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Christine Diah Wahyuningsih
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INDONESIA
Cidea Journal
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29626544     EISSN : 29637317     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ruang lingkup kajian jurnal mencakup bidang kreativitas dan inovasi dalam dunia bisnis, termasuk di dalamnya antara lain : 1. Pengembangan Bisnis 2. Kewirausahaan 3. Pemasaran 4. Perilaku Konsumen 5. SDM 6. Digital Bisnis 7. Manajemen Keuangan Bisnis 8. Inovasi dan Kreativitas
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 133 Documents
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Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital Etty Zuliawati Zed; Rizky Muhammad Riyan; Abi Alpa Rijki
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2267

Abstract

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era
Pengaruh E-Service Quality dan Perceived Value Terhadap Customer Satisfaction Pengguna Aplikasi Flip : (Studi pada Mahasiswa Aktif S-1 dan D-4 Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta) Amelia Salsa Sabila; Eka Faradila Yasmin; Salma Rahmadani; Saski Aulia; Umi Widyastuti; Destria Kurnianti
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2300

Abstract

This research aims to analyze the effect of E-Service Quality and Perceived Value on Customer Satisfaction in using the Flip application. This study uses quantitative methods by collecting data through a Likert scale questionnaires distributed to active S-1 and D-4 students of the Faculty of Economics and Business State University of Jakarta who are Flip application users. The sampling method applied is purposive sampling, with a final sample of 86 respondents. The data collected was then analyzed using multiple linear regression with the help of SPSS software. The results showed that the two independent variables, namely E-Service Quality and Perceived Value, had a significant positive effect on Customer Satisfaction, both partially and simultaneously. E-Service Quality has a more dominant influence than Perceived Value with a regression coefficient of 0,379. This finding indicates that efficient, reliable, and high-value digital services contribute significantly to increasing Flip user satisfaction.
Optimalisasi Pemasaran Properti Lintas Budaya Melalui Integrated Marketing Communication (IMC) Dan Pelatihan Kompetensi Tim Sales Central Group Fikra Terisha Azzikra
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2302

Abstract

This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while strengthening brand image in the multicultural market. This research uses a descriptive-analytical method by collecting data through observation, interviews and documentation analysis. Research stages include planning, implementing training, implementing IMC strategies, monitoring and evaluation. The IMC strategy is implemented through various channels, including social media, paid advertising, traditional media, as well as organizing events such as the Central Property Festival. The research results show significant improvements in marketing strategy coordination, sales team skills, and synergy between the company and the local community. Apart from that, the implementation of IMC has been proven to be able to increase company brand awareness and support the growth of property sales in domestic and international markets. This research makes a practical and academic contribution by offering an integrated marketing strategy model that can be replicated in other property industry contexts.
Gaya Kepemimpinan Transformasional, Kompetensi dan Tingkat Kepuasan Kerja terhadap Kinerja Karyawan PT. Serlok Kopi Surabaya Krido Hery Gunawan; Sefia Eka Saputri
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2314

Abstract

This research aims to prove and analyze the influence of transformational leadership, competency and level of job satisfaction on the performance of employees Serlok Kopi Surabaya partially or simultaneously. The population in this study was 55 respondents or all Serlok Kopi Surabaya employees. This research uses a sampling technique, namely a saturated sample using a data collection method through distributing questionnaires using quantitative data types. The method in this research uses the Validity Test, Reliability Test and Classical Assumption Test, data analysis is carried out using Multiple Linear Regression Analysis, while the hypothesis testing technique uses the t test and F test. Data analysis in this research uses SPSS version 25. The results of this research show that the variables Transformational Leadership (X1), Competency (X2), and ), Level of Job Satisfaction (X3) have a significant effect on employees Serlok Kopi Surabaya either partially or simultaneously.
Efektivitas Media Sosial Instagram sebagai Media Promosi Gamis Syar’i Evianah Evianah; Dwi Indah Mustikorini; Wiwik Herawati
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2377

Abstract

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.
Analisis Perilaku Manajemen Keuangan di Kalangan Mahasiswa Dyah Kusumawati; Faiq Fuadi
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2427

Abstract

The purpose of this study was to determine how much students' attitudes toward financial management were influenced by their social surroundings, financial experience, and financial literacy. This kind of study uses a quantitative, explanatory methodology. The population is students of the Faculty of Economics and Social Sciences Sultan Fatah University Demak as many as 110 people. Because the entire population is used, the sampling method uses saturated samples. Information was gathered using an online survey and using multiple linear regression analysis techniques. Respondents' answers were measured using a Likert scale with SPSS version 25 tools. According to the study's findings, the dependent variable is significantly impacted by each independent component taken combined. Taken alone, financial management literacy is not influenced by the social environment, while financial management literacy is significantly influenced by financial experience and financial literacy.
ANALISIS STRATEGI ONE STOP SHOPPING DALAM MEMENUHI KEPUASAN PELANGGAN SUMMARECON MALL BEKASI Catarina Cori; Tresia Tresia
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.76

