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Wiwik Fitria Ningsih
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ABM: International Journal of Administration, Business and Management
Published by Institut Teknologi dan Sains Mandala
ISSN : 27462439     EISSN : 27741664     DOI : https://doi.org/10.31967/abm.v5i2
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
ABM : International Journal of Administration, Business and Management is an interdisciplinary journal that seeks both theoretical and practical papers devoted to aspects of the subject matter indicated in the title. Topics will be drawn, but not limited to, the following areas: Business Management Agribusiness Management Management Information System Accountancy Economic Development Islamic Economics Other relevan themes
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 56 Documents
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A Model of Marketing Strategies to Increase New Student Admissions Setiyawan, Rafni; Suryaningsih, Ika Barokah; Afandi, Mochammad Farid
ABM: International Journal of Administration, Business and Management Vol 7 No 2 (2025): December 2024 - May 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to formulate an effective marketing strategy to increase the number of new student enrollments at the Institute of Technology and Business (ITB) Widya Gama Lumajang. Despite having competitive advantages such as affordable tuition fees, a strategic location, and a strong entrepreneurial vision, the institution has experienced a decline in enrollment over the past five years. Using a descriptive qualitative approach, this research employs SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) analyses to identify internal and external strategic factors. Data were collected through in-depth interviews, observations, and documentation involving university leaders, faculty members, current students, prospective students, and parents. The findings indicate that establishing a dedicated digital content team is a top strategic priority, as social media has become the main channel through which prospective students obtain information. Additional recommended strategies include strengthening alumni and parent networks, conducting open-campus promotional events, and transforming the institution into a university to broaden academic offerings. This study concludes that market-oriented and digitally-driven marketing strategies are essential to enhancing the competitiveness of private higher education institutions amid intense educational competition
The effect of product quality, brand image, promotion, and price on consumer purchase decisions in umkm on car-free day kab. Jember Permana, Angga Ade; Kusuma, Dedy Wijaya; Sinrungtam, Wasana; Putra, Ihrom Caesar Ananta; Wahid, Abdul
ABM: International Journal of Administration, Business and Management Vol 7 No 2 (2025): December 2024 - May 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

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Abstract

Previous research is the most important thing in a research or scientific article. Previous research is useful for strengthening theories and phenomena that affect variables. This article reviews the Influence of Product Quality, Brand Image, Promotion and Price on Consumer Purchasing Decisions at UMKM Car Free Day Kab. Jember. The purpose of writing this marketing management literature review article is to build a hypothesis that can be used in further research. The results of this study are: 1) Product Quality partially does not affect consumer Purchasing Decisions; 2) Brand Image partially does not affect consumer Purchasing Decisions; 3) Promotion partially affects consumer Purchasing Decisions; 4) Price partially does not affect Consumer Purchasing Decisions; 5) Product Quality, Brand Image, Promotion and Price simultaneously affect Consumer Purchasing Decisions at UMKM Car Free Day, Jember regency.
Implications of Net Stable Funding Ratio (NSFR) on Islamic Bank Margins and Earning Management Practices: A Systematic Literature Review Handayani, Yuniorita Indah; Dimyati, Muhaimin; Maspufah, Hayatul; Sari, Nurshadrina Kartika
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1680

Abstract

The implementation of the Basel III Net Stable Funding Ratio (NSFR), although aimed at improving financial stability, has the potential to reduce Islamic bank margins and encourage profit management practices due to funding structure mismatches. This study aims to analyze and synthesize the literature on the implications of NSFR on margins and profit management practices in Islamic banking. Using the Systematic Literature Review (SLR) method based on PRISMA 2020 (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) for articles published between 2020 and 2025, the data were analyzed through narrative synthesis. The synthesis results show that NSFR causally suppresses profit margins through increased funding costs. Based on agency theory, this pressure on profitability creates a strong incentive for managers to engage in earnings management as a strategic response. This study formulates a conceptual framework that integrates liquidity regulations, financial performance, and managerial behavior.
The Mediating Effect of Work Stress on the Relationship Between Intellectual Intelligence and Spiritual Intelligence and Nurse Performance (Study at PKU Muhammadiyah Hospital Sukoharjo) Mahardika, Intan Sari; Mas’ud, Muchlis; Sopanah, Ana
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1636

Abstract

Nurse performance plays a vital role in determining the quality of healthcare received by patients. Intellectual intelligence and spiritual intelligence are among the factors that can influence performance. Job stress can also impact nurse performance. This study uses a quantitative approach with an explanatory research approach to analyze the influence of intellectual intelligence and spiritual intelligence on nurse performance, with job stress as a mediating variable. This study aims to obtain empirical evidence regarding the relationship between these variables, both partially and simultaneously. Overall, it can be concluded that in this study, intellectual intelligence and spiritual intelligence play an important role in influencing job stress, but do not directly improve employee performance. Furthermore, job stress itself has not been shown to have a significant direct impact on employee performance. These findings indicate the need for further study of other variables that may play a greater role in influencing performance.
Exploring Gastronomic Value in Increasing the Competitive Advantage of Traditional Restaurants Murtini; Amrina, Hafidza Nash’ul; Safii, Abdul Azis; Anom, Latifah
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1694

Abstract

This study aims to identify the factors influencing the formation of gastronomic value and how these factors can create a competitive advantage for traditional restaurants. In the culinary context, gastronomic value encompasses the quality of ingredients, menu innovation, restaurant atmosphere, sensory experience, and sense of place, which serve to differentiate restaurants in an increasingly competitive culinary market. This study uses a descriptive approach and case studies with three traditional restaurants as subjects: Warung Kopi Klotok in Yogyakarta, RM Pawon Sego Lego in Mojokerto, and Warung Rempah in Batu. Data was obtained through semi-structured interviews with owners, managers, and customers, and analysed using QSR-NVivo software. The results indicate that factors such as the use of high-quality local ingredients, an atmosphere that reflects local culture, and sensory experiences play a crucial role in building gastronomic value. Furthermore, restaurants that create a strong sense of place, combining authentic cuisine and a supportive atmosphere, can strengthen their competitiveness in the culinary market.
Evaluating Cyber Risk Management in Indonesian SOEs: A Case Study of PT Kereta Api Indonesia Using IT Governance Framework Angelia, Christin; Purba, Caesar Octoviandy; Taufik, Nur Imam; Pradesa, Hafid Aditya
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1828

Abstract

Amid the rapid advancement of technology that enhances operational effectiveness and efficiency, cybersecurity risks have simultaneously increased, threatening data security. PT Kereta Api Indonesia (Persero), a state-owned enterprise, experienced a significant data leak incident in 2024, underscoring the urgent need for robust IT governance. This study evaluates the company’s cyber risk management using the IT Governance Theory framework. A qualitative descriptive approach was employed, incorporating observation, in-depth interviews, and document analysis. Findings show that although PT KAI has implemented an Information Security Management System (ISMS) and provided employee training, key challenges persist, including low employee awareness (IT Principles), limited system integration (IT Architecture), and insufficient adoption of emerging technologies (IT Infrastructure). This study proposes a cyber risk management development model based on the five IT Governance domains: IT Principles, IT Architecture, IT Infrastructure, Business Application Needs, and IT Investment and Prioritization. The proposed model aims to strengthen the organization’s ability to identify, detect, respond to, recover from, and adapt to cyber incidents, thereby enhancing IT governance, particularly in the context of Indonesian state-owned enterprises.

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