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Muhammad Agreindra Helmiawan
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Gedung LPPM Universitas Sebelas April, Jl. Angkrek Situ No.19, Kelurahan Situ, Kecamatan Sumedang Utara, Kabupaten Sumedang, Jawa Barat, Indonesia 45323
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Journal of Bussines Management Basic
Published by Universitas Sebelas April
ISSN : -     EISSN : 29643856     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as well as an evidence-based practice in the health area `Business and Management. Focus and Scope: Human Resource Management, Marketing Management, Management Information Systems, Financial Management, Operational Management, Business Feasibility Studies, Financial Statement Analysis and Management Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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Analysis Of Communication in The Food Divisi of PT. VADCO PROSPER MEGA Hidayat, Gustina; Kurniasih, Nining; Munggaran, Rani; Nurodin, Nurodin
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1348

Abstract

The focus of this research is work communication at the Food Division of PT. Vadco Prosper Mega especially the production department, this study aims to find out how the work communication process and how to solve work communication problems between the production department team leader and employees in the Food Division of PT. Vadco Prosper Mega. The method used in this study is a qualitative research method that is natural. The data collection technique is purposive sampling technique, namely taking samples with certain considerations with the number of informants as many as 7 people. Based on the results of the study, it was concluded that the work communication process at the Food Division of PT. Vadco Prosper Mega especially the production department has been running well, especially in terms of fun, influence on attitude, and good relations between superiors and employees and employees with other employees. In terms of understanding and action, this is not fully optimal because there are still some employees who do not understand their work duties and responsibilities and there are still some employees who do not carry out their work duties and responsibilities properly, thus hindering other work.
Marketing Mix Analysis at Sapphire Hotel Sumedang Feryana, Ryan Kurniawan; Fadilah, Nurul
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1351

Abstract

The marketing mix at Sapphire Hotel Sumedang includes 7p (product, price, promotion and place, people, physical evidence, and process). The results of the marketing mix research at the Sapphire Hotel Sumedang show that the product dimension is reflected in product quality which is good, the price dimension is reflected in the pricing and price discounts which are quite good but not optimal in giving discounts, the place dimension is reflected in the location which is good and as expected, the dimensions promotion reflected in advertising, public relations, direct marketing is quite good but not optimal in promotion through social media, the people dimension is reflected in good customer service, the physical evidence dimension is reflected in good facilities, the need for additional facilities, the process dimension is reflected in communication already pretty good. Sapphire Hotel Sumedang to further increase the price discounts, increase sales promotions on social media and add facilities so as not to lose competitiveness with competitors
The effect of on buyers’ decision the CV Sinarayu Werasari Majalengka Royani, Solihin; Burhan, Aceng; Fhatonah, Silvi Siti
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1352

Abstract

The purpose of conducting this research is to collect information that will be used to analyze the effect of pricing on purchasing decisions for building equipment at the CV Sinarayu Werasari, Majalengka Regency. And is expected to assist the company in solving the problems faced in accordance with the topic taken by the author, by analyzing, especially information and data regarding the effect of pricing on purchasing decisions. This research was conducted at the CV Sinarayu Werasari Majalengka, Regency., and hypothesis testing using t test. There is an influence between pricing on purchasing decisions because the t-valuecount of 14,618 is greater than the t-table, namely 0,305 for the two-party test with a significant level of 0.05 at dk = 94, then Ha is accepted, thus the author can draw the conclusion that the level of determination price can support purchasing decisions
Utilization of Digital Marketing in Maintain Brand Loyalty and Increasing Sales of Opak Oded Anggini, Megah Dewi Anggini; Nurfonda, Alfi Novia
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1353

Abstract

The focus of the research is on the use of digital marketing in maintaining brand loyalty and increasing sales opak oded. The aim of the research is to determine the use of digital marketing in maintaining brand loyalty and increasing Opak Oded sales, strategies for building consumer loyalty and the factors that hinder the use of digital marketing in maintaining brand loyalty and increasing Opak Oded sales. This research is motivated by the use of digital marketing which is an efficient way to promote and advertise products. Using data analysis carried out by Miles and Huberman (1984), namely data reduction, data presentation, and drawing conclusions. The results and discussion obtained by digital marketing are a form of activity to market or promote products using sophisticated technology, and in maintaining and maintaining brand loyalty for Opak Oded products, namely being able to create loyalty from consumers in terms of taste quality. This has continued for decades in sales of opaque oded products until now. Of course it will have a positive effect on increasing sales. Moreover, with good use of digital marketing, such as through advertising and successful endorsements, more profits can be obtained from increasing consumer demand.
The Role of Brand Image in Overall Purchasing Decisions Online at Marketplace Gumilang, Risa Ratna; Ridwan, Zulkipli Marlinto
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1354

Abstract

This research aims to analyze the role of brand image in online purchasing decisions in the marketplace. Brand images are believed to play an important role in influencing consumer purchasing behavior in the marketplace. This research uses a quantitative approach with a survey method involving 200 respondents who have made online purchases on the marketplace in the last 6 months. Data was collected through a questionnaire specifically designed to measure brand image perceptions and purchasing decisions. The results of the analysis show that brand image has a positive and significant relationship with online purchasing decisions. This finding underlines the importance of companies in building and maintaining a strong brand image to increase consumer purchasing decisions in the marketplace. This research also provides valuable insight for marketplace managers in developing features and services that can strengthen the brand image of sellers on their platforms
Analysis of Customer Satisfaction at The Dimalsa Majalengka Store Kartiwa, Aa; Yani, Yuly; Suzana, Anna; Laras, Salsa Alcindy
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1355

