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Muhammad Dian Ruhamak
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RISK : Jurnal Riset Bisnis dan Ekonomi
Published by Universitas Kadiri
ISSN : 27223361     EISSN : 27223108     DOI : 10.30737/risk
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RISK : Jurnal riset bisnis dan ekonomi adalah publikasi akademik yang fokus pada penelitian ilmiah di bidang ekonomi dan bisnis. Jurnal ini bertujuan untuk menyajikan temuan penelitian terbaru, analisis, dan pemahaman mendalam tentang berbagai aspek ekonomi dan bisnis. Jurnal ini mencakup berbagai tema yang relevan dengan ekonomi dan bisnis, seperti ekonomi makro dan mikro, manajemen, keuangan, pemasaran, ekonomi industri, kebijakan ekonomi, dan lain sebagainya. Jurnal ini mencakup penelitian empiris, teoritis, atau kombinasi dari keduanya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 119 Documents
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Unveiling the Power of Social Media and FOMO: How Hedonic Motivation Drives Impulsive Purchases of Cosmetic Products Mahendri, Wisnu; Maulidiyah, Ananda Zahwa
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 2 (2025): November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i2.7184

Abstract

This study examines the influence of Social Media Marketing (SMM) and Fear of Missing Out (FOMO) on impulsive purchasing behavior among Generation Z consumers, with hedonistic shopping motivation as an intervening variable. The rapid growth of the cosmetics industry in Indonesia, driven by social media, makes this topic highly relevant for analysis. A quantitative method with a Structural Equation Modeling (SEM) approach using SmartPLS was applied to test the proposed hypotheses. The sample in this study consisted of 100 people obtained through purposive sampling. The results showed that SMM had a significant effect on hedonistic shopping motivation, while FOMO also had a significant effect on this motivation. Hedonistic shopping motivation was found to influence impulsive buying, but the direct effect of SMM on impulsive buying was not significant. FOMO was found to directly influence impulsive buying. Additionally, hedonistic shopping motivation acted as a full mediator in the relationship between SMM and impulsive buying, and as a partial mediator in the relationship between FOMO and impulsive buying. These findings emphasize the importance of emotional involvement and psychological factors in influencing impulsive buying behavior. The practical implication of this study is that marketers need to design content that can evoke emotional responses and create a sense of exclusivity, which can encourage consumers to make impulsive purchases, especially for cosmetic products.
The Influence of Work Environment and Ambidextrous Leadership on Employee Performance through Career Development Hartono, Ardhit; Junengsih; Dina, Nur
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7400

Abstract

Human resources play a strategic role in service-oriented organizations, particularly outsourcing companies whose service sustainability largely depends on employee performance. This study aims to examine the effect of the work environment and ambidextrous leadership on employee performance, with career development positioned as a mediating variable. A supportive work environment, encompassing both physical and psychosocial aspects, contributes to employee comfort, work engagement, and productivity enhancement. Meanwhile, ambidextrous leadership emphasizes a leader’s capability to balance efficiency-driven practices with innovation-oriented behaviors in addressing dynamic organizational challenges. Career development is regarded as a strategic mechanism that aligns individual potential with organizational goals, thereby strengthening employee motivation and performance. This study adopts a conceptual approach through a literature review to construct a framework explaining the relationships among the work environment, ambidextrous leadership, career development, and employee performance. The proposed model highlights the importance of integrating human resource management practices to achieve sustainable employee performance in service-based organizations.
Building Satisfaction Through Trust: How Brand Image and Service Quality Shape Student Experience in Smart Gate Technology Mala, Iva; Handoko, Yunus; Frisdiantara, Christea
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7458

Abstract

This study examines the influence of Brand Image and Service Quality on Satisfaction Mediated by Trust (Student Smart Gate User Study). A quantitative method with the Structural Equation Modeling (SEM) approach using SmartPLS was applied to test the proposed hypothesis. The sample in this study consisted of 388 students obtained through purposive sampling. The results showed that brand image had a significant effect on satisfaction, while Servqual had no significant effect on satisfaction. Brand image was found to have an effect on trust, and the direct effect of Servqual on trust was significant. Trust was found to have a direct effect on satisfaction. In addition, trust was a full mediator in the relationship between brand image and satisfaction, and a partial mediator in the relationship between Servqual and satisfaction. The practical implications of this study are for Malang State University in managing Smart Gate including strengthening brand image through consistent communication to increase satisfaction and trust. Improving service quality is focused on system reliability and data security to build trust as a key determinant, thereby supporting operational efficiency and optimal student experience.
Communicative Change Management: The Strategic Power of Language in Driving Workplace Productivity Pratiwi, Elok Cahyaning; Suryo Negoro, Anis Sirojuddin; Murzrifah, Risa Amalia; Al Hakim, Yusuf Rahman
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7484

