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Abdi Masyarakat UIKA
Published by Universitas Ibn Khaldun Bogor
ISSN : -     EISSN : 2964366X     DOI : https://doi.org/10.32832/amk
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Social,
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences
AMK (Abdi Masyarakat UIKA) is a journal published by Ibn Khaldun University Bogor to carry out the tri dharma of higher education. This journal is published 4 times in 1 year (March, June, September, December) which has a focus and scope in the field of community service.
Arjuna Subject : Umum - Umum
Articles 92 Documents
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Utilizing E-Marketing to Increase Sales in Pasireurih Village MSMEs in the Covid-19 Pandemic Siti Aisyah, Dini; Marlina, Asti
AMK : Abdi Masyarakat UIKA Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v1i1.1726

Abstract

The COVID-19 outbreak has now become a global pandemic after it was announced by the World Health Organization (WHO). The negative impact of this pandemic shows that this pandemic has caused many MSMEs difficulties. Almost all sectors are affected, not only health, the economic sector is also seriously affected by this pandemic. In particular, it has an impact on Sandal SMEs in Pasireurih Village, which experienced a decline in sales. The purpose of this study is to provide solutions to SMEs in marketing their products online by using e-marketing to increase sales of sandals production in Kampung Pasireurih during the COVID-19 pandemic. through the Instagram app. This study uses descriptive qualitative methods of observation, interviews, and documentation studies (journals related to research). The results of this study researchers provide solutions to help SMEs by creating business accounts through the Instagram application. With the solution that the researchers put forward, it is hoped that SME players will be able to make the best use of e-marketing to increase sales, expand market reach, and be motivated to continue using the online marketing system as a means of communication and promotion by utilizing social media so that they are able to survive the COVID-19 pandemic situation.
Identification of Oppa Box Msme Problems and Solutions in Padang City Nila Sari, Vivi; Yelviana, Ade; Fitri, Amelya; Juwagiantoro, Bagus; Anggun Suri, Puti
AMK : Abdi Masyarakat UIKA Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i3.1883

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a form of productive economy run by the lower middle class. There are various benefits obtained from the MSME sector, including in improving the economy, reducing poverty, providing employment, and culminating in the development of social facilities. But in fact, MSMEs in Indonesia, including Oppa Box Padang MSMEs, still experience various obstacles in development activities, one of which is the issue of business legality. In this case, MSMEs need to adapt so that the problems experienced can be resolved. One of those who needs this adaptation plan is the Oppa Box MSME located on Jalan Aru No. 6 Lubuk Begalung nan XX, Padang City, West Sumatra, 25221, next to Putra Indonesia University YPTK Padang. This community service activity begins with surveys and interviews, mapping and identifying problems, formulating solutions, and implementing mentoring activities. The impact of this activity is the expansion of product marketing and business development of Oppa Box Padang MSME Actors.
Observation of Agricultural Business Conditions in RT 05 Parakan Jaya Village in Economic Terms During the Covid-19 Pandemic Indah Sari, Mila; Sundarta, M. Imam
AMK : Abdi Masyarakat UIKA Vol. 2 No. 1 (2023): MARET
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i1.1860

Abstract

The world is currently going through difficult times due to the COVID-19 pandemic. Indonesia is also one of the countries affected by the COVID-19 pandemic. As a result of this pandemic, all human activities have been disrupted, even paralyzing the community's economic sector. The agricultural sector is a superior sector because the livelihood of the Indonesian population is mostly farming. Parakan Jaya village where most of the population as vegetable farmers. One of the vegetable producers in Bogor Regency. Vegetables are food crops as the basic needs of the community. This farming is carried out by ladies and gentlemen in the neighborhood of Rt 05 Rw 08 Parakan Jaya Village, Kemang Bogor. This service activity is called the independent written idea real work lecture (KKN-GTM) because the implementation technique is carried out independently and the location of the activity is carried out in the residential environment. The purpose of this service is to find out the activities of agricultural activities that are carried out every day, especially in the midst of the COVID-19 pandemic that is currently happening in Indonesia.
MSMEs Management Strategy Impact in the Pandemic Period of Sinarsari Village, Bogor Putri Aulia, Mega; Jaelani, Alan
AMK : Abdi Masyarakat UIKA Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v1i1.1718

Abstract

Currently, the economy in Indonesia is being hit by the ups and downs of market prices due to the worsening COVID-19 situation. This has a fairly strong impact for entrepreneurs in Indonesia on unstable sales, especially micro, small and medium enterprises (MSMEs). Where small entrepreneurs have to rotate the strategy so that the processing until the sale continues. As experienced by small entrepreneurs from the village of Sinarsari Bogor who have to rotate their small business management strategy, namely drinks with natural herbal drinks (Bandrek, red ginger, and bajigur) to keep going. The impacts experienced include the price of materials, sales, enthusiasts to the workforce which continues to decrease. Therefore, this article will discuss the management strategies used to the impacts and challenges that occurred during the pandemic on the management of MSMEs.
The Influence of the Use of the Create Case Studies Method on Student Learning Outcomes in the Subject Ski in Class VII at Private MTS Nahdhatul Islam Manceg Sidik Sembiring, Muhammad Fajar; Ginting, Nurman
AMK : Abdi Masyarakat UIKA Vol. 2 No. 4 (2023): DESEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i4.2070

Abstract

The aim of this research is to determine student learning outcomes in Islamic cultural history subjects. before and after using the create case studies method and whether or not there is an influence of the create case studies method on student learning outcomes in the Islamic cultural history course in class VII at the Nahdhatul Islam Mancang Private MTs. This research uses quantitative experimental methods, with the research design used is a quasi-experimental design. The subjects in this research were school principals, teachers in Islamic cultural history subjects and all class VII students at MTs Nahdhatul Islam Mancang. This research obtained results that show that there is an influence on the create case studies method through the results of the difference in the average value of the experimental class of 83.16 after the application of student-made image media with the average value of the control class being 70.36. Meanwhile, through hypothesis testing using the T test, the value obtained tcount is 11,127 with a significance of 0.000 < 0.005 then it is stated that there is an influence (Ha) accepted.
Community Empowerment Through Waste Management in Sukajaya Village RW 04 Nirvana, Tri Adi; Avianty, Ichayuen
AMK : Abdi Masyarakat UIKA Vol. 2 No. 2 (2023): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i2.1870

Abstract

Garbage has become a classic problem in every environment, in the city and in the village. Lack of knowledge and public concern for the environment is one of the causes of waste accumulation. The provision of counseling on how to process waste aims to make the community aware of the dangers of waste for health and know how to manage useful waste. The method used is the survey method to Sukajaya Village RW04. Through breastfeeding attended by 42 people, they were able to decompose the accumulation of organic waste and anorgnik waste. The result of the evaluation after the activity was completed was that the community's behavior was now more concerned about the environment and health, it was seen that there was very little garbage scattered around in the Sukajaya village environment.
Utilization of Yard Land to Support Food Security in Kandai Satu Village Husnul Khatimah, Nur; Alkhair, Alkhair; Erham, Erham
AMK : Abdi Masyarakat UIKA Vol. 2 No. 1 (2023): MARET
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i1.1852

Abstract

Food security will continue to be a food problem in most countries in the world. This is because along with the increasing population, purchasing power and global climate dynamics also increase. Various kinds of efforts have been made to build food security both within the family and the wider community, one of which is by utilizing yards. The purpose of this community service program is for the community to be able to use their yards with productive plants for family food availability, increase family income, and medicine, and also effort to increase food security. Various social, cultural, and economic problems are still encountered in every program of utilizing community yards, including the not yet optimal use of yards, still part-time and not yet market-oriented, as well as a lack of assistance from officials who have not been adequate and evenly distributed. Therefore, careful planning and cross-sectoral support are needed in optimizing the use of yards so that they can contribute to supporting food security. Kandai Satu Sub-District is an area that has an average of yards belonging to the moderate to large yards group so that the utilization of yards can be done by combining various types of productive plants, including a combination of medicinal plants, fruits, vegetable plants, food plants, and other local plants. adapted to the size of the yard. Therefore, careful planning and cross-sectoral support are needed in optimizing the use of yards so that they can contribute to supporting food security. Kandai Satu Sub-District is an area that has an average of yards belonging to the moderate to large yards group so that the utilization of yards can be done by combining various types of productive plants, including a combination of medicinal plants, fruits, vegetable plants, food plants, and other local plants. adapted to the size of the yard. Therefore, careful planning and cross-sectoral support are needed in optimizing the use of yards so that they can contribute to supporting food security. Kandai Satu Sub-District is an area that has an average of yards belonging to the moderate to large yards group so that the utilization of yards can be done by combining various types of productive plants, including a combination of medicinal plants, fruits, vegetable plants, food plants, and other local plants. adapted to the size of the yard.
Analysis of Marketing Strategies in Increasing Sales at Karimah Dimsum in an Islamic Economic Perspective Tamima, Aqila; Nawawi, Zuhrinal M.
AMK : Abdi Masyarakat UIKA Vol. 3 No. 1 (2024): MARET
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i1.2198

