cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Agreindra Helmiawan
Contact Email
research@unsap.ac.id
Phone
+62261-202911
Journal Mail Official
jobam@unsap.ac.id
Editorial Address
Gedung LPPM Universitas Sebelas April, Jl. Angkrek Situ No.19, Kelurahan Situ, Kecamatan Sumedang Utara, Kabupaten Sumedang, Jawa Barat, Indonesia 45323
Location
Kab. sumedang,
Jawa barat
INDONESIA
Journal of Bussines Management Basic
Published by Universitas Sebelas April
ISSN : -     EISSN : 29643856     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as well as an evidence-based practice in the health area `Business and Management. Focus and Scope: Human Resource Management, Marketing Management, Management Information Systems, Financial Management, Operational Management, Business Feasibility Studies, Financial Statement Analysis and Management Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
 5   6   7   8   9 
Analysis of Organizational Culture at Bank Mandiri Taspen KCP Sumedang Amanda, Helles; Prastiono, Megan; Hidayat, Gustina
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The core of the problem in this research is that the organizational culture at Bank Mandiri Taspen KCP Sumedang has not been optimal in terms of self- awareness, aggressiveness, personality, performance and team orientation. This study aims to determine the implementation of organizational culture and efforts to improve organizational culture at Bank Mandiri Taspen KCP Sumedang. This study uses qualitative research methods, data collection techniques, namely observation (observation), interviews (interviews), and documentation. The sampling technique is purposive sampling, research informants as many as 8 people. The analysis technique is data collection, data reduction, data display and conclusions drawing/ verification. The results of the study explain that the analysis of organizational culture at Bank Mandiri Taspen KCP Sumedang is 1) self- awareness, employees feel satisfied with working and can meet the targets of a company. 2) aggressiveness, employees and members of the organization are always full of initiative. 3) personality, employees really appreciate, respect and serve customers because they work in the service sector and are oriented towards customer satisfaction as a profit center. 4) performance, employees always prioritize quality in completing their work in order to achieve the targets of a company. 5) team orientation, employees in every task and work team problem are always resolved properly and always consult their superiors. for Bank Mandiri Taspen KCP Sumedang in order to implement the values that guide human resources in carrying out their obligations and behavior within the organization
Distribution Channel Analysis At Pt Alamsari Kedelai Agro Sumedang Hidayanti, Kartika; Hamid, Abdul; Puspasari, Rd. Dewi
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the implementation of distribution channels, the challenges faced, and the efforts made to overcome these challenges at PT Alamsari Kedelai Agro Sumedang. The research uses a qualitative method involving observation, interviews, documentation, and triangulation techniques. The study focuses on four main considerations: product, market, company, and environment. Data analysis is descriptive, supported by relevant theories, and emphasizes both the process and information related to the research object. The sampling technique used is purposive sampling, with eight informants.The results show that the company applies a direct distribution channel for the local industrial market, utilizing its own fleet, a zoned delivery system, and cash-based sales. Distribution is concentrated in Sumedang, with expansion into other areas of West Java. The products offered are high-quality imported soybeans with brands tailored to consumer needs. Although prices are not always lower than competitors', consumers continue to choose the product due to its consistent quality.Initial capital challenges were resolved through sound financial management and responsive leadership. The company is also able to adjust prices in response to economic fluctuations, supported by adequate distribution facilities. Despite being relatively effective, the distribution system still faces obstacles such as delivery delays and price competition. Continuous improvement is necessary to maintain customer satisfaction
Analysis of Segmenting, Targeting, And Positioning At PT. Harnawangsa Persada Abadi Sumedang Nurfonda, Alfi Novia; Amanda, Helles; Karmila, Ila
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the application of Segmenting, Targeting, and Positioning in PT. Harnawangsa Persada Abadi Sumedang especially in its business unit Sapphire City Park. The research method used was qualitative descriptive with data collection techniques through observation, interviews, documents, and triangulation of seven research informants. Data analysis was carried out using data collection, data reduction, data presentation, and conclusion drawn. The results of the study show that the segmentation applied by PT. Harnawangsa Persada Abadi Sumedang targets consumers from the inner and outer regions of the city of Sumedang, focusing on the upper middle class without age and gender restrictions, with a healthy and modern lifestyle that likes the outdoors and needs venue services for various types of events. The targeting strategy is focused on individuals, corporations and government agencies as the main target market, by providing a choice of venues, for private events, business activities, and formal events. The positioning strategy is built by creating an image as a venue service provider with a garden view concept that offers a beautiful, comfortable, exclusive, and memorable atmosphere. To improve Segmenting, Targeting and Positioning strategies, companies are advised to optimize digital marketing, make price adjustments, and encourage service innovation.
Pricing Analysis Through Online Travel Agents At JNG Hotel & Resort PT Langen Kridha Pratyangga Kartiwa, Aa; Prayoga, Fauzan Huda; Dewi, Khisti Hanila; Jaja, Jaja
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The focus of this research is to analyze price setting through online travel agents, covering 4 dimensions: price affordability, price suitability with service quality, price suitability with benefits, and price according to ability or price competitiveness.The purpose of this research is to understand the optimization of pricing strategies across various Online Travel Agent (OTA) platforms in enhancing competitiveness.The informants in this study are the staff of PT Langen Kridha Pratyangga and the guests of Hotel JNG & Resort PT Langen Kridha Pratyangga.The method used in the preparation of this thesis is descriptive research with a qualitative approach.Data collection techniques were carried out through observation, interviews, documentation, and triangulation.In analyzing the data obtained, the Miles and Huberman model was used with the following steps: data collection, data reduction, data display, and conclusion drawing/verification.The results of this study indicate that the pricing through online travel agents at JNG & Resort PT Langen Kridha Pratyangga is quite good, but there are still indicators that need to be improved.Again, to improve the pricing through the online travel agent provided by the company
Analysis Of Utilization Of E-Commerce In Dealer Cemara Agung Motor Sumedang Anggraeni, Anggun; Sudrajat, Arip Rahman
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1342