Abstract

The high failure rate of organizational change initiatives, despite adequate strategies and technologies, indicates that language as a mechanism for constructing the meaning of change is still frequently overlooked in change management practice. This study aims to develop a language-based conceptual model of communicative change and explain how managerial language shapes sensemaking processes and influences workplace productivity during organizational change. The study uses a qualitative approach with a Constructivist Grounded Theory design within an interpretive-constructivist paradigm. The research context focuses on organizations undergoing or recently experiencing change, with leaders, managers, and affected employees selected through theoretical sampling. Data were collected through in-depth semi-structured interviews, participant observation, and analysis of organizational documents, and then analyzed iteratively using initial coding, focused coding, and theoretical coding with the constant comparative method. The findings produced a core category, namely language-mediated sensemaking in organizational change, with four major themes: framing language and perception of change, emotional resonance of managerial narratives, language-driven alignment and resistance, and discursive pathways to productivity. The process model shows a flow from language framing, meaning construction, and affective responses to action alignment and productivity. This study enriches language-based change management theory and offers practical guidance for leaders to design change communication that is clearer, more contextual, and sensitive to productivity.          
Market Orientation, Digital Capability, and Brand Image Driving Customer Loyalty: Evidence from Indonesian Retail MSMEs Nuraeni, Eny; Hakim, Yusuf Rahman Al; Ghozali; Muzrifah, Risa Amalia; Rahmawati, Ulfa
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7520

Abstract

This study investigates how market orientation, digital capability, and brand image influence customer loyalty, with customer satisfaction as a mediating factor, within retail MSMEs. It aims to understand how internal organizational competencies and marketing strategies foster long-term customer relationships in a competitive and digitalized marketplace. Using a quantitative survey approach, data were collected from 160 customers of retail MSMEs, following the ten-times rule for 16 indicators. Analyses were conducted with PLS-SEM to assess measurement validity and structural relationships. Results indicate that brand image directly enhances both customer satisfaction and loyalty, while digital capability and market orientation affect loyalty indirectly through satisfaction. Moreover, customer satisfaction significantly mediates these relationships, serving as a critical mechanism by which organizational capabilities and strategies are translated into loyalty. The findings underscore the importance for MSMEs of strengthening brand image, advancing digital competencies, and maintaining market-oriented strategies to improve satisfaction and loyalty, offering both theoretical contributions to relationship marketing and practical guidance for managers in the digital era.             
The Impact of HDI, Labor Force Participation Rate, Investment, and Technology on Gross Regional Domestic Product in Kalimantan Island Nikmatun; Hutabarat
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7534

Abstract

Economic growth is a key long-term development issue that contributes significantly to the sustainability of regional development, particularly in Kalimantan Island as the third-largest contributor to Indonesia’s economy. The relocation of the National Capital (IKN) from Java Island to Kalimantan is viewed as a strategic effort to create a new center of economic growth outside Java in order to reduce interregional economic disparities. This study aims to examine the effects of the Human Development Index (HDI), Labor Force Participation Rate (LFPR), investment, and technology on Gross Regional Domestic Product (GRDP) across five provinces in Kalimantan during the period 2018–2024. Panel data regression is employed as the analytical method. The results indicate that HDI and technology have negative and statistically insignificant effects on GRDP, while investment and LFPR have positive and statistically significant effects during the study period. These findings highlight the importance of improving human resource quality and optimizing technological advancement to enhance labor productivity, which in turn supports economic growth and public welfare. Economic growth can be achieved by strengthening human capital through improved access to education and healthcare. Furthermore, investment productivity should be enhanced through collaboration between the government and business actors by providing fiscal incentives, such as tax relief and capital support, particularly for the manufacturing and technology sectors, to promote more balanced and sustainable economic growth in Kalimantan.
Integrating E-Commerce, Influencers, UGC, and Personal Shoppers to Drive Asian MSME Internationalization Rizkita, Marsya Aulia; Sudarmiatin; Pratikto, Heri
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7586

