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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "vol. 4 no. 3 (2025)" : 25 Documents clear
The Influence of Rewards, Punishments, and Work Environment on Work Motivation Prasasti, Andriantri Dian; Armanu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.18

Abstract

Purpose – To determine the influence of rewards, punishments, and the work environment on employee work motivation. This research is grounded in the importance of effective motivation strategies for maintaining organizational productivity within a competitive work environment. Design/Methodology/Approach – This study employs explanatory research to examine the causal relationships between variables through hypothesis testing. The population consists of 100 employees of Roxy Square Jember, all of whom were included in the sample (census). Data were collected using a 5-point Likert scale questionnaire and analyzed via multiple linear regression, accompanied by instrument testing, classical assumption testing, and hypothesis testing. Findings – The research results indicate that rewards, punishments, and the work environment have a positive and significant impact on employee work motivation. Therefore, the company is advised to maintain its reward and punishment systems and improve the quality of the work environment to enhance employee work motivation. Originality/Value This research provides value by empirically examining the combined effects of reward, punishment, and workplace environment on work motivation within a single organizational context, offering evidence-based insights that support more effective human resource practices.
The Effect of Supply Chain Management on Firm Performance Wafi, Azmi Zahran; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.08

Abstract

Purpose – This study aims to examine and explain the effect of supply chain management on firm performance among webbing craft enterprises in Rajapolah Sub-District, Tasikmalaya, particularly amid increasing competition and challenges in raw material availability. Design/Methodology/Approach – This study employs a quantitative explanatory research approach. The research variables consist of supply chain management as the independent variable and firm performance as the dependent variable. The population includes 276 webbing craft MSME owners in Rajapolah Sub-District, Tasikmalaya. Using a probability sampling technique, 73 respondents were selected. Primary data were collected and analyzed using simple linear regression with SPSS version 26 to examine the relationship between supply chain management and firm performance. Findings – The results indicate that supply chain management has a positive and significant effect on firm performance. The regression coefficient of the supply chain management variable is 0.442, indicating that improvements in supply chain management contribute to increased business performance. These findings demonstrate that effective supply chain practices play an important role in enhancing operational efficiency and competitiveness among craft MSMEs. Originality/Value: This research provides value by offering empirical evidence on how supply chain management influences firm performance within the specific context of webbing craft MSMEs, a sector that has received limited academic attention. The study contributes original insights that can guide both practitioners and policymakers in strengthening operational strategies for local craft industries.
Promotion, Brand Image, Brand Awareness on The Intention To Use Service Business Infobarkasbontang Mulyawan, Nafiri Cholish; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.19

Abstract

Purpose – To analyze the effects of promotion, brand image, and brand awareness on purchase intention in the Infobarkasbontang business. Design/Methodology/Approach – This study employed a quantitative research approach using purposive sampling. A total of 100 respondents were selected, and data were collected through online Likert-scale questionnaires distributed via Infobarkasbontang’s Instagram account. The data were analyzed using validity and reliability tests, multiple linear regression, t-test, and F-test with SPSS version 21. Findings – The results indicate that promotion, brand image, and brand awareness have a positive effect on consumers’ purchase intention. Improving promotional activities, strengthening the brand image, and increasing brand awareness are associated with higher consumer intention to use the brand.   Originality/Value This research provides value by empirically analyzing the combined influence of promotion, brand image, and brand awareness on purchase intention within a social-media-based service business, offering insights that support more effective digital marketing strategies.
Green Supply Chain Management: The Key to Sustainable Competitive Advantage Fadel Hilmi; Erfan Arif, M.
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.25

