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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 247 Documents
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Prinsip-Prinsip dan Strategi Dakwah Islamiyah dalam Konteks Kontemporer Aceng Badruzzaman; Ermanto
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.7804

Abstract

This article examines Islamic da'wah's principles and strategies in a contemporary context, with a focus on the relevance and adaptability of da'wah methods to modern-day challenges. In the era of rapid globalization and information technology, Islamic da'wah requires an innovative and contextual approach to achieve optimal effectiveness. This research uses a qualitative approach with literature analysis and case studies of several successful da'wah movements. The research results show that the basic principles of da'wah, such as sincerity, patience, and wisdom, remain the main foundation. However, da'wah strategies need to be adapted to utilize digital technology, social media, and interreligious dialogue. In addition, research has shown that inclusive da'wah, focused on socio-economic solutions for society, effectively engages people and encourages their participation. Thus, this article makes an important contribution to enriching the Islamic da'wah literature and offers practical guidance for preachers in conveying the Islamic message more effectively in the contemporary era.
Representasi Pelanggaran Etika Media Digital dalam Film Budi Pekerti Karya Wregas Bhanuteja Siti Rabiah; Nurliah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.8022

Abstract

This study aims to examine and explain the description of how violations of digital media ethics occur in the film Budi Pekert using Roland Barthes' semiotics. The film analyzed in this study is the film Budi Pekerti which was released in 2023. The research method used is qualitative which is descriptive interpretive with Barthes' semiotic technique which includes two levels of meaning, namely denotation and connotation, as well as myths contained in visual and verbal signs in the film being studied. The results of the study show that the film represents acts of violations of digital media ethics, namely the spread of fake news, the spread of personal information, mocking or mocking content and irresponsible actions through dialogue, dominant gestures, and the setting of the place that builds the action. At the myth level, the film Budi Pekerti depicts the conditions of Indonesian society in cyberspace. This film shows how important digital literacy is for each individual to create a social order that has a critical-creative mindset and perspective. This study concludes that films not only convey a story, but also transmit certain values ​​or cultures to the audience.
Representasi Budaya Patriarki dalam Film Ngeri-Ngeri Sedap Fatimah Anmazzwa; Silviana Purwanti; Kadek Dristiana; Jaka Farih Agustian
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8175

Abstract

The film Ngeri-Ngeri Sedap presents a narrative that is closely related to patriarchal culture, especially in the context of Batak society. Where the role of women in Batak culture is often dominated by men, resulting in negative impacts that affect women's mental and psychological well-being in the family and social spheres. This study aims to analyze how patriarchal culture is represented in the film using Roland Barthes' semiotic theory. The research method used is Roland Barthes' semiotics, with a focus on two-stage semiotic analysis: denotation and connotation that represent the construction of private or household patriarchal culture. The results of the study show that this film reproduces patriarchal values ​​through the construction of gender roles, power relations in the family, and social expectations of women and men. This representation is seen in the dialogue, gestures, and cultural symbols displayed. The conclusion of this study shows that Ngeri-Ngeri not only reflects the patriarchal culture that is still strong in society, but also maintains and normalizes the system through the narratives and symbols used. Although the film shows efforts to resist patriarchy, this film still strengthens male dominance in the family social structure. This study is expected to provide insight into how film as a popular media can be a reflection of the strengthening of the existing social system.
Branderpreneurship Framing Analysis of ALMAZ Friedchicken Ika Nur Fitriani; Bambang Sukma Wijaya; Eli Jamilah Mihardja
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.8313

Abstract

Often, crispy fried chicken UMKM focuses on developing brand value in building a business, recently Indonesia has been busy with Al Baiknya Indonesia crispy chicken, namely Almaz Chicken. This article makes a study of Almaz Chicken's entrepreneurship-based brand development strategy using the BFA or Brandpreneurship Framing Analysis methodology approach. BFA is systematically able to find and explain value development strategies according to the elements in BrandCoVD or Brandpreneurship's Circle of Values Development, namely identifying, creating, conveying, communicating, maintaining, evaluating and renewing values. This study uses data triangulation to strengthen the author's research results. This triangulation technique is used to ensure that the data collected from various sources and methods is truly valid. Data triangulation consists of several types, namely First, Source Triangulation, which uses various data sources to verify and ensure the truth of the research results. Secondary data sources consist of research journals, literature studies such as printed books, digital books, scientific articles and online news, and primary data sources, namely in-depth interviews. Almaz Friedchicken's strategy in evaluating market trends and lifestyles to become input and considerations for sustainable development is inseparable from Abuya Group's long experience in terms of the head or competence and capacity of the BODs, namely Okta Wirawan, Bram Dwi Raditya and Wawan Ibra who have been close friends since college, building professional careers and ups and downs with 7 brands in Abuya Group, newcomers without a TV marketing budget, can benefit from the momentum of the McDonald's and KFC boycott, which the public sees as related to Israel. Almaz uses social media, using storytelling techniques, to attract the attention of potential consumers who will carry out post-boycott agitation. Almaz is a new choice for crispy chicken fans.
Analisis Pola Komunikasi Kemenkes Melalui Instagram @kemenkes_ri dalam Meningkatkan Awareness Penggunaan Antibiotik Riani, Nurul Izzah; Ihsan, Muhammad Fadhiel
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.6763

