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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 2 (2025)" : 25 Documents clear
Strategic Business Planning in a Competitive Market: A Case Study of a Building Materials Retailer in a Growing Region Muroqi, M. Arfi; Arimbawa, Putu Adi Putra
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The rapid growth of the construction industry on Java Island, particularly in Nganjuk Regency, has motivated the development of a business plan for Toko Bangunan Arfillah, a building materials retailer in Nganjuk, East Java. Nganjuk Regency has a very rapid infrastructure development, which has attracted the attention of many business players to this sector. This study aims to analyze and identify various factors that influence the level of competition in the building materials industry in the area. The research method used is qualitative, with data collection techniques including interviews and direct observations of the company. The data obtained indicate that Toko Bangunan Arfillah has a fairly stable financial condition. However, the high level of competition in Nganjuk Regency is a major challenge faced by the company. Therefore, one solution proposed in this study is to expand market share by utilizing promotional media widely used in Indonesia, such as social media, to increase the visibility and competitiveness of Toko Bangunan Arfillah. This research is expected to provide strategic insights for the development of the building materials retail business in this growing region.
PENGARUH Marketing Mix Strategies and Their Influence on Consumer Loyalty: A Quantitative Approach Rahmawati, Arisky Af Idatul; Hapsari, Radhita Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze the influence of the marketing mix consisting of promotion, price, product, and place on consumer loyalty at the Anik Frozen Food Purwodadi store. The population in this study uses Anik Frozen Food's Instagram followers, while 100 of them will be taken as a sample. The type of research used is quantitative. The sampling technique uses non-probability sampling by distributing online questionnaires. The analysis tool for data collection uses SPSS software version 25 with the Multiple Linear Regression analysis method of the Determination Coefficient (R2). The instrument tests used in this study are the Validity test and the Reliability test. The classical assumption tests in this study are the Normality test, the Multicollinearity test, and the Heteroscedasticity test. The data analysis test uses the F test and the t test.
Pengaruh Inovasi dan Orientasi Pasar terhadap Keunggulan Bersaing Perusahaan Ardyansyah, Ferry Dwi; Moko, Wahdiyat
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The MSME industry is one of the most important sectors in the Indonesian economy, as it acts as the main driver of economic activity in various fields. Several researchers have revealed that competitive advantage can be influenced by innovation and market orientation. This study aims to determine how innovation and market orientation affect competitive advantage in the owners of culinary MSMEs in the field of snacks and cakes in Malang City. This study uses a sampling technique, namely non-probability sampling technique with purposive sampling method. The sample size used was 100 respondents of culinary MSMEs in the field of snacks and cakes in Malang City. The data analysis method used is multiple linear regression analysis using the SPSS 27 programme. The tools used to test this research instrument are validity test, reliability test and classical assumption test. Furthermore, hypothesis testing was carried out using the F test and t test. Based on the results of the analysis, it shows that (1) innovation has a significant effect on competitive advantage, (2) market orientation has a significant effect on competitive advantage.
Strategic Planning for Business Growth: A Qualitative Study on Product, Marketing, Operations, and Finance Bona Panukunan Alexander Nainggolan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This business development research, conducted in the form of a business plan, aims to design a business plan for the opening of Roti Mom B&B in South Cikarang. The background to Roti Mom B&B's business development is the significant growth of the food and beverage industry. This research identifies business opportunities and challenges through an in-depth analysis of five key aspects: product, marketing, operations, organization, and finance. The research method used was descriptive qualitative, with data collected through observation and literature review. The analysis indicates that Roti Mom B&B has significant market expansion potential, supported by consistent product quality and high market demand. However, several challenges remain, such as limited human resources and suboptimal digital marketing. The expansion plan involves strengthening operational systems, implementing a targeted digital marketing strategy, and establishing a more systematic organizational structure. In conclusion, opening a physical store in South Cikarang is deemed feasible to support sustainable business growth, with the potential for increased revenue and strengthening its market position.
Developing Visual Identity to Strengthen Brand Awareness: A Design Thinking Approach Alfias, Fauzi; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to develop a visual identity for a graphic design service business, Studio Grafikku, in order to improve the brand awareness of its customers. The brand Grafikku has not been well memorized by customers in the industry. The branding media of the business has not been provided with a standard visual guideline regarding its logo, color, typography, and its graphic elements. The data of this descriptive qualitative study was harvested from interviews, observations, and documentations. The analysis was performed using Design Thinking for obtaining an overall description about the visual identity design that suits its customers’ preferences. The results of this study are in forms of visual identities for Grafikku that meets the expectation of its customers, which consist of logo, color, typography, brand name, and the used graphic elements. Further, the resulting visual identities were then implemented in media used for branding, such as social media, websites, and advertisement videos.
