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RISK : Jurnal Riset Bisnis dan Ekonomi
Published by Universitas Kadiri
ISSN : 27223361     EISSN : 27223108     DOI : 10.30737/risk
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RISK : Jurnal riset bisnis dan ekonomi adalah publikasi akademik yang fokus pada penelitian ilmiah di bidang ekonomi dan bisnis. Jurnal ini bertujuan untuk menyajikan temuan penelitian terbaru, analisis, dan pemahaman mendalam tentang berbagai aspek ekonomi dan bisnis. Jurnal ini mencakup berbagai tema yang relevan dengan ekonomi dan bisnis, seperti ekonomi makro dan mikro, manajemen, keuangan, pemasaran, ekonomi industri, kebijakan ekonomi, dan lain sebagainya. Jurnal ini mencakup penelitian empiris, teoritis, atau kombinasi dari keduanya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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PENGARUH PRODUK, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Bakpao Kimyen Kota Kediri) Firman Valenta Tiantoro; Djunaedi; Nur Laely; Heru Marwanto
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i1.5847

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh produk, pelayanan dan citra merek terhadap keputusan pembelian Bakpao Kimyen Kota Kediri. Penelitian ini menggunakan metode penelitian kuantitatif karena data penelitiannya berupa angka-angka dan dianalisis menggunakan statistik serta telah memenuhi kaidah- kaidah ilmiah yaitu kongkrit, obyektif, terukur, rasional, dan sistematis. Karakteristik dari penelitian ini adalah semua orang yang menjadi konsumen pada Bakpao Kimyen Kota Kediri yang menyukai kulitas produknya yang menarik sehingga tertarik untuk melakukan keputusan pembelian, dan populasi dalam penelitian ini jumlahnya tidak dapat dihitung secara pasti. Sampel dalam penelitian ini adalah para konsumen pada Bakpao Kimyen Kota Kediri sebanyak 100 orang/responden. Penentuan sampel dalam penelitian ini menggunakan non probability sampling dengan metode pengambilan sampel yang digunakan adalah accidental sampling. Metode pengumpulan data menggunakan wawancara dan kuesioner. Metode analisis data dengan uji kualitas data, uji asumsi klasik, regresi linear berganda, uji hiopotesis, dan koefisien determinasi (r square). Dari hasil penelitian ini dapat disimpulkan bahwa: (1) Berdasarkan hasil pengujian hipotesis pertama diterima, ini menunjukkan bahwa Produk berpengaruh terhadap keputusan pembelian Bakpao Kimyen Kota Kediri. (2) Berdasarkan hasil pengujian hipotesis pertama diterima, ini menunjukkan bahwa Pelayanan berpengaruh terhadap keputusan pembelian Bakpao Kimyen Kota Kediri. (3) Berdasarkan hasil pengujian hipotesis pertama diterima, ini menunjukkan bahwa citra merek berpengaruh terhadap keputusan pembelian Bakpao Kimyen Kota Kediri. (4) Berdasarkan hasil uji F variabel produk, pelayanan, dan citra merek secara simultan berpengaruh terhadap keputusan pembelian Bakpao Kimyen Kota Kediri.
ANALISIS PENGARUH BUDAYA ORGANISASI, GAJI DAN KESEJAHTERAAN KARYAWAN TERHADAP KINERJA KARYAWAN PADA JASA PENGIRIMAN DI JNE KOTA KEDIRI Aminullah Ismail Majid; Nur Laely; Djunaedi; Heru Marwanto
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i1.5849

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi, gaji dan kesejahteraan karyawan terhadap kinerja karyawan pada Jasa Pengiriman di JNE Kota Kediri. Jenis penelitian menggunakan metode kuantitatif yaitu suatu metode yang menguraikan secara mendatail tentang suatu yang menjadi obyek penelitian. Metode kuantitatif adalah semua data penelitian berupa angka-angka dan analisis menggunakan statitik. Populasi dalam penelitian ini adalah seluruh karyawan Pada Jasa Pengiriman di JNE Kota Kediri yang berjumlah 52 Karyawan. Karena jumlah populasi dalam penelitian ini kecil dengan jumlah 52 responden, maka keseluruhan responden merupakan sampel. Sedangkan teknik pengambilan sampel pada penelitian ini menggunakan teknik sampel jenuh atau tenik sensus. Metode pengumpulan data menggunakan wawancara, observasi, dokumentasi studi pustaka, dan kuesioner. Metode analisis data dengan uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji signifikan secara parsial (uji statistik t), uji signifikansi secara serempak/simultan (uji statistik f), dan koefisien determinasi. Dari hasil penelitian ini dapat disimpulkan bahwa: (1) Variabel budaya organisasi (X1) memiliki pengaruh terhadap kinerja karyawan (Y). Hal ini menjelaskan bahwa jika budaya organisasi baik, makakinerja karyawan yang bernilai positif makin meningkat. (2) Variabel gaji (X2) memiliki pengaruh terhadap kinerja karyawan (Y). Hal ini menjelaskan bahwa gaji juga berperan dalam meningkatkan kinerja, jika gaji sesuai dengan apa yang diharapkan oleh karyawan maka karyawan akanmerasa puas dan kinerja akan semakin meningkat dan bekerja dengan lebihbaik. (3) Variabel kesejahteraan karyawan (X3) memiliki pengaruh yang signifikan terhadap kinerja karyawan (Y). Bahwa kesejahteraan karyawan juga dapat meningkatkan kinerja kerja, yang artinya jika kesejahteraan karyawan terpenuhi dengan baik maka kinerja karyawan jugaakan meningkat. (4) Variabel budaya organisasi (X1), gaji (X2), dan kesejahteraan karyawan (X3) secara bersama-sama (simultan) memiliki hubungan yang signifikan terhadap variabel dependen yaitu kinerja karyawan (Y).
Analysis Customer Relationship Management (CRM) for increase Competitive Advantage in Water Tourism “ Jiput ” Kediri City Rahmadi, Afif Nur; Sandi Eka Suprajang; Alma Hariyati; Yulia Kristina
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i1.6179

