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Cidea Journal
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29626544     EISSN : 29637317     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ruang lingkup kajian jurnal mencakup bidang kreativitas dan inovasi dalam dunia bisnis, termasuk di dalamnya antara lain : 1. Pengembangan Bisnis 2. Kewirausahaan 3. Pemasaran 4. Perilaku Konsumen 5. SDM 6. Digital Bisnis 7. Manajemen Keuangan Bisnis 8. Inovasi dan Kreativitas
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 133 Documents
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Studi Kepuasan Konsumen Pada Honda AHASS di Semarang Mochamad Hangga Novian
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1863

Abstract

This study aims to analyze the effect of service quality and brand image on customer satisfaction at Honda AHASS Semarang. Data was collected through a survey of 45 respondents who are customers of Honda AHASS Semarang. The data analysis technique used is product moment analysis and multiple correlation. The results showed that service quality and brand image together had a significant effect on customer satisfaction. Service quality has a greater influence than brand image. The dimension of service quality that has the most influence on customer satisfaction is the reliability dimension, then the dimensions of responsiveness, assurance, empathy, and finally the caring dimension. The implication of this research is that Honda AHASS in Semarang needs to continue to improve its service quality, especially in the dimensions of reliability, responsiveness, assurance, empathy, and care. In addition, Honda AHASS in Semarang also needs to maintain its brand image to remain positive in the eyes of consumers.
Studi Minat Beli di Belikopi Semarang Hermawan Budiyanto
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1864

Abstract

The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand Image and Buying Interest d 3) there is a significant influence between Price Level and Brand Image together on Buying Interest 4) From The results of calculating the coefficient of determination obtained a result of 57.04% and the remaining 42.96% was influenced by other variables or factors. 1. Belikopi Sampangan must be able to adjust prices to product quality and maintain reasonable and affordable prices for customers, so as to increase buying interest consumer. 2. Belikopi Sampangan must continue to maintain a good reputation, trustworthy quality and positive perception and be able to overall meet consumer expectations.
Peran Media Sosial Sebagai Alat Komunikasi Pemasaran Berbasis Online Dalam Meningkatkan Penjualan Di Pasar Bersehati Kota Manado Riani Senduk; Yudith Rondonuwu; Hartati Umar; Imaculata Lamonge; Michiko Londok; Diana Wangania
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1908

Abstract

Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehati Market Traders. Data collection techniques in this research were observation, interviews, literature study and documentation. The results of this research show that the communication process carried out by market traders with one heart in marketing their products via Instagram social media is by implementing a communication strategy that includes communication components (source, message, media, recipient, effect and feedback), as well as applying the 4P (product) marketing principles. , price, place, promotion). In marketing communications, there are also supporting and inhibiting factors. The supporting factor is the various social media features which are very helpful in marketing. The inhibiting factor is the existence of other online business competitors who are increasingly interested. The effectiveness of marketing communications carried out by market traders with one heart has a big influence as seen by the increasing level of sales.
Pengaruh Etika Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Tower Bersama Grup Jakarta Sanggrama Arya Kencana, Bramamukti; Warpindyastuti, Lady Diana
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1916

Abstract

Bramamukti (64200807). Work ethics and work environment are important components that can affect employee performance in completing their work. This study aims to determine the effect of work ethics and work environment on employee performance of PT Tower Bersama. This research uses quantitative methods by distributing questionnaires to PT Tower Bersama and the sampling technique in this study uses non-probability sampling method, namely saturated sample technique with a sample size of 62 respondents of PT Tower Bersama employees and sampling techniques using questionnaires and will be tested by the SPSS version 25 application. The data collected is supported by validity test and reliability test to see the feasibility of the data used. Analysis of the research instrument model is supported by classical assumption testing as a condition of multiple linear regression testing, namely: normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test and by testing the coefficient of determination. The results showed that work ethics and work environment have a positive and significant effect partially and simultaneously on the performance of employees of PT Tower Bersama.
Seminar On Improving Entrepreneurship Spirits Of Export Business (Marketing Aspects) Agnes Oktavia Gultom; M. Alkadri Perdana
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1934

