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KarismaPro
Published by Universitas Al-Ghifari
ISSN : 20865848     EISSN : 27750647     DOI : https://doi.org/10.53675/karismapro.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal KarismaPro dengan nomor registrasi p-issn 2086-5848 dan e-issn 2775-0647 merupakan jurnal yang diterbitkan Prodi Manajemen Fakultas Ekonomi, Universitas Al Ghifari. Penerbitan secara online dimulai pada Vol 22 No 2 (2019). KarismaPro terbit berkala setiap dua kali setahun pada bulan Mei dan Nopember. Jurnal KarismaPro memuat karya ilmiah dalam penyebaran teori dan penelitian di semua bidang bisnis, manajemen, dan kewirausahaan yang sesuai bagi akademisi dan praktisi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 63 Documents
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IMPLEMENTASI PRINSIP PENGEMBANGAN SUMBER DAYA MANUSIA (SDM) DALAM PENERAPANNYA DIBEBERAPA BIDANG BERBASIS EKONOMI DAN SYARIAH Widiya sari Sari
KarismaPro Vol 13, No 1 (2022): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v13i1.254

Abstract

Penelitian ini menggambarkan serta menjelasakan Sumber Daya Manusia (SDM) berbasis syariah serta penerapannya dibidang Pendidikan, Lembaga Keuangan (Bank/Mikro/Baznas/Ekonomi Umat), Bidang Ekonomi Kreatif/Digital. Penelitian ini menggunakan metode deskriptif. Metode Deskriptif menurut Sugiono(2011) adalah sebuah penelitian yang bertujuan untuk memberikan atau menjabarkan suatu keadaan atau fenomena yang terjadi saat ini dengan menggunakan prosedur ilmiah untuk menjawab masalah secara aktual. Artikel ini akan mengacu pada sejumlah teori dan data pendukung untuk menjelaskan aspek-aspek kinerja yang dibutuhkan pada institusi pendidikan,lembaga keuangan dan bidang digital. Pengembangan sumber daya manusia (SDM) adalah salah satu tugas dari divisi human resource di sebuah organisasi atau perusahaan. menjadi faktor dominan dalam suatu institusi, tidak terkecuali pada bidang pendidikan. Pendidikan memerlukan SDM berkualitas untuk melaksanakan perannya dalam melayani kebutuhan pendidikan masyarakat. Kebutuhan pendidikan tersebut meliputi kebutuhan yang bersifat praktis situasional maupun bersifat prediktif antisipatif bagi transformasi sosial.(Ningrum 2016).Kata Kunci: Implementasi, SDM, Ekonomi dan Syariah
PERANAN BRANDING PROMOTION WONDERFUL INDONESIA PADA ASEAN TOURISM FORUM (ATF) DALAM MENIGKATKAN PARIWISATA DI INDONESIA Taufiq Rahmat; Gunawan Undang
KarismaPro Vol 12, No 1 (2021): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v2i23.261

Abstract

AbstractThis study aims to determine the role of the Wonderful Indonesia branding promotion at the Asean Tourism Forum (ATF) in improving tourism in Indonesia. The ASEAN Tourism Forum (ATF) is regional cooperation that seeks to promote the ASEAN region as an international tourist destination.The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.The results show that the ASEAN Tourism Forum (ATF) is a means or media for Indonesia to attract foreign investors to invest or invest in cooperation in developing tourism in Indonesia, as well as the Wonderful Indonesia branding promotion media to attract foreign tourists to tourist destinations in Indonesia. Indonesia. The Indonesian government takes advantage of ATF activities, namely the ASEAN Tourism Marketing Strategic (ATMS), TRAVEX, and the ATF award for the best destinations in ASEAN to boost the prestige of Indonesian tourism.Keywords : Branding Promotion, ASEAN Tourism Forum (ATF), Wonderful Indonesia
Pengaruh Kualitas Pelayanan Jasa Perbankan Terhadap Loyalitas Nasabah Bank BJB Pada Kantor Cabang Pembantu Ujung Berung Itto Turyandi
KarismaPro Vol 10, No 2 (2019): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v1i2.69

