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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 247 Documents
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Strategi Komunikasi PT. Samsung dalam Mempertahankan Reputasi Perusahaan Melalui Program Solve for Tomorrow Ennita LPS; Edison Bonar Tua Hutapea
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6521

Abstract

                This study aims to analyze the communication strategies used by PT. Samsung in maintaining the company's reputation through the Solve for Tomorrow, a CSR program. Using a descriptive qualitative method, this research analyzes data obtained from various sources, including the company's website, press releases, and interviews. The results showed that PT. Samsung has implemented effective communication strategies, such as public relations and using appropriate communication channels such as media relations, and utilization of social media. The communication strategies used have succeeded in building a positive image of the company in the eyes of the public, especially the younger generation. This research concludes that an effectively communicated CSR program can be a solution to improve the company's reputation.
Strategi Komunikasi Krisis Jasa Pernikahan untuk Menciptakan Inovasi Berbasis Teknologi Hildawati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6534

Abstract

The wedding service industry faces major challenges in maintaining its reputation in the digital era, especially in the midst of a crisis that can affect consumer trust. This study discusses the crisis communication strategies implemented by wedding service providers in utilizing digital innovation to mitigate negative impacts and restore public trust. This study uses a qualitative approach with case study analysis on several wedding service providers who have successfully handled the crisis through the use of digital platforms such as social media, wedding applications, and technology-based customer management systems. The results of the study indicate that the success of the crisis communication strategy is greatly influenced by the speed of response, transparency, and the ability to adapt to technological changes. This article provides insights for industry players to integrate digital innovation in crisis management, as well as build a sustainable brand reputation amidst increasingly fierce competition.
Pemanfaatan Media Sosial dalam Memperbaiki Reputasi Content Creator Tiktok “Willie Salim” Erika Yosita Putri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6536

Abstract

This research provides an overview to find out how the utilization of social media, especially TikTok in increasing the reputation of content creator Willie Salim. TikTok is the most superior social media today compared to other social media. TikTok is an application that is widely used among the younger generation because TikTok provides a lot of entertainment and opportunities to build and improve their reputation. Reputation is an important asset that content creators must have, especially Willie Salim because if their reputation is good it can attract followers and attract cooperation and vice versa, a negative reputation can greatly hinder a content creator's career. The purpose of this research is to understand how Willie Salim handles reputation-related issues through strategic responses to crises and managing public perception. Using a qualitative approach, this research explores Willie Salim's experiences and strategies in utilizing TikTok and other social media platforms. Based on reputation management theory, this research focuses on how important public image management is, emphasizing the role of performance and communication in building reputation. The researcher wanted to show that Willie Salim actively interacts with his audience through relevant content, which encourages transparency and trust, especially through features such as live streaming. This research provides insights for creators facing similar challenges, emphasizing the need for consistent communication and proactive engagement with audiences to rebuild and maintain a positive reputation in the digital age.
Strategi Komunikasi Sanggar Seni Tari Ridwan CS dalam Membangun Kepercayaan Orang Tua Siswa Ahmad Agus Salim
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6537

Abstract

In this era of globalization, challenges arise for art practitioners and art studios in preserving traditional arts. This phenomenon creates significant obstacles for traditional art studios, particularly dance studios, in attracting the interest of younger generations and building trust among parents to encourage their children's participation. This study aims to analyze the communication strategies implemented by the Ridwan CS Dance Studio in building trust among students' parents. The research adopts Ronald D. Smith's (2017) Public Relations strategic planning model from his book Strategic Planning for Public Relations, which outlines four stages of strategic planning divided into nine steps. The results indicate that the communication strategies employed by the studio have been quite effective in establishing trust among parents. This conclusion is supported by findings showing that students receive parental support to learn at the Ridwan CS Dance Studio. Additionally, parents have provided feedback indicating that they feel reassured about their children's involvement and learning activities at the studio.4o
Peran Humas Dinas Perhubungan Kota Bekasi dalam menghadapi Situasi Krisis ( Studi Kasus penyampaian pendapat RBPI dan masyarakat terkait Pungutan Liar ) Kurnia Handita; Fiqih Akhdiyatu Salam
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6559

Abstract

Penelitian ini bertujuan untuk menganalisis peran Humas Dinas Perhubungan Kota Bekasi dalam menghadapi situasi krisis terkait pungutan liar, serta untuk mengeksplorasi respons masyarakat dan organisasi RBPI (Relawan Bersama Pemberantasan Pungutan Liar). Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Humas Dinas Perhubungan berperan penting dalam mengkomunikasikan kebijakan pemerintah dan menjalin hubungan baik dengan masyarakat untuk mengurangi dampak negatif dari pungutan liar. Humas juga berfungsi sebagai jembatan antara pemerintah dan masyarakat, memberikan informasi yang transparan dan akurat, serta menangani keluhan masyarakat secara responsif. Kesimpulannya, peran Humas dalam menghadapi krisis merupakan aspek yang krusial dalam membangun transparansi dan kepercayaan, yang pada akhirnya akan berkontribusi pada stabilitas sosial dan pembangunan daerah.
Manajemen Krisis Komunikasi dalam Isu Transparansi Kompetisi Sains Madrasah (KSM) 2024 Yuyun Wulandari
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6560

Abstract

The 2024 Madrasah Science Competition (KSM) faced transparency issues that affected public trust in its organisation. This study aims to identify the communication crisis management approach applied, evaluate the effectiveness of the strategies used, and analyse the short and long term impact of this crisis on the image of KSM. Using Situational Crisis Communication Theory (SCCT), this study found that accountability-based communication strategies, technology utilisation, and stakeholder collaboration were effective in mitigating the crisis. The results of the study are expected to serve as a guide for similar competition organisers in facing transparency challenges.
Interaksi Liburan Murah Ala Komunitas Cikarang Baru Di Botanical Garden Eco Park Jababeka Engkom Komariah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6564