Abstract

The prevailing narrative in international business research has long positioned Micro, Small, and Medium Enterprises (MSMEs) as structurally disadvantaged actors in global trade—constrained by the dual liabilities of smallness and foreignness and largely dependent on gradual, resource-intensive market entry strategies. This systematic literature review challenges the adequacy of that framing in the Asian context. Drawing on 60 peer-reviewed sources published between 2018 and 2026, and adhering to PRISMA guidelines, we argue that a synergistic digital ecosystem—comprising cross-border e-commerce (CBEC) infrastructure, influencer marketing, user-generated content (UGC), and human-mediated personal shopper networks—has fundamentally restructured the internationalization calculus for MSMEs across the region. These four drivers do not operate independently; they form a co-evolving network in which each mechanism amplifies the signal and mitigates the risk posed by the others. E-commerce platforms expand market reach and improve supply chain performance; influencers and UGC build consumer trust and brand credibility; personal shoppers bridge cultural and cross-border gaps with personalized service and embedded social intelligence. Critically, we identify a structural divergence between two dominant regional models: China’s high-tech, AI-driven paradigm—characterized by super-app ecosystems, virtual influencers, and algorithmic personalization—and Southeast Asia’s high-touch model, which privileges authenticity, community trust, and human mediation. Both pathways achieve international reach, but they do so by leveraging fundamentally different types of capital. This review also engages seriously with the dark side of digital transformation: platform dependency, algorithmic opacity, the unmeasurable influence of ‘dark social’ channels, structural digital literacy deficits, influencer scandals, and frugal innovation as a counter-strategy. These are not peripheral concerns—they are systemic vulnerabilities that constrain the sustainability of digitally driven internationalization. The paper concludes with a research agenda oriented toward Industry 5.0 frameworks, AI ethics, and longitudinal methodologies capable of capturing the long arc of digital resilience.
Glocalizing the Micro-Enterprise: The Role of Region-of-Origin and Code-Switching in MSME Export Strategies Gustiawan, Wahyu Dede; Sudarmiatin; Pratikto, Heri
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7604

Abstract

Conventional internationalization theories often fail to represent the dynamics of the expansion of Micro, Small, and Medium Enterprises (MSMEs) in developing countries because they ignore the disruption of digitalization and the urgency of local cultural adaptation. This research aims to explore and deconstruct the strategic mechanism of MSMEs in extracting regional identity (Region-of-Origin) and integrating it into global brand communication in the digital platform ecosystem. This study adopts a qualitative design through a multiple case study approach. Primary data was collected through in-depth semi-structured interviews with strategic decision-makers in five leading MSME exporters in Kediri City, East Java, including the craft and agro-industry sectors. Thematic analysis is applied systematically to reduce data and map patterns of cross-cultural communication strategies. The data analysis identified three main strategic findings: (1) the commodification of local sociocultural heritage into digital visual narratives functions as an authenticity signaling instrument that allows MSMEs to set premium prices; (2) dynamic interaction through live commerce platforms facilitates the formation of parasocial relationships that radically reduce psychological distance and trigger impulse purchase decisions from foreign buyers; and (3) the application of hybrid communication tactics through linguistic code-switching acting as a clever socio-symbolic mechanism in bridging the prestige of the global market with cultural authenticity. This study contributes an original contribution to the international business literature by constructing an integrative framework that synergizes the principles of Network Theory, dynamic capability agility, and cultural localization in the cyber landscape. This study emphatically shifts the focus of the literature from the macro effects of Country-of-Origin to the micro-power of Region-of-Origin, while offering an empirical and managerial blueprint for MSMEs in developing countries to capitalize on the narrative of regionality as a highly competitive intangible asset.
Diaspora Networks as a Financial Catalyst: Navigating Global Markets for Kediri’s SMEs in the Netherlands and Australia Pramana, Andy Chandra; Sudarmiatin; Pratikto, Heri
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 7 No. 1 (2026): Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v7i1.7605

Abstract

This study analyzes how diaspora networks serve as financial catalysts for 47 Micro, Small, and Medium Enterprises (MSMEs) in Kediri, focusing on the culinary and creative industry sectors. The research explores combining domestic resources with global diaspora networks to mitigate financial constraints during internationalization. A qualitative approach with a multi-case study design was employed. Data was triangulated using semi-structured interviews, digital and field observations, and document studies , and was subsequently analyzed via Cross-Case Synthesis. The findings reveal that diaspora networks in the Netherlands and Australia act as crucial "financial bridges" utilizing bonding, bridging, and linking social capital. Specifically, the Dutch diaspora predominantly supports culinary MSMEs through bonding social capital to help meet European food standards , while the Australian diaspora aids creative industries through bridging social capital by acting as business intermediaries. Digital capabilities and FinTech integration significantly strengthen these connections, enabling real-time capital flow , reducing international transaction costs , and mitigating information asymmetry. In conclusion, diaspora networks provide "patient capital" that successfully lowers the cost of capital and diversifies funding sources for local enterprises. To ensure sustainable integration into global markets, MSMEs must prioritize advancing their digital capabilities and maintaining strict product standardization. 

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