Abstract

Emulation in the existing banking world is very tightening, and with condition of market where consumer or in this case is client has some banking service choices which will be applied, this thing will make transfer of client becomes increasingly as usual out of one banks to bank the other. For the purpose is required hard work in maintaining client loyality, one of its way is by giving quality of banking service activities as good as possibly. Bank Jabar Banten (Bank BJB) be an bank institute owned by the Government of West Java and Banten which now becomes bank having scale national. In facing emulation in this banking world always does improvement of quality of banking service activities, peculiarly from tangible, empathy, reliability, responsiveness, until quality of service activities passed to client.This research aim to study influence quality of banking service activities to client loyality at Bank BJB assistant office of branch Ujung Berung. Variable involved in by this research consisted of independent variable that is quality of banking service activities (X) and its the dependent variables is client loyality (Y). Method applied is survey where information from respondent is collected direct inly place of case systematically, as a mean to knows and forecasts some behaviour aspects from the population. As for research type done is descriptive and verifikatif.Result of this research known that contribution joinly client loyality to quality of banking service activities from result of coefficient of determination has influence equal to 74.8% and 25.2% influenced by other factor of which is not discussed in this research. As for sub-variabel pawn quality of banking service activities has biggest influence to client loyality, and sub-variabel direct proof has smallest influence to client loyality. Based on result of research as a whole, inferential that quality of banking service activities of influential positive and strong to client loyality Bank BJB assistant office of branch Ujung Berung. This thing is because of client in general feels quality of banking service activities given Bank BJB have been maximum and good.
Fenomena Implusive Buying Pada Flatform TikTok Shop Cepi Munajat; Dika Firanti; Rizki Subagja; Tarissa Dinar Laillatul Qodri
KarismaPro Vol 14, No 1 (2023): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v14i1.1044

Abstract

Penelitian ini mengkaji fenomena Impulsive Buying pada platform TikTok Shop, salah satu bagian dari e-commerce yang sedang buming di Indonesia. Penelitian menggunakan metode kualitatif dengan data sekunder dari sumber seperti literatur, survei, dan publikasi terkait. Hasil penelitian menunjukkan bahwa fenomena Impulsive Buying cukup signifikan di TikTok Shop, yang dipengaruhi oleh faktor karakter dan gaya hidup konsumen, persepsi harga, motivasi, promosi, diskon, dan emosi positif yang mendorong pembelian spontan. Meskipun ada penelitian sebelumnya yang mencoba melihat pengaruh religiositas terhadap perilaku pembelian impulsif, namun hasilnya belum konsisten. Oleh karena itu, penelitian ini menawarkan wawasan baru tentang perilaku konsumen dalam lingkup e-commerce di era Industri 4.0, khususnya dalam konteks platform TikTok Shop. Kata kunci: Perilaku Implusive Buying; TikTok Shop
Dampak Resiko Keuangan Dalam Bisnis Jasa Keuangan Perusahaan Asuransi Jiwa di Era Pandemi Corona Dodi Siswanto
KarismaPro Vol 12, No 1 (2021): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v2i1.71