Abstract

This research aims to analyze customer satisfaction at the Dimalsa Majalengka Store (a case study on Dimalsa Bantarujeg Majalengka). Dimalsa is one of the Micro, Small and Medium Enterprises (MSMEs) which is engaged in a trading business that sells various types of goods, be it Food, Office Stationery (ATK) and Clothing. The sample used in this study amounted to 7 informants. The analytical method used is a qualitative method with data verification using triangulation with the research variable being Quality of Service. The sampling technique was carried out by purposive sampling technique. The results of this study are that the quality of service at the Dimalsa Bantarujeg Majalengka store as a whole is quite good and is in line with expectations. The results of this study indicate that with the existence of physical evidence (tangible) in the form of cleaning equipment and ample parking in accordance with standards, as well as the reliability of its employees who are alert, responsiveness is fast and straightforward, store guarantees make customers believe in shopping at the Dimalsa store and Store empathy for its customers Who provide all the needs of customers
Guiding The Legality of UMKM Sticky Tape of Desa Picungpugur Suzana, Anna; Nuryanto, Muchamad Andi; Fitriyani, Chiandria; Habibah, Nopi; Sofyan, Devi Nurfransisca; Agus Kurnia Nugraha, Agus Kurnia
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Picungpugur village is one of the areas in Lemahabang District that has characteristic local products of sticky tape wrapped from guava leaves. Most of the population works as business owners so it requires understanding and knowledge and skills about entrepreneurship especially on the legality of the business. Our program aims to help the development of MSMEs in Lemahabang Especially in Picungpugur Village, Cirebon Regency. In the presence of the Establishment of legality the parent number sought (NIB) is essential to increase the competitiveness of the business while providing formal legitimacy. The service aims to raise awareness about the importance of business legality for SMEs in order to compete in the open market. In-depth interviews, observations, and documentation were used for the implementation. As a result of the implementation, an Endeavor Parent Number (NIB) is issued, which serves as a legal umbrella for undertakings that are authorized and recognized by the state through the OSS Institution (also known as Online Single Submission). Through this study, it is expected that Business Participants will know how or strategies applied to be able to help the development of MSMEs to be more creative and innovative that exist in Picungpugur village
The Effect of Compensation on Employee Performance At Pt Charoen Pokphand Jaya Farm Unit 3 Sumedang Hidayat, Gustina; Dewi, Khisti Hanila; Mubarokah, Robbani Hablie
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee management is very important for the sustainability of the company because employees are the tip of the iceberg of the company's strategy achievement. One of the company's strategies in managing employees by providing compensation is given. Compensation makes employees highly motivated to produce good performance. PT Charoen Pokphand Jaya Farm Unit 3 Sumedang once provided salaries below the minimum wage of Sumedang Regency and there was a decrease in incentives from 2023 to 2024, the method used was quantitative, by disseminating data to 32 employees. Based on the results of the analysis, it is known that the overall score of the compensation statement is 2,056 and the overall score of the employee performance statement is 2,300 in the good category. The results of the simple linear regression analysis test obtained a linear regression equation model Y = 33.922 + 0.591X and a significance value of 0.012 is less than 0.05, and based on the results of the t-test, the calculated t-value of 2.666 is greater than the t-table of 2.042, so that the H0 hypothesis is rejected meaning that compensation has an effect on employee performance
Analysis of Promotion on The Mediana Sumedang Kartiwa, Aa; Rokayah, Cicih Siti; Sunarso, Dede Toto; Fathurrohman, Hefni; Nugraha, Dede Iman; Hernasari, Kirey Desira
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promotion strategy is planning a series of activities to choose and implement the right promotion method for the company. The focus of the research in this study is to analyze the promotion strategy at Mediana Sumedang through the elements of the promotion mix. Which has the aim of knowing the promotional strategies carried out by Mediana Sumedang and knowing the obstacles and solutions to the promotion strategy at Mediana Sumedang. The research method used is using qualitative research methods where the method based on the philosophy of postpositivism is used to examine the condition of natural objects, where the researcher is the key instrument. While the activities in data analysis begin with data collection, data reduction, data display, and conclusion drawing/verification. From the results of research and discussion, it can be concluded that Mediana's promotional strategy is quite good by using all promotional elements such as advertising, sales promotion, public relations, personal selling and direct/online marketing. The obstacle faced by Mediana Sumedang is the number of competitors that make customers switch to competitors. The solution is to give discounts to customers and participate in social activities such as events or sponsorships to introduce Mediana to the public
The Effect of Price Mix on Purchasing Decisions At PT. Srikandi Diamond Motors Sumedang Alyusyak, Muhammad Rizki; Kurniawan, Ryan Feryana; Nur'arif, Muhammad Irfan
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The automotive industry in Indonesia is one of the main sectors that significantly contributes to the national economy. According to data from the Indonesian Automotive Industry Association (Gaikindo), in 2021, a total of 532,756 passenger vehicles were sold, indicating a 7.5% increase compared to the previous year. This study aims to determine the extent of the influence of price mix on purchasing decisions at PT. Srikandi Diamond Motors Sumedang. This research employs a quantitative approach with Simple Random Sampling technique, involving a sample size of 95 respondents. The research findings indicate that the independent variable (Price Mix) has a significant impact on the dependent variable (Purchase Decision). The t-test results reveal that the calculated t- value is -4.797, while the tabulated t-value is 1.66105. Therefore, the null hypothesis (Ho) is rejected, and the alternative hypothesis (Ha) is accepted. Meanwhile, the coefficient of determination (R square) is 20.1%, explaining that the influence of price on purchase decisions is 20.1%, while the remaining 79.9% is influenced by other variables not examined in this study. The research findings also demonstrate that the independent variable (Price Mix) significantly affects the dependent variable (Purchase Decision).

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