Abstract

The Dealer Cemara Agung Motor Sumedang is a company engaged in the automotive sector, which has suboptimal online sales/transactions caused by several things such as not being given permission by superiors and a lack of human resources in carrying out online sales/transactions. Based on this, this study aims to analyze the use of e-commerce and efforts to increase the use of e-commerce at Dealer Cemara Agung Motor Sumedang. This study uses a qualitative research method approach with the research variable being e-commerce. The sampling technique was carried out by purposive sampling technique. Research informants amounted to 10 people. Research data were analyzed using the Miles and Huberman method with steps including data collection, data reduction, data presentation and drawing conclusions. The results of this study indicate that the use of e-commerce at the Dealer Cemara Agung Motor Sumedang as a whole is not good enough and has not met expectations
HADE Coffee Information System Strategy Planning Using The Swot Analysis Method Julianti, Putri Amelia; Wahyuningsih, Poni; Susilawati, Susilawati; Safitri, Nenden Intan; Nugraha, Aditya
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1343

Abstract

The coffee business sector is one of the promising businesses with the current increase in coffee lovers. Thorough information system strategy planning can be used as a reference to gain a competitive advantage for Hade Kopi. The aim of this research is to analyze environmental factors to determine their strengths, weaknesses, opportunities and threats and also determine the determining factors for success so that a proposal for a planning strategy information system can be prepared in the form of a portfolio of future applications at Hade Kopi. In this research, the author conducted observations and interviews directly with Hade Kopi, as well as reading library sources. In compiling this research the author used Ward and Peppard's approach by analyzing the Internal Business Environment, External Business Environment, Internal IS/IT Environment, and External IS/IT Environment using several analytical methods, namely Value Chain, PEST Analysis, Porter's Five Forces, McFarlan Strategic Grid, and SWOT Analysis. The final result of this research is a proposal for preparing Hade Kopi's future IS/IT strategy which includes information system needs, information technology needs, future business processes, and Hade Kopi's future application portfolio
The Effect of Work Motivation on Employee Performance (Empirical Study of CV. Ayna Factory Sumedang and CV. Seven Brave Sumedang) Ratnasari, Shofia Annisa; Aini, Alifah Nur; Windiani, Elis
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1344

Abstract

This study entitled the effect of work motivation on employee performance (empirical study of CV. Ayna Factory Sumedang and CV. Seven Brave Sumedang). The problem of these two companies is the lack of optimization in improving employee performance. This study aims to determine the effect of work motivation on employee performance at CV. Ayna Factory Sumedang and the effect of work motivation on employee performance at CV. Seven Brave Sumedang. This study uses quantitative methods with a survey approach, documentation, data collection techniques, namely by observation and questionnaires. Sampling was carried out by saturated sampling with a total of 54 respondents from CV. Ayna Factory Sumedang and 44 respondents from CV. Seven Brave Sumedang. The data analysis technique uses simple linear regression analysis, correlation test, correlation coefficient, determination coefficient and t test with data processing using the Statistical Product and Service Solution (SPSS) version 25. The results of the discussion of the coefficient of determination test (R Square) show that the effect of work motivation on employee performance at CV. Ayna Factory Sumedang of 67.9% and the influence of work motivation on employee performance at CV. Seven Brave Sumedang is 23.7%, and the rest is influenced by other factors such as leadership, awards, structure, job design, resources, work environment, and others that are not discussed in this study. The results of the t test show that work motivation has a positive and significant effect on employee performance at CV. Ayna Factory Sumedang. And also work motivation has a positive and significant effect on employee performance at CV. Seven Brave Sumedang
The Effect Of Sales Promotion On Consumer Purchase Decisions Pt Ria Indah Mandiri Sumedang Ginanjar, Yayat; Arafah, Negri Nurkhotif
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1345

