Produk Kosmetik Yang Berdampak Pada Keputusan Pembelian. Jurnal Strategi Bisnis Teknologi, 1(3), 104–120. https://doi.org/10.61132/jusbit.v1i3.265 Nurasmi, & Andriana, A. N. (2024). Pengaruh Peran Beauty Vlogger, Electronic Word of Mouth (E-WOM), dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Skintific di Samarinda. Management Studies and Entrepreneurship Journal, 5(2), 4901–4920. http://journal.yrpipku.com/index.php/msej Pawestriningrum, W., & Roostika, R. (2022). The Effect of Beauty Influencer Trust on Brand Credibility, Advertising Credibility, Corporate Credibility and Purchase Intention of Local Skincare Products. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 01(01), 65–80. https://journal.uii.ac.id/selma/index Pratama, I. W., & Ayesha, I. (2022). Digital Marketing (Tinjauan Konseptual) (R. Wujarso, Ed.; 1st ed.). PT. Global Eksekutif Teknologi. www.globaleksekutifteknologi.co.id Putri, J., Listyorini, S., & Budiatmo, A. (2023). Pengaruh Influencer Marketing dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Konsumen Produk Pond’s di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 12(3), 922–933. Rohmawati, S. P., Ahmadi, M. A., & Surakarta, M. (2024). Analisis Pengaruh Influencer Marketing terhadap Brand Awareness dan Purchase Decision pada Produk The Originote. Jurnal Ekonomi Dan Manajemen, 2(1), 1003–1013. https://doi.org/10.62710/ys2tks33 Zukhrufani, A., & Zakiy, M. (2019). The Effect of Beauty Influencer, Lifestyle, Brand Image, and Halal Labelization Towards Halal Cosmetical Purchasing Decisions. Jurnal Ekonomi Dan Bisnis Islam, 5(2), 168–180.
The Effect of Green Marketing, Brand Image, and Price Perception on Purchase Decisions for Aqua Brand Packaging Drinking Water Oktian Frendy Kurniawan; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7036

Abstract

This study aims to analyze the influence of green marketing, brand image, and price perception on purchasing decisions for AQUA brand bottled drinking water. Green marketing is an important factor in attracting consumers who are increasingly concerned about the environment, while brand image plays a role in forming positive perceptions of product quality. In addition, price perception also influences purchasing decisions, especially in a competitive market. The research method used is quantitative with a survey approach. Data were collected by distributing questionnaires to respondents who are AQUA consumers. The analysis was carried out using multiple linear regression to determine the simultaneous and partial effects of independent variables on purchasing decisions. The results showed that green marketing, brand image, and price perception simultaneously had a significant effect on purchasing decisions. Partially, green marketing did not have a significant effect on purchasing decisions. Brand image had a significant effect on purchasing decisions, where consumers were more likely to buy products with a strong and trusted brand image. Meanwhile, price perception influenced purchasing decisions with consumers tending to choose products with prices that were considered comparable to the benefits obtained.
The Effect of Price, Product Quality, Brand Awareness, and Brand Image on Purchase Decision and Repeat Purchase (A Case Study on Ultra Milk Packaged Liquid Milk Consumers in Surabaya) Akhmad Ismu Fajar; Mochamad Tutuk Safirin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of price, product quality, brand awareness, and brand image on purchasing decisions and repurchases of Ultra Milk brand packaged liquid milk products in Surabaya city. The research background is based on a significant decline in Ultra Milk's market share from 2020 to 2024, which indicates a shift in consumer preferences. In the context of an increasingly competitive liquid milk market, understanding the factors that influence consumer behavior is crucial for companies to maintain customer loyalty and improve their marketing strategies. This study uses a quantitative method with a Structural Equation Modeling (SEM) approach to analyze the relationship between these variables. Data was collected through an online questionnaire distributed to consumers who have made more than one purchase. The results showed that all independent variables of price, product quality, brand awareness, and brand image have a significant influence on purchasing decisions, while purchasing decisions themselves have a direct impact on repurchase decisions.
The Effect of Product Quality, Price Perception, and Promotion on Consumer Purchase Decisions for Cleo Brand 550 Ml Packaging Mineral Water Sisilia Putri K.D; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7092

Abstract

This study aims to analyze the influence of product quality, price perception, and promotion on consumer decisions in purchasing 550 ml of Cleo brand mineral water. In an era of tight competition in the bottled drinking water industry, understanding the factors that influence purchasing decisions is crucial for companies to maintain and increase market share. This study uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents who are active consumers of the Cleo brand. The data analysis technique used is multiple linear regression. The results of the study indicate that product quality, price perception, and promotion simultaneously have a significant effect on consumer purchasing decisions. Partially, product quality and price perception have a positive and significant effect, while promotion shows a lower but still significant effect. These findings provide important implications for Cleo's marketing strategy, especially in maintaining quality and setting prices that are in accordance with consumer value perceptions.
The Influence of Personal Selling, Product Knowledge, and Customer Relationship Management (CRM) on Purchasing Decisions at Optics Nice Sidoarjo Shafa Safhira Irawansyah; Rusdi Hidayat Nugroho
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7132