Abstract

Islam has a positive attitude towards economic activity. The more Muslims are involved in economic activities, the better if the goals of the process are consistent with Islamic teachings. Becoming an entrepreneur is a solution to the financial problems of Muslims, especially the high poverty rate. The main factors in Micro, Small, and Medium Enterprises (MSMEs) that are of concern are marketing strategy, customer satisfaction, production and distribution, and price changes. This research aims to determine the marketing strategy carried out by one of the strengthening MSMEs in Batu Bara. The research method uses qualitative methods with an approach using qualitative descriptive methods. Data collection techniques using observation, interviews, and documentation to obtain real data in the field of marketing. The analysis techniques used are data reduction, data presentation, and drawing conclusions and verification. The results of this research are that in carrying out the marketing strategy for Dimsum Karimah, which is a pioneer of MSMEs in the Batu Bara area, it uses a marketing mix (Product, Price, Promotion, and Location). The products sold are quality, prices match the quality, promotions with the arrival of the ball, providing testers and social media assistance. And its strategic location. The Islamic marketing strategy is to apply the principle of justice, and the principle of honesty by not comparing the product with other dim sum products, maximum service, and not doing things wrong in setting prices and promotions. In increasing sales of dimsum karimah, namely by maintaining the quality of its products which have been proven to be halal, carrying out promotions assisted by the social media Instagram. It is hoped that the implementation of the marketing strategy can set an example for other MSMEs, not only is margin a priority but good service can make consumers continue to choose Dimsum Karimah as a place to buy snacks in the Batu Bara area.
Utilization of Moringa Leaf Extract in Processed Pudding Products as an Effort to Prevent Stunting in Debong Lor Village Tegal City Nugroho, Pramudya Panji; Mahendra, Okka Issa; Shidqi, Adnan Maulana; M. F., Fristi Nadila; Ramadhani, Lusiana; Ramadhani, Safira; Imroatus S., Yusnia; Wati, Rhahma; Afifah, Irun; Oktriana, Oktriana; Arina, Faula; Khofifah, Novia Eka; Putri, Imram Radne Rimba
AMK : Abdi Masyarakat UIKA Vol. 3 No. 3 (2024): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i3.2451

Abstract

Stunting is a failure in the development and growth of children due to malnutrition. Nutrition is one of the determining factors for the growth and development of a child. Moringa plants are one of the plants that have high nutritional content, and their leaves can be used as one of the basic ingredients for food or beverage processing. The activity of providing supplementary food (PMT) in the form of moringa leaf pudding to prevent stunting was carried out in various posyandu in the Debong Lor Village, West Tegal District, with the participation of mothers who have toddlers/cludas and pregnant women. The method used in this service is the counseling method by providing supplementary food (PMT) and introducing one of the processed moringa leaves that can be useful to prevent stunting, namely moringa leaf pudding. The result of this activity is that young women have an interest in processing moringa leaves to prevent stunting.
The Influence of Tiktok Social Media on Teenagers' Lifestyles Awanda, Yulia; Harahap, Nursapia; Yoga, Wira; Siregar, Salsa Fadhilah; Ananda, Ridho; Afifah, Nur
AMK : Abdi Masyarakat UIKA Vol. 3 No. 2 (2024): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i2.2188

Abstract

TikTok is a social media platform popular among teenagers. The app allows users to create and share short videos that last a maximum of 15 seconds. TikTok has become an important part of teenagers' lives and has impacted their lifestyles in various ways. This study aims to examine the influence of TikTok on teenagers' lifestyles. This research was conducted using a survey method on 100 teenagers in Indonesia. The results showed that TikTok has a positive and negative influence on teenagers' lifestyles. The method used is a survey method with the technique of distributing questionnaires to 100 teenage TikTok users. The results showed that the use of TikTok had a significant effect on teenagers' lifestyles, especially in terms of clothing models, favorite foods and drinks, hobbies and recreational activities, and the use of cosmetics and skincare. The more intensively teenagers use TikTok, the more likely their lifestyles are influenced by the content in TikTok.

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