Abstract

Purpose – This study aims to investigate the implementation of Green Supply Chain Management (GSCM) and its effect on the competitive advantage of PT Gudang Baru Berkah. Design/Methodology/Approach – This study employs a mixed-method approach by combining qualitative and quantitative methods. Data were collected through interviews, observations, and surveys. Using purposive sampling, six respondents were selected, consisting of one expert informant in supply chain management and five employees involved in relevant operational activities. The data were analyzed using the Analytical Hierarchy Process (AHP) with Expert Choice 11 to assess GSCM performance and its impact on competitive advantage. Findings – The results indicate that the implementation of Green Supply Chain Management (GSCM) significantly influences the company’s competitive advantage, particularly in terms of competitive pricing, product quality, delivery reliability, innovation, and speed to market. The findings suggest that GSCM practices can serve as a strategic approach for improving business performance and strengthening market positioning. Originality/Value This research provides value by analyzing GSCM implementation using a mixed-method approach and AHP, offering new insights into how sustainability practices can enhance competitive pricing, product quality, and market responsiveness in small and medium-sized enterprises.
Formulation of Business Strategy in 3D Printing Business Ellyahart, Ahmad Taufik; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.17

Abstract

Purpose – Analyzing the business challenges faced by Meratus Utama and formulating business development alternatives—using the Business Model Canvas (BMC) and Future Business Model Canvas—to address weaknesses in strategic planning and production process efficiency. Design/Methodology/Approach – This study employs the Business Model Canvas method to map the existing business model and subsequently applies the Future Business Model Canvas. The analysis results serve as the basis for developing a business plan as an alternative for the business expansion of Meratus Utama. Findings – This Research indicates that the company's primary challenges are a lack of innovation and low production capacity resulting from machine output limitations. Recommended strategies include product development—achieved through adding new features, enhancing quality, and leveraging new technology—as well as increasing the workforce and investing in production machinery. Originality/Value This research provides value by integrating the Business Model Canvas and Future Business Model Canvas to redesign the company’s strategy, offering a structured approach that highlights innovation, technological enhancement, and capacity improvement as pathways for sustainable business development.
The Influence of Work Environment and Job Satisfaction on Employee Performance Sembiring, Emiya Jola Panesia; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.05

Abstract

Purpose – This study aims to examine the effects of work environment and job satisfaction on employee performance at Tajinan Health Center, with the objective of providing insights for improving human resource management practices and organizational productivity in public health service institutions. Design/Methodology/Approach – This study employs an explanatory research design with a quantitative approach. Data were collected through Likert-scale questionnaires distributed to all 42 employees of Tajinan Health Center using a saturated sampling technique. The collected data were analyzed using SPSS software to examine the relationships among work environment, job satisfaction, and employee performance. Findings – The results indicate that the work environment has a positive and significant effect on employee performance. Job satisfaction also has a positive and significant effect on employee performance. These findings demonstrate that supportive working conditions and higher levels of employee satisfaction play important roles in improving performance within healthcare service organizations.   Originality or Value: This study provides value by analyzing the combined effect of work environment and job satisfaction on employee performance within a real public health setting. The focus on a specific health center offers context based insights that are rarely explored in similar research. The findings contribute useful guidance for improving employee performance and advancing organizational effectiveness in public health institutions.
Business Development Strategy of PT. Surya Family Capital as An Investment Advisory Company and Investment Manager Surya Sambudi, Eka; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.15

Abstract

Purpose – This study aims to develop a comprehensive business strategy for PT Surya Family Capital as it transforms into an investment advisory and asset management service provider, enabling the company to capitalize on the growing capital market while addressing the challenges posed by low financial literacy in Indonesia. Design/Methodology/Approach – This study employs a qualitative descriptive research approach to analyze the company’s business conditions and identify strategic development opportunities. The business planning process covers key functional aspects, including product and service design, marketing strategy, operations, organization and management, and financial planning. The analysis is intended to evaluate business feasibility and formulate strategies that support sustainable growth. Findings – The results indicate that the proposed business plan for PT Surya Family Capital is feasible for implementation. The recommended strategy emphasizes service innovation, personalized client advisory services, and operational efficiency to enhance service quality and strengthen customer trust. These strategic initiatives are expected to improve the company's competitiveness and enable it to respond effectively to the evolving dynamics of Indonesia’s capital market. Originality/Value This research provides value by designing an integrated business strategy for a newly transformed investment advisory and asset management firm, offering a practical model that strengthens client trust through service innovation and personalized solutions.
Evaluation of Business Strategy Using The Servo Analysis Method Ebenezer, Alfred; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.03