Abstract

The company has a goal that is to earn profits, one of the activities that can generate profits is sales. With the achievement of sales effectiveness, the company can achieve its goals. One of the efforts made by the company to achieve sales effectiveness is by way of promotion. This study aims to determine the effect of sales promotions on consumer purchasing decisions at PT Ria Indah Mandiri Sumedang. This study uses a descriptive research method approach with quantitative analysis techniques, carried out through survey methods. Data collection techniques were carried out by means of observation and questionnaires. Taking the number of respondents using the Slovin Formula, namely as many as 100 respondents. The data analysis technique uses Statistical Package For Social Science (SPSS) 21. The analytical method used in this study is a simple linear regression method, t test, correlation test, coefficient of determination. SPSS V.21 calculation results get a simple linear regression equation Y = 14.050 + 0.762. The above analysis is acceptable because the sales promotion variable has a positive and significant effect on consumer purchasing decisions at PT. Ria Indah Mandiri Sumedang with a regression coefficient of 0.762
The Influence of Work Motivation on Employee Performance at PT. Genta Trikarya Sumedang Nur'arif, Muhammad Irfan; Supriatna, Endang; Achirnawati, Putri
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1346

Abstract

This study entitled the effect of work motivation on employee performance at PT. Genta Trikarya Sumedang. The problem of this research is the lack of optimal facilitation of improving employee performance. The purpose of the study was to determine work motivation, employee performance, the magnitude of the influence of work motivation on employee performance at PT. Genta Trikarya Sumedang. This study uses a descriptive research method approach with quantitative analysis techniques, conducted through a survey method. Data collection techniques were analyzed by means of observation and questionnaires. The population is the performance of employees at PT. Genta Trikarya Sumedang as many as 50 people and the research sample was 50 people. The research data uses simple regression analysis, correlation test, coefficient of determination and hypothesis testing. The results of this study indicate that work motivation is 1,915 (good enough) with an average of 63.73%, employee performance is 1,617 (good enough) with an average of 64.76%, then the magnitude of the relationship between work motivation and employee performance at PT. Genta Trikarya Sumedang of 0.820 (very strong relationship), and the magnitude of the influence of work motivation on employee performance at PT. Genta Trikarya Sumedang amounted to 67.2% and there are still 32.8% of other factors. The results of the calculation of the hypothesis test, it turns out that tcount (9.93) > ttable (1.67722), it can be said that there is a positive influence between Work Motivation on Employee Performance at PT. Genta Trikarya Sumedang is acceptable. To increase work motivation can be useful because it is human nature that requires some kind of inducement, encouragement or incentive to get better performance. Motivation acts as a technique to improve the performance of employees working at different levels.
Analysis of Work Motivation and Organizational Culture at the CV Oedi Karya Sumedang Amanda, Helles; Meiqi, Yusi Nur Khoiruni
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1347

Abstract

This research focuses on work motivation and organisational culture at CV. Oedi Karya Sumedang. The purpose of this research is to find out how the implementation of work motivation at CV Oedi Karya Sumedang, how the implementation of organisational culture at CV Oedi Karya Sumedang and how the problems and solutions for work motivation and organisational culture at CV Oedi Karya Sumedang. The method used in this research is qualitative research method. The informants in this research are president director, operational director, adm & finance, interior desainer, field officer, workshop furniture, dan workshop interior. The results of this research are that the company in the motivation has been good in terms of physiological needs, security needs, social needs, self-esteem needs and self-actualisation needs. Work Motivation problems are that the infrastructure is inadequate, there is no security guard for security, and there is no training. Organisational Culture in the company answers well regarding aggressiveness, self-awareness, personality, team orientation and performance. Organisational culture problems are that the less active employees new ideas, the personality of mutual respect and respect for the problem is in the field sometimes there is neglect of instructions or frequent arguments, employee innovation is lacking, delays and still frequent miscommunication

Page 7 of 11 | Total Record : 102

 5   6   7   8   9 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol 7 No 2 (2025): Journal of bussines management Vol 7 No 1 (2025): Journal of bussines management Vol 6 No 2 (2024): Journal of bussines management Vol 6 No 1 (2024): Journal of bussines management Vol 5 No 2 (2023): Journal of bussines management Vol 5 No 1 (2023): Journal of bussines management Vol 4 No 2 (2022): Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic