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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 3 (2025)" : 25 Documents clear
The Influence of Rewards, Punishments, and Work Environment on Work Motivation Prasasti, Andriantri Dian; Armanu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.18

Abstract

The objective of this research is to identify the effects of reward, punishment, and workplace environment on work motivation. This research is categorized as explanatory research, which is used to develop and validate causal relationships between variables through hypothesis testing. Since the population only consists of 100 people, all of them were included as the research sample. They are employees of Roxy Square of Jember with the minimum age of nineteen years. The research data was harvested from paper-based 5-point Likert-scaled questionnaires and was analyzed using multiple linear regression. Instrument test, classical assumption test, and hypothesis testing were conducted. This study finds that reward, punishment, and workplace environment have positive and significant effects on the work motivation. Therefore, this study suggests the company to maintain the application of the reward and punishment system and improve the workplace environment so that the employees can benefit from increased work motivation.
The Effect of Supply Chain Management on Firm Performance Wafi, Azmi Zahran; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.08

Abstract

This research aims to test and explain whether supply chain management significantly affects the performance of webbing craft enterprises in Tasikmalaya. In an era of increasingly fierce business competition, companies are required to manage supply chains effectively to increase operational efficiency and competitiveness The effectivity supply chain management can have a significant impact on the performance of craft companies, especially amidst the decreasing agricultural land and increasing competition between MSMEs in Tasikmalaya. The variables of this quantitative explanatory research are supply chain management as the independent variable and firm performance as the dependent variable. The population is 276 business owners who are members of the webbing craft MSME of Rajapolah Sub-District in Tasikmalaya. Using probability sampling, 73 people were selected as the respondents, from whom primary data was obtained. The results of the simple linear regression analysis performed in SPSS v26 show the results that the regression coefficient value of the supply chain management variable is positive at 0.442. that supply chain management has a significant effect on firm performance. This indicates that the increase of firm performance is influenced by supply chain management.
Promotion, Brand Image, Brand Awareness on The Intention To Use Service Business Infobarkasbontang Mulyawan, Nafiri Cholish; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.19

Abstract

Service business will be more trusted when utilizing existing information technology, so that when promotional activities are carried, out on social media, it is a way to convince consumers to intention consumen to use a product. In addition, a good name for a brand also fosters consumer intention to use a service business. The objective of this research is to analyze the effects of promotion, brand image, and brand awareness on purchase intention at Infobarkasbontang business. Using purposive sampling technique, 100 people were selected as the respondents of this quantitive study. The data was harvested from Likert-scale questionnaires distributed online via Infobarkasbontang’s instagram account after the instrument test had been carried out. The resulting data was assessed through validity and reliability test, and the analysis was performed using multiple linear regression, t-test, F-test. All of the statistical processes were performed in SPSS version 21. If promotional activities, brand image of a business, consumer awareness of the brand are increased at Infobarkasbontang, it will increase the level of consumer intentin to use a brand.
Green Supply Chain Management: The Key to Sustainable Competitive Advantage Fadel Hilmi; Erfan Arif, M.
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.25

Abstract

The increasing importance of environmental sustainability has driven companies to adopt Green Supply Chain Management (GSCM) practices, which are believed to enhance competitive advantage. However, research on how GSCM influences competition in specific industries remains limited, particularly in the context of small and medium-sized companies in Indonesia. This study aims to investigate the implementation of GSCM and its effect on the competitive advantage of PT Gudang Baru Berkah. A mixed-method approach was employed, combining both qualitative and quantitative methods, with data collected through interviews, observations, and surveys. Using purposive sampling, six respondents were selected, including one expert informant in supply chain management, who helped assess GSCM performance, and five others working in relevant operational fields. The data were analyzed using the Analytical Hierarchy Process (AHP) in Expert Choice 11. The results indicate that GSCM practices significantly influence the company’s competitive advantage, particularly in terms of competitive pricing, product quality, delivery reliability, innovation, and speed to market. The study provides novel insights into how GSCM can be a strategic lever for small and medium-sized companies to enhance their market positioning. These findings have important implications for managers seeking to integrate sustainability practices into their supply chains to improve business performance and gain a competitive advantage.
Formulation of Business Strategy in 3D Printing Business Ellyahart, Ahmad Taufik; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.17

Abstract

Business model canvas is a method applied to plan, illustrate, and analyze the business model of a company. This instrument was developed by Alexander Osterwalder and Yves Pigneur and has become an essential part of a methodology known as Lean Startup or Business Design Thinking. Meratus Utama is a company whose main business is printing, especially the 3D. However, poor strategic planning and hindrance in conducting efficient production processes have caused hindrances. In order to address this problem, the Business Model Canvas was used, followed by the application of Future Business Model Canvas, whose analysis results were used to create a business plan as an alternative for the business development of Meratus Utama. This study finds that the problems faced by the company is poor innovation and low machinery output, which limited its production capacity. Therefore, the appropriate strategy for the company is product development particularly by adding new features, upgrading the quality, utilizing new technologies to create excellent products, increasing the number of employees, and investing in machinery.
The Influence of Work Environment and Job Satisfaction on Employee Performance Sembiring, Emiya Jola Panesia; Firdausiah, Rr. Ayu
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.05

Abstract

This study is important to determine the extent to which work environment and job satisfaction influence employee performance in order to improve organizational productivity. This study aims to explain the influence of work environment and job satisfaction on the performance of Tajinan Health Center employess. This research in explanatory research. The data collection technique used is using a questionnaire. The sampling technique used a saturated sample of 42 people and analysed using SPSS software. The scale used in this study is Likert scale. The result of this study indicates that the work environment affects the performance of employees of Tajinan Health Center and Job satisfaction affects the performance of employees of Tajinan Health Center. This study offers a fresh perspective by examining the combined effect of work environment and job satisfaction on employee performance within a specific organizational context.
Business Development Strategy of PT. Surya Family Capital as An Investment Advisory Company and Investment Manager Surya Sambudi, Eka; Hakim, Abdurrahman
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.15

Abstract

The capital market industry in Indonesia has experienced significant growth in recent years. This growth is driven by the increasing public interest in investing in the capital market, particulary in stocks. However, this significant growth has not been accompanied by an improvement in the financial literacy of the Indonesian population. Recognizing this potential, PT. Surya Family Capital has decided to transform into an investment advisory and asset management service provider after obtaining the necessary business license and operational legality. This research aims to design the business strategy for PT. Surya Family Capital, covering several key aspects including product or services design, marketing strategy, operations, organization, management, and financial planning. The research methodology used is a qualitative descritive approach, aiming to analyze the business conditions in depth and to understand the issues related to the research object. The result show that the business plan for PT. Surya Family Capital is feasible for implementation. The designed strategy focuses on service innovation, a personalized approach to cliens, and operational efficiency, enabling the company to face the dynamic challenges of the capital market and strengthen clien trust.
Evaluation of Business Strategy Using The Servo Analysis Method Ebenezer, Alfred; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.03

Abstract

The development of the aviation industry in Indonesia is quite behind when compared to some neighboring countries, therefore strategy evaluation is needed to help the development of the aviation industry in Indonesia. The objective of this research is to identify the conditions of PT GMF AeroAsia in terms of business strategy, business environment, resource usage method, organizational value management method, and the way the company runs as an organization. The data was harvested from interviews with relevant informants regarding the company’s annual reports and from the public-expose dialog conducted by the company, which is accessible through the website of Indonesia Stock Exchange as the accountability report of PT GMF AeroAsia for their shareholders. The results of the analysis demonstrate that strategy, environment, and resource at PT GMF AeroAsia are mutually-influencing elements, that value is the element with the weakest influence or is influenced by other elements, and that organization is a quite influential element although its strength is not as high as the strength of the earliest three elements. One of the implications that occurred when the research was conducted was that the location of the research object inside the airport area made the researcher unable to get full access when conducting observations.
Analysis of The Effects of Social Media Marketing (Instagram) and Perceived Price on Purchase Intention Kezia Audrylia; Putu Adi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.13

Abstract

Nomé Macaroll is a food and beverage business that offers rice paper-based products with macaroni fillings with other ingredients such as boiled egg, cheese, smoked beef, ketchup, sambal, leek, and carrot. This business offers three variants: Classic Macaroll, Cheese Macaroll, and Smoked Beef Macaroll. The objective of this quantitative explanatory research is to identify the effects of social media marketing via Instagram and perceived price on the purchase intention of Nomé Macaroll’s prospective consumers. The data was harvested from 7-point Likert-scaled questionnaires distributed to a sample of 120 people considered as the business’ suitable target who have not purchased its product. The analysis was performed using multiple linear regression in SPSS version 30. This study finds that social media marketing via Instagram and perceived price have positive and significant effects on the purchase intention.
Lapan-Lapan Express: Innovating Traditional Lalapan into a Modern Fast-Food Concept Wiryawan, Balqis Srikandi; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.01

Abstract

This business-plan study was conducted in response to the need for designing business development strategies for Lalapan “Lapan-Lapan,” a culinary business focusing selling lalapan rice. This business operates in Malang City, one of the cities with the highest university student population, potential for running affordable culinary businesses, but it still strives to overcome challenges, supposedly caused by suboptimal product differentiation and operational designs. Therefore, this study proposes the establishment of “Lalapan Lapan-Lapan Express,” fast-food takeaway outlets offering Lalapan Bowl as the product differentiation, by which the business’ main challenges can be handled. Additionally, this study formulates and assesses the feasibility of the new concept in term of product, marketing, operation, organization and management, and finance. Through qualitative descriptive approach incorporating observations and document studies, this research finds that Lalapan “Lapan-Lapan” is feasible as it has the potential to grow rapidly with projected significant profit and low risks.

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