Abstract

Purpose – This study aims to evaluate the strategic condition of PT GMF AeroAsia by analyzing its business strategy, business environment, resource utilization, organizational value management, and organizational practices to identify factors supporting the development of the aviation industry in Indonesia. Design/Methodology/Approach – This study employs a qualitative approach. Data were collected through interviews with relevant informants, analysis of the company’s annual reports, and public expose documents published through the Indonesia Stock Exchange website as part of the company’s accountability to shareholders. The analysis focuses on the relationships among strategy, environment, resources, values, and organization in determining the company’s strategic position. Findings – The results indicate that strategy, environment, and resources are mutually influential elements within PT GMF AeroAsia’s business system. Organizational value is identified as the element with the weakest influence and is more affected by other strategic elements. Meanwhile, organization plays a relatively influential role, although its impact is lower compared with strategy, environment, and resources. These findings highlight the importance of aligning strategic decisions, resource management, and organizational capabilities to strengthen business development in the aviation sector. Originality/Value: This study offers originality by examining PT GMF AeroAsia through an integrated assessment of strategy, environment, resources, value management, and organizational dynamics. This is an approach rarely applied holistically in existing aviation studies. Using data from interviews, annual reports, and public exposure sessions, this study provides an empirical analysis grounded in internal company interactions. These findings provide valuable guidance for practitioners and researchers seeking to improve strategic performance in the Indonesian aviation maintenance industry.
Analysis of The Effects of Social Media Marketing (Instagram) and Perceived Price on Purchase Intention Kezia Audrylia; Putu Adi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.13

Abstract

Purpose – This study aims to examine the effects of social media marketing through Instagram and perceived price on purchase intention among prospective consumers of Nomé Macaroll, a food and beverage business offering rice paper-based macaroni products. Design/Methodology/Approach – This study employs an explanatory quantitative research approach. Data were collected through 7-point Likert-scale questionnaires distributed to 120 prospective consumers who represent the target market and have not previously purchased Nomé Macaroll products. The data were analyzed using multiple linear regression with SPSS version 30 to examine the effects of social media marketing and perceived price on purchase intention. Findings – The results indicate that social media marketing through Instagram has a positive and significant effect on purchase intention. Perceived price also has a positive and significant effect on purchase intention. These findings suggest that effective digital promotion and appropriate pricing strategies are important factors in attracting prospective consumers and increasing market acceptance for new food and beverage products. Originality/Value This study provides new insight by examining the combined influence of Instagram marketing and perceived price on purchase intention for a newly introduced rice paper–based product, offering empirical evidence that supports more effective marketing decisions.
Lapan-Lapan Express: Innovating Traditional Lalapan into a Modern Fast-Food Concept Wiryawan, Balqis Srikandi; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.01

Abstract

Purpose – This study aims to develop a business plan for Lalapan “Lapan-Lapan” by designing a new business concept, Lalapan Lapan-Lapan Express, to overcome challenges related to product differentiation and operational design while supporting business growth in Malang City. Design/Methodology/Approach – This study employs a qualitative descriptive research approach. Data were collected through observations and document studies. The business feasibility analysis was conducted by evaluating five key aspects: product, marketing, operations, organization and management, and finance. The analysis was used to formulate strategic development plans and assess the feasibility of establishing fast-food takeaway outlets with Lalapan Bowl as the main product differentiation. Findings – The results indicate that the establishment of Lalapan Lapan-Lapan Express is feasible and has strong growth potential. The proposed business concept provides product differentiation through Lalapan Bowl while addressing existing challenges in product uniqueness and operational effectiveness. The business plan demonstrates promising financial projections, significant profit potential, and relatively low business risks, indicating opportunities for sustainable expansion in the culinary market. Originality/Value This research is original in proposing a fast-food takeaway concept, “Lalapan Lapan-Lapan Express,” as a strategic solution for a local culinary business. The findings provide practical value by offering a comprehensive business plan covering product, marketing, operations, organization, and finance to support rapid growth and profitability.

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