Abstract

Abstract This seminar aims to support the development of the abilities of students and the general public in understanding more deeply the concept of entrepre-neurship in the export business, as well as providing clear insight into strategies and best practices in the Export Business. Organizing seminars was chosen as a method because it was considered more effective in delivering and receiving ma-terial. The main objective of this final project is to organize a Seminar on increas-ing the entrepreneurial spirit in the export business. The steps taken include searching for and determining sponsor criteria, determining promotional tools such as brochures, advertisements and banners, planning and realizing the promotion-al budget, as well as identifying obstacles that may arise during implementation. This process includes finding solutions to overcome obstacles that arise, and final-ly, evaluating seminar activities through feedback from participants. There were 132 seminar participants, the project results show that the technical aspects of job promotion can be divided into several stages, including searching for project sponsors, determining promotion tools, determining promotion budgets, identifying obstacles, finding solutions to overcome obstacles, and launching the project through participant feedback.
Pengaruh E-Trust dan E-Service Quality Terhadap E-Satisfaction Pengguna Situs E-Commerce Tik Tok Shop Dikalangan Mahasiswa Nadia Dwi Irmadiani; Muhammad Khakam Mizan; Dzikrilla Alam Adyasta
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1961

Abstract

Effective leadership and employee discipline are essential to maintaining a productive and professional workplace environment. Leaders are expected to open up two-way communication so that employees can fully understand the Company's goals in achieving performance. Companies need to have a clear and consistent approach to employee discipline to ensure that employees understand company policies and comply with performance expectations. In addition, employee discipline helps identify and correct behavior or actions that are detrimental to the organization
Analisis Perilaku Manajemen Keuangan di Kalangan Mahasiswa Dyah Kusumawati; Faiq Fuadi
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2156

Abstract

The purpose of this study was to determine how much students' attitudes toward financial management were influenced by their social surroundings, financial experience, and financial literacy. This kind of study uses a quantitative, explanatory methodology. The population is students of the Faculty of Economics and Social Sciences Sultan Fatah University Demak as many as 110 people. Because the entire population is used, the sampling method uses saturated samples. Information was gathered using an online survey and using multiple linear regression analysis techniques. Respondents' answers were measured using a Likert scale with SPSS version 25 tools. According to the study's findings, the dependent variable is significantly impacted by each independent component taken combined. Taken alone, financial management literacy is not influenced by the social environment, while financial management literacy is significantly influenced by financial experience and financial literacy.
Analisis Prosedur Pencairan Dana Langsung (LS) pada Kantor Pelayanan Perbendaharaan Negara (KPPN) Malang Najlah Najlah; Adita Nafisa
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2229

Abstract

Disbursement of funds is a stage carried out by the KPPN to provide funds to the entitled party or partner based on the Direct Payment Order (SPM-LS) issued by the Budget User Officer or Budget User Authorization, in accordance with valid evidence of expenditure. This process includes two main categories, namely employee expenses such as (salary, allowances, honorariums, and overtime) and non-employee expenses which include procurement of goods and services, as well as payment of utility costs such as (electricity, telephone, and air). This study aims to analyze the direct disbursement procedure at the Malang State Treasury Service Office. The technique used in this study is descriptive qualitative, where the data collected is analyzed to draw conclusions. The results of the study indicate that the direct disbursement procedure at the Malang KPPN is in accordance with the Regulation of the Minister of Finance Number 178 / PMK.05 / 2018 concerning Payment Procedures in the Framework of Implementing the State Revenue and Expenditure Budget.
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap OCB Karyawan di Hotel Bukit Indah Lestari Baturaja Hilmi Wiranawata; Jenny Afriyanti
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2243

Abstract

This study aimed to determine the influence of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel. The data analysis technique used was Multiple Linear Regression. Based on the results of the partial analysis there was an influence of job satisfaction on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel with at-count (4.878) > t-table ( 2.009). Organizational commitment variable had an influence on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel with t count (4.716) > t-table (2.009). Simultaneously, it was found that there was an influence of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) of employees at Bukit Indah Lestari Baturaja Hotel with f-count (45.555) > f-table (3.187). The coefficient of determination (R2) obtained was 0.650. This showed that the contribution of the influence of job satisfaction and organizational commitment to organizational citizenship behavior (OCB) was 65% while the remaining 35% was influenced by other variables not mentioned in this study such as personality, motivation, morals and organizational culture (Widyaninngrum, 2019: 102 ).
Peran Interaksi Media Sosial Terhadap Future Intention Muhammad Ikhsan Fifaldyovan
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2249

Abstract

This study aims to analyze the positive impact of social media interaction (source credibility, source homophily and content quality) on future intention. The study used a quantitative approach involving 120 online travel agent consumers in Semarang, obtained by purposive sampling. Data were obtained by online questionnaires and then analyzed by multiple linear regression analysis. The study results are that source credibility has a positive effect on future intention, source homophily has a positive effect on future intention, and content quality has a positive effect on future intention. The study concludes that social media interaction (source credibility, source homophily, and content quality) positively impacts future intention.

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