Abstract

Antibiotic resistance is a major topic of discussion and the number of cases often increases every time, so that the Ministry of Health of the Republic of Indonesia (Kemenkes RI) continuously produces various kinds of information related to the dangers of non-compliance with the use of antibiotics through its social media. The aim of this research was to determine how much attention the public pays to content uploaded by the Ministry of Health related to awareness of compliance with antibiotic use. The research method was carried out qualitatively with triangulation data collection techniques. The results of research conducted by analysis of 4 uploaded content from the @kemenkes_ri Instagram account showed that poster type content on January 5 2025 received the highest engagement rate, namely 0.408%, followed by an upload on November 25 2024 which contained two short video uploads. 0.05% and live broadcast videos 0.08%, but content uploaded on December 11 2024 has the lowest engagement rate, namely 0.009% with live video content type. So, it can be concluded that currently the public is paying attention to this situation as can be seen in the comments column and also the number of shares shows a large number when compared to the content in previous uploads.
Strategi Produksi On Air dan Digital Promo Indosiar dalam Menarik Perhatian Pemirsa Mega Film Asia Hidayah, Deviana Rahma; Dharmawan, Leonard
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.7968

Abstract

This research aims to analyze the production strategy of on-air and digital promotions in attracting viewers' attention to the Mega Film Asia program at Indosiar. The method used is a descriptive qualitative approach with data collection techniques through in-depth interviews and participatory observation. The promotional strategy was analyzed using the AIDA model (Attention, Interest, Desire, Action) to identify the stages in building interest to encourage viewing actions from viewers. In addition, the Uses and Gratifications theory was used to understand the motivations and needs of viewers in consuming the promotional content presented. The results show that the promotion strategy is carried out in an integrated manner through synergy between the on-air promo division and the digital division, which results in consistent and adaptive promotional content according to the characteristics of each media. Promotion functions not only as a reminder of the airing schedule, but also as a trigger for viewers' initial interest through a strong emotional and visual approach. In conclusion, the success of the Mega Film Asia program promotion lies in cross-platform collaboration and the development of a production strategy that is responsive to the dynamics of audience behavior in the digital era.
Tren Hidup Sehat Melalui Interaksi Sosial di Tiktok: Efektivitas Konten Kesehatan Terhadap Perubahan Gaya Hidup Aryanto, Tiara Nisa; Irwansyah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8105

Abstract

This research examines the trend of healthy living through social interaction on the mobile-based social media application TikTok which is supported by artificial intelligence (AI), and the effectiveness of health content in changing people's lifestyles. Using a qualitative and case study approach, it was found that engaging short-form content delivered by credible personalities, supported by AI technology such as recommendation algorithms and user data analysis, motivates users to adopt healthy habits such as a good diet and moderate exercise. Social interaction through features on TikTok strengthens the virtual community that supports this motivation. However, the risk of spreading hoaxes and social pressure remain challenges that need to be addressed. These results emphasize the importance of collaboration between content creators, platforms, health professionals, governments, and the use of AI technology to provide accurate and educative information for a positive and sustainable impact on healthy lifestyles.
Implementasi Program Beasiswa Melalui Ruangguru Corporate Social Responsibility (CSR) PT Wijaya Karya Beton TBK Vivin Herial; Siti Chairunissa Yazahira
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8140

Abstract

This study aims to describe the implementation of the CSR program carried out by PT Wijaya Karya Beton Tbk, reviewed from the perspectives of motives, forms, or models of CSR implementation. A qualitative approach was used, with data collection techniques through interviews and observations, which revealed that the company's motive for implementing the CSR program is based on political theories. Furthermore, various forms, models, and characteristics explain how a company implements its CSR program. Based on the program model, PT Wijaya Karya Beton Tbk integrates different CSR distribution models in its implementation, including direct involvement in activities, channeling CSR through social institutions or independent foundations, partnering with other institutions or foundations, or providing support and participating in an activity. Moreover, when viewed from the three forms of CSR implementation, PT Wijaya Karya Beton Tbk's CSR program is implemented in two forms: community relations, carried out through a scholarship program in partnership with the educational institution Ruangguru, and community empowerment, which is also part of the scholarship program in collaboration with Ruangguru stakeholders. The aim of this CSR implementation is to empower communities to achieve a level of citizenship that enhances their competitiveness.
Kebiasaan Gen Z dalam Membentuk Kebiasaan Konsumsi Coklat Dubai Ditinjau pada Peran Media Sosial Natasya Sarah Mountina; Prima Mulyasari Agustini
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8181

Abstract

The development of social media has changed the way Generation Z shapes their preferences and consumption decisions. This research aims to understand how social media exposure, particularly through content from influencers and peer communities, influences perceptions and purchasing decisions towards Dubai chocolate products. Using a descriptive qualitative approach and phenomenological methods, data was collected from interviews with ten informants and one triangulator. The results were analyzed using Social Judgment Theory and Social Construction of Reality. The findings show that exposure to digital content is able to shift an individual's initial attitude from indifference to acceptance, as well as forming a collective meaning towards the product as a symbol of lifestyle, social status and digital identity. Dubai chocolate consumption is not only functional, but also symbolic, reflecting a shift in consumption paradigm among Gen Z. This research recommends the importance of marketing strategies based on social narratives and critical awareness in facing digital trends.
Komunikasi Persuasi dalam Strategi Pemasaran Jastip Barang Impor Irma Septuriany Dewanti; Eli Jamilah Miharja
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8182

Abstract

Jastip or the abbreviation of Jasa titip is a convenience in transactions to buy goods where someone acts as an intermediary for the purchase of goods from within the country or abroad that cannot be accessed directly by the buyer of the goods. The party providing the titip service will make the purchase and send the goods according to the customer's request, by obtaining a commission or additional fee for the service. The phenomenon in this study is in the form of communication phenomenology, because Jastip imported goods have become an integral part of the global trade ecosystem where individuals or companies take on the role of intermediaries between local consumers and imported goods from abroad. Through a qualitative approach and case studies, this study aims to determine how persuasive communication is used by Jastip service providers to influence consumer perceptions and behavior.

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