Abstract

Holidays are an important aspect of life in modern society. In a social context, holidays also serve as a means to strengthen relationships between family members and friends. Community plays a very important role in creating an affordable holiday experience. Botanical Garden Eco Park Jababeka is one of the locations that is increasingly popular among the Cikarang Baru community as an affordable holiday spot. This research uses a descriptive qualitative approach to understand the phenomenon of affordable holiday interactions among the Cikarang Baru community. This method allows researchers to explore in-depth information about the experiences and perceptions of community members during holiday activities. Members of the Cikarang Baru community choose low-cost holidays as an alternative to save money in the midst of uncertain economic conditions. Based on interviews with community members, many of them revealed that budget constraints were the main factor in determining holiday destinations. Social interactions that occur during holiday activities at Botanical Garden Eco Park Jababeka are very diverse, consisting of individuals with different backgrounds. The Cikarang Baru community has several motivations that underlie the organisation of low-cost holidays at Botanical Garden Eco Park Jababeka. the most striking characteristics are collaboration and mutual cooperation between members. The positive impact of this low-cost holiday activity is very significant, both for individuals and the community as a whole.
Strategi Komunikasi Persuasif dalam Kampanye Kesehatan Masyarakat Azzira; Vera Wijayanti Sutjipto; Marisa Puspita Sary
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6850

Abstract

Strategi komunikasi persuasif menjadi komponen kunci dalam keberhasilan kampanye kesehatan masyarakat yang bertujuan untuk meningkatkan kesadaran, memengaruhi sikap, dan mendorong perubahan perilaku positif terhadap isu kesehatan. Artikel ini mengkaji pendekatan-pendekatan strategis dalam komunikasi persuasif, mulai dari penggunaan narasi yang mampu membangun keterhubungan emosional, pemanfaatan media digital yang efektif untuk menjangkau audiens yang lebih luas, hingga pendekatan berbasis komunitas yang memperkuat keterlibatan masyarakat secara langsung. Selain itu, artikel ini juga membahas pentingnya segmentasi audiens untuk memastikan pesan yang disampaikan relevan dan tepat sasaran, pemilihan saluran komunikasi yang sesuai dengan karakteristik audiens, serta perancangan pesan yang mampu menarik perhatian dan membangun kredibilitas. Penelitian ini menyoroti berbagai faktor yang dapat memengaruhi efektivitas strategi komunikasi persuasif, seperti konteks budaya, tingkat literasi kesehatan, dan kepercayaan terhadap sumber informasi. Hasil analisis menunjukkan bahwa keberhasilan kampanye kesehatan masyarakat sangat bergantung pada penerapan strategi komunikasi yang fleksibel dan berbasis data, yang mampu menyesuaikan dengan kebutuhan spesifik audiens. Dengan memahami dan mengimplementasikan elemen-elemen tersebut, kampanye kesehatan dapat mencapai hasil yang lebih optimal dalam memengaruhi perilaku dan meningkatkan kesehatan masyarakat secara luas
Analisis Pola Komunikasi Digital Perbankan Melalui Fitur Instagram Reels dalam Mengedukasi Masyarakat Terkait Isu Keamanan Data Pribadi: Studi Kasus pada Bank Mandiri, BRI, BCA, BNI, dan BTN Isna Irawati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6876

Abstract

The development of digital technology has been widely utilized in various aspects of life, including the banking sector, to facilitate online transactions. However, the rapid growth of digital technology also brings negative impacts, one of which is the threat to personal data security. Social media, particularly Instagram, has become a strategic platform for banks to quickly deliver information to the public. This study aims to analyze the digital communication patterns used by five leading banks in Indonesia (Bank Mandiri, BRI, BCA, BNI, and BTN) through Instagram Reels in educating the public on personal data security issues. This research employs a qualitative method by observing Instagram Reel content uploaded by each bank over a specific period (01 January to 31 December 2024), followed by data analysis. The results indicate that most content emphasizes appealing visuals, audience-friendly language, and a narrative approach using storytelling. Additionally, collaboration with public figures and the use of specific hashtags were found to be effective in increasing reach and engagement with the audience. This study is expected to serve as a reference for corporate communication teams in the banking industry in implementing creative and informative digital communication strategies for personal data security education campaigns through Instagram Reels.
Komunikasi Interpersonal : Interaksi Verbal dan Non Verbal Pemain Game Free Fire di Saree Gampong Suka Damai, Aceh Besar Sidiq Maulana; Syukri Syamaun; Hanifah Nurdin
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.7369

Abstract

This study examines interpersonal communication in the Free Fire game among children and teenagers in Saree, Gampong Suka Damai, Aceh Besar. The research focuses on verbal and non-verbal interactions that occur during gameplay, both in moments of victory and defeat. The findings reveal that elementary school children tend to communicate in a relaxed manner using simple words and light facial expressions. Meanwhile, junior and senior high school students exhibit more emotional expressions, both verbally using more expressive (sometimes harsh) language and non-verbally, such as hitting the table or throwing their phones when frustrated by a loss.Furthermore, this study highlights that in-game communication not only affects the gaming experience but also influences social interaction patterns in real life. Communication habits developed in the game can extend to daily interactions, potentially affecting players' relationships with their families and peers. Therefore, this research emphasizes the importance of parental supervision and guidance to ensure that children maintain positive communication skills, both in the virtual world and in reality.

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