Business Planning Study for the Packaged Sambal Brand Neraka Sambal Putra, Ronald Fajar Ardiva; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Market interest and demand for the food industry, particularly packaged sambal, continue to rise. A comprehensive business plan for a packaged sambal business called Neraka Sambal is an effective process for strategizing the development of growing interest, variety, and uniqueness in the food industry, especially in packaged sambal. The main objective of this business planning study is to analyze the prospects of establishing a packaged sambal business named Neraka Sambal using descriptive qualitative research and literature studies. The technique for validating data includes business analysis observation methods, competitor product trials, interview results, and documentation. The results of this analysis form the basis for strategic planning across all aspects of the business that will be used to survive and face competition. Based on the data analysis obtained, Neraka Sambal has high potential to compete in the packaged sambal market. It prioritizes key aspects such as consistency, product development, marketing strategy, operational design, production design, management design, financial design, and development strategies that encompass new product innovation and market expansion. This business planning study serves as a practical guide and support to optimize business aspects and achieve sustainable business growth.
Strengthening OCB Through Culture and Commitment: A Quantitative Analysis Sibarani, Albertson; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine the influence of organizational culture and organizational commitment on the organizational citizenship behavior (OCB) of employees at PT Bank Rakyat Indonesia Tbk Malang Regional Office. This research is an explanatory research with a quantitative approach, using a saturated sample of 70 employees who have worked for more than one year at PT Bank Rakyat Indonesia Tbk Malang Regional Office. The data analysis technique employed is multiple linear regression using SPSS version 29 as the analytical tool. Data were processed from primary sources obtained through questionnaires using a five-point Likert scale. The results indicate that organizational culture and organizational commitment have a positive correlation and significantly affect the organizational citizenship behavior (OCB) of employees at PT Bank Rakyat Indonesia Tbk Malang Regional Office.
Production Planning Analysis Using Forecasting and Aggregate Planning Methods Silvia, Khurin; Juwita, Himmiyatul Amanah Jiwa
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The declining trend in demand for cakes has not been accompanied by changes in production quantities, which still refer to production levels from previous periods, resulting in many unsold products. This has led to suboptimal production cost utilization. This study aims to assist performing production planning using the best forecasting method and aggregate planning strategy to optimize production costs. In this quantitative descriptive study, the analyzed forecasting methods include naive, moving average, weighted moving average, exponential smoothing, and least squares. Meanwhile, the analyzed aggregate planning strategies are the level strategy and the chase strategy. The results show that the least squares is the best forecasting method for cake products, with the smallest error values: MAD of 14, MSE of 300, and MAPE of 9.58, forecasting demand for the next period at 99 cakes. Furthermore, the chosen aggregate planning strategy to forecast demand for the upcoming period is the chase strategy, where the production levels are adjusted to meet demand in each period, resulting in total production planning costs of IDR 18, 809,500.00. Additionally, the production planning costs calculated using the level strategy amount to IDR 20,857,000.00.
Optimizing Blood Inventory Control Using EOQ and Forecasting Methods Sa'Diyah, Fatimatus; Nurmasari, Nuraini Desty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze the blood supply inventory control at the Blood Transfusion Unit (UTD) of PMI of Malang city, in response to its suboptimal management. Data shows that there were 15 stockouts and 19 overstocks during the 34-month period from January 2022 to October 2024. This study incorporates the deterministic Economic Order Quantity (EOQ) method, combined with safety stock and reorder point methods. All of which were performed to optimize the blood supply inventory control and to minimize the total inventory cost for all blood types-A, B, O and AB. The Holt’s exponential smoothing was applied to the data pattern indicate certain identifiable trends. The result of the calculations predict the optimal quantity of blood bags for each resupply period, the optimal safety stock, and the optimal reorder point for each blood type. Further, the EOQ method was found to be able to cut the total inventory cost by more than 50% each year for every blood type.
Boosting Employee Performance Through Collaboration, Communication, and Creative Thinking Putri, Hayyu Nurabida; Noermijati
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to analyze the effects of teamwork, communication, and employee creativity on employee performance. Considered as an explanatory study, it identifies the influence of teamwork, communication, and employee creativity on employee performance using a quantitative approach. From the population of 323 employees of the Regional Office 07 of PT Bank Negara Indonesia (Persero) Tbk in Makassar, 181 were selected as the respondents via probability sampling method and simple random sampling technique. The data analysis was performed using instrument test and multiple linear regression in the Statistical Product and Service Solutions (SPSS) program.

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