Abstract

T he purpose of this study is to evaluate the implementation of a CRM system can improve the visitor experience through personalization of service, rapid response to feedback, and better relationship management . Analyzing and describing Customer Relationship Management ( CRM ) can help in increasing Competitive Advantage in Water Tourism " Source Jiput . Research This using a qualitative descriptive approach and this approach emphasizes on detailed exploration and description of experiences and perspectives related to the implementation of CRM in Jiput Water Tourism. Data analysis uses data triangulation, where data triangulation is to cross-check and validate the results between one data and another data, both from secondary and primary data obtained in the field to be compared from selected data sources, then organized, analyzed, and concluded. From the results discussion the found that social media or digital marketing can used For promote and introduce A place tour for CRM manager is very necessary For manage tourists , so that traveler do visit back . Further support and mentoring are needed to ensure that each member can carry out their role effectively and show that Sumber Jiput is one of the most well-known tourist destinations in Kediri
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, Dan Brand Image Terhadap Keputusan Pembelian Kober Mie Setan Kota Kediri Cempaka Dyah Pramita; Djunaedi; Sasi Utami; Enni Sustiyatik
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i1.6199

Abstract

This study uses a quantitative approach, with data collected in the form of numbers and analyzed statistically, and meets scientific principles that are concrete, objective, measurable, rational, and systematic. The population of this study was all customers of Kober Mie Setan, Kediri City, totaling 150 respondents. The method used in sampling was the non-probability sampling method. The data collection methods used were documentation and questionnaires. The data were analyzed using validity tests, reliability tests, multiple linear regression assumptions with a confirmatory approach, and multiple linear regression analysis. The results of the study stated that: (1) Product quality has a positive and significant effect on buying decisions; (2) Service quality also has a positive and significant effect on buying decisions; (3) Price has no significant effect on buying decisions; and (4) Brand image has a positive and significant effect on buying decisions
PENGEMBANGAN USAHA 2N MELALUI PLATFORM INSTAGRAM DAN WHATSAPP Putri, Silvia Usmayanti; Habiba, Meilany Pramesti; Falefy, Kurnia Yulia Ayu; Riza, Sayyida Nafisatur; Diniati, Bintis Tianatud
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6214

Abstract

Abstract: This research aims to develop an effective marketing strategy for salted egg Micro,Small and Medium Enterprises (MSME) centers in Kedungsoko Village, Tulungagung District.The problems faced by MSMEs involve limited market access and the lack of use of digitalmarketing to increase the visibility of their products. The research method used wasqualitative, this research involved interviews with MSME owners. The research results showedthat the adoption of digital marketing strategies significantly increased exposure to salted eggMSME products. Through the use of social media, websites and e-commerce platforms, MSMEshave succeeded in reaching a wider market and increasing sales of their products.Keywords: Digital Marketing, Marketing Strategy, and Salted Egg MSMEs
Understanding Consumer Decisions: Factors Influencing Men's Choice of Premium Barbershops in Kediri City" Gustiawan, Wahyu Dede; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6271

Abstract

The premium barbershop industry in Indonesia continues to grow in line with the increasing consumer awareness of the modern lifestyle that prioritizes quality and aesthetics. This study aims to analyze the factors that affect male consumers with middle to upper income in choosing premium barbershop services in Kediri City. The study uses a qualitative approach with an in-depth interview method with seven respondents who have a monthly income between Rp5 million to Rp7 million. The results show that consumer decisions are influenced by five main factors: service quality, venue atmosphere, price as a status symbol, and social validation through social media. Income and also lifestyle. Service quality, particularly reliability and empathy, plays a key role in building customer satisfaction. In addition, the atmosphere of the place is attractive and comfortable, as well as the perception of prices that reflect quality, encouraging consumers to choose premium services. Social media is also an important element in shaping positive consumer perceptions through visual content and customer reviews. The research's contributions include strengthening SERVQUAL's theory and customer experience in the context of local services, as well as providing practical recommendations for premium barbershop businesses to improve their services and marketing strategies. This research is expected to be the basis for further studies on consumer behavior in the premium service sector.
Encouraging Digital Innovation in Financial Recording: Analysis of the SIAPIK Application and the Will of MSME Entrepreneurs in the Shallot Farming Sector Pramana, Andy Chandra; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6278