Abstract

This study aims to determine and analyze the effect of Personal Selling, Product Knowledge, and Customer Relationship Management (CRM) variables on purchasing decisions at Optik Nice Sidoarjo with a total of 100 respondents who are Optik Nice Sidoarjo customers. Data was collected by distributing questionnaires that had been tested for validity and reliability to ensure data accuracy and consistency. Data analysis was performed using SmartPLS software version 4.0. This study tests the hypothesis using the Structural Equation Model (SEM) with the Partial Least Square (PLS) analysis method. The measurement scale in this study uses a Likert scale. The results showed that personal selling and customer relationship management had a significant positive effect on purchasing decisions. Meanwhile, the product knowledge variable produces an insignificant effect on purchasing decisions at Optik Nice Sidoarjo. These findings indicate that emotional closeness and effective communication are more influential than product knowledge. Therefore, companies are advised to focus on improving the quality of employee service.
Dynamics of Special Autonomy Implementation in Papua: Policy Analysis and Socio-Economic Impact Salmawati Salmawati; Miryam Diana Kalagison; Halizah Asywhara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7368

Abstract

The enactment of Law No. 21/2001 on Special Autonomy (Otsus) for Papua Province marked the state's effort to give greater authority to regions to manage development according to the local context. However, after more than two decades of implementation, this policy has not been able to significantly address the social and economic inequalities faced by the Papuan people. The main problem in this study is how much influence the implementation of the Special Autonomy Policy has on the socio-economic conditions of the Papuan people, as well as the relationship between the allocation of Special Autonomy funds and socio-economic indicators. The purpose of this study is to quantitatively measure the effect of the Special Autonomy Fund on socio-economic indicators and the relationship related to the effectiveness of this policy. The method used is a quantitative approach with descriptive and inferential statistical analysis, such as linear regression and normality tests, based on primary data from community surveys and secondary data from official documents and publications. The results of the correlation test showed a positive and significant relationship between the Special Autonomy Fund (Dana Otsus) variable and the Socio-Economic Impact variable. The Pearson correlation coefficient of 0.560 indicates a relationship that is at a moderate level and is positive in nature, which means that an increase in the allocation of the Special Autonomy Fund tends to be followed by an increase in the socio-economic indicators of the community and Based on the results of the Model Summary in linear regression analysis, a correlation coefficient (R) value of 0.560 was obtained which indicates a moderate positive relationship between the Special Autonomy Fund variable (Dana Otsus).These findings confirm the importance of transparent and participatory fund management and highlight the need to increase the capacity of local governments. Practically, this research can serve as a basis for developing more effective and sustainable policies in Papua.
The Influence of Company Reputation and Digital Marketing on Purchasing Decisions in the Tokopedia Marketplace by Cirebon City Consumers Hammam Fadillah Azka; Fahad Rizky Wiguna; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7464

Abstract

The purpose of this study is to analyze the role of company reputation and digital marketing on purchasing decisions of Tokopedia users in Cirebon. The testing method used in this study is Partial Least Square (PLS) based on Structural Equation Modeling (SEM) with primary and quantitative data. The study population is Tokopedia users in Cirebon, with a sample of 70 respondents selected through purposive sampling and online questionnaire distribution. The results of the study conclude that both variables of company reputation and digital marketing have a significant and positive influence on purchasing decisions by the people of Cirebon city on Tokopedia marketplace users. Most Tokopedia users in Cirebon city prefer to access information to assess the reputation of the company they are going to buy from social media and internet search engines as well as the Tokopedia website compared to e-mail when shopping on Tokopedia.
Determinants of Eco-Friendly Product Adoption: The Role of Green Marketing, Environmental Awareness, and Price Perception in Shaping Consumer Decisions Nabilah Rosa Azzahra; Zumrotul Fitriyah; Dewi Deniaty Sholihah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rise of environmental concerns has led to increasing interest in sustainable consumer behaviour, especially in urban retail settings. This study aims to examine the influence of green marketing, enviromental awareness, and price perception on consumers’ decisions to adopt eco-friendly products, specifically Ecobags, in the context of a modern retail environment. A quantitative approach was employed using purposive sampling, involving 105 respondents who had previously purchased Ecobags at Indomaret stores in Surabaya, Indonesia. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings reveal that while green marketing has a positive but statistically insignificant effect on purchase decisions, both environmental awareness and price perception significantly influence consumers' decisions to adopt eco-friendly alternatives. Environmental awareness emerged as the most influential factor, indicating that sustainability-driven knowledge and concern are key drivers of pro-environmental behavior. Additionally, consumers' perception of price as aligned with quality and benefit contributes significantly to their purchasing decisions. These results underscore the importance of enhancing sustainability messaging and optimizing pricing strategies to encourage widespread adoption of green products in emerging markets.

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