Abstract

Keberhasilan suatu usaha dapat dicapai diantaranya melalui pemenuhan kepuasan pelanggan. Dalam memenuhi kepuasan pelanggan, perusahaan harus memiliki strategi salah satunya adalah pemasaran. Pemasaran dalam suatu perusahaan selain bertindak dinamis harus selalu menerapkan prinsip-prinsip unggul dan perusahaan harus meninggalkan kebiasaan lama yang sudah tidak berlaku lagi dan terus berinovasi salah satunya One Stop Shopping. Penelitian ini bertujuan untuk mengetahui strategi One Stop Shopping untuk memenuhi kepuasan pelanggan Summarecon Mall Bekasi. Metode penelitian yang digunakan adalah penelitian kualitatif. Hasil penelitian ini menjelaskan bahwa strategi pemasaran One Stop Shopping yang memiliki indikator yang terdiri dari pelayanan, kelengkapan produk, dan fasilitas dapat memenuhi kepuasan konsumen yaitu pengunjung Summarecon Mall Bekasi. Hal ini terlihat dari strategi pemasaran One Stop Shopping yang diterapkan oleh Summarecon Mall Bekasi untuk menarik minat konsumen agar lebih memilih berbelanja di Summarecon Mall Bekasi dengan memberikan pelayanan yang baik kepada konsumen, menyediakan tenaga penjual yang ramah dan baik, menciptakan tata letak yang rapi, harga yang terjangkau, menciptakan suasana yang aman. suasana dan nyaman, dan melakukan one stop service. Dengan adanya strategi pemasaran One Stop Shopping yang diberikan/dibuat oleh Summarecon Mall Bekasi dapat meningkatkan penjualan dan berdampak positif terhadap penjualan, serta konsumen merasa terbantu dan memberikan respon yang positif terhadap pelayanan yang diberikan oleh Summarecon Mall Bekasi.
Bagaimana Kepuasan Memediasi Citra Merek Dan Pengalaman Pelanggan Terhadap Niat Beli Ulang E-Wallet OVO Alya Takwarina Cahyani; Maliki Aji Prakoso; Murdiansyah Herman
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.77

Abstract

Pada saat ini dunia semakin berkembang dan kemajuan IPTEK tidak bisa dihindarkan karena hampir seluruh kehidupan berkaitan dengan teknologi. Termasuk pembayaran melalui telepon seluler telah menjadi cara pembayaran termudah, menggantikan cara pembayaran tradisional. Kemajuan teknologi menyebabkan konsumen bergantung pada seluler karena lebih cepat, lebih mudah, dan praktis untuk melakukan transaksi sehari-hari dengan menggunakan ponsel. E-wallet adalah salah satu metode yang kuat untuk melakukan pembayaran melalui online, pengguna sadar bahwa menggunakan e-wallet dapat membantu transaksi keuangan menjadi sederhana dan cepat. Dalam hal aplikasi keuangan, keamanan/ kerahasiaan privasi sangat penting di era digital di antara kelompok generasi milenial.
FAKTOR FAKTOR YANG MEMPENGARUHI IMPULSE BUYING PADA MASA PANDEMI COVID-19 FACTORS AFFECTING IMPULSE BUYING DURING THE COVID-19 PANDEMIC Mochamad Hangga Novian
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.80

Abstract

Soft Kopi adalah sebuah kedai kopi yang berlokasi di Kendal. Seperti kebanyakan kedai kopi lainnya, Soft kopi ini menyediakan berbagai macam seduhan kopi dan menu andalannya. Dalam aktivitas usahanya peneliti menemukan beberapa masalah dalam pemasarannya. Hambatan yang dihadapi Kedai Kopi Soft Kopi dimasa pandemi adalah tingkat penjualan. Adapun tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh karakteristik produk dan karakteristik pemasaran terhadap Impulse Buying di kedai kopi Soft Kopi Kendal. Berdasarkan data yang diperoleh dari hasil penelitian,menunjukan bahwa kualitas produk yang disajikan oleh kedai kopi Soft Kopi semuanya sudah baik, ini artinya kedai dapat memuaskan konsumen yang datang berkunjung, namun ada beberapa aspek yang membuat konsumen sedikit tidak puas untuk berkunjung ke kedai kopi. Saran yang dapat diberikan pada pemilik Soft Kopi diharapkan dapat meningkatkan kembali strategi pemasaran yang lebih baik sehingga dapat menarik pelanggan baru untuk berkunjung ke Soft Kopi.
PENGARUH KUALITAS PRODUK SMARTPHONE IPHONE TERHADAP LOYALITAS KONSUMEN PADA PT. DATA CITRA MANDIRI (IBOX) CABANG MENTENG CENTRAL Teddy Teddy; Shilvya Shara Lisa
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.84

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan sejauh mana pengaruh kualitas produk terhadap loyalitas konsumen di PT Data Citra Mandiri (iBox) Cabang Menteng Central. Kualitas produk sangatlah menentukan loyalitas konsumen demi menarik konsumen agar terus menggunakan produk dari smartphone iphone. Metode yang digunakan dalam penelitian kuantitatif pencarian data dengan menggunakan buku-buku referensi yang berhubungan dengan masalah yang sesuai dengan judul jurnal ini, dengan melakukan penelitian lapangan dengan menggunakan data melalui penyebaran kuisioner kepada customer pengguna smartphone iphone yang membeli di PT Data Citra Mandiri (iBox) Cabang Menteng Central. Populasi dari penelitian ini adalah customer di PT Data Citra Mandiri (iBox) Cabang menteng Central. Hasil penelitian yang diperoleh adalah kualitas produk berpengaruh positif signifikan terhadap loyalitas konsumen. Hal ini berarti bahwa variabel kualitas produk smartphone iphone mempunyai pengaruh terhadap loyalitas konsumen. Sedangkan dari uji koefisien determinasi menunjukan kualitas produk smartphone iphone memberikan kontribusi terhadap variabel loyalitas konsumen sebesar 75%.

Page 7 of 14 | Total Record : 133

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