Abstract

Future uncertainty that can occur in financial services companies is a risk that must be faced and must receive serious attention. business financial services companies are based on the principle of trust, in the financial business the factor of ensuring liquidity is very crucial because it is a benchmark for the sustainability of the company. The writing of this article is to examine the impact of financial risks from insurance service companies, through a literacy approach sourced from journals, laws and regulations, and theories from experts as well as issues related to insurance service companies in Indonesia. The investment decision of the company can have a significant impact on the company's liquidity. The company must be able to place the funds obtained from the insured's premium payment in a potential sector so that the problem of default in the future can be avoided. The problems in an insurance company can be seen from the gap between assets and liabilities (there are more claims than assets), this condition causes the company to become ilikud. Companies are not careful when placing their funds in investing can determine the condition of the company's liquidity in the future. the role of managers in determining financial strategies in investing must be very mature taking into account the possible financial risks. The risk impact of financial decisions must be taken seriously by management so that the risk of future losses can be minimized.Keywords: Risk, Finance, Service Company, Insurance
EVALUASI PENERAPAN TOTAL QUALITY MANAGEMENT (TQM) DAN KOMITMEN ORGANISASI DALAM MENINGKATKAN KUALITAS PELAYANAN PADA ORGANISASI PUBLIK Taufiq Rahmat Rahmat; Iwan Ardiansyah Ardiansyah
KarismaPro Vol 12, No 2 (2021): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v12i2.506

Abstract

Masalah pokok dalam penelitian ini adalah rendahnya kualitas pelayanan pada organisasi publik, yang menurut pengamatan peneliti dipengaruhi oleh manajemen mutu terpadu dan komitmen organisasi. Maka, atas dasar permasalahan tersebut, peneliti berkeinginan untuk meneliti lebih lanjut untuk mengevaluasi Penerapan Total Quality Management (TQM) dalam meningkatkan Kualitas Pelayanan Pada Organisasi Publik. Penelitian ini dilaksanakan di Kantor Pelayanan dan Pengawasan Bea dan Cukai Tipe Madya Pabean A Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan verifikatif. Data dikumpulkan melalui teknik survey melalui kuesioner kepada seluruh pegawai sebanyak 121 orang responden. Analisis dalam pengolahan data menggunakan analisis jalur (Path Analisys). Berdasarkan pada hasil analisis verifikatif bahwa Total pengaruh Total Quality Management terhadap Kualitas Pelayanan adalah sebesar 6.2% dengan taraf kepercayaan 95%. Total pengaruh Komitmen Organisasi terhadap Kualitas Pelayanan adalah sebesar 63.4% dengan taraf kepercayaan 95%. Besarnya pengaruh total dari Total Quality Management dan komitmen organisasi tepat digunakan untuk mengukur kualitas pelayanan di KPPBC Tipe Madya Pabean A Bandung dibuktikan oleh besarnya koefisien determinasi r2 = 0.696 atau sebesar 69.6%, sedangkan pengaruh luar atau kekeliruannya sebesar 30.4%. Maka dapat disimpulkan bahwa TQM dan Komitmen organisasi secara empirik telah memberikan pengaruh terhadap Kualitas pelayanan pada KPPBC TMP A Bandung, baik secara parsial maupun simultan. Hasil penelitian menemukan bahwa kualitas pelayanan dipengaruhi oleh faktor lain yang secara akademik diakui keberadaannya.  Kata kunci : Manajemen Mutu Terpadu, Komitmen Organisasi, Kualitas Pelayanan.
PENGARUH KINERJA DAN KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN PADA BRI CABANG GARUT Itto Turyandi
KarismaPro Vol 11, No 1 (2020): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v1i22.232

Abstract

BRI branch Garut is a company engaged in services are always required to provide quality service to its customers. Dimensions of service quality such as: physical evidence, reliability, responsiveness, assurance, and empathy should always be implemented optimally in order to create a positive corporate image in the eyes of the customer as a positive corporate image will have an impact on customer perception of the BRI branch Garut.The purpose of this study was to determine the performance quality of service at the BRI branch Garut, to determine the image of the company at the BRI Branch Garut and to determine how much influence the performance quality of service to the company's image on the Index.php BRI Branch. The method used in this research is descriptive and verification methods. Descriptive study conducted to obtain an overview of the performance of service quality and corporate image. While the verification study conducted to determine the relationship between variables through statistical calculations. Data obtained by the preparation of thesis literature study, interviews, observation and questionnaires and use formulas to analyze data and Spearman rank assisted by SPSS 11.0 for windows. The survey sampled 100 respondents with an error level of 10%. Based on the results of this research is that the correlation between the performance levels of service quality relationship with the company image shows both the strength and direction of variables. influence the performance of quality of service to the company's image by 60.84%, while the remaining 39.16% is influenced by other factors, such as customer satisfaction and customer loyalty. That is, the better the performance of quality of service provided, the better the image of the company at the BRI branch Garut
Perilaku Halal Life Style Terhadap Keputusan Pembelian Konsumen Zhofrani Putri Hasmi
KarismaPro Vol 13, No 2 (2022): KARISMAPRO
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v13i2.255