Abstract

This research aims to analyze the acceptance and willingness of shallot seed entrepreneurs to use the SIAPIK application in recording digital financial reports. The SIAPIK application, developed by Bank Indonesia, aims to help MSMEs manage their finances more efficiently and transparently. This research adopts a willingness to change model, which includes indicators of attitudes, subjective norms, behavioral control, intentions, and behavior. Data was collected through interviews with six shallot seed entrepreneurs who actively run their businesses. The results of the SWOT analysis of the SIAPIK application show strengths in ease of use and the trust given by Bank Indonesia, but there are weaknesses in terms of training needs for users who are less familiar with technology. Interviews with entrepreneurs revealed positive intentions and attitudes towards the use of digital applications, although there were concerns regarding technical capabilities and the need for further training. The results of this research show that the SIAPIK application has the potential to be adopted by shallot seed entrepreneurs if accompanied by adequate education and technical support, as well as taking into account the growing digitalization opportunities among MSMEs.
The Influence Of Price Discounts, Product Bundling, Brand Collaboration On Purchasing Decisions At The Es Teh Indonesia Bandar Kediri Branch Arum Oktaviani, Sekar; Ambarwati , Diana
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6313

Abstract

The increase in consumer spending is driving Indonesia's economic growth. The culinary industry has emerged as a solution to meet the needs of the community. The culinary industry is rapidly growing, leading to intense business competition. Es Teh Indonesia Bandar Kediri is one of the culinary companies in Kediri that is making efforts to face business competition by using promotional strategies such as price discounts, product bundling, and brand collaboration to attract buyer interest, increase sales, and expand market reach. This research uses a quantitative research method. The population is the consumers of Es Teh Indonesia in Bandar Kediri, with a sample size of 385 respondents. Non-probability sampling research method, accidental sampling technique, questionnaire sample collection technique. Techniques for analysis include validity testing, reliability testing, classical assumption testing, multiple linear regression testing, t-testing, f-testing, and coefficient of determination testing. Based on the research findings, it is concluded that price discounts have a significant impact on purchasing decisions, product bundling does not have a significant effect, and brand collaboration has a significant influence. All three variables significantly influence the purchasing decision
A Systematic Literature Review of MSME’s Internal Control Chandra Pramana, Andy
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6314

Abstract

This article is a Systematic Literature Review that aims to summarize the results of previous research on MSME's internal control. The Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) technique is used with the help of a tool called Watase UAKE. The filtration used is articles spread across Scopus Q1, Q2, Q3 and Q4 with a time span of 2015 to 2025. The review results show that 2022 is the year in which this topic is most researched, producing 2 articles. The countries of origin of researchers are spread across Brazil, Egypt, Indonesia, Sweden, USA and Spain. The most cited article is an article by Johnstone & Leanne in 2022 entitled the means to substantive performance improvements - environmental management control systems in ISO 14001- certified SMEs. This article result is about SMEs often having difficulty in designing and monitoring environmental control because it involves external aspects such as audits and regulations. As a result, the Environmental Management and Control System or EMCS they developed is broad and complex, spanning strategic and operational levels, and involving parties outside the organization. This article has been cited 10 times.
The Meaning of Employer Branding for Gen Z: A Phenomenological Study of Expectations and Values in Choosing a Workplace Hardiningrum, Iing Sri; Harianto, Kukuh
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6322

Abstract

This study aims to explore the meaning of employer branding from the perspective of Generation Z in choosing a workplace. The phenomenon of increasing dominance of Gen Z in the Indonesian job market poses new challenges for companies in developing employer branding strategies that are not only visually appealing but also value-relevant. Using a qualitative approach of interpretive phenomenology, this study explores the subjective experiences of five Gen Z participants aged 21–27 who are in the job search or transition phase. Data collection techniques were carried out through in-depth semi-structured interviews, visual documentation, and observations of digital activities related to job search. Data analysis was carried out using a thematic approach through the stages of reduction, categorization, and interpretation.The results of the study revealed five main themes: (1) the importance of personal value fit with the organization, (2) employer branding as a reflection of social and professional identity, (3) sensitivity to authenticity versus image in branding, (4) employer branding as a determinant of career decisions, and (5) the need for an inclusive, authentic, and emotional branding narrative. These findings emphasize that effective employer branding must be value-based and represent the real experiences of employees, not just aesthetic visualizations. The theoretical implications strengthen the relevance of Person–Organization Fit, Social Identity Theory, and Career Construction Theory in understanding the job selection process by Gen Z. Meanwhile, in practice, this study recommends that organizations develop participatory, reflective, and contextual employer branding strategies to the preferences of the younger generation. This study also opens up space for further studies with a wider demographic and work sector coverage.

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