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh kesadaran sertifikat halal (Halal Certificate Awareness) dan religiusitas terhadap perilaku konsumen dalam membeli produk makanan atau minuman halal. Metode penelitian yang digunakan adalah survei dengan menggunakan kuesioner yang disebarkan kepada konsumen di beberapa wilayah di Indonesia. Data yang terkumpul dianalisis menggunakan analisis regresi untuk mengetahui hubungan antara variabel-variabel yang diteliti.Hasil penelitian menunjukkan bahwa kesadaran sertifikat halal berpengaruh positif terhadap sikap konsumen dalam berperilaku dan minat untuk membeli produk halal. Begitu juga dengan tingkat religiusitas, yang juga berpengaruh positif terhadap perilaku konsumen dalam membeli produk halal.Namun, penelitian ini memiliki beberapa batasan, di antaranya adalah keterbatasan dalam sampel yang mungkin tidak mewakili seluruh populasi konsumen di Indonesia. Selain itu, penelitian ini hanya berfokus pada faktor-faktor tertentu yang mempengaruhi perilaku konsumen dalam membeli produk halal, sehingga aspek lainnya masih perlu diteliti lebih lanjut. Kata kunci: halal lifestyle, sertifikat halal, religiusitas, perilaku konsumen
MANAJEMEN RISIKO BENCANA GEOLOGI Bambang Sucipto Sucipto; Yuyun Mulyati Mulyati
KarismaPro Vol 11, No 2 (2020): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v2i2.93

Abstract

Geological disasters can occur all over the world, including in this beloved Indonesian earth. There are many potential geological disasters in Indonesia, including landslides, flash floods, earthquakes, tsunamis, and volcanic disasters. The occurrence of geological disasters that occur especially in Indonesia can cause significant losses (risks). Various types of victims can be identified from each disaster incident. The amount of damage caused as a result of geological disasters, namely the worst is the loss of human life, then loss of property, as well as damage to the earth and the environment. The earth and the environment should be a unit that provides mutual benefits and does not give or cause harm.There are several Geological disasters that were previously unpredictable and occurred suddenly, for example the tsunami disaster in Aceh that occurred in 2006, and landslides that occurred in several regions in Indonesia. However, there are some natural disasters that can be predicted from the start, for example, the possibility of flash floods in an area due to environmental damage due to land conversion. Minimizing the victims of geological disasters can be done through analysis through risk management. Analysis through methods, strategies and policies will provide benefits for the government, society and other parties with the aim of being able to anticipate the risk of geological disasters in order to reduce losses. Environmental damage due to geological disaster needs to be rearranged according to functions that are more beneficial to human welfare
LOYALITAS PELANGGAN INTERNET DENGAN MEDIA AKSES TELEPON SELULER Dadan Sumantri
KarismaPro Vol 13, No 1 (2022): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v13i1.508

Abstract

This research analyses internet customer loyalty with cellular phone access media on internet customers in Bandung. This study used customer satisfaction, service quality, and switching costs to measure internet customer loyalty. The number of samples in this research is as many as 200 respondents, and the sampling technique used is judgment sampling. The results of this study are customer satisfaction variables and switching cost variables that significantly affect the loyalty variable. While the service quality variable significantly affects customer satisfaction but does not significantly affect customer loyalty. Keywords: customer satisfaction, service quality, switching cost, internet provider, mobile cellular

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